Noordwijk Marketing

What Noordwijk Marketing does

Stichting Noordwijk Marketing is the official, non-profit destination marketing organization (DMO) for the municipality of Noordwijk in the Netherlands. Operating from its headquarters at Hoofdstraat 129, Noordwijk, the foundation promotes the destination as a "floral seaside resort of Europe," marketing 13 kilometers of sandy coastline, 311 hectares of bulb fields, four village centers (Noordwijk aan Zee, Noordwijk Binnen, Noordwijkerhout, and De Zilk), and a wellbeing-oriented positioning that has earned European Beneficial Seaside Resort recognition. Its core product is the noordwijk.info multilingual destination platform (Dutch, English, German) hosting 616 business listings, an events calendar, and practical visitor information, supported by a MOMENT magazine (free digital and €9.95 physical), email newsletters, social channels (Instagram, Facebook, X, YouTube, Pinterest), and an influencer program.

The organization coordinates a partner ecosystem of 50+ local businesses including anchor hotels (Grand Hotel Huis ter Duin, Van der Valk Palace Hotel, Hotel van Oranje), beach pavilions, restaurants, and accessibility service providers such as Strandrups. It also runs a dedicated MICE track via meetinnoordwijk.nl for meetings and corporate events, and has expanded into space tourism through its NL Space Campus partnership. Underlying technology is conventional: a content-managed website with Google Analytics, email marketing, and social publishing — there are no proprietary AI, platform, or SaaS products.

Commercially, Noordwijk Marketing generates revenue through two principal streams: recurring partner memberships (fees not publicly disclosed) for hotels, restaurants, and activity providers receiving inclusion in marketing campaigns and the content calendar, and one-time sales of the MOMENT physical magazine at VVV tourist offices. As a Stichting (foundation), it likely also draws on public/municipal support and is a member of ICCA, NBTC, and VVV Nederland, with EUCC Quality Coast certification for sustainable tourism management. No external investment, M&A activity, or funding rounds are recorded.

Name

Noordwijk Marketing

Legal name

Stichting Noordwijk Marketing

Website

https://noordwijk.info

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Noordwijk Marketing is the non-profit Dutch destination marketing organization for the municipality of Noordwijk, operating the noordwijk.info multilingual platform, coordinating 50+ local business partners, and promoting the destination's beaches, bulb fields, and wellbeing positioning to leisure tourists and MICE event organizers.

Ownership category

akta.pro rank

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Partner Memberships: Local businesses pay to become partners of Noordwijk Marketing, receiving inclusion in marketing campaigns, content calendar access, and promotional support through the organization's channels.
2. MOMENT Magazine: Free downloadable magazine promoting Noordwijk experiences, available both digitally and as physical copies sold at VVV tourist offices for €9.95.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Noordwijk Marketing (Stichting Noordwijk Marketing) operates the official destination marketing organization for the coastal town of Noordwijk in the Netherlands. The organization maintains the visitor information website noordwijk.info, publishes the MOMENT travel and lifestyle magazine (free digital download or €9.95 physical copy), and runs a partner program for local hospitality and tourism businesses to collectively promote the destination.

Product overview

Noordwijk Marketing (Stichting Noordwijk Marketing) is a tourism marketing organization that operates the official destination website for Noordwijk, a Dutch seaside resort. Rather than a technology product company, it functions as a destination marketing organization providing visitors with information about accommodations, beach clubs, restaurants, events, activities, attractions, and practical travel information. The organization also manages partner programs for local businesses, newsletters, and marketing campaigns to promote Noordwijk as a wellbeing destination.

Differentiator

Problem solved

Functional benefit

Products and services

• MOMENT Magazine Travel and lifestyle publication about Noordwijk featuring hotels, restaurants, events, nature, and cultural content, distributed as a free digital download or a €9.95 physical copy to visitors and tourists.
• Partner Program Membership-based network offered to local hospitality and tourism businesses in Noordwijk, providing business listing exposure on noordwijk.info, inclusion in MOMENT magazine, and access to cooperative destination marketing activities.
• noordwijk.info Visitor Information Portal Online visitor information portal listing accommodations, restaurants, events, attractions, and activities in and around Noordwijk, designed for tourists and leisure travelers planning a visit to the destination.

