What Universal Broadcast System Maroc does

Universal Broadcast System Maroc (UBSM) is a Casablanca-headquartered distributor and certified systems integrator operating since 2010 across Morocco and Sub-Saharan Africa. The company distributes and integrates solutions from seven international technology brands — Ubiquiti (WiFi 7 enterprise wireless), Peplink (SD-WAN with SpeedFusion bonding), WatchGuard (UTM/XDR/MFA cybersecurity), Synology (NAS/storage), MikroTik (routing/switching), Elenos Group (FM/TV broadcast transmission), and Tieline (IP audio codecs) — plus satellite connectivity (VSAT and Starlink). UBSM co-developed TX-Control, an AI-powered broadcast transmitter monitoring platform supporting SNMP-based 24/7 supervision, predictive fault detection, and HACA regulatory compliance for radio and TV operators. Technical differentiators center on multi-WAN aggregation (SpeedFusion bonding fiber + 4G/5G + satellite), enterprise-grade security accessible to SMBs, and end-to-end broadcast chains from studio IP codecs to FM/TV transmitters.

UBSM generates revenue through three streams: hardware distribution and resale (margin on partner-brand equipment), professional services for integration and deployment (quoted per project), and recurring managed services including 24/7 monitoring, proactive maintenance, and incident response under monthly or annual contracts. Pricing is project-based and not publicly disclosed; all sales are direct via website contact forms, phone outreach, and on-site technical consultation, with no e-commerce or self-serve channel. The company serves 200+ clients across broadcasting, enterprise multi-site organizations, SMB cybersecurity, off-grid/isolated sites, data storage/protection, and event/temporary venues. Documented deployments include Barid Al Maghrib (1,700+ post offices on Peplink SD-WAN), Moroccan banks, 5-star hotels, industrial groups, TV broadcast mobile units, Port Tanger Med, and coastal sites on VSAT — with 1,000+ VSAT installations completed. The company is registered in Casablanca with a share capital of 900,000 DH and operates as an independent private entity with no disclosed parent, subsidiaries, or institutional funding.

Name

Universal Broadcast System Maroc

Legal name

Universal Broadcast System Maroc

Website

https://ubsm.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Universal Broadcast System Maroc (UBSM) is a Casablanca-based distributor and certified systems integrator for 7 major technology brands, deploying SD-WAN, cybersecurity, WiFi, broadcast, and satellite solutions to enterprises, government institutions, broadcasters, and telecom operators across Morocco and Sub-Saharan Africa.

Ownership category

akta.pro rank

Product category

Network and Telecom Systems Integration

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Satellite Telecommunications (5174)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB)

Keywords

• SD-WAN integration
• Network security solutions
• Broadcast FM transmission
• Enterprise WiFi deployment
• Satellite internet services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Distribution & Resale: UBSM distributes and resells networking, security, broadcast, storage, and satellite hardware from partner brands (Ubiquiti, Peplink, WatchGuard, Synology, MikroTik, Elenos, Tieline). Revenue is generated through product margin on hardware sales, with prices quoted per project.
2. Professional Services — Integration & Deployment: UBSM provides design, installation, configuration, and commissioning services for network, security, broadcast, and satellite infrastructure projects. Includes turnkey deployments, on-site surveys, and project management. Professional services are bundled with hardware sales and quoted per engagement.
3. Managed Services & Support Contracts: UBSM offers ongoing managed services including 24/7 monitoring, proactive maintenance, monthly restore testing, and incident response for backup, network, and security solutions. Delivered as recurring monthly or annual contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

UBSM is a Moroccan systems integrator and authorized distributor that designs, deploys and supports converged telecom, IT, broadcast and cybersecurity infrastructure for enterprise, government and broadcaster clients. The company resells and integrates seven international brands (Ubiquiti, Peplink, WatchGuard, Synology, Elenos/Itelco, Tieline, MikroTik) and bundles them with professional integration services, managed monitoring and its proprietary TX-Control AI broadcast supervision platform.

Product overview

Universal Broadcast System Maroc (UBSM) is a distributor and integrator of telecom, network, storage, and IT security solutions serving Morocco and sub-Saharan Africa since 2010. The company's product portfolio comprises multiple complementary product lines distributed across major technology brands: Ubiquiti UniFi (WiFi 7 access points including U7 Pro/Lite/Pro Max/Pro Wall/Outdoor, USW managed switches, UniFi Gateway, UniFi Protect), Peplink SD-WAN (Balance routers B One/20X/310/380X/580X/1350, SDX, SpeedFusion bonding/VPN/FusionHub, MAX mobile routers Transit Duo/BR1 Pro 5G/HD2/HD4 MBX, InControl 2 cloud management), WatchGuard cybersecurity (Firebox T/M Series UTM firewalls, ThreatSync XDR, EPDR endpoint protection, AuthPoint MFA, DNSWatchGO, Dimension visibility, AP Wi-Fi 6), MikroTik networking (CCR Cloud Core Routers, CRS switches, hAP/cAP/wAP Wi-Fi 6 routers, RouterOS v7), Elenos/Itelco broadcast (Indium FM transmitters 150W-30kW, DVB-T/T2 TV transmitters), Tieline audio codecs (ViA, Merlin, Bridge-IT, Gateway 4, Genie Distribution, MPX encoders), Synology NAS (DiskStation DS Series, RackStation RS Series), and satellite connectivity (VSAT kits, Starlink LEO, auto-pointing antennas, DVB receivers). UBSM also offers TX-Control, an AI-powered cloud monitoring platform for broadcast transmitter management. The portfolio integrates with third-party solutions including Acronis Cyber Protect, VEEAM, Synology Active Backup for Business, WheatNet-IP, AES67, InControl 2, WatchGuard Cloud, and Synology DSM for comprehensive enterprise solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• SD-WAN Integration Services (Peplink) Design, deployment and support of multi-WAN SD-WAN networks for banks, government agencies, hotel chains, retail and industrial groups, delivering bandwidth aggregation across fiber/4G/satellite and sub-second failover with centralized cloud management.
• Enterprise WiFi Deployment (Ubiquiti UniFi) Distribution, design and deployment of Ubiquiti UniFi WiFi 7 (802.11be) access points, managed switches, gateways and UniFi Protect video surveillance for enterprise, hospitality, education and government venues.
• Cybersecurity Integration (WatchGuard)

