Arthros Inc.

What Arthros Inc. does

Arthros Inc. is a privately held Ontario-incorporated virtual care company that builds FlareForward, a Canadian rheumatology exercise-medicine platform delivering ten condition-specific protocols across five clinical tracks: idiopathic inflammatory myopathies (ViP, ViP MyoCardio), systemic lupus erythematosus (VALOR+, VALOR Maternal), axial spondyloarthritis (FORGE, FORGE Maternal), rheumatoid arthritis (GRIP, GRIP Maternal), and osteoarthritis/bone health (GROUND, BEDROCK). Protocols are authored by ACPAC-trained physiotherapists and rheumatologists, aligned to EULAR, ACR, and ASAS recommendations, and run 20–26 weeks via live-virtual and asynchronous sessions delivered by a Canadian-registered clinician network (exercise physiologists, physiotherapists, occupational therapists). Validated ePRO instruments (PROMIS Physical Function, PHQ-9, Pain VAS, DAS28-CRP, BASDAI, SLEDAI-2K) are administered at baseline, monthly check-ins, and programme completion, with coordinator alerts when scores cross clinical thresholds. HL7 FHIR referral integration or CSV upload connects partner intake workflows into the platform.

The business operates a B2B2C go-to-market with no direct-to-consumer channel. Revenue comes from subscription-style partner contracts with pharma Patient Support Programmes (PSPs) for biologic and JAK inhibitor therapies, health and specialty insurers, and employer health benefit programmes; patients access FlareForward only through these authorised channels under white-label delivery. The company is remote-first across Canada, compliant with PIPEDA, PHIPA, Quebec Law 25, and WCAG 2.1 AA, and is led by co-founders Angelo Papachristos and Sameer Chunara (both ACPAC-trained advanced practice physiotherapists) with CTO Hafiz Kanji (former Nasdaq VP of Product). Reported outcome metrics cited for partners include ~40% average PROMIS Physical Function improvement, 85%+ programme completion, an 18–24% medication adherence lift in PSP populations, and 22% fewer rheumatology urgent visits at 18 months post-programme. No external funding rounds, named enterprise customers, revenue, or headcount figures are disclosed.

Name

Arthros Inc.

Legal name

Arthros Inc.

Website

https://arthros.ca

Company type

Private

Operating status

Operating

Short description

Arthros Inc. is a Canadian virtual care company that delivers FlareForward, a B2B2C rheumatology exercise-medicine platform embedded in pharma Patient Support Programmes, insurer wellness benefits, and employer health programmes to provide condition-specific rehabilitation for patients with inflammatory rheumatic disease.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B2C Programme Fees: Arthros generates revenue by delivering FlareForward exercise medicine protocols to patients embedded within pharma PSPs, insurer wellness benefits, and employer health programmes. Partners pay for programme delivery against defined outcome metrics. The model is not direct-to-consumer — patients access FlareForward only through authorised partner programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Arthros Inc. delivers FlareForward, a virtual care platform that runs 10 condition-specific exercise medicine protocols across 5 rheumatology clinical tracks (myositis, SLE, axSpA, RA, OA and bone health). Programmes are delivered virtually over 20-26 weeks by certified Canadian clinicians with monthly ePRO outcome tracking, and are embedded within pharma Patient Support Programmes, insurer wellness benefits, and employer health programmes rather than sold directly to patients.

Product overview

FlareForward is a unified virtual care platform built by Arthros Inc. as the operational infrastructure for rheumatology non-pharmacological care in Canada. The platform comprises one core product — FlareForward — housing 10 condition-specific sub-products (protocols) across 5 clinical tracks: Myositis Track (ViP, ViP MyoCardio), SLE Track (VALOR+, VALOR Maternal), axSpA Track (FORGE, FORGE Maternal), RA Track (GRIP, GRIP Maternal), and OA & Bone Health Track (GROUND, BEDROCK). Each protocol is ACPAC/physiotherapist- and rheumatologist-authored, delivered virtually over 20–26 weeks with validated ePRO monitoring. RheumAcademy is a complementary CPD add-on providing rheumatology-specific clinician education. The product is embedded into pharma Patient Support Programmes, insurer wellness benefits, and employer health programmes rather than sold directly to patients.

Differentiator

Problem solved

Functional benefit

Products and services

• FlareForward Virtual exercise medicine platform delivering 10 condition-specific protocols across 5 clinical tracks (myositis, SLE, axSpA, RA, OA and bone health) for inflammatory rheumatic disease patients. Protocols are delivered via live-virtual and asynchronous sessions by certified Canadian exercise physiologists and physiotherapists over 20-26 weeks, with validated ePRO instruments tracking functional outcomes throughout. Sold to enterprise partners (pharma PSPs, insurers, employers) and delivered to patients through authorised partner programmes.
• RheumAcademy Rheumatology-specific continuing professional development (CPD) platform for exercise medicine practitioners. Provides required foundation modules for FlareForward network clinicians and optional condition-specific deep dives and ePRO instrument training. Open to all allied health professionals to build clinical community and brand awareness.

