Mmaah Berlin Gmbh & Co. Kg

What Mmaah Berlin Gmbh & Co. Kg does

Mmaah Berlin GmbH & Co. KG is a German Korean fast-food chain operating under the brand "Mmaah! – Eat Korean," founded in 2012 in Berlin by brothers Andreas J. Young and Sebastian Sung Chu Lechle. The company sells Korean BBQ dishes (Bulgogi, Special BBQ, Hotgogi), Korean fried chicken, Korean mandu dumplings, plant-based options, kids' meals, proprietary sauces, drinks, and desserts across a streamlined menu where most mains can be served on either rice or potatoes.

The business operates through a multi-channel model combining company-owned and franchised physical restaurants (22+ locations across Germany, with Berlin as the densest market), third-party delivery via Lieferando, Wolt, and Uber Eats, an in-house mobile app with loyalty program for direct ordering and digital payment, and a Berlin-focused catering service with a €150 minimum order. The underlying technology stack is conventional: Sanity CMS for content management, AWS (eu-central-1) for hosting, and a proprietary mobile application for ordering and loyalty — there is no evidence of proprietary AI/ML capabilities.

Revenue mechanics combine retail food sales (in-store and delivery), franchise entry fees (€19,500), ongoing royalties (6% plus VAT on net revenue), a marketing levy (1% of net revenue), and catering revenue. The company has publicly targeted scaling from approximately 18-22 stores to 100 stores by 2027 through a formalized franchise program. No external institutional investors or parent company are referenced; ownership and operational leadership remain with the two co-founder managing directors.

Name

Mmaah Berlin Gmbh & Co. Kg

Legal name

Mmaah Berlin GmbH

Website

https://mmaah.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Mmaah Berlin GmbH & Co. KG operates a 22+ location Korean fast-food franchise chain across Germany, selling Korean BBQ, fried chicken, mandu, and plant-based dishes via dine-in stores, third-party delivery platforms, a mobile loyalty app, and catering services.

Ownership category

akta.pro rank

Product category

Korean Fast Food Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Mobile Food Services (72233), Special Food Services (7223)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Poultry Shops (CRAHAHAD)

Keywords

• Korean fast food
• Restaurant franchise
• Korean BBQ
• Quick service restaurant
• Food delivery services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Direct food sales from physical restaurant locations to consumers. Customers order at counters or via mobile app for pickup or delivery.
2. Third-Party Delivery Platform Commissions: Revenue generated through delivery orders placed via Lieferando, Wolt, and Uber Eats platforms.
3. Catering Services: Catering service delivering Mmaah dishes to events in Berlin for orders starting at €150, or with on-site preparation team.
4. Franchise Fees and Royalties: One-time franchise fee of €19,500 plus ongoing royalties of 6% plus VAT on net revenue and 1% marketing levy from franchise partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Mmaah Berlin GmbH & Co. KG operates a Korean fast-food restaurant chain in Germany, serving Korean BBQ, Korean fried chicken, Mandu dumplings, plant-based dishes, and combo buckets through dine-in, delivery, mobile app, and catering channels. The company also sells franchise rights to operators with hospitality experience across Germany, with a defined fee structure, royalty payments, and marketing levy.

Product overview

Mmaah is a Korean fast food restaurant chain operating on a multi-channel model consisting of dine-in restaurants, online ordering for pickup, third-party delivery platform integration (Lieferando, Wolt, Uber Eats), catering services, and a mobile loyalty application. The core product portfolio centers on Korean BBQ dishes, Korean Fried Chicken, and Korean Mandu (dumplings), complemented by plant-based options, combination buckets, kids meals, proprietary sauces, drinks, and desserts. The company operates under a franchise model targeting hospitality operators and is expanding from its Berlin base across Germany with 22+ locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Korean BBQ Menu
• Korean Fried Chicken
• Korean Mandu (Dumplings)
• Plant-Based Menu
• MMAAH! Buckets
• Kids Meals
• Sauces, Drinks, and Desserts
• Catering Service
• Mmaah Franchise Program
• Mmaah Mobile App

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LieferandocoreChannel Partner/ Reseller/ DistributorLieferando is a delivery platform partner enabling customers to order Mmaah food for home delivery. Customers are directed to contact Lieferando for delivery issues.
• WoltcoreChannel Partner/ Reseller/ DistributorWolt is a delivery platform partner enabling customers to order Mmaah food for home delivery. Customers can contact Wolt via [email protected] for delivery issues.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats is a delivery platform partner enabling customers to order Mmaah food for home delivery. Customers can contact Uber Eats via [email protected] for delivery issues.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerMeta Pixel is used on the franchise website with user consent to measure advertising effectiveness on Meta platforms. Data includes page views following ads, IP address, device and browser information.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Peter Pane: German burger restaurant chain expanding nationally with a comparable urban, design-forward QSR positioning. Competes for the same dine-in and delivery fast-food occasions.
• Hans im Glück: German premium burger QSR chain with comparable footprint and franchise-style expansion across major German cities. Direct German QSR competitor for fast-food occasions.
• Bonchon: Korean fried chicken specialist chain with international franchise presence. Direct comparable on Korean-style crispy chicken, K-QSR positioning, and franchise-led expansion model.
• Kyochon: South Korean fried chicken chain with global franchise operations. Closely comparable product focus (Korean fried chicken) and franchise expansion strategy.
• bb.q Chicken: Korean fried chicken QSR brand with European franchise presence, including Germany. Direct competition for the Korean chicken fast-food consumer.

Broad incumbents

• Wagamama: Asian-inspired restaurant brand with German locations. Comparable on Asian cuisine positioning and urban casual-dining footprint, though at a fuller-service tier.
• Wingstop: Global chicken wings QSR with expanding European presence. Comparable wings-led menu and QSR service model, though US-originated brand versus Mmaah's Korean positioning.
• Yo! Sushi: Asian QSR/sushi chain with European presence. Comparable on Asian cuisine served in fast-casual/QSR format with strong brand identity and franchise operations.
• KFC (Kentucky Fried Chicken): Global chicken QSR incumbent with deep penetration in Germany. Comparable chicken-focused QSR model and footprint, though broader Western positioning versus Mmaah's Korean identity.

Emerging players

• Superbude: German fast-casual concept with neighborhood urban footprint comparable to Mmaah's Berlin locations. Partial overlap on QSR positioning and younger demographic targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mmaah7891
• Instagraminstagram.com/mmaah_eatkorean
• TikToktiktok.com/@mmaah_eatkorean

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mmaah Berlin Gmbh & Co. Kg