Quantifiable outcome

• 35–40% reduction in WAN connectivity costs vs. MPLS (Barid Al Maghrib case)
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Ubiquiti NetworkscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Official distributor of Ubiquiti networking products in Morocco, including UniFi WiFi 7 access points, switches, gateways, and surveillance (UniFi Protect). Products are distributed, installed, and supported by UBSM across enterprise, hospitality, education, and government verticals.
• Peplink (Pepwave)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Certified integrator and channel partner for Peplink SD-WAN routers, SpeedFusion bonding technology, and InControl 2 cloud management platform. UBSM deploys Peplink solutions for banks, hotels, broadcasters, and government agencies across Morocco and Africa.
• WatchGuard TechnologiescoreChannel Partner/ Reseller/ Distributor · 1 January 2010Certified WatchGuard integrator in Morocco for Firebox UTM firewalls, AuthPoint MFA, ThreatSync XDR, EPDR endpoint protection, and WatchGuard Cloud management platform. UBSM designs, deploys, and supports WatchGuard security solutions for Moroccan enterprises and government.
• SynologycoreChannel Partner/ Reseller/ Distributor · 1 January 2010Distributor of Synology NAS solutions (DiskStation and RackStation series) in Morocco for enterprise storage, backup, and virtualization. UBSM provides sales, installation, and configuration services for Synology products.
• Elenos GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Official partner and distributor of Elenos FM transmitters (Indium series) and Itelco TV transmitters in Morocco and Africa. Recognized as Best Partner Africa 2022 by Elenos Group. UBSM handles installation, commissioning, and maintenance of Elenos broadcast equipment.
• TielinecoreChannel Partner/ Reseller/ Distributor · 1 January 2010Distributor of Tieline IP audio codecs in Morocco for broadcast applications including STL links, remote broadcasts, and multi-site drop-ins. UBSM provides distribution and support for the full Tieline codec lineup including ViA, Merlin, Bridge-IT, and Gateway.
• MikroTikcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Official distributor of MikroTik networking equipment including RouterBOARD, Cloud Core Router (CCR), Cloud Router Switch (CRS), and Wi-Fi 6 access points. UBSM also offers MikroTik certification training (MTCNA, MTCRE, MTCWE) in Morocco.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BCX (Business Connexion): South African enterprise ICT integrator deploying networking, security, cloud, and managed services primarily across Southern Africa. Comparable as a regional enterprise systems integrator; differs by geography and a stronger cloud/data-center practice.
• Sahara Net: Moroccan ISP and IT services provider offering internet connectivity, hosting, and network integration to enterprises across Morocco. Comparable as a Morocco-based connectivity/integration provider, though primarily ISP rather than multi-vendor distributor.
• HPS (Hightech Payment Systems): Morocco-headquartered IT and payments solutions provider serving banks and large enterprises across Africa and Europe. Comparable as a Moroccan-rooted enterprise technology integrator, though focused on payments software rather than networking/broadcast infrastructure.

Direct peers

• Dataprotect: Moroccan cybersecurity-focused systems integrator and WatchGuard partner offering UTM, endpoint, and managed security services to Moroccan enterprises. Comparable as a regional security/IT integrator competing for the same Moroccan enterprise customer base, with narrower scope (no broadcast or SD-WAN practice).
• ISV Maroc (Information Systems & Vision): Moroccan IT integrator providing enterprise networking, security, and managed services to Moroccan enterprises and public-sector clients. Comparable as a Moroccan systems integrator competing on similar enterprise SD-WAN/security contracts.

Broad incumbents

• Axians Africa (VINCI Energies): Pan-African ICT integrator owned by VINCI Energies, deploying SD-WAN, cybersecurity, data center, and enterprise networking across multiple African countries. Comparable as a larger multi-country systems integrator, but with substantially broader service portfolio and deeper balance sheet than UBSM.
• Orange Business Maroc: Enterprise arm of Orange operating in Morocco and across Africa, delivering SD-WAN, managed connectivity, cybersecurity, and cloud services. Comparable as a Morocco/Africa enterprise networking and security provider, with significantly larger scale and operator backing.
• Liquid Intelligent Technologies: Pan-African ICT provider offering SD-WAN, managed network services, cloud, and cybersecurity across 20+ African countries. Comparable as an Africa-wide enterprise connectivity integrator, with vastly larger geographic footprint and owned fiber infrastructure versus UBSM's project-led model.
• NTT DATA (formerly Dimension Data): Global IT services provider with deep roots in South Africa, offering managed networking, cybersecurity, and cloud integration across Africa. Comparable as a multi-country enterprise networking/security integrator, with substantially broader portfolio and global delivery capability.

Others

• Itelco (Elenos Group): Italian broadcast transmitter manufacturer (part of Elenos Group) whose products UBSM distributes and integrates across Africa. Comparable as the upstream vendor in UBSM's broadcast line of business; included as an ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ubsm.ma
• LinkedInlinkedin.com/company/ubsm
• Instagraminstagram.com/ubsm.ma

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Broadcast System Maroc