Makemore - Recruiting Benefits

What Makemore - Recruiting Benefits does

MakeMore GmbH, operating as Makemore, is a Cologne-based HR technology company that provides an integrated employee benefits and internal communications platform targeted at German small and medium-sized enterprises (KMUs/Mittelstand). Its core product is the MAKEMORE mobile application (iOS and Android), built on GoodBarber's white-label app infrastructure, which consolidates benefit administration (bike leasing, tech leasing, bAV, bKV, shopping discounts, mobility benefits), internal communications (news, chat, surveys, events), and HR workflows (digital onboarding, contract signing, time tracking) into a single branded interface with DSGVO-compliant encrypted login. The platform is differentiated by the "WOW-Effekt" bundle, which pairs the app with a tangible welcome gift (a branded smartwatch in a corporate box) and is positioned as cost-neutral for employers via salary conversion (Entgeltumwandlung) mechanisms that exploit German tax and social security optimizations.

The company operates a sales-led go-to-market anchored by personal consultation and a dedicated account manager, supplemented by a free online Vorteilsrechner (benefit calculator) tool that drives inbound leads and a self-serve mobile app onboarding path. Revenue is generated through per-employee app subscription fees (proposal-based, with 24-month minimum contract terms), transaction-based commissions from benefit providers (bAV, bKV, bike/tech leasing), professional-service fees for recruitment support and premium onboarding events, and one-time setup and branding fees. Makemore is privately held by its three founders — Michael Dreeser (Founder & Managing Director), Jan Nikolas Jaroch (Managing Director, also MD of partner firm Dreeser & Partner), and Markus Schmolz (Operative Managing Director) — with 6-10 employees, no external funding, and operations confined to Germany.

Distribution is layered across direct sales, iOS/Android app stores, and a strategic partner network including Dreeser & Partner (bAV consulting), Barmenia Gothaer (bKV insurance), and meinMPP. Pricing scales per employee with €4,000 setup fees and app subscriptions ranging from €2,700/year (75 employees) to €8,100/year (300 employees). Disclosed customer outcomes cite annual employer savings of €15,539 (75 employees) to €43,707 (300 employees) under the bAV + MAKEMORE package, framing the offering as economically accretive rather than purely a cost line item.

Name

Makemore - Recruiting Benefits

Legal name

MakeMore GmbH

Website

https://makemore.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Makemore (MakeMore GmbH) is a Cologne-based HR technology company that provides German small and medium-sized enterprises with a mobile employee benefits platform consolidating benefit administration, internal communications, and HR workflows into a single iOS/Android app, distributed via direct sales, app stores, and partner channels.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

akta.pro secondary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• Employee benefits platform
• Corporate benefits administration
• HR technology services
• Workforce retention solutions
• Internal communications platform

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Benefit Platform & App Subscription: Recurring subscription for access to the MAKEMORE app platform and benefit management tools, billed per employee per month. Pricing is proposal-based and calculated on employee count and the selected scope of benefits/modules. Contract minimum terms are 24 months for app usage.
2. Recruitment Services: Recruitment support services are offered alongside benefits packages, with a minimum 3-month contract term. A briefing fee is charged; this fee is waived if the customer commissions Makemore's 'Recruiting-Basic' package or higher. Pricing is proposal-based, tied to employee headcount and scope of services.
3. Employee Benefits (Bike Leasing, Tech Leasing, bAV, bKV): Makemore facilitates employee benefit programs (bike leasing, tech leasing, company health insurance, occupational pension) via salary conversion mechanisms. The company earns commissions or service fees from the benefit providers/partners. These benefit programs generate savings for both employer and employee through tax and social contribution reductions, with Makemore acting as the integrator and account manager.
4. Premium Onboarding Services: Organized onboarding events including team tournaments, keynote speakers (Prof. Dr. Bernd Glazinski), and a branded foosball table (worth €990) that remains with the company. One-time service fee per event.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MakeMore GmbH operates the MAKEMORE-App, a mobile employee benefits platform for German SMEs that bundles recruiting, onboarding, internal communication, and benefit administration (company pension bAV, company health insurance bKV, bike leasing, tech leasing, and shopping discounts) into a single white-label solution. The company also acts as a Full-Service-Agentur providing personal consulting, dedicated account management, premium onboarding, and tailored benefit packages such as the WOW-Effekt-Box for HR teams lacking dedicated benefits infrastructure.

Product overview

MAKEMORE is an all-in-one employee benefits platform for SMEs in Germany, combining the MAKEMORE-App (core product) with a comprehensive portfolio of benefit modules including Bike Leasing (Dienstrad-Leasing), Tech-Leasing, Betriebliche Altersvorsorge (bAV), Betriebliche Krankenzusatzversicherung (bKV), Shopping-Rabatte, Urban Sports Club, and ÖPNV-Ticket. The platform bundles these benefits together with internal communication tools (news, chat, surveys, events) into a single mobile app. The WOW-Effekt package offers a cost-neutral employee retention solution including the app, multiple benefit modules, and the WOW-Effekt-Box (branded smartwatch welcome package). Additional services include Premium Onboarding events, a Vorteilsrechner (benefits calculator), and various mobility and family support benefits. All benefits are managed digitally through the central app with DSGVO-compliant data processing.

Differentiator

Problem solved

Functional benefit

Products and services

• MAKEMORE-App

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dreeser & PartnercoreStrategic or Co-development PartnerDreeser & Partner is described as a partner for employee benefits and the MAKEMORE employee app. Jan Nikolas Jaroch serves as Geschäftsführer of both Dreeser & Partner GmbH and MAKEMORE, indicating strong corporate and personnel overlap. Dreeser & Partner specializes in company pension schemes (bAV) and provides consulting expertise that is integrated into Makemore's product offering.
• Barmenia GothaercoreGTM or Marketing PartnerBarmenia Gothaer is presented as a partner for company health insurance (bKV) and comprehensive benefits. The partnership enables Makemore to offer employer-financed supplementary health insurance as part of its benefits bundle. The Barmenia Gothaer partnership is explicitly referenced in Makemore's WOW-Effekt concept.
• Prof. Dr. Bernd GlazinskiminorStrategic or Co-development PartnerProf. Dr. Bernd Glazinski is featured as a keynote speaker at Makemore's Premium Onboarding events. He delivers inspirational and motivational content tailored to each client company, providing professional accompaniment for Makemore's onboarding events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kenjo: Berlin-based HR platform targeting SMBs with people management, time tracking, document management, and engagement features. Direct peer in geography, customer size, and SMB-HR focus, with overlapping internal-comms-style functionality.
• Personio: Munich-based HRIS and people operations platform for SMBs and mid-market in Europe, offering benefits, payroll, and HR workflows. Closest comparable in target segment, geography, and product scope, though at materially greater scale and capital intensity.
• HRlab: German cloud HRIS for SMEs offering time tracking, payroll integration, and employee self-service. Comparable in German-SME positioning and breadth of HR workflows, competing for the same budget line as Makemore.

Broad incumbents

• Bob (HiBob): Modern HRIS platform with engagement, benefits integrations, and an employee app. Targets fast-growing SMB and mid-market globally including DACH; overlaps on internal communications and benefits surfacing.
• Deel: Global HR, payroll, and benefits platform with strong European SMB traction. While broader and global in scope, Deel increasingly bundles benefits administration for distributed teams, placing it in competitive overlap with Makemore's benefits aggregator model.
• Haufe Group (Haufe-Lexware / Haufe Umantis): Established German provider of HR, payroll, tax, and benefits solutions including Entgeltumwandlung and bAV tooling. Broad incumbent offering overlapping benefits-administration capabilities to German SMEs, with deeper compliance and content heritage.

Others

• Lohnsteuerberatungsverbund (Lohn und HR Service Providers): Network of German payroll and HR service providers (e.g., DATEV-affiliated Steuerberater) that frequently bundle benefits and bAV advice. Adjacent ecosystem — competing for the same SME HR wallet but delivering via consulting rather than SaaS.

Regional players

• SD Worx: European HR and payroll provider with a strong DACH presence via its German operations. Offers benefits and HR administration services to mid-market, partially overlapping with Makemore's SME focus but primarily serving Benelux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/makemore.world
• Facebookfacebook.com/makemore.world
• LinkedInlinkedin.com/company/makemore-recruiting-and-benefits
• Instagraminstagram.com/makemore_gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makemore - Recruiting Benefits