ValueFirst

What ValueFirst does

ValueFirst Digital Media Private Limited, founded in 2003 and headquartered in Gurugram, India, is a Communication Platform as a Service (CPaaS) provider that enables enterprises to engage consumers across telecom and internet channels at scale. The company is a wholly-owned subsidiary of Tanla Platforms Limited, a publicly listed Indian technology company. ValueFirst operates through three platform components: NotifyHub (carrier routing with first-time delivery guarantees), Conversational AI (chatbot and conversational automation), and Infinito (marketing automation combining a native customer data platform with omni-channel capabilities). The platform supports seven communication channels including SMS, WhatsApp Business, RCS Business Messaging, Truecaller Business Messaging, Email, Voice, and Chat, exposed through Smart APIs and native plug-in integrations with Salesforce, CleverTap, and MoEngage.

The company serves enterprise customers across six primary verticals: Banking & Financial Services, Automobile, eCommerce, FMCG, Retail, and Logistics. Named enterprise customers include Tata Group, Apollo, Punjab National Bank, InfoEdge, Google, Home Credit, and Nykaa. ValueFirst's business model combines usage-based CPaaS API revenue (pay-per-message/call) with subscription revenue from engagement platforms. Pricing is quote-based with multi-year enterprise contracts; no public pricing is disclosed. Distribution occurs through direct enterprise field sales augmented by API self-serve adoption and an integration marketplace covering 100+ partners.

ValueFirst maintains compliance certifications across ISO 27001, GDPR, CCPA, India's DPDPA 2023, PDPA (Australia and Philippines), and PDPL (Indonesia, UAE, KSA), supporting its operations in India, Indonesia, Saudi Arabia, United Arab Emirates, Australia, and the Philippines. The company has 251-500 employees and has expanded its AI capabilities through Voice AI (launched 2026), Conversational AI Agents for e-commerce, and AI-powered fraud detection including SIM swap prevention. Historical funding includes $5M (2008, led by New Enterprise Associates) and $15.3M (2011, Headland Asia Ventures and NEA), with no subsequent disclosed funding rounds. Acquisitions include Cellnext Solutions (2009), Gingersoft Media (2012), and Octane.in (2017), all for undisclosed amounts.

Name

ValueFirst

Legal name

ValueFirst Digital Media Private Limited

Website

https://vfirst.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ValueFirst, founded in 2003 and headquartered in Gurugram, India, is a CPaaS provider and subsidiary of Tanla Platforms Limited that delivers omnichannel communication APIs (SMS, WhatsApp, RCS, Truecaller, Email, Voice, Chat) and AI-driven engagement platforms to enterprise customers across BFSI, eCommerce, FMCG, Retail, Automobile, and Logistics verticals in six countries.

Ownership category

akta.pro rank

Product category

Communication Platform as a Service (CPaaS)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

akta.pro secondary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

Keywords

• Communication platform services
• Omnichannel messaging APIs
• Conversational AI platform
• Marketing automation software
• Carrier routing services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. CPaaS API Services: Revenue generated from API usage across SMS, WhatsApp, RCS, Truecaller, Email, and Voice channels. Pay-per-message/call model with volume-based pricing for enterprise customers.
2. Platform Subscriptions: Subscription revenue from engagement platforms including Conversational AI, Marketing Automation (Infinito), and Carrier Routing (NotifyHub) platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ValueFirst is a Communication Platform as a Service (CPaaS) provider that enables global enterprises to engage customers across internet and telecom channels (SMS, WhatsApp, RCS, Truecaller, Email, Voice, Chat) through Smart APIs and three core platforms: NotifyHub (carrier routing), Conversational AI (chatbots), and Infinito (marketing automation with native CDP). The company guarantees first-time message/call delivery and offers 100+ native plug-in integrations with CRM and engagement platforms.

Product overview

ValueFirst is a CPaaS (Communication Platform as a Service) provider offering a unified platform with three core components: NotifyHub (carrier routing), Conversational AI (chatbot/automation), and Infinito (marketing automation). The platform supports multiple communication channels including SMS, WhatsApp Business, RCS Business Messaging, Truecaller Business Messaging, Email, Voice, and Chat. ValueFirst combines flexible APIs for any digital channel, first-party customer data, and global infrastructure into one powerful solution with native omni-channel capabilities. The company is a part of Tanla Platforms Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• NotifyHub Carrier Routing platform that guarantees message and call delivery with first-time delivery optimization, ensuring exceptional customer experience for enterprise customers.
• Conversational AI AI-powered chatbot and conversational automation platform enabling businesses to build interactive messaging experiences with intelligent agents for customer service and sales.
• Infinito Marketing Automation platform combining native customer data platform and omni-channel capabilities for personalized, automated marketing campaigns across digital channels.
• SMS Short Message Service channel for instant, personalized, and secure text message communication with features including instant delivery, high open rates, two-way messaging, and two-factor authentication.
• WhatsApp Business WhatsApp messaging channel enabling businesses to automate and scale communication efforts with seamless, secure messaging experiences through one-way and two-way touchpoints.
• RCS Business Messaging Rich Communication Services messaging enabling businesses to communicate with rich media and interactive features for more engaging and personalized customer experiences.
• Truecaller Business Messaging Messaging platform enabling enterprises to connect with users through rich messaging experiences and transaction completion capabilities within chat.
• Email Email marketing channel enabling businesses to integrate and automate email marketing efforts with personalized, targeted, and trackable email campaigns.
• Voice Voice communication channel including cloud telephony, IVR systems, and Voice AI for automated and human-assisted voice interactions.
• Live Chat Agent Real-time chat support tool offering personalized assistance, multi-conversation handling, 24/7 availability, multi-channel support, customizable chatbots, and 20+ KPIs for conversation analytics.
• Voice AI Voice AI platform combining Automatic Speech Recognition (ASR), Natural Language Processing (NLP), Text-to-Speech (TTS), and Voice Activity Detection for voice-based customer interactions with multilingual support.
• Smart APIs (Channel APIs) Smart APIs enabling businesses to craft hyper-personal experiences across SMS, WhatsApp, Email, RCS, Truecaller, and Voice with guaranteed message delivery and seamless migration support.

Quantifiable outcome

• SMS achieves 98% open rate with 90% read within 3 minutes
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative plug-in partnership enabling seamless integration between ValueFirst's communication platform and Salesforce CRM. Users can create seamless customer journeys within the Salesforce ecosystem without coding requirements.
• CleverTapcoreTechnology or IntegrationIntegration partnership enabling ValueFirst's communication capabilities to work seamlessly with CleverTap's customer engagement and retention platform.
• MoEngagecoreTechnology or IntegrationIntegration partnership connecting ValueFirst's omnichannel messaging with MoEngage's customer engagement platform for coordinated customer journeys.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Twilio: Global CPaaS leader offering programmable SMS, voice, WhatsApp, and email APIs. Directly comparable on omnichannel messaging APIs, developer-first GTM, and enterprise CPaaS positioning that ValueFirst targets.
• Infobip: Croatia-headquartered CPaaS platform with strong omnichannel messaging, conversational AI, and carrier network capabilities — directly overlapping with ValueFirst's CPaaS, omnichannel, and emerging-market enterprise focus.
• Sinch: Swedish-listed CPaaS player providing messaging, voice, and conversational AI APIs globally. Comparable on programmable SMS/WhatsApp/RCS APIs and enterprise CPaaS business model.
• MessageBird (Bird): Amsterdam-based omnichannel CPaaS provider competing on WhatsApp Business, SMS, voice, and marketing automation — overlapping closely with ValueFirst's channel mix and mid-market/enterprise GTM.
• Gupshup: India-headquartered conversational messaging and CPaaS platform with strong WhatsApp Business, AI chatbot, and India/APAC enterprise footprint — the closest direct Indian CPaaS competitor to ValueFirst.
• Route Mobile: Mumbai-headquartered CPaaS provider offering enterprise messaging across SMS, WhatsApp, email, and voice globally. Directly comparable on messaging APIs, emerging-market enterprise focus, and channel breadth.
• Bandwidth: US-listed CPaaS and communications platform provider offering programmable messaging and voice APIs with direct carrier relationships — comparable on enterprise CPaaS business model and voice infrastructure.
• Plivo: Cloud communications platform offering SMS, voice, and WhatsApp APIs with global reach. Directly comparable on CPaaS API-first delivery, usage-based pricing model, and SMB-to-enterprise customer base.

Broad incumbents

• Vonage (Ericsson): Now part of Ericsson, Vonage offers UCaaS, CCaaS, and CPaaS APIs including SMS and WhatsApp. Overlaps with ValueFirst on programmable messaging and voice, but operates a much broader portfolio.
• Tanla Platforms: Parent company of ValueFirst and a publicly listed Indian CPaaS and digital communications player. Comparable as a sister entity operating in adjacent CPaaS and carrier routing services under the same corporate umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@valuefirstglobal
• LinkedInlinkedin.com/company/valuefirstglobal
• Xx.com/ValueFirstIN
• Facebookfacebook.com/ValueFirstGlobal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ValueFirst