Mastra Media

Name

Mastra Media

Legal name

Mastra Media LLP

Website

https://mastramedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Buying Agencies (541830), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Media marketing agency
• Content marketing services
• Digital marketing campaigns
• Sports marketing services
• Influencer marketing management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Mastra Media generates revenue through fee-based service engagements including branded content creation, digital marketing campaigns, content strategy, artist management, event production, influencer marketing, co-branding, and media buying. Revenue is likely project-based or retainer-based, typical for marketing agencies serving enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mastra Media is a Media & Marketing agency delivering end-to-end solutions across branded content, content strategy, digital marketing, artist management, event production, influencer and celebrity management, co-branding, and media buying for B2B clients. The firm also specializes in sports marketing (managing sponsorships, tournaments, player endorsements, in-stadia advertising, and event promotions) and in-film branding (high-impact brand integrations in commercial films). Services are tailored for enterprise and mid-market clients across financial services, insurance, healthcare, retail, and consumer goods sectors.

Product overview

Mastra Media is a Media & Marketing agency delivering end-to-end solutions as a unified service offering. The portfolio includes Content Marketing, Event Production, Influencer & Celebrity Management, Content Creation, Co-Branding (including brand-movie partnerships), and Media Buying. Additional specialized services encompass Sports Marketing (sponsorships, tournaments, player endorsements, in-stadia advertising) and In-Film Branding (brand integrations in commercial films). These services are offered as a comprehensive suite, blending creativity with strategy to help brands tell compelling stories and build meaningful connections with audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing Strategic content marketing services covering planning, creation, and distribution to attract the right audience and drive consistent growth; includes increasing visibility, engagement, and conversions for business clients.
• Content Creation High-quality, platform-ready content creation from ideation to production, delivering premium-looking content that captures attention and communicates brand stories for business clients.
• Digital Marketing Campaigns Digital marketing campaign services powered by creativity and backed by performance metrics, covering brand storytelling and online audience engagement for business clients.
• Event Production End-to-end event production from concept planning to on-ground execution, managing every detail to deliver smooth, high-impact event experiences for clients.
• Influencer & Celebrity Management Connects brands with influencers and celebrities through talent strategy and campaign management to drive visibility, credibility, and seamless collaborations for clients.
• Co-Branding Enables brand-movie partnerships that blend entertainment with marketing, designing authentic collaborations that amplify buzz and create memorable audience connections for clients.
• Media Buying Media buying campaign planning and management that maximizes reach and delivers measurable ROI through audience targeting and budget optimization across the right platforms for clients.
• Sports Marketing Sports marketing services managing sponsorships, tournaments, player endorsements, in-stadia advertising, and event promotions for client brands.
• In-Film Branding High-impact brand integrations in commercial films, identifying effective opportunities across markets and genres to ensure maximum visibility for client brands.
• Branded Content Branded content development as part of end-to-end media and marketing solutions for brand storytelling and meaningful audience connections.

Quantifiable outcome

• Viral content reach through 5,000+ meme pages for HDFC Bank fraud awareness campaign

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights3 records

Direct peers

• Social Panga: Social Panga is an India-based integrated marketing agency providing content creation, influencer marketing, performance media buying, and brand campaigns. Comparable in scale and service mix to Mastra Media, particularly on meme-marketing-led executions (a capability Mastra has demonstrated for HDFC Bank).
• Kinnect: Kinnect (now part of Havas) is an India-based digital-first creative and media agency offering content, media buying, influencer marketing, and brand campaigns. Comparable service mix and India-market focus to Mastra Media.
• Gozoop: Gozoop is a Mumbai-based integrated digital marketing agency offering performance media buying, content, influencer, and social media services. Directly comparable scale and service portfolio to Mastra Media, with similar B2B sales-led model serving enterprise clients.
• Tilt Brand Solutions: Tilt Brand Solutions is an India-based integrated brand and marketing agency focused on brand strategy, content, and digital campaigns. Comparable boutique scale and direct overlap in content-led brand work, particularly for enterprise clients in BFSI and consumer sectors.
• Schbang: Schbang is a Mumbai-headquartered full-service digital and creative agency offering content creation, influencer marketing, media buying, and campaign management. Direct competitor in Mumbai serving enterprise brands with overlapping service lines including content, influencer, and integrated digital campaigns.

Broad incumbents

• Ogilvy India: Ogilvy India (WPP) is one of the country's largest full-service advertising agencies with deep BFSI and FMCG client rosters. Overlaps on branded content, creative, and integrated campaign work for many of the same categories Mastra serves, but at global network scale.
• Wavemaker India: Wavemaker (GroupM/WPP) is a large incumbent media buying and planning agency in India serving many of the same BFSI and FMCG brand categories as Mastra Media. Direct overlap in media buying and brand campaign services, but at much larger scale and with global network backing.
• Mindshare India: Mindshare (GroupM) is one of India's largest media planning and buying agencies, working extensively with banks, insurers, and FMCG brands. Overlaps directly with Mastra's media buying and brand campaign services but operates at significantly greater scale.

Emerging players

• Buzzoka: Buzzoka is an India-based influencer and content marketing agency. Comparable in scale and overlapping in influencer-led and content-led campaign services, particularly for brand activations across digital platforms.

Regional players

• ValueFirst (Media Buying): ValueFirst is an India-focused digital media and messaging services company with media buying capabilities. Overlaps with Mastra's media buying and brand campaign work for India-based enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/vforvigilaunty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mastra Media