Goodpath

Name

Goodpath

Legal name

Bica, Inc.

Website

https://goodpath.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Virtual Chronic Care Services

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industries

Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE), Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)

Keywords

• Virtual chronic care
• Integrative medicine
• Employer health benefits
• GLP-1 prescribing
• Whole-person care

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Employer Subscription Contracts: B2B subscription/contract revenue from employers purchasing Goodpath's whole-person virtual care programs (Weight Management, MSK Pain, Sleep, Digestive Health, Diabetes, Mental Health, GLP-1 Care & Prescribing). Pricing is quote-based, sized to enrolled population.
2. Direct-to-Employer GLP-1 Medication Revenue (WeightRx Total Support): Direct-to-employer pricing on branded GLP-1 medications (Wegovy, Zepbound) at 35%+ below PBM list prices; employer-subsidized, rebate-free revenue stream that bypasses traditional PBM channels.
3. Self-Pay GLP-1 Access (Facilitated Manufacturer Programs): Facilitated access to manufacturer cash-pay programs (LillyDirect, NovoCare) for employees without coverage; includes integration with LillyDirect pharmacy provider GiftHealth.
4. Product Sales (Supplements, Vitamins, Care Kits): E-commerce sales of dietary supplements, vitamins, and personalized care kits shipped to members via the Site (payment via Visa, Mastercard, American Express, PayPal, Discover).
5. Disability Carrier Channel Revenue: Revenue from partnerships with disability insurers (Sun Life, Munich Re) who offer Goodpath virtual care to their members/claimants, generating referral-based program revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Goodpath sells AI-driven virtual whole-person care programs for chronic conditions to employers, health plans, and disability carriers. Its core offering is a physician-led, personalized care platform spanning Weight Management, MSK Pain, Sleep, Digestive Health, Diabetes, Mental Health, Cancer Survivorship, and GLP-1 Care & Prescribing, delivered via licensed clinicians, personalized care kits shipped by mail, and a member mobile app. It also offers the WeightRx Total Support Direct-to-Employer GLP-1 medication program at 35%+ below PBM list prices, plus consumer e-commerce sales of supplements and care kits.

Product overview

Goodpath offers a single unified AI-driven integrative care platform (the Goodpath Whole-Person Care Platform) rather than separate point solutions. The platform is delivered as the core product with a portfolio of condition-specific modules—Weight Management, MSK Pain, Sleep, Digestive Health, Diabetes, Mental Health, and Cancer Survivorship Care—plus add-on access pathways including the WeightRx Total Support direct-to-employer GLP-1 program, GLP-1 Care & Prescribing clinical oversight, and GLP-1 Self-Pay Access (leveraging LillyDirect via GiftHealth and NovoCare). An Employee Assistance Program (EAP) module extends behavioral health access. Members interact with the platform via licensed clinicians, a personalized care kit shipped by mail, and a member app, while an AI-enabled food tracker, smart-scale with embedded SIM, and outcome prediction models personalize care plans. The platform is sold primarily to employers, health plans, and benefits consultants.

Differentiator

Problem solved

Functional benefit

Brands

• WeightRx Total Support: Goodpath's branded direct-to-employer pricing program for brand-name GLP-1 medications (Wegovy and Zepbound), designed to reduce employer costs by 35% or more versus PBM list prices, with employer-subsidized pricing and no rebates.
• GLP-1 Transparent Access
• Self-Pay Access

Products and services

• Goodpath Integrative Whole-Person Care Platform Physician-led, AI-driven virtual integrative care platform that combines conventional medicine with evidence-based lifestyle approaches to deliver coordinated, whole-person care for chronic conditions across 20+ specialties via licensed clinicians, personalized care kits by mail, and a member mobile app. Sold to employers, health plans, and disability carriers.
• Weight Management Program Integrative weight management program treating weight and its comorbid conditions (MSK pain, sleep issues, depression, digestive symptoms) together in one coordinated care plan, with a dedicated Health Coach, AI-enabled food tracker, smart-scale tracking, and access to GLP-1 medications when clinically appropriate.
• WeightRx Total Support (Direct-to-Employer GLP-1 Program) Direct-to-Employer GLP-1 program offering brand-name Wegovy and Zepbound at prices 35%+ below PBM list prices, with no rebates, transparent per-dose pricing, employer-controlled cost share, and full clinical oversight by board-certified physicians. Embedded inside Goodpath's whole-person care model.
• GLP-1 Self-Pay Access Facilitated access pathway for employees without coverage, leveraging manufacturer cash-pay programs including LillyDirect (via GiftHealth pharmacy) and NovoCare, paired with Goodpath's clinical oversight and behavioral support.
• GLP-1 Care & Prescribing Multi-condition GLP-1 approach connecting obesity medication to whole-person health, with board-certified physicians overseeing every GLP-1 prescription, dosing adjustment, and comorbidity inside one integrated program.
• MSK Pain Program Integrative musculoskeletal program addressing back, joint, and hip pain through personalized physical therapy, exercise, and lifestyle support, designed to complement weight and other chronic-condition care.
• Sleep Program Integrative program for insomnia, circadian rhythm disorders, and other sleep issues combining behavioral, lifestyle, and clinical interventions to address the connection between sleep and chronic conditions.
• Digestive Health Program Integrative care for IBS, digestive disorders, and GI symptoms, with particular focus on managing GLP-1-related GI side effects such as nausea, constipation, and reflux.
• Diabetes Program Integrative cardiometabolic program supporting members with diabetes through nutrition, movement, lifestyle, and clinical care in coordination with the broader whole-person care team.
• Mental Health Program Mental health care including CBT, stress-reduction modules, and access to therapists, addressing depression, anxiety, and other behavioral conditions that often co-occur with chronic physical conditions.
• Cancer Survivorship Care

Quantifiable outcome

• $2,292 PMPY reduction in total cost of care (independently validated by actuarial firm)
• +10 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship clinical/commercial partner, core, flagship distribution partner, flagship global partner and operational.

• Novo Nordiskflagship clinical/commercial partnerStrategic or Co-development PartnerCollaboration announced February 2026 to expand direct-to-employer and self-pay access to Wegovy® (oral and injectable) for weight management. Enables transparent pricing, clinical oversight, and bypass of traditional PBM channels for branded GLP-1s.
• Eli Lilly and Companyflagship clinical/commercial partnerStrategic or Co-development PartnerPartnership underpinning Goodpath's GLP-1 Transparent Access / WeightRx Total Support program, providing direct-to-employer pricing on branded Zepbound® at 35%+ below PBM list prices. Also referenced as a manufacturer whose LillyDirect program is leveraged for self-pay access.
• GiftHealthcoreTechnology or IntegrationLillyDirect pharmacy provider integrated with Goodpath to enable self-pay access to Zepbound® for eligible members; paired with whole-person care for side-effect management and habit-building.
• Sun Life U.S.flagship distribution partnerChannel Partner/ Reseller/ DistributorExpanded partnership to offer employer clients virtual whole-person care as a new employee benefit providing physical-conditions care and mental health, including unlimited therapy sessions. Early case-study results showed improved health symptoms for Sun Life disability members.
• Munich Reflagship global partnerStrategic or Co-development PartnerTwo-pronged partnership: (1) Goodpath delivers Virtual Chronic Condition Health Programs to Munich Re disability carriers to improve return-to-work outcomes; (2) Goodpath and Munich Re partner in Asia to expand evidence-based cancer survivorship care in Hong Kong and Singapore.
• Braintree / PayPaloperationalTechnology or IntegrationPayment processing vendor storing payment data for Goodpath's e-commerce supplement and care-kit purchases on the Site.
• Digital Asana LLC (d/b/a Ompractice)operationalTechnology or IntegrationYoga (Live Digital) services fulfilled by Ompractice on behalf of Goodpath members under the Live Digital Yoga terms.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sword Health: Virtual MSK care platform combining AI-guided exercise with licensed clinicians, sold to employers and health plans. Directly comparable in virtual MSK pain management plus employer benefits motion, and a candidate swap-in for Goodpath's MSK module.
• Omada Health: Virtual-first chronic care platform spanning diabetes prevention, hypertension, MSK, and behavioral health, sold to employers and health plans. Directly comparable in multi-condition virtual care targeting the same employer benefits purchasing motion Goodpath serves.
• Ro: Direct-to-patient telehealth platform with a flagship obesity/GLP-1 program (Ro Body) sold to consumers and employers. Comparable in employer-facing obesity and GLP-1 care with a vertically integrated pharmacy and clinical model.
• Noom: Consumer and employer weight-management program with integrated telehealth, now offering Noom Med for GLP-1 prescribing. Comparable to Goodpath in combining behavior change with clinical obesity care and an employer/government distribution motion.
• WeightWatchers (WW International): Legacy weight-management brand that has pivoted into clinical obesity care with its WeightWatchers Clinic and Sequence acquisition, offering GLP-1 prescribing to consumers and employer partners. Closely comparable in weight-management + GLP-1 + employer-channel model.
• Virta Health: Virtual care company focused on type 2 diabetes reversal and obesity treatment, selling to employers and health plans with an outcomes-based pricing model. Closely comparable to Goodpath's employer-targeted whole-person virtual care, GLP-1 management, and chronic-condition outcomes orientation.
• Found: Direct-to-patient obesity care combining clinician-led treatment with medication access, including GLP-1s, sold to consumers and increasingly through employer benefits. Comparable in obesity + GLP-1 clinical care plus employer benefits distribution.
• Hims & Hers Health: DTC telehealth platform that recently expanded into obesity care with compounded GLP-1 access. Comparable in combining weight management with telehealth prescribing at consumer scale and increasingly targeting employer benefits.

Broad incumbents

• Hinge Health: Leading digital MSK and women's health platform serving employers and health plans, now expanding into broader chronic care. Comparable employer benefits motion and overlap on MSK pain with Goodpath's integrative MSK program.
• Teladoc Health (Livongo): Largest publicly traded virtual care company, with chronic condition management (diabetes, hypertension, MSK, mental health) and weight management via Livongo and its chronic care suite sold to employers and health plans. Broader incumbent offering overlapping with several of Goodpath's modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mygoodpath
• Facebookfacebook.com/MyGoodPath
• LinkedInlinkedin.com/company/goodpath

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodpath