Mayonese

What Mayonese does

Mayonese Srl is a video production and digital strategy agency headquartered in Parma, Italy, founded in 2016 by Sebastian Corradi (CEO & Creative Director), Luca Martinelli (Co-founder & CTO), and Giacomo Azzali. The agency serves Italian and European organizations across food and beverage, automotive and yachting, industrial manufacturing, sports, and public sector clients. Named customers include Amica Chips, Cranchi Yachts, FIM, Dallara Group, Gruppo Eurocar (Audi/Porsche), Lampa/Optiline, Persil (Unilever), Davines/Comfort Zone, Parma Calcio 1913, Immergas, Bianchi Group, Colombo Special Fasteners, Vetromeccanica, Raytec Vision, and Prisma Spa. The firm has documented 127 completed projects and 4 industry awards.

The agency's offering is anchored in two core services — Video Production and Digital Strategy — supported by service modules including Live Events, Digital Experiences (immersive scenes combining creativity and technology), and Full Social Media Management & ADV. Production capabilities span FPV racing drone and standard aerial cinematography, motion graphics, 3D animation, VFX, color grading, compositing, sound design, and post-production editing, supported by approximately €504,000 of equipment investment. Vertical sector packages are offered for Food, Automotive/Yachting/Bike, and Industrial clients. Digital Experiences extends the offering into immersive, perception-transcending scenes for brand activations.

Mayonese generates revenue primarily through project-based professional services engagements priced on a quote basis, supplemented by multi-year managed services retainers such as the Lampa/Optiline social media management and advertising engagement in place since March 2021. Go-to-market is sales-led, combining direct outreach, website inquiries, Calendly-based consultation calls, and event-driven relationships. The firm operates throughout Italy and Europe, serves organizations of all sizes, and remains privately held by its three co-founders with no external institutional capital reported. The agency participates in the Film The Flow network alongside Dabun Films, enabling joint delivery of major international automotive campaigns such as Porsche Dreamers On for Porsche Italia.

Name

Mayonese

Legal name

Mayonese Srl

Website

https://mayonese.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayonese is a Parma, Italy-based video production and digital strategy agency founded in 2016, serving Italian and European brands across food, automotive, yachting, industrial, and sports sectors with integrated creative, social media, live event, and digital experience services.

Ownership category

akta.pro rank

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Video Production Services: Custom video production services including advertising spots, corporate videos, live event coverage, interviews, digital experiences, and emotional movies. Revenue is generated on a project-by-project basis as professional services.
2. Digital Strategy Services: Digital strategy consulting including social media management, paid advertising, brand design, website/e-commerce development, copywriting, translations, and media relations. Managed as ongoing retainer or project-based engagements.
3. Full-Service Multichannel Management: Ongoing full-service social media management and advertising for clients like Optiline, spanning strategy, content production, and campaign optimization across multiple years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mayonese is a full-service creative agency that produces high-end video content (corporate videos, advertising spots, product films, drone aerial footage, motion graphics, 3D/VFX) and designs integrated omnichannel digital communication strategies for businesses. The agency handles the full lifecycle from concept and production to distribution, covering social media management, paid advertising, brand design, website/e-commerce development, live event coverage, and immersive digital experiences for clients across Italy and Europe.

