CARE & COMFORT LTD

What CARE & COMFORT LTD does

Care & Comfort Products Ltd. is a small, family-owned British manufacturer of customizable electric adjustable beds and complementary foam mattresses, operating under the Abberley brand from a factory and showroom in Rochford, Essex. Founded in 2004 by owner-operator Andrew Gardner, the company designs and builds its products in-house using proprietary 5-part suspension-pod frames (which it states are not used by any other UK adjustable bed manufacturer) and bespoke three-layer foam mattresses whose layers are not glued together, allowing customers to swap individual layers to adjust firmness after purchase. The product range spans 3ft single to 6ft king-size beds with multiple frame, motor, and handset configurations, accompanied by a 10-year guarantee on bed base construction.

The business sells almost exclusively direct-to-consumer through its Rochford showroom, a single phone line (01702 530847), and free information packs containing a DVD and price list. Pricing ranges from £1,795 to £5,995 per bed (including headboard and mattress but excluding VAT, delivery, installation, and old-bed removal/disposal), with VAT zero-rating available for customers with qualifying medical conditions. Delivery is concentrated in Southeast England, extending to York in the north and Bristol in the southwest. Revenue is generated primarily from one-time bed sales, supplemented by aftermarket services such as replacement motors, handsets, layer swaps, and paid delivery, installation and disposal.

The company is privately held with no parent, no external investors and no disclosed funding; headcount sits in the 1–10 band, consistent with a micro-manufacturer operating at owner-paced throughput rather than seeking venture or private equity scale. Marketing is limited to Google reviews and offline info-pack distribution, and the firm relies on direct manufacturer-to-buyer relationships rather than third-party retail, wholesale or digital channels.

Name

CARE & COMFORT LTD

Legal name

Care & Comfort Products Ltd.

Website

https://careandcomfort.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Care & Comfort Products Ltd. is a small, family-owned British manufacturer in Rochford, Essex, designing and producing bespoke Abberley electric adjustable beds with proprietary 5-part suspension-pod frames and custom 3-layer foam mattresses, sold direct-to-consumer to individual UK buyers via its showroom, phone sales and info packs.

Ownership category

akta.pro rank

Product category

Adjustable Beds and Mattresses

NAICS

Mattress Manufacturing (33791)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Adjustable Beds & Bases Retail (CRAIABAB)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Electric adjustable beds
• Memory foam mattresses
• Custom bed manufacturing
• Bespoke bedroom furniture
• Adjustable bed showroom

Headquarters

HQ city

Rochford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Adjustable Bed Sales: One-time purchase of bespoke adjustable beds including headboards and mattresses. Revenue from direct sales through showroom and phone. Additional revenue from delivery, installation, and old bed removal/disposal services.
2. After-sales Services: Replacement parts (motors, handsets) and mattress layer exchanges. Also optional paid services including delivery, installation, and bed removal/disposal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Care & Comfort Products Ltd. designs and manufactures bespoke electric adjustable beds (under the Abberley brand) and custom 3-layer foam mattresses, built to order in 3ft to 6ft sizes. Beds feature the company's proprietary 5-part suspension-pod frames with various motor and handset options, and mattresses use three non-glued foam layers that can be swapped post-purchase to adjust firmness. Products are sold direct-to-consumer via a factory showroom in Rochford, Essex, and via phone, with regional delivery and installation services across England.

Product overview

Care & Comfort Products Ltd is a small British manufacturer of customizable electric adjustable beds and mattresses. The company's main product line consists of the Abberley Adjustable Bed and complementary Abberley Mattress. The Abberley Adjustable Bed features unique 5-part suspension-pod frame technology, available in 3ft, 4ft, 4ft 6in, 5ft, and 6ft sizes with customizable frame, motor, and handset options. The bespoke Abberley Mattress uses three layers of high-quality foam that can be swapped to adjust firmness after purchase. The company also offers optional drawer configurations and provides a 10-year guarantee on bed base construction.

