Van Stapele Koekmakerij B.v.
- Company typePrivate
- Founded2013
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Van Stapele Koekmakerij B.v. firmographics
Firmographics- Name
- Van Stapele Koekmakerij B.v.
- Legal name
- Van Stapele Koekmakerij B.v.
- Website
- https://vanstapele.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Van Stapele Koekmakerij B.v. industry classification
Industry- Product category
- Specialty Bakery
- NAICS
- Baked Goods Retailers (445291), Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookie & Brownie Shops (THAFAGAF)
Keywords
Where Van Stapele Koekmakerij B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Stapele Koekmakerij B.v. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cookie Sales: The company sells a single type of cookie (dark chocolate dough with white chocolate core) exclusively in-store. Revenue is generated through one-time, per-transaction purchases. No online ordering or shipping is available.
- Merchandise Sales: Since March 2026, the company began selling merchandise including a branded bag called 'The Staple' priced at €65. This is an additional revenue stream beyond core cookie sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single cookie purchase |
| Unit Pricing | Pay-as-you-go | The Staple merchandise bag |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Van Stapele Koekmakerij B.v. product offering
Product offeringCore offering
Van Stapele Koekmakerij sells one signature cookie — made from dark chocolate dough with a white chocolate core, crisp on the edges and soft/gooey on the inside — baked fresh throughout the day at its Amsterdam retail shop. In March 2026, the company added a branded merchandise bag ("The Staple", €65) designed to carry cookies and cookie tins. Both items are sold exclusively in-store at Rokin 17, Amsterdam; no shipping or online ordering is offered.
Product overview
Van Stapele Koekmakerij is a single-product cookie shop offering one signature product: the Van Stapele Cookie. The cookie consists of dark chocolate dough with a white chocolate core and is baked fresh throughout the day. In March 2026, the company expanded into merchandise with 'The Staple' bag, designed specifically for carrying cookies and cookie tins. Both products are available exclusively in-store at their Amsterdam location.
Differentiator
Problem solved
Functional benefit
Brands
- The Staple: A bag specially designed for cookies and cookie tin, sold since March 2026 for €65, available only in-store.
Products and services
- Van Stapele Cookie A single-type artisan cookie made from dark chocolate dough with a white chocolate core, crisp around the edges and soft/gooey on the inside. Baked fresh throughout the day. Contains allergens: egg, lactose, gluten, and soy lecithin; may contain traces of nuts and peanuts. Sold exclusively in-store at Rokin 17, Amsterdam.
- The Staple A branded merchandise bag featuring various elements specially designed for carrying cookies and cookie tins. Priced at €65. Sold only in-store at the Rokin 17 Amsterdam shop since March 2026.
Companies that use Van Stapele Koekmakerij B.v.
Customer profileSegments1 record
Ideal customer profiles1 record
Van Stapele Koekmakerij B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van Stapele Koekmakerij B.v. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights1 record
Van Stapele Koekmakerij B.v. competitors and assessment
Company assessmentRegional players
- Patisserie Holtkamp: Iconic Amsterdam pastry shop with a single specialty product line and tourist draw; a strong local Dutch peer operating a focused pastry-retail concept in the same city.
- Stach: Amsterdam-based specialty food retailer with in-house baked goods; comparable as a Dutch specialty food retailer combining baked goods with broader packaged food assortment.
Broad incumbents
- Mrs. Fields: Long-established cookie retail brand with mall and franchise presence; comparable as a globally recognized cookie retailer, though operating at much larger scale and channel breadth.
- Dominique Ansel Bakery: London/NYC pastry shop famous for single-product invention (the Cronut); directly comparable as a founder-led, single-product-driven tourist dessert destination.
- Milk Bar: Cult dessert brand with multiple product lines and storefronts; comparable as a single-city dessert cult brand, but with broader SKU and multi-location model.
Direct peers
- Levain Bakery: NYC-based cult cookie shop famous for a single oversized chocolate-chip cookie, mirroring Van Stapele's one-product, high-traffic bakery-retail model in a major tourist city.
- Chip City Cookies: US cookie shop chain with rotating daily flavors and small-batch artisan positioning, comparable to Van Stapele's daily-baked, single-product cookie shop concept.
- Crumbl Cookies: Rapidly expanding US cookie franchise with rotating weekly flavors; represents the scaled franchise model Van Stapele has explicitly rejected, making it a strategic alternative benchmark.
- Tiff's Treats: Cookie-focused brand built around warm cookie delivery and gifting, comparable to Van Stapele's dessert-gift positioning but with a delivery-first model.
- Insomnia Cookies: Late-night cookie retailer with delivery and nationwide footprint; illustrates the e-commerce/shipping channel Van Stapele does not operate, useful as a channel-strategy comparator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Stapele Koekmakerij B.v. social profiles
Digital presenceVan Stapele Koekmakerij B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Stapele Koekmakerij B.v. leadership team
Management profileNumber of profiles
Profiles1 record
Van Stapele Koekmakerij B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Stapele Koekmakerij B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Stapele Koekmakerij B.v.
What does Van Stapele Koekmakerij B.v. do?
Van Stapele Koekmakerij sells one signature cookie — made from dark chocolate dough with a white chocolate core, crisp on the edges and soft/gooey on the inside — baked fresh throughout the day at its Amsterdam retail shop. In March 2026, the company added a branded merchandise bag ("The Staple", €65) designed to carry cookies and cookie tins. Both items are sold exclusively in-store at Rokin 17, Amsterdam; no shipping or online ordering is offered.
Is Van Stapele Koekmakerij B.v. a public or private company?
Van Stapele Koekmakerij B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van Stapele Koekmakerij B.v. founded?
Van Stapele Koekmakerij B.v. was founded in 2013. It employs 1 to 10 people.
Where is Van Stapele Koekmakerij B.v. based?
Van Stapele Koekmakerij B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Van Stapele Koekmakerij B.v. make money?
Two revenue lines are on record. Cookie Sales are the primary driver. The others are merchandise Sales.
Who are Van Stapele Koekmakerij B.v.'s main competitors?
Regional players on record are Patisserie Holtkamp and Stach. Broad incumbents are Mrs. Fields, Dominique Ansel Bakery and Milk Bar. Direct peers are Levain Bakery, Chip City Cookies, Crumbl Cookies, Tiff's Treats and Insomnia Cookies.
Does Van Stapele Koekmakerij B.v. have an API?
No public API is recorded for Van Stapele Koekmakerij B.v..
What industry is Van Stapele Koekmakerij B.v. in?
Van Stapele Koekmakerij B.v.'s product category is Specialty Bakery. Its primary akta.pro industry code is THAFAGAF, Cookie & Brownie Shops. Its NAICS code is 445291 and its SIC code is 2052.