Mr. Value Electricians

What Mr. Value Electricians does

Mr. Value Electricians is a privately held, locally owned electrical services company headquartered at 520 Pirkle Ferry Rd Suite E, Cumming, Georgia, operating under Georgia electrical contractor license EN216258. Founded in 2015, the company delivers residential and commercial electrical installation, repair, maintenance, and 24/7 emergency services across 50+ cities and towns in the metro Atlanta and North Georgia region. Service delivery is field-based, with licensed electricians traveling to customer sites for projects ranging from a $149 troubleshooting diagnostic up to EV charger installations, panel upgrades, generator installs, and specialty Lake Lanier boat dock inspections with Army Corps compliance documentation.

The company's product portfolio is organized across four functional areas: emergency electrical response (24/7 availability), installations (electrical panels, EV chargers, generators, ceiling fans, lighting, outlets, switches, surge protection, GFCI, dedicated circuits), safety improvements (whole-home inspections, fuse box upgrades, grounding, smoke/CO detectors, boat dock inspections), and repairs/troubleshooting. A Mr. Value Club membership layer offers priority service and member discounts to drive repeat engagement. Marketing is executed through Google Business Profile, BBB accreditation, Angi and HomeAdvisor listings, SEO-targeted blog content, coupons and a canned-food donation discount program, and an SMS-based customer messaging program.

The business model is predominantly transactional professional services revenue billed per job, supplemented by a modest subscription-style membership stream. Pricing follows a transparent "No Haggle" structure with upfront quotes, financing available for larger projects, and tiered coupons ($25 off, $200 off panel upgrade, 10% off, $149 diagnostic). The company has accumulated 1,600+ customer reviews with a 5.0-star average and has won Best of Forsyth "Best Electrician" every year from 2017 through 2026, with BBB A+ accreditation and Google Guaranteed status. There are no disclosed funding rounds, investors, M&A activity, or parent company; ownership is family-held and operator-managed.

Name

Mr. Value Electricians

Legal name

Mr. Value Electricians LLC

Website

https://mrvalueelectricians.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Mr. Value Electricians is a Cumming, Georgia-based licensed electrical contractor founded in 2015 that provides residential and commercial electrical installation, repair, maintenance, and 24/7 emergency services across 50+ metro Atlanta and North Georgia communities, including specialty EV charger and Lake Lanier boat dock work.

Ownership category

akta.pro rank

Product category

Residential Electrical Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Residential Electrical Installation & New Construction Wiring (HSAOADAA)

akta.pro secondary industries

Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL)

Keywords

• Residential electrical services
• Commercial electrical services
• Electrical panel upgrades
• EV charger installation
• Emergency electrician services

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Electrical Installation Services: One-time installation services including electrical panels, EV chargers, generators, lighting, outlets, and switches. Revenue generated per job based on scope of work.
2. Electrical Repair Services: Repair services for electrical troubleshooting, outlet replacement, breaker issues, and other electrical problems. Revenue generated per service call.
3. Emergency Electrical Services: 24/7 emergency electrical services with immediate response. Premium pricing for after-hours and urgent service calls.
4. Mr. Value Club Membership: Loyalty program offering exclusive discounts and priority service to members. Recurring revenue from membership engagement and repeat services.
5. Maintenance and Safety Inspections: Preventive maintenance services including whole-home electrical inspections, boat dock inspections, and safety code compliance checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mr. Value Electricians is a licensed electrical contractor (License EN216258) providing residential and commercial electrical installation, repair, and maintenance services across the metro Atlanta and North Georgia region. Core offerings include 24/7 emergency electrical response, electrical panel and sub-panel upgrades, home EV charger installation, generator and transfer switch installation, residential lighting (indoor, recessed, outdoor security, landscape), outlets and switches, GFCI and dedicated circuit installation, whole-home surge protection, and specialized Lake Lanier boat dock electrical inspections for Army Corps compliance. The company operates a loyalty membership program called the Mr. Value Club offering recurring members priority service and exclusive discounts.