Differentiator

Problem solved

Functional benefit

Brands

• Abberley: Adjustable bed and mattress product line manufactured by Care & Comfort Products Ltd.

Products and services

• Abberley Adjustable Bed Custom-made electric adjustable bed built around the company's proprietary 5-part suspension-pod frame that distributes body weight evenly and reduces pressure. Available in 3ft, 4ft, 4ft 6in, 5ft, and 6ft sizes with multiple frame, motor, and handset combinations, and configurable with optional foot or side drawers. Sold direct-to-consumer with prices from £1,795 to £5,995 including headboard and mattress; 10-year guarantee on bed base construction.
• Abberley Mattress Custom-made mattress designed to complement the Abberley Adjustable Bed, using three layers of high-quality foam selected based on customer height, weight, and preference. Layers are not glued together, allowing individual layers to be swapped post-purchase to adjust firmness. Typical lifespan 5-7 years, with reported cases lasting 10-15 years.
• Delivery, Installation, and Old Bed Removal Services

Quantifiable outcome

• Up to 70% cheaper than bigger named brands
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Otty Sleep: Otty Sleep is a UK-based online mattress brand offering memory foam and hybrid mattresses at competitive price points. Comparable to Care & Comfort on the foam-mattress and value-pricing axis, but distributed online rather than through a factory showroom and bespoke customisation.
• Opera Beds: Opera Beds is a UK manufacturer and retailer specialising in adjustable and profiling beds, often for care and medical needs. Directly comparable to Care & Comfort's focus on adjustable beds for customers with sleep/medical conditions, though Opera also serves care homes and clinical settings.
• Harrison Spinks: Harrison Spinks is a UK-based bed manufacturer producing premium mattresses and divans with bespoke and customisable options. Comparable as another British bed manufacturer with customisation capabilities, though positioned at the premium end of the market.
• Eve Sleep: Eve Sleep is a UK-based direct-to-consumer mattress and sleep-products brand selling foam mattresses and adjustable bed bases online. Comparable because it targets UK consumers seeking foam-based sleep solutions with customisable comfort, though it operates an online D2C model rather than bespoke in-person manufacturing.
• Sleepeezee: Sleepeezee is a long-established British mattress and bed manufacturer producing pocket-sprung and foam mattresses plus adjustable bed bases. Comparable because it is also a UK-based bed manufacturer with customisable offerings, though at much larger scale and broader product portfolio than Care & Comfort.

Broad incumbents

• Bensons for Beds: Bensons for Beds is a major UK bed retailer offering adjustable beds, mattresses, and headboards across a national store network. It competes with Care & Comfort for UK consumers shopping for adjustable beds, but operates a multi-brand, mass-market model rather than bespoke manufacturing.
• Dreams: Dreams is the UK's largest specialist bed retailer with national showrooms and broad mattress/bed frames assortment including adjustable bases. Comparable because it sells adjustable beds to UK consumers seeking sleep and comfort solutions, but at much larger scale and with a wider product portfolio than Care & Comfort's bespoke niche.
• Repton Medical / Drive DeVilbiss (UK arm): Drive DeVilbiss is a global manufacturer of medical and home-care equipment including hospital-style adjustable beds. Comparable because it serves the same medically-driven adjustable-bed buyer that Care & Comfort addresses via VAT-relief-eligible sales, though at much larger institutional scale.
• Tempur (Tempur Sealy International): Tempur is a globally recognised premium mattress and adjustable-bed brand with strong UK presence. It targets the same sleep-comfort and pressure-relief use case as Care & Comfort's Abberley range, but competes at the premium end with significant brand and marketing investment.

Emerging players

• HealthMojo (UK mobility/health beds retailers): HealthMojo is a UK retailer focused on adjustable and mobility beds for medical and home-care use. Comparable because it targets the same medically-driven adjustable-bed use case as Care & Comfort, including VAT-relief-eligible customers, but is primarily a retailer rather than a manufacturer.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-comfort-products-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARE & COMFORT LTD