Transformed Group Pty Ltd
Transformed ICT is an Australian managed IT services provider founded in 2021 and headquartered in Queensland, offering managed IT, cybersecurity aligned to the Essential Eight framework, systems integration and workflow automation, and fractional CIO/CTO advisory to growing Australian SMB and mid-market businesses.
- Company typePrivate
- Founded2021
- HeadquartersPaddington, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Transformed Group Pty Ltd does
Transformed Group Pty Ltd, trading as Transformed ICT, is an Australian managed IT services provider founded in 2021 and headquartered in Paddington, Queensland. The company delivers proactive managed IT services, layered cybersecurity, systems integration and workflow automation, and fractional CIO/CTO strategic leadership to growing Australian businesses that rely on technology daily but lack in-house IT departments. Its target customers are SMB and mid-market firms seeking a strategic technology partner rather than a reactive break-fix vendor.
The company's underlying technology is a conventional managed services stack rather than a proprietary platform: 24/7 monitoring of servers, endpoints and networks; an Essential Eight-aligned cybersecurity stack (application control, MFA, patching, restricted admin privileges, tested backups); Microsoft 365 management; and integration across CRM, ERP, project management and accounting tools with workflow automation and real-time reporting dashboards. Operational claims include 99.9% uptime for managed clients and average helpdesk response times under one hour, though these are marketing statements rather than independently audited metrics.
Commercially, Transformed ICT operates a sales-led, consultative go-to-market model. Customers reach the company through its website, a "Book Strategy Call" CTA, inbound inquiry handling (committed to a one-business-day response), and direct phone outreach. Revenue is generated through recurring monthly managed services subscriptions, project-based systems and transformation professional services, and flexible monthly or project-based fractional CIO/CTO engagements. Pricing is quote-based and not publicly disclosed. The firm is founder-owned by Meachelle Roelofs, a 100% Australian-based team, with 1-10 employees and no disclosed funding, external investors, or partnership ecosystem.
Transformed Group Pty Ltd firmographics
Firmographics- Name
- Transformed Group Pty Ltd
- Legal name
- Transformed Group Pty Ltd
- Website
- https://transformedict.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Transformed ICT is an Australian managed IT services provider founded in 2021 and headquartered in Queensland, offering managed IT, cybersecurity aligned to the Essential Eight framework, systems integration and workflow automation, and fractional CIO/CTO advisory to growing Australian SMB and mid-market businesses.
- Ownership category
- akta.pro rank
Transformed Group Pty Ltd industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
- akta.pro secondary industries
- Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL), Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Transformed Group Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Paddington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Transformed Group Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed IT Services: Ongoing managed IT services including monitoring, maintenance, security, backups, and helpdesk support. Billed on a recurring monthly basis with predictable costs.
- Cybersecurity Services: Layered security services including email security, endpoint protection, MFA, and compliance support. Offered as part of managed services or potentially as standalone add-on.
- Systems & Transformation: Project-based professional services for system integration, workflow automation, process improvement, and reporting setup. One-time implementation with potential ongoing optimization.
- Fractional CIO/CTO Services: Strategic technology leadership provided on a flexible engagement model — monthly or project-based. Provides senior expertise without the overhead of a full-time executive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Managed IT Services - Custom Quote |
| Subscription | Monthly | Fractional CIO/CTO - Flexible Engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Transformed Group Pty Ltd product offering
Product offeringCore offering
Transformed ICT provides outsourced IT management, layered cybersecurity, and systems integration services to Australian businesses. The offering is built around four connected services: managed IT support (24/7 monitoring, helpdesk, endpoint security, Microsoft 365 management), cybersecurity aligned to the Australian Essential Eight framework, Systems & Transformation (system integration, workflow automation, real-time reporting dashboards), and Fractional CIO/CTO strategic technology leadership. Services are delivered under recurring monthly subscriptions or project-based engagements.
Product overview
Transformed ICT is a unified managed IT services portfolio consisting of four interconnected offerings: Managed IT Services as the foundational core product providing 24/7 monitoring, helpdesk support, endpoint security, and Microsoft 365 management; Cybersecurity as a core service delivering Essential Eight-aligned layered protection including email security, endpoint protection, MFA, and continuous monitoring; Systems & Transformation as an advanced offering for system integration, workflow automation, process improvement, and real-time reporting; and Fractional CIO/CTO as a strategic service providing senior technology leadership, technology roadmaps, and vendor management. These services work together to take businesses from reactive, fragmented IT to structured, efficient, and scalable operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services Proactive managed IT service for Australian businesses providing 24/7 monitoring, maintenance, and management of the entire IT environment, fast helpdesk support, endpoint security, backup and disaster recovery, and Microsoft 365 management with regular IT reporting.
- Cybersecurity Layered cybersecurity protection for Australian businesses, aligned to the Australian Government's Essential Eight framework, including email security, endpoint protection, multi-factor authentication, continuous security monitoring, backup and recovery, and compliance support.
