MASHIE Golf UK

What MASHIE Golf UK does

MASHIE Golf UK operates as a curated golf membership and lifestyle platform targeting amateur and corporate golfers in the UK and Ireland. The company sells access to 200+ premium golf courses through subscription tiers — Club, Corporate, International, and Links Membership — bundling discounted green fees, priority tee-time booking, and a full concierge service that handles tee times, caddies, and overseas travel arrangements. Members participate in 70+ professionally organised golf days annually at Top 100 venues, and the firm operates its own MASHIE mobile application for in-app score tracking, course recommendations, and real-time dynamic pricing.

A second commercial line is the MASHIE Golf Clothing brand, sold direct-to-consumer through an e-commerce storefront with UK-wide delivery covering polo shirts, knitwear, outerwear, trousers, and shorts positioned as technical performance apparel. Brand and event partnerships — with equipment players such as PXG and Stewart Golf, apparel brand TravisMathew, sponsors Trade Nation and Golfbreaks, and tour professional Dan Bradbury as ambassador — extend reach into the golf media ecosystem.

The legal entity is Coinbridge Limited (Company No. 09708932), founded in 2015 in Northleach, England. Operations are self-funded/operating-revenue financed with no disclosed funding rounds or institutional investment; headcount stands at 18 professionals supporting membership, events, IT, marketing, and apparel, with the multi-channel go-to-market combining direct sales, event-driven acquisition, community-driven referrals across a 14,000+ strong member base, and DTC e-commerce.

Name

MASHIE Golf UK

Legal name

Coinbridge Limited

Website

https://mashiegolf.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MASHIE Golf UK is a UK-based curated golf membership platform founded in 2015 that provides access to 200+ premium courses across the UK and Ireland through Club, Corporate, International, and Links membership tiers, supplemented by organised events, concierge booking, and a DTC golf apparel line.

Ownership category

akta.pro rank

Product category

Golf Membership Services

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club memberships
• Golf event management
• Golf apparel retail
• Corporate golf entertainment
• Golf concierge services

Headquarters

HQ city

Northleach

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Golf Club Membership Subscriptions: Flexible membership options providing access to 200+ premium golf clubs with benefits including green fee credits, priority tee times, concierge booking services, and exclusive member events.
2. Corporate Memberships: Tailored corporate golf membership packages for business client entertainment and networking, blending business and leisure seamlessly.
3. International Membership: Special membership tier for international golfers seeking access to partner courses across the UK and beyond.
4. Golf Apparel Sales: Direct-to-consumer e-commerce sales of MASHIE branded golf clothing including polo shirts, knitwear, outerwear, trousers, and accessories.
5. Event Management Services: Bespoke corporate golf day management, member events, and amateur golf events with professional event management, hospitality, and prizes.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

MASHIE Golf UK sells flexible golf club memberships granting access to 165+ partner courses across the UK and Ireland, paired with a full concierge booking service, professionally organized golf events at premium venues, and an own-brand MASHIE Golf Clothing apparel line. The offering is supported by a proprietary mobile app featuring dynamic pricing, score tracking, and personalized course recommendations.

Product overview

MASHIE Golf UK is a premium golf membership and lifestyle brand offering a multi-faceted platform consisting of: (1) MASHIE Members Club — flexible golf membership providing access to over 200 premium golf courses across the UK and internationally, with tiers including Club, Corporate, International, and Links Membership; (2) MASHIE Golf Events — curated competitive golf experiences including the Members Series, bespoke corporate events, and amateur tournaments; (3) MASHIE App — mobile application for in-app score tracking, personalized course recommendations, and booking management; (4) MASHIE Golf Clothing — a comprehensive apparel line featuring polo shirts (Leven, Cally, Jedburgh, Heath, Kilbride, Ewen), knitwear (Kinsale, Troon Merino), outerwear (Balmore, Ayr, Forres, Kerr, Brodick), trousers (Hickory, Haskell), and shorts (Cleek, Fife), all with technical golf-specific features; and (5) Concierge Service — full-service booking assistance for tee times, travel, and events. The company was founded in 2015 and has grown to over 14,000 members as of 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• MASHIE Members Club Premium golf membership providing access to 200+ golf clubs across the UK, Ireland, and beyond, with discounted green fees, priority tee times, concierge booking services, and hosted events. Available in Club Membership, Corporate Membership, International Membership, and Links Membership tiers on an annual subscription basis.
• MASHIE Golf Events Premium golf experiences combining competitive play with luxury hospitality at top UK and international courses. Includes the MASHIE Members Series, bespoke corporate event management, amateur golf events, and the Race to Le Telfair season-long journey co-sponsored with Golfbreaks.
• MASHIE Golf Clothing Own-brand golf apparel collection including polo shirts (Leven, Cally, Jedburgh, Heath, Kilbride, Ewen), knitwear (Kinsale, Troon Merino), outerwear (Balmore, Ayr, Forres, Kerr, Brodick), trousers (Hickory, Haskell), and shorts (Cleek, Fife). Built on technical fabrics with moisture wicking, UV protection, and water-repellent properties.
• MASHIE Mobile App Member-facing mobile application providing tee-time booking, fourball booking, in-app score tracking, personalised course recommendations, real-time dynamic pricing, and member communications for MASHIE subscribers.
• Concierge Service Full-service concierge handling tee-time bookings, overseas travel arrangements, caddies, and event logistics for MASHIE members, providing frictionless access to the partner course network.

