Tractomoz

What Tractomoz does

Tractomoz — legal name "Tractomoz - Tractores E Máquinas Agrícolas De Estremoz, S.A." (NIF 501096663) — is a family-owned Portuguese agricultural and industrial machinery dealer headquartered in the Estremoz industrial zone (Zona Industrial, Apartado 41, 7101-909 Estremoz). Founded in 1980 by João Mendes and his wife and currently administered by their son Luís Mendes, the company is the authorized John Deere dealer for the Évora, Portalegre, and Beja districts and the Ribatejo municipalities of Benavente, Coruche, Salvaterra de Magos, Almeirim, Chamusca, and Alpiarça. Its core offering covers new and used agricultural tractors (ranging from 85 CV to 320 CV from John Deere, Case, Deutz-Fahr, and Fendt), agricultural implements (sprayers, balers, seeders, mowers, trailers, ploughs), UTV/SSVs, industrial machines (Linde and Yale forklifts, Hidromek backhoe loaders), and motorcycles. The product portfolio is complemented by imported/specialty brands including Hardi, Pellenc, Kuhn, Claas, Solá, TMC Cancela, and Portuguese manufacturers (Galucho, Herculano, Tomix, Joper, Rocha), positioning Tractomoz as a one-stop supplier for regional crops including cereals, vineyards, and olives.

The company's revenue model rests on three streams: (i) hardware sales of new and used tractors, equipment, UTVs, and industrial machinery (price points observed from €3,500 for basic implements to €250,000 for high-specification tractors, with most used tractors in the €25,000-€90,000 band, all listed "Preço sem IVA" — without VAT); (ii) workshop services for repair and maintenance at multiple branch locations; and (iii) spare parts sales covering all represented brands. Financing options are offered to support equipment purchases. Customer segments are vertical-based, with farmers and agricultural enterprises as the primary segment and municipalities/contractors maintaining public and private green spaces as secondary. The go-to-market motion is channel-partner-driven: Tractomoz is an authorized John Deere distributor and operates six physical branches (Estremoz HQ plus Évora, Beja, Ferreira do Alentejo, Coruche, and Muge) — a ~20,000 m2 main facility with 10,000 m2 covered — for direct sales, aftersales, and parts. Marketing is layered onto this physical network through the company website (with full vehicle inventory and inquiry forms), Facebook, Instagram, YouTube, and WhatsApp Business/Messenger for lead capture. The business is privately held, with no external parent, no subsidiaries, no funding rounds, and no public revenue disclosure in the source data.

Name

Tractomoz

Legal name

Tractomoz - Tractores E Máquinas Agrícolas De Estremoz, S.A.

Website

https://tractomoz.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Tractomoz is a family-owned Portuguese agricultural machinery dealer founded in 1980, headquartered in Estremoz. Authorized John Deere distributor for southern Portugal across six branches, it sells tractors, implements, and industrial equipment while providing workshop, parts, and financing services to farmers and rural operators.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Support Activities for Agriculture and Forestry (115)

SIC

Farm Machinery & Equipment (3523), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural machinery dealership
• John Deere dealer
• Farming equipment sales
• Tractor sales
• Agricultural parts service

Headquarters

HQ city

Estremoz

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle and Equipment Sales: Sale of new and used agricultural tractors, machinery, and equipment including brands such as John Deere, Fendt, Deutz-Fahr, Case, and various implements
2. Workshop Services: Repair and maintenance services for agricultural machinery through workshop facilities at multiple locations
3. Spare Parts: Sale of replacement parts and components for agricultural equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tractomoz is an authorized John Deere dealership based in Santiago do Cacém, Portugal, selling new and used agricultural tractors, agricultural implements, UTV/SSV vehicles, industrial machines, and used motorcycles. The company operates multiple branches across the Alentejo and Algarve regions of southern Portugal, providing workshop repair services, spare parts, and financing solutions to farmers, agricultural enterprises, municipalities, and landscaping contractors.

