Parks Auction & Realty

What Parks Auction & Realty does

Parks Auction & Realty (legally Parks Auction Co. LLC, Tennessee Firm No. 3984) is a privately held, Middle Tennessee-based auction firm founded in 1985 that conducts real estate and personal property auctions for residential, land/farm, commercial, and estate/downsizing clients. The company operates from its headquarters at 1535 West Northfield Blvd., Suite 17, Murfreesboro, Tennessee, with primary service geography spanning Nashville and surrounding Middle Tennessee counties, while online capabilities extend buyer reach nationally. Core offerings include live on-site auctions, online-only auctions, personal property liquidation, and bundled downsizing and estate-transition services.

The firm's technology stack is delivered through a third-party partnership with BidWrangler, which powers both the online auction platform and the dedicated mobile bidding application that allows remote registration, pre-bidding, and live auction participation. Online personal property auctions are distributed through HiBid, and seller leads are sourced through a network of licensed auctioneers plus a formal 1% broker referral program for real estate agents. Commercial intermediaries such as CBRE have referred specific industrial land listings (e.g., 641 Garrett Parkway, Lewisburg), indicating selective entry into higher-value commercial dispositions alongside the firm's residential core.

Revenue is generated on a transaction basis through a 10% Buyer's Premium added to winning bids, auction commissions on seller-side transactions, and the 1% broker referral fee on referred deals. Pricing terms vary by asset type, with down payments ranging from $2,500 per land tract to $100,000 on high-value properties and closing typically within 30–45 days of sale. The company is privately held with no disclosed external investment, no M&A history, no reported revenue figures, and no parent or subsidiary entities identified in source materials.

Name

Parks Auction & Realty

Legal name

Parks Auction Co. LLC

Website

https://parksauction.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Parks Auction & Realty is a Middle Tennessee real estate and personal property auction firm, founded in 1985, serving residential, land, commercial, and estate/downsizing clients via on-site, online-only, and mobile-bidding auction formats.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Auctions (BPAJAEAA)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Commercial Real Estate Auctions (BPAJAEAB), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

Keywords

• Real estate auctions
• Personal property auctions
• Estate downsizing services
• Mobile auction bidding
• Broker referral program

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Buyer's Premium: 10% Buyer's Premium added to bid to determine final sale price on real estate and personal property auctions
2. Auction Commission: Commission-based revenue from selling properties at auction, including absolute auctions (no reserve) and traditional auctions
3. Broker Referral Fees: 1% broker referral commission for real estate agents who refer clients to auction services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Parks Auction & Realty conducts public real estate auctions (residential, commercial, farmland) and personal property auctions (antiques, vehicles, equipment, household items) across Middle Tennessee. The company also provides downsizing and estate liquidation services for empty nesters, retirees, and families, coordinating personal property assessment, estate sales, and relocation support. Auctions are run on-site and online via a website platform and mobile bidding app, with a broker referral program paying 1% commission to referring agents.

Product overview

Parks Auction & Realty operates as a real estate and personal property auction company serving Middle Tennessee. The core offering consists of Real Estate Auctions for residential, commercial, and farmland properties, complemented by Personal Property Auctions via their online platform. Additional services include a Mobile Bidding App for remote auction participation, Downsizing Services for retirees and families in transition, and a dedicated Listings platform. The company also provides agent resources and seller benefits information. The portfolio is unified around the auction model with digital and service layers enabling remote participation and comprehensive property disposition support.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Auctions

Quantifiable outcome

• Properties can sell in 30 days and close in 30 days
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CBREminorChannel Partner/ Reseller/ DistributorCommercial real estate firm CBRE referred a client for an industrial land auction (641 Garrett Parkway, Lewisburg). Steve Preston of CBRE referred the property listing.
• Marshall County ECDminorStrategic or Co-development PartnerMarshall County Economic Development Corporation partnered by being listed as a resource link on the 641 Garrett Parkway industrial land auction page, promoting the area's automotive corridor growth.
• Marshall County Chamber of CommerceminorStrategic or Co-development PartnerMarshall County Chamber of Commerce referenced on the 641 Garrett Parkway auction listing as a local business resource and partner for the industrial property marketing.
• Real Estate Agents and BrokerscoreChannel Partner/ Reseller/ DistributorExtensive network of licensed real estate agents and brokers who refer clients to Parks Auction services and participate in the 1% broker referral program. Agents must register 48 hours in advance and attend auctions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• HiBid: Online auction platform used by Parks for personal property auctions and a network of 25,000+ sellers/buyers across collectibles, equipment, and estate items. Both technology-enabler and indirect competitor funneling buyers across competing regional auctioneers.

Direct peers

• BigIron Auctions: Online auction platform spanning agricultural equipment, real estate, and personal property auctions. Comparable to Parks in personal property auction capability (online-only, mobile bidding) and land/agricultural real estate transactions.
• Concierge Auctions: Online-focused luxury real estate auction marketplace that partners with luxury agents. Compares to Parks on online bidding model and absolute-auction positioning, though focused on the high-end luxury segment of the same auction-driven sale model.
• J.P. King Auction Company: Specialty real estate auction firm with a strong focus on luxury, waterfront, and high-value residential and land auctions. Highly comparable to Parks in auction methodology, mobile/online bidding capability, and absolute-auction positioning for sellers wanting certainty of close.
• United Country Real Estate: National rural/land/farm real estate franchise network with an active auction services division. Directly comparable to Parks in land and farm auction segment, rural property customer base, and absolute-auction methodology for sellers seeking firm timelines.
• Tranzon Asset Advisors (formerly Tranzon): One of the largest U.S. real estate auction firms, conducting residential, land, commercial, and estate auctions across multiple states. Directly comparable to Parks Auction & Realty in core offering (auction-as-primary-sales-channel for real estate) and target customers (sellers seeking 30-day, as-is transactions).
• Williams & Williams (Williams Auctions): Long-standing national real estate auction firm running live and online real estate auctions across residential, commercial, and land categories. Highly comparable auction-only business model and live + online simultaneous bidding format to Parks.
• Meares Auction Group: Regional auction firm headquartered in the southeastern U.S. operating across land, residential, estate, and personal property auctions with mobile/online bidding. Directly comparable to Parks in regional-multi-category auction model and combination of real estate with personal property/estate services.
• Hudson & Marshall: National real estate auction firm known for large-scale farm, land, and residential auctions. Closely comparable to Parks in land and farm auction offerings (e.g., 2,500/tract land auctions) and the use of online bidding technology alongside live events.

Broad incumbents

• Auction.com (CoStar Group): National online real estate foreclosure, REO, and marketplace auction platform owned by CoStar. A broad incumbent that competes with Parks in the online real estate auction channel and benefits from substantially larger marketing reach and buyer database.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/parks-auction-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parks Auction & Realty