Kroatienspecialisten

What Kroatienspecialisten does

Kroatienspecialisten (legal entity: Kroatien Specialisten AB) is a privately held Swedish charter tour operator founded in 2002 and headquartered in Stockholm, with an additional office in Gothenburg. The company specializes exclusively in selling travel to Croatia — package holidays, flight-only tickets, and accommodation-only stays — to Swedish individual leisure travellers and, to a lesser extent, Norwegian customers and group/organizational bookings. Its principal destinations are along the Croatian Adriatic coast, including Split, the Makarska Riviera, the island of Brač, and Dubrovnik, supplemented by vacation homes with private pools, Adriatic cruises, themed group trips, hiking and cycling tours, and conference travel.

The core commercial stack combines own-operated charter flights from 9 Swedish cities (Stockholm, Gothenburg, Luleå, Örnsköldsvik, Karlstad, and others) into Split, with on-ground Swedish-speaking reseledare stationed in Croatia to assist travellers. Online booking, packaging, and reservation management are powered by Travelize, a third-party web-based booking platform used across the industry. The fleet is being modernized with Airbus A220-300 aircraft introduced in 2026 alongside existing A320 capacity. Airline lift is supplied primarily through Croatia Airlines, with SAS as a secondary partner; supplementary destination content is co-developed with partners such as Testament Winery.

The business model is direct-to-consumer and transactional: revenue is generated per booking across three product formats (package, flight-only, accommodation-only), priced in Swedish krona and starting at 1,890 SEK for one-way flights and 3,147 SEK for last-minute packages, with no post-booking fuel surcharges. The company emphasizes compliance with the Swedish Package Travel Act and holds a travel guarantee via Kammarkollegiet, which functions as both a regulatory anchor and a consumer-trust asset. Marketing is conducted primarily through owned digital channels (SEO, Instagram, Facebook, newsletter) and earned media, with no disclosed institutional funding or external investors.

Name

Kroatienspecialisten

Legal name

Kroatien Specialisten AB

Website

https://kroatienspecialisten.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Kroatienspecialisten is a privately held Stockholm-based charter tour operator, founded 2002, that sells package holidays, flights, and accommodation from 9 Swedish cities to Croatian Adriatic destinations for Swedish leisure travellers.

Ownership category

akta.pro rank

Product category

Charter Tour Operator / Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Air Transportation, Nonscheduled (4522), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Charter tour operator
• Package holidays
• Flight booking services
• Accommodation reservations
• Group travel trips

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Package Holiday Sales: The company sells charter package holidays to Croatia combining flights and accommodation. These are sold as package deals under Swedish package travel law (paketreselagen), offering consumers protection under the Package Travel Act.
2. Flight-Only Sales: Sale of individual flight tickets to Croatian destinations (Split, Makarska Riviera, Brac, etc.) from Swedish departure cities.
3. Accommodation-Only Sales: Sale of hotel rooms, vacation homes, apartments, and villas in Croatia without bundled flights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kroatienspecialisten arranges and sells charter trips, package holidays, flights-only, and accommodation-only bookings to destinations in Croatia for Swedish consumers. The company operates direct charter flights from 9 Swedish cities to Split, Croatia, and offers curated hotel, apartment, villa, and vacation home rentals along the Croatian Adriatic coast. It complements bookings with on-location Swedish-speaking travel leaders, excursions, cruises, and group trip services including theme trips, hiking, and conference travel.

Product overview

Kroatienspecialisten is a Swedish travel company specializing in package holidays and charter flights to Croatia. The company operates a platform-plus-services model offering three core booking options: complete package holidays (flights + accommodation), flights only, and accommodation only. Their product portfolio centers on the Croatian Adriatic coast, with main destinations including Makarska Riviera, Brac island, and Split. Additional offerings include vacation homes with private pools (villas), cruise options, organized group trips (theme trips, hiking, conferences), and last-minute deals. The company provides direct charter flights from 9 Swedish cities and operates year-round with seasonal variations. Services are complemented by on-ground support through local travel guides and transfer services.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays to Croatia (Paketresor) Complete travel packages that bundle direct flights and accommodation to destinations along the Croatian Adriatic coast including Makarska Riviera, Brac, and Split. Sold under Swedish package travel law (paketreselagen) with consumer financial protection.
• Flights Only (Endast flyg) Flight-only bookings on direct charter flights from 9 Swedish cities to Split, Croatia, with one-way options starting from 1,890 SEK. Suitable for travelers arranging their own accommodation independently.
• Hotels and Accommodation (Hotell och boende) Hotel, apartment, and accommodation bookings throughout Croatia's coastal regions without bundled flights, including curated adult-only hotels, family hotels, and apartments personally vetted by the company.
• Vacation Homes (Semesterhus) Self-catering vacation rental properties including villas with private pools such as Villa Alexandra, Villa Zoran, and Villa Josip in the Makarska region of Croatia.
• Cruises (Kryssningar) Cruise and boat excursion options in the Croatian Adriatic Sea, including boat excursions to islands such as Hvar and Brac.
• Group Trips (Gruppresor) Organized group travel packages to Croatia including themed trips, training trips, conference trips, cycling tours, and hiking tours for groups and organizations.
• Last-Minute Deals (Sista minuten) Spontaneous booking product offering discounted last-minute package holidays to Croatia at prices starting from 3,147 SEK per person, including flights and accommodation.
• Direct Flights from Swedish Cities Direct charter flight service from 9 Swedish cities to Split, Croatia, including Stockholm, Gothenburg, Luleå, Örnsköldsvik, and Karlstad, with new Airbus A220-300 aircraft offering improved passenger comfort.
• Excursions (Utflykter) Guided tours and excursions offered at destinations in Croatia including Dubrovnik tours, national park visits, wine tastings, boat trips, and visits to Croatian wineries such as Testament Winery.