Product overview

Tractomoz is a specialized agricultural machinery dealership offering a comprehensive portfolio of farm equipment and services. The business operates as an authorized John Deere dealer in Portugal (covering Évora, Portalegre, Beja districts), complemented by imported specialty equipment brands including Hardi, Pellenc, Kuhn, Claas, Galucho, and others. The product lineup centers on tractors and agricultural implements (sprayers, balers, seeders, mowers, trailers), supplemented by industrial machines (forklifts, backhoe loaders), UTVs, and motorcycles. Supporting services include spare parts supply and workshop/repair services, creating a one-stop solution for agricultural and rural equipment needs across southern Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Tractors (Tractores) New and used agricultural tractors from John Deere and other brands, sold to farmers and agricultural enterprises for fieldwork, crop production, and livestock operations.
• Agricultural Implements (Equipamentos Agrícolas) Agricultural implements and attachments from brands such as Hardi, Pellenc, and Grégoire, used for spraying, harvesting, soil cultivation, and other field operations.
• UTV / SSV Vehicles Utility task vehicles (UTV) and side-by-side vehicles (SSV) such as the John Deere Gator line, offered for off-road utility, property maintenance, and light agricultural transport.
• Industrial Machines (Máquinas Industriais) Industrial machines including forklifts and backhoe loaders, supplied for construction, logistics, and material handling operations.
• Used Motorcycles (Motos Usadas) Used motorcycles offered for sale alongside the agricultural and industrial inventory.
• Workshop Services (Oficina) Repair, maintenance, and technical assistance services for tractors, agricultural equipment, and industrial machines, delivered at the dealership's workshop facilities.
• Spare Parts (Peças) Spare parts and components for John Deere tractors and other supported agricultural and industrial equipment, sold to customers and used in workshop repairs.
• Children's World (Mundo Infantil) Children's toys and merchandise sold at the dealership branches as a supplementary retail line.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorOfficial John Deere dealer for Portugal covering Districts of Évora, Portalegre, Beja, and municipalities of Benavente, Coruche, Salvaterra de Magos, Almeirim, Chamusca, and Alpiarça. Offers full range of John Deere products including tractors, harvesters, sprayers, and hay equipment.
• HardicoreChannel Partner/ Reseller/ DistributorImporter and distributor of Hardi agricultural spray equipment and implements. Products include atomizers, sprayers, and crop protection equipment suited for regional agricultural needs.
• PellencminorChannel Partner/ Reseller/ DistributorDistributor of Pellenc specialized equipment including vineyard machinery, olive harvesters, and pruning equipment for specialty crops.
• KuhnminorChannel Partner/ Reseller/ DistributorDistributor of Kuhn hay and forage equipment including mowers, balers, and feed mixers.
• ClaasminorChannel Partner/ Reseller/ DistributorDistributor of Claas agricultural machinery including combines and balers.
• GaluchominorChannel Partner/ Reseller/ DistributorPortuguese manufacturer of agricultural trailers, plows, and implements distributed by Tractomoz.
• HerculanominorChannel Partner/ Reseller/ DistributorPortuguese manufacturer of agricultural trailers and transport equipment.
• SoláminorChannel Partner/ Reseller/ DistributorSpanish manufacturer of agricultural seeders and planting equipment.
• TMC CancelaminorChannel Partner/ Reseller/ DistributorManufacturer of agricultural crushers and shredders for vegetation management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deere & Company (John Deere): World's largest agricultural equipment manufacturer and the anchor OEM partner of Tractomoz, which holds official John Deere dealer status for multiple Portuguese districts. Comparable as the supplier whose brand identity, financing support, and product portfolio underpin Tractomoz's revenue model.
• CLAAS: German manufacturer of combines, balers, and forage harvesters — a brand actively distributed by Tractomoz. Comparable as a competing major-line agricultural equipment OEM with overlapping product mix (balers/harvesters) in southern European markets.
• Kverneland Group: European manufacturer of tillage, seeding, spraying, and forage implements (Kubota-owned). Comparable as a competing full-line implement OEM targeting the same southern-European customer segments as Tractomoz's portfolio.
• Kubota Corporation: Japanese manufacturer of compact and mid-range tractors with growing European dealer footprint. Comparable as a global tractor OEM targeting overlapping customer segments and competing for shelf space at southern-European dealerships like Tractomoz.
• SDF Group (Same Deutz-Fahr): Italian manufacturer of Same, Deutz-Fahr, Lamborghini Trattori, and Hürlimann tractors — a brand whose equipment (Deutz-Fahr, Fendt) is also distributed by Tractomoz. Comparable as a mid-to-premium tractor OEM targeting the same southern European agricultural customer segments.
• Hardi International: Danish manufacturer of crop sprayers — Tractomoz acts as importer and distributor for this brand. Comparable as a specialized sprayer/implement OEM whose products overlap with Tractomoz's sprayer and crop-protection categories.
• CNH Industrial: Manufacturer of Case IH and New Holland tractors (Case is actively distributed by Tractomoz) and Steyr agricultural equipment. Comparable as a competing full-line OEM in overlapping tractor and implement categories in the Iberian market.
• AGCO Corporation: Global tractor and implement manufacturer whose Fendt and Massey Ferguson brands compete directly with John Deere in southern Portugal. Comparable as the principal competing full-line agricultural OEM whose equipment is also distributed by Tractomoz.
• Kuhn Group: French manufacturer of hay/forage implements (mowers, balers, tedders, feed mixers) — actively distributed by Tractomoz. Comparable as a competing/implement OEM partner within the same multi-brand dealer portfolio.

Direct peers

• BayWa AG: German agricultural inputs, equipment retail, and energy cooperative operating multi-site agricultural equipment dealerships across Europe. Comparable as a multi-branch ag-equipment and rural-services retailer, though at materially larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@TractomozSA
• Facebookfacebook.com/tractomoz
• Instagraminstagram.com/tractomoz
• LinkedInlinkedin.com/company/tractomoz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tractomoz