Quantifiable outcome

• Medication adherence increases 18-24% with integrated non-pharmacological support (ISPOR 2023)
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Pharma Patient Support Programme Partners (unnamed)coreChannel Partner/ Reseller/ DistributorPharmaceutical companies running Patient Support Programmes for biologic and JAK inhibitor therapies embed FlareForward as a non-pharmacological care layer. Integration via HL7 FHIR referral or CSV upload. Partners include pharma companies whose PSPs cover RA, axSpA, SLE, myositis, and osteoporosis treatments. Target of 3+ pharma PSP delivery partners stated.
• Insurer Partners (unnamed)coreChannel Partner/ Reseller/ DistributorHealth and specialty insurers add FlareForward as a targeted non-pharmacological wellness benefit for rheumatology members. Partners receive aggregate cohort reporting (PROMIS, PHQ-9, Pain VAS) aligned to medical affairs requirements. Designed for plan administrators and benefits managers.
• Employer Benefit Programme Partners (unnamed)coreChannel Partner/ Reseller/ DistributorEmployers embed FlareForward in employee health benefits to address inflammatory arthritis as the second leading cause of work disability in Canada. Virtual delivery enables workforce participation without workplace disruption. Aggregate HR outcomes data with no individual PHI disclosure.
• Canadian Rheumatologists and SpecialistscoreChannel Partner/ Reseller/ DistributorRheumatologists refer patients to FlareForward through their clinical referral pathway. Care coordinator is notified within 24 hours of referral. Supports the integration of non-pharmacological care into the rheumatology clinical pathway.
• Canadian Exercise Medicine Clinicians (Network)coreChannel Partner/ Reseller/ DistributorCanadian-registered exercise physiologists (CSEP-CEP), physiotherapists (provincial college registration), and occupational therapists join the FlareForward delivery network. Clinicians complete RheumAcademy certification and deliver condition-specific protocols to matched patient cohorts.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sword Health: Digital MSK and pelvic-health virtual care platform combining AI-enabled wearable sensors with clinician-led exercise therapy. Comparable to Arthros in B2B2C virtual therapy delivery via employers and payers and in operating condition-specific exercise protocols.
• Force Therapeutics: Video-based digital care platform for musculoskeletal recovery and orthopedic procedures. Comparable to Arthros in delivering condition-specific virtual exercise protocols via enterprise healthcare partnerships with outcome-tracking dashboards.
• Kaia Health: Digital therapeutic platform offering AI-coached exercise therapy for MSK pain and COPD. Comparable to Arthros in app-delivered, condition-specific virtual exercise programmes sold to insurers and employers, though broader across MSK and respiratory rather than rheumatology-focused.
• Hinge Health: Largest US digital MSK virtual care platform offering exercise therapy and coaching for musculoskeletal pain including back, joint, and post-surgical recovery. Comparable to Arthros in delivering condition-specific virtual exercise programmes via employer and payer channels, though broader in scope and not rheumatology-specialized.

Others

• Vivante Health: Digital GI chronic care platform delivering dietitian-led virtual therapy for digestive conditions via employer/payer channels. Adjacent comparability to Arthros in condition-specific virtual care model with employer/payer distribution, though in a different clinical specialty.
• Goodpath: Virtual integrative care platform delivering MSK, sleep, and nutrition coaching to employer populations. Adjacent comparability to Arthros through employer-paid chronic-condition care delivery model, though without rheumatology specialization.

Emerging players

• DarioHealth: Digital chronic condition management platform for diabetes, hypertension, MSK, and behavioral health with B2B payer distribution. Comparable to Arthros in B2B2C digital care model with multi-condition content and employer/payer channel distribution.
• Omada Health: Virtual-first chronic disease prevention and management platform spanning diabetes, hypertension, and musculoskeletal conditions. Comparable to Arthros in B2B2C chronic-condition virtual care with employer/payer partnerships and outcomes reporting, but addresses a broader condition set.
• Vori Health: Physician-led virtual MSK care combining physical therapy, health coaching, and nutrition. Comparable to Arthros in clinician-led virtual rehab delivery through employer and payer partnerships, though broader in physician involvement and less rheumatology-specific.

Broad incumbents

• Optum (UnitedHealth Group): Large diversified health services platform offering virtual care, care management, and specialty pharmacy to payers and employers. Comparable to Arthros as a broader incumbent operating B2B virtual care infrastructure at scale, though not specializing in rheumatology exercise medicine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arthros Inc.