Quantifiable outcome

• European recognition as beneficial seaside resort with proven positive effects on visitor vitality

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Copper Food & DrinksminorGTM or Marketing PartnerLocal café and restaurant partner offering coffee, lunch, and dinner services in Noordwijk.
• NL Space CampuscoreStrategic or Co-development PartnerSpace industry hub providing attraction for tech and science-oriented visitors to Noordwijk, aligning with the Space highlight on noordwijk.info.
• Van der Valk Palace HotelcoreGTM or Marketing PartnerMajor hotel partner with 13 meeting rooms, 120 hotel rooms, and extensive event facilities, serving both leisure and business MICE segments.
• Hotel van OranjecoreGTM or Marketing PartnerProminent hotel undergoing transformation, serving upscale leisure and business market in Noordwijk.
• Jeanette van Starkenburg FotografieminorGTM or Marketing PartnerLocal photography services available for business profiling, publications, and website content for partner businesses.
• Strandpaviljoen De ZeemeeuwcoreGTM or Marketing PartnerBeach pavilion offering year-round dining, events, and meetings with capacity for 300 guests. Features beach wheelchair access and WaterWheels floating wheelchair.
• Salt Seafood RestaurantcoreGTM or Marketing PartnerAward-winning seafood restaurant recognized as the best fish restaurant on the Dutch coast, open Wednesday to Sunday.
• Strandrups (Stichting Outdoor4Disabled)minorStrategic or Co-development PartnerSpecialized beach mobility service enabling people with limited mobility to enjoy beach experiences. Nearly 25,000 guests served.
• Grand Hotel Huis ter DuincoreGTM or Marketing PartnerLeading 5-star hotel with 135-year history, offering luxury accommodations and conference facilities for business and leisure.
• Evenementenbureau SPEV / Noordwijk EventsminorStrategic or Co-development PartnerEvent agency providing beach activities and team building experiences for 30 years, supporting MICE and leisure segments.
• YogabeachminorGTM or Marketing PartnerBeach yoga and meditation studio offering wellness activities aligning with Noordwijk's wellbeing positioning.
• ICCAminorOthersInternational Congress and Conventions Association - global association for the meetings industry that Noordwijk Marketing is a member of.
• NBTC (Nederlands Bureau voor Toerisme & Congressen)minorOthersDutch national tourism and conventions board that Noordwijk Marketing collaborates with for destination marketing.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• VisitScotland: National tourism organization for Scotland with a similar destination marketing model, multi-language content, partner network, and membership-based revenue structure for promoting regional destinations.
• Tirol Werbung: Tourism marketing organization for Tyrol, Austria. Comparable as a European regional DMO with strong partner network, multi-language platforms, and content-driven destination marketing including seasonal campaigns.
• Visit Flanders: Regional tourism organization for Flanders, Belgium. Comparable as a European DMO operating multilingual content, partner networks, and destination promotion with a similar non-profit foundation structure.
• NBTC Holland Marketing: The Dutch national tourism board that Noordwijk Marketing is a member of. Highly comparable as the apex DMO for the Netherlands, operating at national scale with similar partner-network and content-driven destination marketing approaches.

Direct peers

• Visit Brighton: DMO for Brighton & Hove in the UK. Comparable as a coastal destination marketing organization with similar focus on leisure tourism, accessibility, partner-network business model, and English-language international outreach.
• Zandvoort Marketing: Marketing organization for Zandvoort, a direct competitor Dutch seaside resort town. Highly comparable as a coastal Dutch DMO serving leisure tourism, beach events, and motorsport-adjacent visitors via the Zandvoort circuit.
• Den Haag Marketing: DMO for The Hague/Scheveningen - another Dutch coastal destination with similar beach + city + MICE positioning. Comparable in scale, partner-network structure, and reliance on municipal/non-profit foundation governance.

Regional players

• Curaçao Tourist Board: National tourism board for Curaçao. Comparable as a destination marketing organization with multilingual content, partner networks, and similar focus on coastal/beach/wellness tourism promotion.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/visitnoordwijk
• YouTubeyoutube.com/user/visitNoordwijk
• Facebookfacebook.com/VisitNoordwijk
• Instagraminstagram.com/visitnoordwijkholland
• Pinterestnl.pinterest.com/visitnoordwijk
• LinkedInlinkedin.com/company/noordwijk-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noordwijk Marketing