Philoro Schweiz Ag

What Philoro Schweiz Ag does

Philoro Schweiz AG, headquartered in Wittenbach, Switzerland, is the Swiss operating entity of the philoro Group, a privately held family-owned precious metals trading house founded in 2011 (Swiss AG established 2017). The company provides retail and business customers with physical gold, silver, platinum, and palladium coins and bars sourced from internationally recognized sovereign mints and refineries (Münze Österreich, Royal Mint, South African Mint, Perth Mint, Valcambi Suisse, Rand Refinery) alongside proprietary exclusives. Its product surface spans gold and silver coins (Philharmoniker, Krugerrand, Vreneli, Britannia, Maple Leaf) and bars from 1g to 1000g, platinum/palladium products, numismatic and collectible series, accessories, and gift articles. Complementary services include an Edelmetall-Abo monthly subscription starting at CHF 25, structured storage solutions (Schliessfach safe deposit boxes, Edelmetalldepot, Zollfreilager duty-free warehouse), and an old-gold buyback service for jewelry, dental gold, bars, and coins.

The company operates a digital-first go-to-market anchored by a 24/7 e-commerce platform with real-time pricing updated every three minutes, limit order functionality (7/30/90-day validity), two-factor-authenticated customer portal, and an infothek of educational content. This digital channel is reinforced by approximately 20 physical branches across Austria, Germany, Switzerland, Liechtenstein, Hong Kong, and the USA, with in-store pickup and cash-on-pickup options. Since 2023, vertical integration has been extended through philoro GOLDWERK, an in-house refining and production facility in Korneuburg, Lower Austria, capable of processing 120 tons of gold and 140 tons of silver annually, enabling the full value chain from procurement through refining to finished products. The marketing mix combines content marketing (Infothek, philoro TV, philoro Insights), social media presence across Facebook, Instagram, YouTube, LinkedIn, email newsletters via CleverReach, and sponsorship activities.

Philoro Schweiz AG monetizes primarily through transaction spreads on retail buy/sell and buyback (notably wider on silver than gold in relative terms, e.g., roughly 5% gross spread on Gold Krugerrand 1oz and ~25% on Silver Maple Leaf 1oz in relative terms), recurring Edelmetall-Abo subscription revenue, storage fees across three deposit vehicles, and professional refining/recycling services through GOLDWERK. The business is regulated as a financial intermediary under the Swiss Anti-Money Laundering Act (GwG), affiliated with PolyReg self-regulatory organization under FINMA supervision, and is OECD Due Diligence compliant while pursuing LBMA Good Delivery certification. Pricing is market-linked for products (gold investment products VAT-exempt in Switzerland; silver/platinum/palladium 8.1% VAT), with shipping tiers (CHF 13.50 to CHF 35.50), escrow settlement available for orders above CHF 250,000, and identity verification required for transactions above CHF 15,000.

Name

Philoro Schweiz Ag

Legal name

philoro SCHWEIZ AG

Website

https://philoro.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Philoro Schweiz AG is the Swiss subsidiary of the philoro Group, a family-owned precious metals dealer that buys, sells, stores, and refines physical gold, silver, platinum, and palladium for retail investors, business customers, and gold sellers via a 24/7 e-commerce platform, twenty branches across six countries, and the in-house GOLDWERK refining facility in Austria.

Ownership category

akta.pro rank

Product category

Precious Metals Trading

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro industry

PRIMARYIMAKAEAJ

Precious Metals Minting & Bullion Products

Industrials, Manufacturing & Construction/Metals & Mining/Precious Metals Mining & Refining (Gold, Silver, Platinum Group)

Keywords

• Precious metals trading
• Gold bullion dealer
• Silver investment
• Physical gold coins
• Wealth preservation

