LEMOS FEED & PET SUPPLY, INC.

What LEMOS FEED & PET SUPPLY, INC. does

Lemos Feed & Pet Supply, Inc. is a privately held, family-owned specialty pet and livestock supply retailer headquartered in Arroyo Grande, California. Founded in 1972 by Mike Lemos, who began by delivering hay and ranch products from a flatbed truck, the company has grown into what it describes as the largest family-owned pet supply business on the California Central Coast, operating 14 retail locations spanning from Paso Robles to Carpinteria, plus a warehouse and distribution center at the original Arroyo Grande site. The founder remains active in management alongside his daughter Michelle Avelino (Operations Manager), son-in-law James Avelino (Warehouse Manager), General Manager Paul Benedix, and bookkeeper Cathy Bunke; there is no outside institutional ownership or parent company.

The core offering is a broad assortment of pet and livestock products sold through physical storefronts: premium and raw pet foods (Primal Pet Foods, Stella & Chewy's), flea/tick treatments, CBD products (Treatibles), toys (Kong, Fluff & Tuff, Benebone), supplements, self-administered vaccines, and a value-priced private-label line, Wholesomes, launched in February 2025. The product mix is complemented by in-store services including self-serve pet wash stations (at 13 of 14 stores), the Howl'n Good Doggie Dentals clinic, vet clinics, blade sharpening, ID tags, special orders, and pallet/delivery service for wholesale buyers. Technology is intentionally light: a Squarespace-hosted website (lemospet.com) provides browsing and store information but no live e-commerce transaction capability, with curbside ordering in development.

The business model is B2C retail at point-of-sale, with a secondary B2B/pallet channel via the warehouse. Revenue is generated through unit-pricing transactions (e.g., $40 per 40 lb Wholesomes dog food bag, $24.99 per 15 lb cat food bag) plus gift card sales and pay-as-you-go service fees. Customer acquisition is driven by community presence, organic social media (Instagram @LEMOSPET805, Facebook, Pinterest, YouTube, TikTok), an educational blog authored by staff, and an email newsletter; external marketing is supported by AdVerb Marketing Group. The customer base is highly fragmented across local pet and livestock owners, with no disclosed enterprise or anchor accounts, and recognition is reinforced by 2025 reader-voted "Best of" awards across the Central Coast, San Luis Obispo, and Santa Maria Valley.

Name

LEMOS FEED & PET SUPPLY, INC.

Legal name

Lemos Feed & Pet Supply

Website

https://lemospet.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemos Feed & Pet Supply is a family-owned specialty pet and livestock supply retailer founded in 1972, operating 14 retail locations across California's Central Coast from Paso Robles to Carpinteria, offering pet food, supplies, vaccines, and in-store services including pet wash, dental clinics, and vet clinics to local pet and livestock owners.

Ownership category

akta.pro rank

Product category

Pet Supply Retail

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pet Food & Treats Distribution (CRAOAKAA)

Keywords

• Pet supply retail
• Livestock feed
• Pet wash stations
• Pet food and supplements
• Pet care services

Headquarters

HQ city

Arroyo Grande

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling pet foods, toys, treats, supplements, and pet care supplies across 14 physical retail locations. Products include premium and natural pet foods, raw food diets (Primal Pet Foods, Stella & Chewy's), flea and tick treatments (Advantage II, Advantix II, Seresto), toys (Kong, Fluff & Tuff, Benebone), and livestock feed. Also offers vaccines for self-administration.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

LEMOS FEED & PET SUPPLY, INC. operates a 14-store retail chain on the California Central Coast selling pet foods, toys, treats, supplements, flea/tick treatments, CBD products, raw diets, and livestock feed. It complements product sales with self-serve pet wash stations, in-store canine dental cleanings, self-administer vaccinations, special orders, gift cards, and delivery for bulk and pallet customers from its Arroyo Grande warehouse.

Product overview

Lemos Feed & Pet Supply operates as a single-channel retail offering across 14 brick-and-mortar locations on the California Central Coast. The product portfolio centers on retail pet supplies including foods, toys, treats, supplements, health products (vaccinations, flea/tick treatments, CBD), and private-label Wholesomes pet food launched in 2025. Service offerings include self-serve pet wash stations, dental clinics (Howl'n Good Doggie Dentals), special ordering, delivery for large orders, and a comprehensive pet care resource directory. All products and services are delivered through physical retail locations with no e-commerce or API access.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food, Toys, Treats & Supplements Retail offering of top quality foods, toys, treats, and supplements for pets and livestock across 14 Central Coast locations, including premium and natural pet foods, raw food diets (Primal Pet Foods, Stella & Chewy's), toys (Kong, Fluff & Tuff, Benebone), and livestock feed.
• Self-Serve Pet Wash Stations Industrial tub facilities available at all retail locations except the warehouse for pet owners to bathe their pets; features self-serve industrial tubs designed for ease of use.
• Howl'n Good Doggie Dentals In-store dental clinic service for dogs, providing annual teeth cleaning appointments scheduled through the retail locations.
• Self-Administer Vaccinations Self-administer vaccines including 1st puppy vaccine, puppy booster, annual canine booster, canine Bordetella (kennel cough), and feline vaccine sold at retail locations.
• Wholesomes Pet Food Everyday low-price pet food brand with 40 lb dog food bags at $40 and 15 lb cat food bags at $24.99. USA-made recipes, naturally preserved, sourced from a family-owned fourth-generation supplier; a portion of purchases supports Children of Fallen Patriots.
• CBD Pet Products (Treatibles) Full spectrum hemp CBD products for pets marketed under the Treatibles brand, used for easing anxiety, promoting joint and digestive health, maintaining normal inflammatory response, and addressing discomfort and loss of appetite.
• Raw Pet Food Diets Frozen and freeze-dried raw diets processed through High Pressure Processing (HPP) for safety. Brands include Primal Pet Foods and Stella & Chewy's, suitable for pets with dental issues requiring minimal chewing.
• Gift Cards Gift cards available for purchase in any Lemos store, allowing recipients to choose their own pet products and treats.
• Delivery Service Delivery capability available for large orders and pallet customers, with pricing and availability confirmable through the warehouse headquarters.
• Special Orders Custom ordering service for items not stocked in retail locations. Normal arrival time is 5-10 days, with some items like cat furniture taking up to 6 weeks.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AdVerb Marketing GroupminorGTM or Marketing PartnerExternal marketing and advertising agency handling Lemos marketing. Contact: April Schirmer, Phone: (805) 202-1569, Email: [email protected]. This is an agency relationship for marketing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pet Supplies Plus: Mid-sized specialty pet retailer with a franchise-heavy store model carrying food, supplies, and self-service wash stations, including California locations. Directly comparable store format, services, and category mix to Lemos's 14-store footprint.
• Kriser's Natural Pet: Multi-store natural pet retailer emphasizing high-quality, natural, and raw diets with in-store grooming, training, and self-wash. Directly comparable category focus on premium and raw pet food (Primal, Stella & Chewy's) and a service-augmented store model.
• Chewy: Pure-play online pet supplies retailer offering autoship pet food, pharmacy, and broad assortment. Chewy competes head-on with Lemos for replenishment food and OTC purchases but lacks physical service touchpoints (wash stations, vet clinics) in Lemos's market.
• Tomlinson's Feed & Pets: Texas-based regional pet and feed retailer operating multiple stores with premium pet food, livestock feed, and community-rooted positioning. Highly comparable business model, including feed and livestock crossover, mirroring Lemos's heritage.
• Hollywood Feed: Regional, independently owned pet retailer headquartered in Memphis with multiple Southern U.S. stores, known for premium brands and knowledgeable staff. Closest analog to Lemos as a regional, premium-positioned family-rooted chain.
• Petland: Franchise-based pet retail chain offering pet supplies, grooming, and (controversially) live animal sales across the U.S. Comparable store-with-services retail format though typically larger and franchise-distributed.

Broad incumbents

• PetSmart: Largest U.S. specialty pet retailer, recently combined with Chewy under BC Partners. PetSmart operates the same retail-plus-services model (grooming, vet, training) and competes for the same premium-brand pet food customer that Lemos targets.
• Petco: National specialty pet retailer offering food, supplies, grooming, vet clinics, and training across hundreds of stores. Petco is the dominant broad-line incumbent in pet supply retail, overlapping Lemos's core category but at vastly greater scale and with national rather than regional concentration.
• Tractor Supply Co. National rural-lifestyle retailer whose Necco Reily Farm and Pet Supplies category includes livestock feed, pet food, and animal care products. Directly comparable to Lemos's feed-and-pet crossover and pallet/wholesale capability, but at national scale.

Regional players

• Concord Pet Food & Supplies: Independently owned California pet retailer operating multiple stores in the Bay Area with a similar multi-store, premium-brand, and service-rich model. Comparable regional California footprint and format, though geographically separate from Lemos's Central Coast territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lemospet805

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEMOS FEED & PET SUPPLY, INC.