OKBRAND WIRE

What OKBRAND WIRE does

OKBRAND WIRE is a family-owned American manufacturer of agricultural and industrial wire and fencing products, founded in 1979 and headquartered in Madill, Oklahoma. The business is organized across three wholly-owned entities: Oklahoma Steel & Wire and Iowa Steel & Wire operate as the converting entities for finished goods, while Mid American Steel & Wire provides vertical integration through an Electric Arc Furnace melt shop and rolling mill in Madill that melt 100% recycled scrap into wire rod and coiled rebar for internal consumption. The product portfolio is split into Agricultural Products (livestock panels for horses, cattle, hogs, sheep and goats; barbed wire; field fencing across Max-Tight forged square knot, Max-Loc fixed knot, and Hinge-Joint product lines; utility fabric; and accessories such as T-posts, clips, and fence staples) and Industrial Products (bright basic and galvanized industrial wire, welded wire reinforcement for construction, retaining wall and erosion control mesh, mine mesh, pipe fabric, wire rods, and coiled rebar in grades 40 and 60). Many products conform to ASTM specifications (A-121, A-641, A-1064, A-82, A-185, A-496, A-497).

The company sells exclusively through a nationwide network of authorized dealers supported by a public dealer-locator tool, with no direct e-commerce channel disclosed. Revenue is generated through unit pricing of physical hardware SKUs (rolls, panels, coils, sheets, posts, and accessories) at dealer-determined prices, with no subscription, SaaS, or recurring component. End customers span cattle ranchers, equestrian operators, sheep and goat producers, construction and infrastructure contractors, hobby and small-acreage farmers, and vineyards. Marketing relies on a product-detail-heavy website, an active YouTube channel featuring product demonstrations and customer testimonials, and organic presence on Facebook and Instagram; the '100% American Melted and American Made' and 'The Brand to Trust' positioning is central to brand identity. OKBRAND is private, with no disclosed institutional investors, no IPO activity, and no public revenue disclosure.

Name

OKBRAND WIRE

Legal name

Oklahoma Steel & Wire, Inc.

Website

https://www.okbrand.com

Company type

Private

Operating status

Operating

Short description

OKBRAND WIRE is a family-owned American manufacturer, founded in 1979, producing agricultural fencing (livestock panels, barbed wire, field fencing, utility fabric) and industrial wire products (welded wire reinforcement, wire rods, coiled rebar) via three entities with a vertically integrated EAF melt shop and rolling mill, sold exclusively through a nationwide authorized dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Madill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Fencing Products: Sale of complete line of agricultural fencing products including livestock panels, barbed wire, field fencing, utility fabric, and accessories. Products sold through dealer network as physical goods.
2. Industrial Wire Products: Sale of industrial wire products including bright basic wire, galvanized wire, straight and cut wire, welded wire reinforcement, wire rods, coiled rebar, and specialty coils for construction and industrial applications.
3. Agricultural & Construction Accessories: Sale of accessories including rebar tie wire, catchweight coils, baler wire, vineyard wire, and other wire products for farm, ranch, and construction use.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OKBRAND WIRE manufactures and sells agricultural fencing products (livestock panels, barbed wire, field fencing, utility fabric, fence accessories) and industrial wire products (bright basic wire, galvanized wire, straight and cut wire, welded wire reinforcement, wire rods, coiled rebar) for livestock containment, ranching, and construction reinforcement applications. All products are manufactured in the USA from 100% recycled scrap steel through vertical integration of Oklahoma Steel & Wire, Iowa Steel & Wire, and Mid American Steel & Wire, sold exclusively via a nationwide authorized dealer network.

Product overview

OKBRAND WIRE is a manufacturer of agricultural and industrial wire products founded in 1979, comprising Oklahoma Steel & Wire, Iowa Steel & Wire, and Mid American Steel & Wire (vertical integration with melt shop and rolling mill). The product portfolio spans two main divisions: Agricultural Products (Livestock Panels, Barbed Wire, Field Fencing including Max-Tight, Max-Loc, and Hinge-Joint lines, Utility Fabric, Fence Accessories, Baler Wire, and Vineyard Wire) and Industrial Products (Industrial Wire including Bright Basic and Galvanized wire, Welded Wire Reinforcement for construction, Wire Rods and Coiled Rebar). All products are 100% American melted and made using 100% recycled scrap. The company operates from facilities in Madill, OK and Centerville, IA.

Differentiator

Problem solved

Functional benefit

Brands

• Max-Tight: High-tensile and standard square knot field fencing product line including horse fence, sheep & goat fence, and general field fence variants.
• Max-Loc
• Versi-Tail

