Pb-protection

What Pb-protection does

PB Protection B.V. is a private Dutch B2B e-commerce company headquartered in Leende, Netherlands, that supplies workwear, safety footwear, and personal protective equipment (PPE) to organizations primarily in the Netherlands and Belgium. The company's product portfolio spans five merchandising categories — Kleding (clothing), Werkkleding (work clothing), Werkschoenen (safety shoes in S1 through S5 protection classes), Persoonlijke Beschermingsmiddelen (PPE including respiratory, hearing, eye, fall, hand, head, and flame-retardant protection), and Accessoires — assembled through distribution partnerships with major workwear and safety footwear brands including Fristads, Tricorp, Snickers Workwear, Mascot, Bata, Elten, StanleyStella, Craft, and Clique.

The underlying technology is a B2B webshop at pb-protection.nl that pairs a standard e-commerce catalog with a configurable intelligent ordering system. For each client organization, the platform supports customized webshop setups with rules that constrain which products are available to which employees and within which parameters. An in-house embroidery and printing team is integrated into the ordering flow, enabling corporate-logo customization of garments directly through the website. Pricing is unit-based across all SKUs (e.g., €7.50 for an organic cotton t-shirt, €59–€62 for Worker ProJob work trousers, €90–€98 for a softshell jacket) with VAT-exclusive display and multiple B2B payment options including iDEAL, PayPal, bank transfer, and 30-day invoice terms.

The business model is predominantly transactional, with one-time sales of workwear, safety footwear, and PPE augmented by customization services (embroidery and printing). Go-to-market is sales-led: a dedicated sales team provides tailored PPE/safety-compliance advice, conducts on-site fitting sessions, and provisions personalized webshop configurations for enterprise accounts, supported by an always-on self-serve webshop and SEO-optimized product pages in Dutch and English. Customer segments are horizontal — companies and organizations across industries — with a secondary persona of individual employees ordering within pre-agreed organizational parameters. The company states ambitions to expand operations beyond the Netherlands and Belgium to other European countries.

Name

Pb-protection

Legal name

PB Protection B.V.

Website

https://pb-protection.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workwear and PPE Distribution

NAICS

Footwear Merchant Wholesalers (424340)

akta.pro industry

PRIMARYCRAIADAK

Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYCRADALAJ

Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYCRAAALAM

Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers)

Consumer Products & Retail/Apparel, Footwear & Accessories/Workwear, Uniforms & Safety Apparel

Keywords

• Workwear distribution
• Safety footwear supply
• Personal protective equipment
• B2B workwear procurement
• Branded workwear customization

Headquarters

HQ city

Leende

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Workwear and Clothing Sales: One-time sale of workwear products including clothing, safety vests, and professional apparel. Products sold at unit prices with no subscription component. Revenue generated through individual transactions.
2. Safety Shoes and Footwear Sales: Sale of safety footwear including S1, S2, S3 classified shoes, work boots, and clogs. One-time purchase model with various payment options.
3. Personal Protective Equipment (PPE) Sales: Sale of personal protective equipment including respiratory protection, hearing protection, eye protection, fall protection, and flame-retardant clothing.
4. Customization Services: Embroidery and printing services for workwear personalization including logos and branding. Value-added service integrated with product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PB Protection is a Dutch B2B e-commerce specialist that supplies workwear (clothing, polos, trousers, jackets), safety footwear (S1–S5 classified shoes, boots, clogs), and personal protective equipment (respiratory, hearing, eye, fall, head, and hand protection) to organizations. The company operates a personalized webshop with configurable smart ordering rules, provides in-house embroidery and printing for branded workwear, and offers on-site fitting sessions and regulatory compliance advice for clients in the Netherlands and Belgium.

Product overview

PB Protection is a B2B e-commerce company specializing in workwear, safety shoes, and personal protective equipment (PPE) for professionals. The product portfolio centers on the Kleding (clothing), Werkkleding (work clothing), Werkschoenen (safety shoes), Persoonlijke Beschermingsmiddelen (PPE), and Accessoires categories. Key branded products include the Safety vest HI-VIS high-visibility vest, Worker ProJob work pants, Skeleton Softshell jacket, Poloshirt 180 Gram (Tricorp), and Creator 2.0 organic cotton t-shirt. The company offers customization services including embroidery and printing for corporate branding. PB Protection operates as a single e-commerce platform without multiple product modules or a platform-plus-add-ons architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Kleding (Clothing)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• FristadscoreOthersMajor workwear brand supplier. PB Protection offers the full Fristads collection including Haverdal, Alnaryd, and Skarup product lines.
• Tricorp WorkwearcoreOthersDutch workwear brand specializing in professional workwear including the popular 180 Gram poloshirt. PB Protection is a distributor for Tricorp products.
• Snickers WorkwearcoreOthersInternational workwear brand known for durable work trousers and workwear. PB Protection carries the full Snickers range.
• MascotcoreOthersDanish workwear manufacturer offering high-quality workwear and safety clothing. PB Protection distributes Mascot products.
• BatacoreOthersSafety footwear manufacturer with Enduro collection. PB Protection offers Bata work shoes and safety footwear.
• EltencoreOthersGerman safety footwear manufacturer. PB Protection carries Elten safety shoes in their product range.
• StanleyStellasupportingOthersSustainable apparel brand specializing in organic and recycled cotton clothing. PB Protection offers StanleyStella products as part of their sustainable collection.
• CraftsupportingOthersSports and workwear brand known for functional base layers and thermoregulation technology.
• CliquesupportingOthersWorkwear and promotional clothing brand. PB Protection distributes Clique products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elten: German safety-footwear brand carried by PB Protection and sold direct. Directly comparable on the safety-shoe category and the European B2B professional buyer.
• Snickers Workwear: Premium Swedish workwear brand distributed by PB Protection and sold direct. Highly comparable on product range (work trousers, jackets, accessories) and professional end-user customer profile.
• Fristads: Swedish workwear brand whose full collection (Haverdal, Alnaryd, Skarup) is carried by PB Protection and sold direct. Closely comparable on premium workwear assortment and European B2B customers.
• Mascot International: Danish workwear and safety-clothing manufacturer that PB Protection distributes and that runs its own B2B sales. Comparable on durable safety apparel and European professional buyer base.
• Bata Industrials: Safety-footwear manufacturer (Enduro line) that PB Protection distributes and that sells directly to enterprise buyers. Comparable on safety footwear and workwear customer overlap.
• Tricorp Workwear: Dutch workwear brand that PB Protection distributes and that also sells direct via its own webshop. Overlaps heavily on product range (polos, workwear, safety items) and target customer (Dutch/Benelux B2B).

Broad incumbents

• Alsico: Belgian-based European workwear manufacturer and rental/services group. Comparable on workwear supply into Benelux enterprises but with substantially broader scale and services depth.
• Manutan: Large pan-European B2B e-commerce distributor with broad PPE and workwear assortment. Comparable on B2B e-commerce GTM in Benelux but with much wider category breadth and larger scale.
• Elis: Pan-European textile and workwear services group. Comparable on serving large enterprise buyers with workwear programs but operates at much larger scale across multiple geographies.
• CWS International: Large European workwear rental and services provider. Comparable on B2B workwear supply across Benelux but operates a much broader services and rental model versus PB Protection's purchase-only distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pb-protection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pb-protection