- Systems & Transformation Advanced service integrating CRM, ERP, project management, accounting, and other business tools, building custom workflow automations, and creating real-time reporting dashboards to improve operational efficiency and provide live business visibility.
- Fractional CIO / CTO Strategic technology leadership service providing senior expertise including technology roadmaps, vendor management, strategic planning, business alignment, risk and compliance oversight, and project oversight without the overhead of a full-time CIO or CTO.
Quantifiable outcome
- 99.9% uptime for managed clients
- +1 more outcomes
Companies that use Transformed Group Pty Ltd
Customer profileSegments1 record
Ideal customer profiles1 record
Transformed Group Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Transformed Group Pty Ltd partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights2 records
Transformed Group Pty Ltd competitors and assessment
Company assessmentDirect peers
- Tecala: Australian managed IT, cloud, and security provider focused on mid-market businesses. Directly comparable service portfolio (managed IT, security, Microsoft 365, business transformation) and similar consultative sales model to Transformed ICT.
- The Missing Link: Australian MSP with strong cybersecurity, cloud, and managed services practice serving mid-market and enterprise customers. Highly comparable on service mix and target buyer, with overlapping cybersecurity (Essential Eight style) and systems integration offerings.
- CyberCX: Australia's largest dedicated cybersecurity services provider, offering managed security, advisory, and compliance. Comparable to Transformed ICT's cybersecurity/managed services offering but operates at national scale across enterprise and government.
- BlueRock Technology: Australian managed IT services and consulting firm serving growing businesses with proactive IT support and strategic technology advice. Closely matches Transformed ICT's customer segment, service catalog, and proactive (vs. break-fix) positioning.
- Brennan IT: Australian managed IT services and cloud provider serving mid-market and enterprise clients across Australia. Directly comparable to Transformed ICT on managed IT, cybersecurity, and Microsoft 365 services, though operating at significantly larger scale.
Broad incumbents
- Data#3: ASX-listed Australian IT services and solutions provider covering managed services, cloud, security, and infrastructure across enterprise and government. Overlaps with Transformed ICT's services but at much larger scale and broader portfolio.
- DXC Technology: Global IT services giant with a strong Australian presence offering managed services, security, cloud, and digital transformation. Comparable to Transformed ICT's transformation and managed IT offerings but at enterprise scale across multiple verticals.
- Insight Enterprises: Global IT solutions and managed services provider with Australian operations delivering managed IT, security, and cloud services to mid-market and enterprise. Comparable on managed services and digital transformation but with substantially broader scale and reach.
Others
- ConnectWise: Global platform provider of PSA, RMM, and cybersecurity software purpose-built for MSPs. Adjacent rather than competitive — Transformed ICT and similar MSPs run on this kind of tooling to deliver managed services.
Regional players
- Kaine Matherson Tech (KMT): Queensland-headquartered Australian managed IT services provider with strong regional roots serving growing businesses. Directly comparable on geography, customer segment, and proactive managed IT positioning to Transformed ICT.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Transformed Group Pty Ltd social profiles
Digital presenceTransformed Group Pty Ltd compliance and trust
Trust signalCompliance1 record
Transformed Group Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transformed Group Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Transformed Group Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transformed Group Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transformed Group Pty Ltd
What does Transformed Group Pty Ltd do?
Transformed ICT provides outsourced IT management, layered cybersecurity, and systems integration services to Australian businesses. The offering is built around four connected services: managed IT support (24/7 monitoring, helpdesk, endpoint security, Microsoft 365 management), cybersecurity aligned to the Australian Essential Eight framework, Systems & Transformation (system integration, workflow automation, real-time reporting dashboards), and Fractional CIO/CTO strategic technology leadership. Services are delivered under recurring monthly subscriptions or project-based engagements.
Is Transformed Group Pty Ltd a public or private company?
Transformed Group Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Transformed Group Pty Ltd founded?
Transformed Group Pty Ltd was founded in 2021. It employs 1 to 10 people.
Where is Transformed Group Pty Ltd based?
Transformed Group Pty Ltd is headquartered in Paddington, Australia, in the Oceania region.
How does Transformed Group Pty Ltd make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are cybersecurity Services, systems & Transformation and fractional CIO/CTO Services.
Who are Transformed Group Pty Ltd's main competitors?
Direct peers on record are Tecala, The Missing Link, CyberCX, BlueRock Technology and Brennan IT. Broad incumbents are Data#3, DXC Technology and Insight Enterprises. ConnectWise is listed as an others. Kaine Matherson Tech (KMT) is listed as a regional player.
Does Transformed Group Pty Ltd have an API?
No public API is recorded for Transformed Group Pty Ltd.
What industry is Transformed Group Pty Ltd in?
Transformed Group Pty Ltd's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting, with a secondary code of BPAEAIAL, Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC). Its NAICS code is 5415 and its SIC code is 7370.