Product overview

Mayonese is a video production and digital strategy agency operating as a single unified offering rather than a platform-plus-modules architecture. Its portfolio is organized around two core services — Video Production and Digital Strategy — supported by specialized service modules including Live Events, Digital Experiences, and Full Social Media Management & ADV. The agency further differentiates through vertical sector packages tailored for Food, Automotive/Yachting/Bike, and Industrial clients, delivering integrated campaigns that span creative concept development, multi-format video production, digital strategy execution, and lead generation across Italy and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Next-generation video content production covering the full lifecycle from concept to post-production, including scouting, shooting, editing, motion design, color grading, drone aerial footage, compositing, 3D animation, voice-over, and sound design. The service is delivered to brands and organizations across food, automotive, industrial, and consumer sectors in Italy and Europe.
• Digital Strategy Full-service digital strategy spanning audit and research, brand design, video and graphic production, website and e-commerce development, copywriting and translations, media relations, social media marketing, and social and Google advertising. Designed for organizations seeking integrated omnichannel digital communication planning and execution.
• Live Events End-to-end live event management including set design, audio, lighting, directing, and photographic and video coverage of events, with post-event communication support. Delivered to corporate clients for product launches, trade shows, inauguration ceremonies, and brand activations.
• Digital Experiences Immersive digital experience creation using sensory-perception-transcending scenes where creativity and technology combine to produce unique and memorable audience interactions. Targeted at brands seeking experiential marketing activations and immersive brand storytelling.
• Full Social Media Management & ADV Comprehensive social channel management combining social strategy, photo and video content production, Google and social advertising, and ongoing social media management to guide users through the sales funnel toward conversion. Delivered as multi-year managed service engagements.

Quantifiable outcome

• 127 completed projects documented in portfolio
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Dabun FilmsminorStrategic or Co-development PartnerCollaboration partner in the Film The Flow network for visual communication projects. Combined know-how developed over years of collaboration with major international automotive brands. Mayonese and Dabun Films jointly produced the Porsche Dreamers On campaign for Gruppo Eurocar / Porsche Italia.
• Film The FlowminorStrategic or Co-development PartnerA network of visual communication professionals combining specialized know-how for collaboration on major international brands in the automotive sector. Mayonese participates as a partner agency within this network alongside Dabun Films.
• Consorzio KilometroVerdeParmaminorStrategic or Co-development PartnerMayonese is a 'socio sostenitore' (supporting member) of the KilometroVerdeParma reforestation consortium. The agency produced an emotional movie for the consortium's 3rd anniversary, supporting its environmental mission.
• Prisma FilmsminorStrategic or Co-development PartnerPartner drone pilot provider (Matteo Andreoli from Prisma Films) used in the 'A Story of Progress - Luca Barilla' project for drone aerial footage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indiana Production: Italian production company providing video, advertising, and content services across brand, entertainment, and digital channels. Directly comparable as a full-service Italian video/digital production house serving enterprise clients.
• Armando Testa: One of Italy's largest independent creative/advertising agencies, offering integrated creative, digital, and production services. Comparable as a full-service Italian agency competing for similar brand storytelling and omnichannel briefs.
• Different: Italian creative communication agency producing advertising campaigns, branded content, and digital experiences. Comparable in offering scope and target market of premium Italian brands.
• Websolute: Italian digital agency combining web development, digital marketing, and creative production. Comparable as a regional Italian agency with overlapping digital strategy and content capabilities.
• Filmmaster Group: Italian production and live events group producing commercials, branded content, and event experiences. Directly comparable for its combined video production and live event service lines.
• Think Cattleya: Italian creative and production house known for branded content, commercials, and integrated campaigns. Comparable in scale and offering, also serving premium Italian and international brands across verticals.
• Caffeina: Italian independent digital creative agency offering strategy, content, social media, and digital advertising. Comparable as a similarly-sized Italian agency integrating creative production with digital execution.
• The Jackal: Italian video production and content company specializing in branded entertainment and digital-first campaigns. Comparable for its video-led creative approach and focus on Italian brand clients.

Broad incumbents

• H-Farm: Italian innovation platform combining education, consulting, and digital/creative services. Comparable in digital strategy and creative production capabilities, though broader in scope including venture incubation.
• DLV BBDO: Italian arm of the BBDO global network, offering full-service advertising, digital, and content creation. Comparable as an established incumbent competing for similar integrated creative briefs but with broader network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/mayonese
• Facebookfacebook.com/mayonesevideo
• LinkedInlinkedin.com/company/mayonese-digitalsauce
• Instagraminstagram.com/mayonesevideo/?hl=it
• TikToktiktok.com/@mayonesevideo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayonese