Treco Oregon Rootsock and Tree Co., Inc.

What Treco Oregon Rootsock and Tree Co., Inc. does

TRECO Oregon Rootstock and Tree Co., Inc. is a privately held specialty nursery founded in 1941 and headquartered in Woodburn, Oregon. The company develops, cultivates, and sells virus-certified dwarfing and semi-dwarfing rootstocks for three tree-fruit categories: approximately 30 apple varieties including the Budagovski, EMLA, and Geneva series; 7 hazelnut varieties including McDonald, Jefferson, Webster, and PollyO (introduced in 2017); and the Provence Quince BA 29-C pear rootstock developed in France. TRECO's underlying technology is its PRO-TECH certification program, in which G1 mother plants are tested for all known viruses using molecular diagnostics such as PCR and deep sequencing, G2 nursery plants undergo ELISA testing, and every variety is registered with the Oregon State Department of Agriculture and periodically re-indexed. The program is funded by a 2% per-sale research fee and qualifies products for the Oregon Certified Nursery Stock tag and international phytosanitary certification for Canada and other states.

TRECO serves two principal customer segments: commercial orchard growers establishing new or replacement apple, hazelnut, and pear orchards (primary), and regional nursery operations that propagate and resell rootstocks (secondary). The business model is a one-time direct sale of rootstocks at unit-based pricing that varies by variety and quantity, supplemented by a warranty-driven replacement or refund stream for rootstocks proven untrue to name. Go-to-market is direct-to-customer via a toll-free phone line (1.800.871.5141) and a Squarespace-hosted website with pricing and inventory pages; distribution is direct from the Woodburn facility to markets worldwide using refrigerated truck transport in reinforced containers for root protection. TRECO does not disclose revenue, headcount, ownership structure, or external funding, and operates as an independently held corporation.

Name

Treco Oregon Rootsock and Tree Co., Inc.

Legal name

TRECO Oregon Rootstock & Tree Co., Inc.

Website

https://treco.nu

Company type

Private

Founded year

1941

Operating status

Operating

Short description

TRECO is a Woodburn, Oregon specialty nursery founded in 1941 that develops and sells virus-certified dwarfing and semi-dwarfing rootstocks for apples, hazelnuts, and pears to commercial orchard growers worldwide via direct phone and website orders.

Ownership category

akta.pro rank

Product category

Fruit Tree Rootstocks

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fruit & Nut Planting Stock (Rootstocks, Nursery Trees, Vines) (AFABAFAF)

akta.pro secondary industries

Orchard Establishment & Replanting (New Plantings, Rootstock Selection, Trellising Systems) (AFAGACAK), Tree Nut Orchards (Almonds, Walnuts, Pistachios, Pecans, Hazelnuts, Macadamias) (AFAGACAE)

Keywords

• Fruit tree rootstocks
• Virus-certified rootstocks
• Dwarfing apple rootstocks
• Hazelnut rootstocks
• Pear rootstocks

Headquarters

HQ city

Woodburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rootstock Sales: One-time sale of fruit tree rootstocks (apple, hazelnut, pear) to orchard growers. Products include virus-certified rootstocks sold with pricing based on variety and quantity. Customers purchase directly from TRECO for their orchard planting needs.
2. Replacement/Refund Services: Warranty-based replacement or refund services for rootstocks proven untrue to name, generating secondary revenue from warranty claims processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TRECO cultivates and sells virus-certified dwarfing and semi-dwarfing fruit tree rootstocks to commercial orchard growers and nursery operators. The product portfolio spans Apple Rootstocks (close to 30 varieties such as Budagovski, EMLA, and Geneva), Hazelnut Rootstocks (7 varieties including McDonald, Jefferson, Webster, PollyO), and Pear Rootstocks (Provence Quince BA 29-C). Each rootstock is backed by the proprietary PRO-TECH certification program, Oregon State Department of Agriculture inspection, and molecular virus testing (PCR, deep sequencing, ELISA).