Products and services

• Livestock Panels Heavy-duty wire panels for containing livestock including horses, cattle, bulls, hogs, sheep, goats, and kennels. Specialized variants include Horse Panels, Bull Panels, Max 50 Cattle Panels, Hog Panels, Sheep & Goat Panels, Utility Panels, and Kennel Panels, sold through authorized dealers to ranchers and livestock producers.
• Barbed Wire Traditional agricultural fencing wire with barbs for security and livestock containment. Available in High Tensile, Low Carbon, and Barbless variants with 2-point and 4-point configurations. Premium Barbed Wire meets or exceeds ASTM A-121 specifications.
• Field Fencing Woven-wire agricultural fencing with graduated spacing configurations across Max-Tight (Forged Square Knot), Max-Loc (Fixed Knot), and Hinge-Joint product lines. Available in various heights and tensile strengths for horses, cattle, sheep, goats, and general field use, sold through authorized dealers to ranchers and livestock producers.
• Utility Fabric Welded wire fabric available in 12.5-gauge and 14-gauge with 4"x2" spacing for gardens, temporary enclosures, and general farm use. Comes in roll sizes from 2'x100' to 6'x100', easily cut, bent, rerolled, and stored for temporary applications.
• Fence Accessories Supporting products for fence installation including T-Posts (5' to 10' in 1.25 and 1.33 lb weights), T-Post Drivers, Clips, Drill Chucks, Electric Fence Posts, Electric Fence Wire, Fence Staples, Panel Hinges, and Fence Stays. Sold through authorized dealers for farm, ranch, and property fencing projects.
• Industrial Wire Wire products for industrial applications including Bright Basic Wire (conforms to ASTM A-1064), Galvanized Wire (conforms to ASTM A-641, sizes .080" to .437" diameter), and Straight & Cut Wire (.080" to .625" diameter in Bright Basic or Galvanized). Sold through authorized dealers to construction and industrial buyers.
• Welded Wire Reinforcement (WWR) Construction reinforcement products including Standard Welded Wire Reinforcement (sheets and rolls in various gauges), Fabricated Mesh (pre-bent pre-engineered sheets), Retaining Wall Mesh (MSE reinforcement in sheets, fabricated sheets, or rolls), Erosion Control Mesh (12 and 14-gauge in 24" and 36" rolls), Mine Mesh (conforms to ASTM A-82, A-185, A-496, A-497), and Pipe Fabric (conforms to ASTM A1064 for concrete pipe reinforcement). Sold to construction and infrastructure buyers.
• Wire Rods & Coiled Rebar Raw material products from Mid American Steel & Wire including Coiled Rebar (Grade 40 and 60 in #3, #4, and #5 sizes) and Wire Rods (7/32" to 5/8" diameters, grades 1006 to 1065 in various chemistries). Produced from 31'x6" square billets via Electric Arc Furnace and hot rolling mill, serving downstream industrial and construction markets.
• Other Agricultural Products Additional farm and ranch products including Baler Wire (14.5-gauge annealed wire in 6,500' rolls), Vineyard Wire (high-tensile in various gauges with break strengths from 352 to 3,441 lbs), Catchweight Coils, Rebar Tie Wire, and Standard Welded Wire Reinforcement. Sold through authorized dealers to specialty agricultural buyers.
• Other Industrial Products Industrial accessories including Catchweight Coils (black annealed or galvanized in gauges 9-17.5) and Rebar Tie Wire (16.5-gauge black wire in 30.5 lb coils). Sold through authorized dealers to construction and industrial buyers.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Red Brand (Keystone Steel & Wire): Red Brand is a direct competitor in agricultural fencing and livestock containment products. They offer similar product categories including field fence, barbed wire, and livestock panels, targeting the same cattle, horse, and sheep/goat markets as OKBRAND with a comparable dealer-driven distribution model.
• Tree Island Steel: Tree Island Steel manufactures wire products including agricultural fencing, industrial wire, and fabricated wire products. Their diverse wire product portfolio and North American manufacturing footprint are comparable to OKBRAND's three-entity structure.
• WireCo WorldGroup: WireCo WorldGroup manufactures engineered wire rope, synthetic rope, and wire products for industrial and agricultural applications. They overlap with OKBRAND in agricultural and industrial wire segments and share similar vertical integration characteristics with in-house steel processing.
• Davis Wire: Davis Wire manufactures industrial and agricultural wire products including welded wire reinforcement, fencing, and specialty wires. They serve similar end markets in construction and agriculture with comparable product breadth and North American manufacturing footprint.
• Insteel Industries: Insteel Industries is a leading manufacturer of welded wire reinforcement and wire products for concrete construction, agricultural, and industrial applications. Their WWR portfolio directly competes with OKBRAND's industrial products division and serves the same D.O.T. and infrastructure specification-driven customers.

Broad incumbents

• Deacero: Deacero is one of the largest wire and steel producers in Latin America with vertically integrated operations from scrap to finished wire products. They compete with OKBRAND in agricultural and industrial wire markets but primarily serve North America via import channels rather than domestic manufacturing.
• Nucor: Nucor is the largest steel producer in the United States with a wire products division producing welded wire reinforcement, drawn wire, and fencing products. They are a broad incumbent with significant scale advantages and similar EAF technology to OKBRAND's Mid American Steel & Wire, competing in WWR and merchant wire markets.
• Commercial Metals Company: CMC is a vertically integrated steel and wire products manufacturer with operations spanning scrap recycling, steelmaking, and fabricated wire products. Their welded wire reinforcement and merchant wire products compete with OKBRAND's industrial division at greater scale, with similar EAF technology.
• Southwire: Southwire is a leading manufacturer of wire and cable products primarily for electrical utility, construction, and industrial applications. While their core focus is electrical wire rather than agricultural fencing, they overlap with OKBRAND in industrial wire products and share similar North American manufacturing scale.
• Bekaert: Bekaert is a global leader in steel wire transformation and coating technologies with a broad portfolio spanning agricultural fencing, industrial wire, and specialty products. As a much larger global player, they are a broad incumbent rather than a direct niche competitor to OKBRAND, though they overlap in fencing and industrial wire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNqD7sC3ZYizGZyWoDRXpRA
• Facebookfacebook.com/okbrandwire
• Instagraminstagram.com/okbrandwire

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKBRAND WIRE