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Precious Metals Retail Sales: Core revenue from selling gold, silver, platinum, and palladium coins and bars to retail and business customers. Products include popular series like Philharmonic, Krugerrand, Vreneli, Britannia, Maple Leaf, and proprietary exclusives like Lunar, Big Five, Swiss Wildlife, and Swiss Myths and Legends.
2. Precious Metals Buyback: Purchase of old gold, silver, platinum, and palladium from customers, including jewelry, dental gold, bars, and coins. Includes services for evaluating and testing gold content.
3. Storage Services: Revenue from secure storage solutions including safety deposit boxes (Schliessfach), precious metals depot (Edelmetalldepot), and duty-free warehouse (Zollfreilager).
4. Edelmetall-Abo Subscription: Monthly subscription plan starting at CHF 25, enabling regular investments in precious metals with cost-averaging benefits.
5. Refining and Recycling Services: Through philoro GOLDWERK, the company refines and recycles precious metals, returning them to the value cycle. Services for companies around recycling of precious metals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Philoro Schweiz AG is a bank-independent precious metals trading house that buys, sells, and stores physical gold, silver, platinum, and palladium coins and bars from internationally recognized mints and refiners (Philharmoniker, Krugerrand, Britannia, Maple Leaf, Valcambi). The company also offers an Edelmetall-Abo monthly subscription plan starting at CHF 25, secure storage solutions (safe deposit box, precious metals depot, duty-free warehouse), old gold buyback services, and operates its own philoro GOLDWERK refining facility in Korneuburg, Austria.

Product overview

Philoro Schweiz AG operates as a comprehensive precious metals investment platform offering a unified e-commerce ecosystem. The core offering consists of physical gold, silver, platinum, and palladium bars and coins from internationally recognized manufacturers and philoro's own production (philoro Exklusiv). The platform is complemented by storage services (Safe Deposit Box, Precious Metals Depot, Duty-Free Warehouse), a systematic investment subscription (Edelmetall-Abo starting at CHF 25/month), and old gold purchase services. The online shop serves as the primary transaction platform alongside physical branch locations, with pricing updated every 3 minutes. The product portfolio includes investment coins (Philharmoniker, Krugerrand, Maple Leaf, Vreneli, Britannia), investment bars in various weights, numismatic collectibles (Lunar, Big Five, Kangaroo), and philoro-exclusive designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Coins Investment gold coins including popular series such as Philharmoniker, Krugerrand, Vreneli, and Britannia, available in various weights, sold to retail and business customers for wealth preservation.
• Gold Bars Investment gold bars in weights from 1g to 1000g from internationally recognized manufacturers such as Valcambi, Argor-Heraeus, and PAMP, for retail and institutional investors.
• Silver Coins Silver investment coins including Philharmoniker, Maple Leaf, Krugerrand, Britannia, and Samoa Silver Coin Bars, for retail investors seeking affordable precious metals exposure.
• Silver Bars Silver investment bars in various weights from 1oz to 1000g from recognized refiners, for retail investors and collectors.
• Platinum and Palladium Products Platinum and palladium bars and coins for investment purposes, offered alongside gold and silver for portfolio diversification.
• Numismatic Coins Collectible numismatic coins including Lunar series, Krugerrand, Big Five, and Kangaroo, as well as philoro exclusive designs, targeted at collectors.
• Philoro Exklusiv (Exclusive Designs) Exclusive philoro-designed collectible products including Der Eisgenoss, Golden & Silver Stamps, Lunar series, One Golfer, Swiss Wildlife, and Swiss Myths and Legends, produced at philoro GOLDWERK.
• Safe Deposit Box (Schliessfach) Secure storage service for precious metals in bank-grade facilities with access during business hours, offered to retail customers seeking safekeeping.
• Precious Metals Depot (Edelmetalldepot) Allocated storage solution for precious metals with secure handling and insurance coverage, providing segregation and professional custody.
• Duty-Free Warehouse (Zollfreilager) Tax-advantaged storage solution allowing duty-free warehousing of precious metals, reducing VAT exposure for stored goods.
• Edelmetall-Abo (Precious Metals Subscription) Systematic monthly investment plan starting at CHF 25 per month, enabling cost-averaging strategy in gold, silver, platinum, and palladium for retail investors.
• Old Gold Purchase (Altgold Ankauf) Purchase service for old gold, silver, platinum, and palladium including jewelry, silver items, bars, coins, and dental gold, with standardized testing and fair pricing for retail sellers.
• Refining and Recycling Services Through philoro GOLDWERK, the company provides refining and recycling services for precious metals, processing old gold, silver, and other materials back into the value chain for business customers.