Quantifiable outcome

• No post-booking price increases or fuel surcharges in nearly 25 years of operation

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• TravelizecoreTechnology or IntegrationTravelize provides the web-based booking system and internet platform powering Kroatienspecialisten's online booking engine. This technology platform enables customers to search and book package holidays, flights, and accommodation directly on the company's website.
• Croatia AirlinescoreChannel Partner/ Reseller/ DistributorCroatia Airlines is the primary airline partner providing scheduled and charter flight capacity for Kroatienspecialisten's routes from Sweden to Croatia. The company also highlights Croatia Airlines' sustainability initiatives including reduced weight, paper cups instead of plastic, and fuel efficiency measures.
• SAS (Scandinavian Airlines)secondaryChannel Partner/ Reseller/ DistributorSAS is referenced as one of the airlines operating flights to Croatia for Kroatienspecialisten. The company flies with both SAS and Croatia Airlines, with no mask mandates in effect on flights to Croatia.
• Kammarkollegiet (Swedish Legal, Financial and Administrative Services Agency)coreOthersKammarkollegiet administers the Swedish travel guarantee scheme (resegaranti). Kroatienspecialisten is a registered travel operator with a valid travel guarantee placed with Kammarkollegiet, providing financial protection for customers in case of insolvency. This is a regulatory requirement for all Swedish package travel sellers.
• Testament WineryminorStrategic or Co-development PartnerTestament Winery is Croatia's first Swedish-owned winery, located on hills sloping toward the Adriatic Sea. Kroatienspecialisten includes visits to the winery on its group trips and offers wine tastings, wine packages with Dalmatian delicacies, tours, and farm sales of exclusive wines. The winery works with renowned Croatian winemaker Juraj Sladić.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sembo: Sembo is a Nordic online travel agency offering accommodation and package deals, including Croatia. Comparable as a Nordic-facing OTA selling vacation rentals and packages, though operating as a digital-first marketplace rather than a charter-flight operator.
• Wingbuddy: Wingbuddy is a Swedish/Nordic online travel agency selling charter flights and package holidays to Mediterranean destinations. Comparable in charter-flight distribution model and Swedish customer base, though typically with a more online-first, lower-cost structure than traditional specialists.

Regional players

• Detur: Detur is a Nordic charter tour operator with strong presence in Swedish market offering charter packages. Comparable in charter-flight tour-operator model serving Nordic consumers, though with a more Turkey-weighted historical destination mix.

Direct peers

• Vingresor: Ving (Vingresor) is a major Swedish charter tour operator offering package holidays to Mediterranean destinations. Directly comparable to Kroatienspecialisten as a Swedish-based charter operator selling flights + accommodation packages to leisure destinations, though operating at much larger scale and across many destinations.
• Fritidsresor: Fritidsresor is one of Sweden's largest charter tour operators, selling package holidays to destinations including the Mediterranean. Comparable to Kroatienspecialisten in charter-flight-plus-accommodation model and Swedish consumer base, but with broader geographic coverage.
• Solresor: Solresor is a Swedish charter tour operator focused on warm-weather package holidays. Comparable to Kroatienspecialisten in charter package structure and Swedish consumer focus, although Solresor typically operates at higher scale and broader destination mix.
• Apollo (Nordic): Apollo is a Nordic charter tour operator offering package holidays to Mediterranean destinations including Croatia. Similar business model (charter flights + accommodation), Swedish-language service, and tour-operator positioning make Apollo a directly comparable Nordic peer.

Others

• Croatia Airlines: Croatia Airlines is the Croatian flag carrier and a primary airline partner of Kroatienspecialisten. Relevant as a key supplier/partner rather than a competitor; the relationship underpins charter capacity, route economics, and sustainability marketing for the Croatian destination.

Broad incumbents

• Booking.com: Booking.com is the world's largest online accommodation platform. Competes with Kroatienspecialisten in the accommodation and flight booking layer for Croatia-bound Swedish travelers, but does not operate charter capacity or curated package holidays in the same way.
• TUI Sweden: TUI is the largest European tour operator with significant Swedish operations offering charter packages to Croatia and other Mediterranean destinations. Overlaps substantially with Kroatienspecialisten's offering but operates at vastly greater scale, across many destinations, and with proprietary airline capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kroatienspecialisten?fref=ts
• Instagraminstagram.com/kroatienspecialisten.se/?hl=sv
• LinkedInlinkedin.com/company/kroatienspecialisten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroatienspecialisten