Parnell Pools and Spas

What Parnell Pools and Spas does

Parnell Pools and Spas is a privately held, family-owned retailer founded in 1955 as Parnell Pool & Patio and acquired by the Geibert Family circa 1984-1985. The company sells, installs, and services pools, hot tubs, and water care products for residential homeowners and light commercial customers across Southeastern North Carolina, operating two retail showrooms in Fayetteville and Lumberton with a service radius of approximately 50 miles. Core offerings include Latham vinyl and fiberglass inground pools, Radiant above-ground pools, Jacuzzi hot tubs (J-200, J-300, J4, and J5 collections), DreamMaker Spas, and a full line of BioGuard, FROG, and SpaGuard water care chemicals.

The company's product surface leverages exclusive authorized-dealer access to premium OEM technologies rather than internally developed IP. Differentiated hardware features include the patented SmartTub cellular-connected control system (remote monitoring, voice assistant integration via Siri/Alexa/Google, BLE sensors, up to 25% standby power reduction), Jacuzzi True Water nanobubble water purification (99.9999% chlorine-free, 15-minute monthly maintenance), ClearRay Active Oxygen (ozone plus UV-C oxidation), and IR/Red Light Therapy (850nm/660nm wavelengths) for pain relief and tissue rejuvenation. Water care operations are supported by the BioGuard ALEX on-site water testing system.

Parnell operates a direct-to-consumer retail model supplemented by field installation and service. Revenue is generated through one-time pool and hot tub sales with accompanying installation labor, recurring water care product sales, professional service and repair contracts (seasonal openings/closings, equipment repair, leak detection, liner replacement), and affiliate financing referrals to Lyon Financial. Distribution runs through physical showrooms featuring display pools and wet-test hot tub demonstrations, complemented by an e-commerce website, an educational YouTube library, and active Facebook and Instagram channels. There is no disclosed institutional funding, no M&A activity beyond the Geibert Family acquisition, and no public revenue disclosure.

Name

Parnell Pools and Spas

Legal name

Parnell Pool & Spa

Website

https://parnellpoolandspa.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Parnell Pools and Spas is a family-owned retailer that sells, installs, and services pools, hot tubs, and water care products for residential and light commercial customers across Southeastern North Carolina through two showrooms in Fayetteville and Lumberton.

Ownership category

akta.pro rank

Product category

Pool and Spa Retail

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Spa/Hot Tub Cleaning & Maintenance (HSAIALAG), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Pool installation services
• Hot tub retail
• Spa water care
• Pool maintenance services
• Fiberglass vinyl pools

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Pool Sales and Installation: Sale and professional installation of vinyl inground pools, fiberglass inground pools, and above-ground Radiant pools. Revenue from both the pool structure and accompanying installation services.
2. Hot Tub Sales: Retail sale of Jacuzzi® hot tubs and DreamMaker Spas across multiple collections (J-200, J-300, J4, J5, Cabana, Comfort, Core, Crossover). One-time purchase with optional accessories.
3. Service and Repairs: Professional maintenance, repairs, and troubleshooting for pools and hot tubs including equipment repairs, leak detection, filter maintenance, vinyl liner replacement, pool opening/closings, and water care services.
4. Water Care Products: Sale of BioGuard®, FROG, and SpaGuard water care chemicals, sanitizers, balancers, and accessories for ongoing pool and spa maintenance.
5. Hot Tub Accessories: Sale of hot tub covers, steps, filters, CLEARRAY bulbs, and other genuine water care supplies and accessories.
6. Financing Services: Facilitation of third-party financing through Lyon Financial for pool and hot tub purchases, with the company acting as a referral partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Parnell Pools and Spas is a family-owned retailer and service provider that sells, installs, and services inground and above-ground pools and hot tubs, and supplies pool and spa water care chemicals. The company operates two showrooms in Fayetteville and Lumberton, NC, offering premium brands including Jacuzzi® hot tubs, Latham vinyl and fiberglass pools, and Radiant above-ground pools, backed by on-site installation, repair, and ongoing maintenance services.