Product overview

TRECO® (Oregon Rootstock & Tree Co. Inc.) is a nursery company specializing in premium quality, virus-certified rootstocks for commercial orchard growers. Founded in 1941, the company operates as a single unified product line focused on producing top-fruit rootstocks. The product portfolio consists of three core product categories: Apple Rootstocks (offering close to 30 virus-certified dwarfing and semi-dwarfing varieties including Budagovski, EMLA, and Geneva series), Hazelnut Rootstocks (7 varieties including McDonald, Jefferson, Webster, and PollyO), and Pear Rootstocks (Provence Quince BA 29-C). All products are supported by the company's PRO-TECH certification program, plant care guidance, and warranty policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Rootstocks Premium quality virus-certified dwarfing and semi-dwarfing apple rootstocks, offering close to 30 varieties including Budagovski, EMLA, and Geneva. Sold to commercial orchard growers establishing new or replacement apple orchards.
• Hazelnut Rootstocks Hazelnut trees offered since 2017, with 7 different varieties including McDonald, Jefferson, Webster, and PollyO. Sold to commercial hazelnut growers for new orchard establishment.
• Pear Rootstocks (Provence Quince BA 29-C) Virus-free Quince BA 29-C rootstock developed in France, producing trees 1/2 to 2/3 the size of standard pear trees. Precocious, very high yielding, resistant to several diseases, compatible with Anjou and Comice pear varieties. Thrives in calcareous soils. Sold to commercial pear growers.

Quantifiable outcome

• Trees producing 1/2 to 2/3 the size of standard pear trees with Provence Quince BA 29-C
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bailey Nurseries: Bailey Nurseries is a large Minnesota-based wholesale nursery producing a broad range of ornamental and edible plants. It is a broad incumbent in nursery production but only partially overlaps with Treco's commercial fruit rootstock focus.
• Stark Bro's Nurseries & Orchards Co. Stark Bro's is a long-established Missouri-based fruit tree nursery with a broader retail and consumer focus. It is comparable because it sells fruit trees on certified rootstocks, though it operates across a wider portfolio and consumer channels rather than Treco's pure commercial rootstock niche.

Direct peers

• Wafler Nurseries: Wafler Nurseries is a New York-based fruit tree nursery specializing in apple rootstocks and finished apple trees. It is one of the largest US apple rootstock producers and a direct competitor to Treco's apple rootstock product line.
• Willow Drive Nursery: Willow Drive Nursery is a Washington-state apple rootstock specialist and one of the largest rootstock producers in North America. It directly competes with Treco in producing virus-certified dwarfing apple rootstocks for commercial orchard growers.
• Van Well Nursery: Van Well Nursery is a Washington-state fruit tree nursery producing apple, pear, cherry, and stone fruit trees. It is a direct peer in apple and pear nursery stock for commercial orchard growers.
• Brandt's Fruit Trees: Brandt's Fruit Trees is a Washington-state nursery specializing in apple, pear, and cherry trees on certified rootstocks. It is a direct peer in supplying commercial orchard growers with virus-free rootstock material.
• C&O Nursery: C&O Nursery is a Washington-state apple, pear, and cherry rootstock and tree nursery. It directly competes with Treco in producing certified rootstocks for commercial orchard establishment.
• Adams County Nursery: Adams County Nursery is a Pennsylvania-based fruit tree nursery producing apple, pear, peach, and cherry nursery stock. It overlaps with Treco especially in apple and pear rootstock/tree production for commercial orchards.
• Dave Wilson Nursery: Dave Wilson Nursery is a California-based fruit tree nursery producing deciduous fruit, nut, and shade trees. It is a direct competitor in commercial apple and stone fruit nursery stock, serving similar orchard growers.

Regional players

• Vivai Mazzoni: Vivai Mazzoni is an Italian cooperative producing certified fruit tree rootstocks and nursery trees across Europe. It is a regional peer with similar focus on virus-certified apple and pear rootstocks for commercial orchard markets outside North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/treco-oregon-rootsock-and-tree-co.-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treco Oregon Rootsock and Tree Co., Inc.