Quantifiable outcome

• 4th consecutive year as Branch Champion in customer satisfaction and customer service (2022-2025)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Münze ÖsterreichcoreOthersMünze Österreich (Austrian Mint) is a key supplier of philoro, providing internationally recognized gold and silver coins including the popular Philharmonic series. As one of the world's oldest mints, Münze Österreich produces coins with exceptional quality standards.
• The Perth MintcoreOthersThe Perth Mint (Australia) supplies philoro with gold and silver coins including the renowned Australian Kangaroo and Kookaburra series, as well as silver bars. Known for exceptional craftsmanship and government-backed quality.
• The Royal MintcoreOthersThe Royal Mint (United Kingdom) is a key supplier of philoro, providing prestigious gold and silver coins including the Britannia series. As the world's leading export mint, Royal Mint offers coins with government-backed authenticity.
• South African MintcoreOthersSouth African Mint supplies philoro with the world-famous Krugerrand, the most widely traded gold bullion coin globally. The Krugerrand is produced with 22-karat gold and is recognized worldwide.
• Valcambi SuissecoreOthersValcambi Suisse is a Swiss precious metals refinery supplying philoro with high-quality gold and silver bars. Located in Balerna, Switzerland, Valcambi is one of the world's leading gold refineries with LBMA Good Delivery certification.
• Rand RefinerycoreOthersRand Refinery (South Africa) is a key supplier for Krugerrand coin production and supplies philoro with precious metals products. As Africa's primary gold refinery, Rand Refinery processes approximately one-third of the world's gold.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Goldbarren kaufen / Gold.de: German online comparison and marketplace platform for precious metals dealers, providing price comparison and dealer directory services across the DACH region. Comparable end-customer overlap (German-speaking retail investor) with strong digital presence.
• Swissquote: Swiss online bank and trading platform that offers precious metals trading and storage to retail investors. Comparable target customer (Swiss retail investor) and overlapping product offering, though as part of a broader multi-asset brokerage rather than a precious-metals specialist.

Direct peers

• GoldRepublic: Netherlands-based online precious metals platform offering allocated vaulted gold, silver, and platinum to retail investors across Europe. Comparable subscription, storage, and online trading features with overlapping target customers.
• Degussa Goldhandel: German precious metals dealer operating retail outlets across major German and European cities, selling gold, silver, and platinum investment products with in-house refinery capability (analogous to philoro GOLDWERK). Direct head-to-head competitor in DACH retail bullion.
• Pro Aurum: Germany-headquartered precious metals retailer with retail branches across Germany, Austria, and Switzerland. Offers gold/silver/platinum/palladium coins, bars, and storage services directly comparable to philoro's product mix, target customer (retail investors), and bank-independent value proposition.
• BullionVault: Online precious metals trading and vaulting platform owned by Augmont Goldtech. Competes with philoro on the digital buy/sell/storage experience for retail investors in Europe, though it does not operate physical retail branches.

Broad incumbents

• Valcambi Suisse: LBMA-accredited Swiss precious metals refiner producing investment bars and coins (a philoro supplier). Comparable vertically integrated precious metals business with both refining and branded products, but operating predominantly as a B2B refiner rather than a retail-first dealer.
• C. Hafner: German precious metals refiner and dealer offering gold, silver, platinum, and palladium products with both B2B refining and direct retail sales. Comparable vertically integrated model with strong DACH presence.
• Heraeus Precious Metals: One of the world's largest precious metals refiners and product fabricators, operating across industrial and investment markets. Comparable through its precious metals trading/refining business (including the Argor-Heraeus refinery), though much broader and more industrial in scope than philoro.
• Münze Österreich (Austrian Mint): Austria's national mint and a key philoro supplier (Philharmoniker series). While primarily a producer, it also sells directly to retail and competes in branded bullion, making it a partial competitor and adjacent incumbent in the same value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PhiloroAtWien
• Facebookfacebook.com/philoroedelmetalle
• LinkedInlinkedin.com/company/philoro-schweiz
• Instagraminstagram.com/philoro_edelmetalle

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philoro Schweiz Ag