Product overview

Mr. Value Electricians operates as a single-location electrical services company offering a comprehensive portfolio of residential and commercial electrical services throughout the metro Atlanta area, with a primary service hub in Cumming, GA. The company does not offer a software product or platform; instead, it delivers field services through licensed electricians. Services are organized into core offerings including emergency electrical response (24/7 availability), electrical installations (panels, EV chargers, generators, lighting, outlets), safety improvements (inspections, GFCI, grounding, boat dock compliance), and repairs (troubleshooting, breaker replacements). The Mr. Value Club provides a loyalty program for repeat customers. The company serves multiple Georgia communities and holds a state electrical contractor license (EN216258).

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Value Club: Loyalty program offering exclusive discounts, priority service, and special member-only offers for recurring customers

Products and services

• Emergency Electrical Services
• Electrical Panel and Sub-Panel Upgrades
• EV Charger Installation
• Generator Installation
• Portable Generator Transfer Switch Installation
• Ceiling Fan Installation
• Flat Screen TV Installation
• Whole-House Surge Protection
• Residential Lighting Installation
• LED Lighting Upgrades
• Outlets and Switches Installation
• GFCI Installation
• Dedicated Circuits Installation
• Electrical Safety Inspections
• Electrical Boat Dock Inspection
• Carbon Monoxide and Smoke Detector Installation
• Fuse Box Upgrade
• Electrical Grounding
• Electrical Troubleshooting and Repair
• Commercial Electrician Services
• Mr. Value Club Membership

Quantifiable outcome

• 5.0-star average rating across 1,600+ customer reviews
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's Installation Services: National home improvement retailer with pro and installation services including electrical work and EV charger installation through third-party installers. Broad incumbent comparable through its EV charger installation offering and homeowner customer base.
• The Home Depot Installation Services: Largest U.S. home improvement retailer offering licensed contractor installation services including electrical work, EV charger installation, and generator setup. Competes with Mr. Value through bundled home improvement offerings, financing, and national brand reach.

Direct peers

• Coolray Heating, Cooling, Plumbing & Electrical: Atlanta-based home services company offering electrical alongside HVAC and plumbing. Operates in the same metro Atlanta geographic market with overlapping residential electrical services menu and multi-trade home services positioning.
• Tesla Energy Certified Installers: Tesla's certified network of electricians for installing Powerwall, Wall Connector, and Solar Roof products. Direct competitor in the residential EV charger and energy storage installation segment, with brand recognition advantage among Tesla vehicle owners.
• Qmerit: North America's largest network of certified EV charger installers, providing home and commercial Level 2 charger installations. Directly comparable to Mr. Value's EV charger installation service line, with overlapping capability in panel assessments and dedicated circuit installation.
• Mr. Electric: National franchise electrical services brand owned by Neighborly, offering residential and commercial electrical installation, repair, and emergency services across the U.S. Direct competitor to Mr. Value Electricians in service menu, target customer (homeowners and SMBs), and field service delivery model.
• Mister Sparky Electric: National franchise electrical services brand specializing in residential electrical repair, installation, and 24/7 emergency service. Closely comparable to Mr. Value in service offering, on-time guarantees, transparent pricing, and direct-to-consumer go-to-market motion.

Others

• Willscot Mobile Mini: While primarily a modular space and storage provider, comparable through its reliance on local contractor networks for electrical and site services. Included as adjacent ecosystem participant; weak direct comparability.
• Angi Leads (Angi Inc.): Lead-generation marketplace connecting homeowners with local service professionals including electricians. Functions as a customer acquisition channel Mr. Value already uses, and represents the aggregator/disintermediation risk that could pressure direct-to-consumer contractors.

Emerging players

• HomeServe USA: Home repair and warranty services company that partners with local contractors to deliver electrical, plumbing, and HVAC services to homeowners. Comparable through its home services marketplace model and recurring customer engagement, though it operates as a network rather than a direct field service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Value Electricians