Quantifiable outcome

• 14,000+ members as of 2025, demonstrating strong market adoption and community growth
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Dundonald LinkscoreStrategic or Co-development PartnerOfficial Partner Course - Dundonald Links in Scotland is a premium partner venue offering exclusive access to MASHIE members for tee times and events.
• St. Annes OldcoreStrategic or Co-development PartnerPartner Course - St. Annes Old Golf Club is a prestigious partner venue featured in the MASHIE network of exclusive golf experiences.
• Cleeve HillcoreStrategic or Co-development PartnerPartner Golf Course - MASHIE has played a role in preserving this historic venue, demonstrating commitment to golf heritage alongside commercial partnership.
• Hindhead Golf ClubcoreStrategic or Co-development PartnerPartner Course - One of Surrey's finest golf courses, hosting MASHIE members events as part of the Race to Le Telfair series.
• St. George's HillcoreStrategic or Co-development PartnerPartner Course - One of Surrey's most prestigious venues, hosting Summer Club Series events for MASHIE members.
• Woburn Golf ClubcoreStrategic or Co-development PartnerPartner Course - Featured partner in the MASHIE network of premium golf venues across the South East region.
• Trump TurnberryflagshipStrategic or Co-development PartnerLuxury Partner Resort - MASHIE members enjoy exclusive access to Trump Turnberry in Scotland, playing the legendary Ailsa Course and King Robert The Bruce Course.
• The AddingtoncoreStrategic or Co-development PartnerPartner Course - Renowned championship course with dramatic design and stunning vistas, accessible to MASHIE Club members with Green Fee Credit.
• Trade NationcoreGTM or Marketing PartnerGlobal online broker and brand sponsor. Trade Nation sponsors the Summer Series and Pairs Scramble Series with Golfbreaks, with on-site presence at various MASHIE events throughout the year.
• Skull PadelminorGTM or Marketing PartnerOfficial MASHIE partner providing exclusive discounts to MASHIE members. Members save on every order at skullpadel.co.uk using code available in MASHIE App.
• GolfbreakscoreGTM or Marketing PartnerBrand partner and event co-sponsor. Golfbreaks sponsors the Race to Le Telfair with MASHIE, creating season-long golf journey with extraordinary experiences.
• Le TelfaircoreGTM or Marketing PartnerEvent sponsor and luxury golf destination. Le Telfair sponsors MASHIE member events, creating unforgettable golf experiences at their resort.
• Payntr GolfminorGTM or Marketing PartnerGolf shoe specialist and event partner providing prizes at MASHIE member events.
• FlyXOminorGTM or Marketing PartnerWorld's largest private jet marketplace and event sponsor at St. George's Hill Summer Club Series.
• Liv CookeminorGTM or Marketing PartnerMASHIE member event host and golf personality who hosts events in her 'brilliant style' alongside MASHIE Brand Ambassador Dan Bradbury.
• PXGcoreGTM or Marketing PartnerPremium golf equipment brand and top-tier brand partner of MASHIE Golf.
• TravisMathewcoreGTM or Marketing PartnerPremium golf apparel brand and top-tier brand partner of MASHIE Golf.
• Stewart GolfcoreGTM or Marketing PartnerPremium golf equipment brand and brand partner of MASHIE Golf.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Clubhouse Golf: UK golf retailer and membership-style loyalty programme offering discounted tee times and apparel. Directly comparable as a UK-based golf access and apparel platform targeting amateur golfers.
• Worldwide Golf Shops: Multi-brand golf retailer with UK stores and online channel offering apparel, equipment, and accessories. Comparable in apparel product mix and UK retail footprint, but lacks MASHIE's membership aggregation model.
• Golfbreaks: UK-based golf travel and break provider packaging tee times, accommodation, and experiences at premium courses. Comparable to MASHIE's international golf tours and event offerings; also an active commercial partner.
• Your Golf Travel: UK golf travel platform offering packaged golf breaks and tee-time bookings across UK and Europe. Comparable in travel/golf-access model and geographic focus to MASHIE's international tier.
• Direct Golf: UK-based multi-brand golf retailer with strong e-commerce presence and pricing-led positioning. Comparable to MASHIE's apparel e-commerce and UK consumer base, though without the membership aggregation layer.
• TravisMathew: Premium US-headquartered golf and lifestyle apparel brand with technical performance positioning. Comparable to MASHIE's apparel line in style, price point, and target demographic; also an active MASHIE commercial partner.
• TGI Golf: UK golf membership buying group for independent golf clubs and golfers, providing access and commercial benefits across a partner network. Directly comparable to MASHIE's aggregated partner-course membership model.
• SmartGolfer: UK-based golf membership and tee-time aggregation platform serving amateur golfers with access to multiple courses. Closely comparable to MASHIE's core membership offering, target market, and UK geographic focus.

Broad incumbents

• Invited (formerly ClubCorp): Large US operator of private golf and country clubs offering member access to a network of venues. Comparable to MASHIE's membership/course-access model at much greater scale and geographic breadth, but operating owned facilities rather than aggregating partners.
• American Golf: Largest UK golf retailer with multi-category product range and broad membership/loyalty programmes. Comparable in UK golf retail scale and customer base, but operates a wider portfolio than MASHIE's apparel-and-access focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MashieGolfUK
• LinkedInlinkedin.com/company/mashie-golf
• Instagraminstagram.com/mashiegolfuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASHIE Golf UK