Product overview

Parnell Pool & Spa is a family-owned retailer offering pools, hot tubs, and water care products across Fayetteville and Lumberton, NC with over 70 years of experience. The product portfolio centers on premium Jacuzzi® hot tubs (J-200™, J-300™, J4™, J5™ collections) and DreamMaker Spas (Cabana, Comfort, Core, Crossover collections) as core offerings, complemented by Latham vinyl and fiberglass inground pools and Radiant insulated above-ground pools. Water care is supported through BioGuard® chemicals, FROG sanitizing systems, and spa-specific products including Spa Guard®. Key technology add-ons include the SmartTub® connected system for remote hot tub control, Jacuzzi® True Water™ nanobubble system, IR and Red Light Therapy, and ClearRay® Active Oxygen® water purification. Professional services include hot tub and pool repair, water testing via BioGuard ALEX®, and financing options. The company operates showrooms in Fayetteville and Lumberton serving southeastern North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Jacuzzi® Hot Tubs: Premium hot tub brand featuring advanced hydrotherapy, infrared and red light therapy, True Water® nanobubble technology, SmartTub® system, and various collections including J-200™, J-300™, J4™, and J5™.
• DreamMaker Spas

Products and services

• Jacuzzi® Hot Tubs Premium hot tubs across multiple collections (J-200, J-300, J4, J5) featuring hydrotherapy massage, advanced water purification, SmartTub® connectivity, ClearRay® Active Oxygen®, and optional IR and red light therapy. Sold to residential consumers seeking premium backyard wellness experiences.
• DreamMaker Spas Affordable entry-level hot tub collection offering Cabana, Comfort, Core, and Crossover models with digital controls, LED lighting, reflexology jets, and Carefree Syncrylic™ shell construction. Targeted at first-time spa buyers and budget-conscious consumers.
• Latham Vinyl Inground Pools Customizable vinyl liner inground pools with corrosion-resistant polymer or galvanized steel wall systems. Highly design-flexible with custom shapes, sizes, depths, and liner designs. Starting at $50,000 with industry-leading limited lifetime warranties.
• Latham Fiberglass Inground Pools Molded, handcrafted fiberglass pools arriving ready for installation with smooth non-porous Crystite® Gel Coat surface resistant to algae, plus built-in steps, benches, and tanning ledges. Starting at $10,000 with lifetime warranty and 2-4 week installation.
• Radiant Above Ground Pools NASA-inspired above-ground pools with 2-inch-thick insulated wall panels stronger than concrete. R-10 insulated walls with lifetime transferable warranty covering winter damage. Available in round, oval, rectangle, grecian, freeform, and emerald shapes with 1-3 day installation.
• BioGuard® Pool Water Care Products Complete line of pool water care chemicals including sanitizers, shocks, algicides, water balancers, and specialty products. Used with BioGuard ALEX® water testing system for precise water analysis and treatment recommendations.
• FROG Sanitizing Systems Pre-filled sanitizing systems using mineral pacs and low-level chlorine dispensing through Infuzer® cartridge. FROG Leap covers pools up to 40,000 gallons; FROG @ease fits Jacuzzi® hot tub filter cartridges using SmartChlor® technology with up to 75% less chlorine.
• SpaGuard® Spa Water Care Products Complete line of spa water care products for hot tubs including sanitizers, brominating and chlorinating concentrates, shock treatments, water balancers, enhancers, rapid dissolve tabs, and complete care kits for daily maintenance.
• Pool and Spa Financing Financing solutions for pools and spas through Lyon Financial, offering application process for above ground pools, inground pools, and hot tubs with flexible payment plans for qualified buyers.
• Hot Tub Service and Repair Professional Jacuzzi® spa repair and maintenance services including diagnostics, part replacement, water balancing, and equipment repairs. Factory-trained technicians serving Fayetteville, Lumberton, and surrounding areas within 50 miles.
• Pool Service and Maintenance Full-service pool care including leak detection, pump and filter repairs, vinyl liner replacement, seasonal maintenance, filter sand changes, pool heater service, and renovations for vinyl, fiberglass, and above-ground pools.
• ALEX® Water Testing BioGuard's advanced water testing system delivering fast, highly accurate multi-parameter water analysis with personalized treatment recommendations from Parnell experts using exclusive ALEX software at showroom locations.

Quantifiable outcome

• 50+ years of trusted service
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Jacuzzi®coreOEM/ Whitelabel/ Licensing PartnerAuthorized Jacuzzi® dealer offering full line of J-200, J-300, J4, and J5 collection hot tubs plus access to proprietary technologies including SmartTub® connected system, True Water™ nanobubble technology, ClearRay® Active Oxygen®, IR & Red Light Therapy, HydroSoothe®, and BLUEWAVE® audio. Provides factory-trained service and support.
• DreamMaker SpassecondaryOEM/ Whitelabel/ Licensing PartnerAuthorized dealer for DreamMaker Spas offering Cabana, Comfort, Core, and Crossover collections. Provides more affordable entry-level spa options alongside premium Jacuzzi® products.
• LathamcoreOEM/ Whitelabel/ Licensing PartnerExclusive dealer for Latham vinyl inground pools and Latham fiberglass inground pools. Latham provides industry-leading limited lifetime warranties on pool structures. Over 70 years of reputation for durable and innovative pool manufacturing.
• Radiant PoolscoreOEM/ Whitelabel/ Licensing PartnerDealer for Radiant above-ground pools featuring NASA-inspired technology with 2-inch insulated panels, lifetime transferable warranty including winter damage coverage, and R-10 insulated walls. Pools are American-made and 100% recyclable.
• BioGuard®coreChannel Partner/ Reseller/ DistributorAuthorized BioGuard® dealer using exclusive BioGuard ALEX software for in-depth water analysis. Offers complete BioGuard chemical line for pools and spas including sanitizers, shocks, algaecides, balancers, and specialty products.
• FROG Leap SystemsecondaryChannel Partner/ Reseller/ DistributorAuthorized dealer for FROG Leap pool sanitizing system and FROG @ease for Jacuzzi hot tubs. Prefilled pac system using minerals and low-level chlorine for easy water care up to 40,000 gallons.
• SpaGuardsecondaryChannel Partner/ Reseller/ DistributorDealer for SpaGuard water care products for hot tubs and spas including sanitizers, shock treatments, water balancers, enhancers, and complete spa care kits.
• CoverstarminorChannel Partner/ Reseller/ DistributorDealer for Coverstar automatic pool covers with AutoDrain feature for winter pool maintenance convenience, safety, and reduced maintenance needs.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• River Pools: Regional fiberglass pool manufacturer and installer serving the Mid-Atlantic and Southeast. Comparable as a regional inground pool builder and dealer that combines manufacturing/installation with branded product offerings.
• Premier Pools & Spas: One of the largest pool builders in the U.S. operating a network of regional franchises that build inground pools and sell hot tubs. Comparable business model combining pool construction, hot tub sales, and service under a regional/local dealer umbrella.

Broad incumbents

• Pool Corporation: The world's largest wholesale distributor of swimming pool supplies, equipment, and related products, serving roughly 400,000 customers globally. Comparable as the upstream wholesale counterpart that supplies many products Parnell retails.
• Pentair: Global water treatment and pool equipment manufacturer (pumps, filters, heaters, automation). Comparable as a key OEM supplier category whose products Parnell sells, installs, and services.
• Hayward Holdings: Leading manufacturer of residential and commercial pool equipment, including pumps, filters, heaters, automation, and lighting. Comparable as an incumbent equipment OEM whose products are installed and serviced in Parnell's installed base.
• Leslie's: The largest specialty retailer of pool and spa supplies, equipment, and chemicals in the United States with hundreds of stores. Directly comparable as a pool/spa retailer and water-care provider, but at vastly larger national scale across physical retail and e-commerce.

Others

• Master Spas: U.S. hot tub manufacturer selling through a national dealer network. Comparable as a sister-OEM whose products are sold through independent dealers like Parnell, and represents a competitive line Parnell could potentially carry.
• Sundance Spas: Hot tub manufacturer selling through a dealer network with focus on hydrotherapy. Comparable as an alternative OEM brand Parnell could stock alongside Jacuzzi and DreamMaker, and a competitor for premium spa share.

Emerging players

• AquaCal: Manufacturer of pool and spa heat pumps and chillers. Comparable as a niche OEM in the pool/spa equipment ecosystem whose products Parnell could distribute, install, and service.

Regional players

• California Pools & Landscape: Large regional pool builder and landscape company based in the Western U.S. Comparable business model (custom pool design/build with supporting retail/service), serving a different geography than Parnell's Southeastern NC footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParnellPoolandSpa
• Instagraminstagram.com/parnellpoolandspa
• LinkedInlinkedin.com/company/parnell-pool-and-spa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parnell Pools and Spas