Lilac Hedge Farm

What Lilac Hedge Farm does

Lilac Hedge Farm is a New England pasture-raised meat farm founded in 2012 by Ryan MacKay and headquartered in Rutland, Massachusetts (with a legal address in Berlin, MA). The company produces and sells pasture-raised, grass-fed, and humanely raised proteins including Black Angus beef, pastured poultry, pork, turkey, and lamb, supplemented by wild-caught seafood sourced through Red's Best Seafood, free-range eggs, handmade sausages, prepared meals, marinated meats, and pantry staples from local producers such as Appalachian Naturals and Hollis Hills Farm. All slaughter is performed at USDA-inspected facilities, and the farm partners with the Natural Resource Conservation Service on regenerative grazing protocols.

The business operates a direct-to-consumer model through multiple channels: a GrazeCart-powered e-commerce site offering home delivery (free over $159, $100 minimum), regional farm pickup locations, the on-site Farm Stand with ice cream, the Kitchen & Farm Bar dining venue, seasonal farmers markets, and farm-based live music, rentals, tours, and farm stays. A Subscribe & Save subscription program delivers recurring orders on weekly, bi-weekly, or monthly cadence with a 5% discount and a complimentary item per shipment, and currently counts 3,000+ subscribers within a broader base of 5,000+ families served.

Revenue mechanics combine one-time e-commerce purchases (average order values anchored by value bundles priced at approximately $200-$250), recurring subscription revenue, on-farm retail and food service (ice cream, Kitchen & Farm Bar), and agritourism/events revenue. Payment processing is handled by Stripe. Lilac Hedge Farm LLC is a privately held, founder-owned Massachusetts LLC with no disclosed external funding or institutional ownership.

Name

Lilac Hedge Farm

Legal name

Lilac Hedge Farm LLC

Website

https://lilachedgefarm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lilac Hedge Farm is a Rutland, Massachusetts pasture-raised meat farm selling grass-fed beef, poultry, pork, lamb, turkey, and seafood direct-to-consumer via e-commerce home delivery, farm pickup, a farm stand with ice cream, Kitchen & Farm Bar, and seasonal farmers markets, with a Subscribe & Save program serving 3,000+ recurring subscribers within a 5,000+ family customer base.

Ownership category

akta.pro rank

Product category

Pasture-Raised Meat Production

NAICS

Cattle Ranching and Farming (1121), Other Animal Production (1129), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Pasture-raised meat
• Grass-fed beef
• Online meat delivery
• Farm-to-table
• Meat subscription

Headquarters

HQ city

Rutland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of pasture-raised meat and farm products through e-commerce website. Customers can shop a la carte or purchase value bundles.
2. Subscribe & Save Program: Recurring subscription model offering 5% discount plus free item (Ground Beef, Nitrate Free Bacon, or Chicken Tenders) with every order. Customers choose delivery frequency of weekly, bi-weekly, or monthly.
3. Farm Stand & On-Farm Experience: Physical retail location offering farm-fresh products, prepared foods, ice cream, and on-site dining at the Kitchen & Farm Bar.
4. Farm Events & Rentals: Revenue from live music events, farm rentals, and farm stays experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Lilac Hedge Farm raises and sells pasture-raised meats including Black Angus beef, chicken, pork, turkey, and lamb, along with wild-caught seafood, sausages, prepared meals, eggs, and pantry staples. Customers can order a la carte or via curated value bundles through an e-commerce storefront with home delivery, farm pickup, or on-site retail at the farm stand and Kitchen & Farm Bar in Rutland, Massachusetts. A Subscribe & Save subscription program offers 5% off and a free item with each recurring order.

Product overview

Lilac Hedge Farm is a New England pasture-raised meat farm offering a diverse portfolio of farm products through multiple channels including an e-commerce platform and physical farm locations. The core offerings center on pasture-raised proteins including chicken, beef (Black Angus), pork, turkey, lamb, and wild-caught seafood. The farm supplements its meat products with value bundles for bulk savings, handmade sausages, marinated meats, prepared meals, free-range eggs, farmstead dairy, and pantry staples. The company operates both a Farm Stand with ice cream and a Kitchen & Farm Bar for on-farm dining experiences. Customers can purchase products online for home delivery or pickup, with a subscription service (Subscribe & Save) offering recurring discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Pastured Poultry (Chicken) Pasture-raised chicken products including bone-in skin-on chicken breasts, chicken thighs, chicken tenders, whole chickens, and chicken leg quarters for individual consumers and families.
• Black Angus Beef Grass-fed Black Angus beef including ribeye steaks, ground beef, brisket, chuck roast, and beef oxtail for home cooks and families seeking premium pasture-raised beef.
• Pastured Pork Pasture-raised pork products including pork tenderloin, pork butt roast, pork loin chops, baby back ribs, and bacon for individual consumers and families.
• Pastured Turkey Pasture-raised turkey products including whole turkey, ground turkey, and turkey breast for holiday and everyday meals.
• Pastured Lamb Pasture-raised lamb including lamb shoulder, lamb chops, lamb shanks, boneless leg of lamb, and ground lamb for premium home cooking.
• Local Seafood Wild-caught seafood from Red's Best Seafood, including salmon fillets, cod fillets, haddock, swordfish steaks, sea scallops, and Gulf shrimp, with salmon ocean-raised as wild catch is not permitted in the Atlantic Ocean.
• Value Bundles Pre-curated meat bundles including Best of The Farm Box (18 lbs avg, $209.99), Best of Chicken Box (22 lbs avg, $247.87), and Best of Beef Box (14 lbs avg, $247.84) offering bulk savings for freezer stocking families.
• Handmade Sausages Artisan sausages including chorizo, breakfast links, sweet Italian sausage, hot Italian pork sausage, and beer & cheddar bratwurst made with farm-raised meats.
• Free Range Eggs Free-range eggs from pastured hens, offered alongside meat products for household grocery shoppers.
• Marinated Meats Pre-marinated meat options for convenient meal preparation, sold a la carte through the online store.
• Prepared Meals Ready-to-eat prepared meals made with farm-raised ingredients for convenient home consumption.
• Pantry Pantry staples including maple syrup, local honey, BBQ sauces, whipped beef tallow, and baking supplies, sourced from local New England producers.
• eGift Cards Digital gift cards redeemable for farm products through the Lilac Hedge Farm online store.
• Farm Stand & Ice Cream On-farm retail location at 216 Wachusett St., Rutland, MA offering farm products, market items, prepared foods, and ice cream with seasonal hours.
• Kitchen & Farm Bar On-site dining experience and bar at the farm serving farm-fresh prepared meals and beverages to visitors.
• Subscribe & Save Recurring subscription program offering 5% off all orders plus a free item (Ground Beef, Nitrate Free Bacon, or Chicken Tenders) with each delivery, on a weekly, bi-weekly, or monthly cadence with the ability to modify, skip, or cancel.

Quantifiable outcome

• Trusted by 5,000+ families with 1,000+ 5-star Google Reviews
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Red's Best SeafoodcoreStrategic or Co-development PartnerSeafood supplier providing wild-caught fish and seafood products. All seafood offerings are from Red's Best Seafood and are wild caught, with the exception of salmon which is ocean-raised (not permitted for wild catch in Atlantic Ocean).
• Appalachian NaturalsminorChannel Partner/ Reseller/ DistributorVendor partner supplying natural and organic dressings and sauces made with locally grown ingredients. Products include Applewood BBQ Sauce and Cherrywood BBQ Sauce sold through Lilac Hedge Farm's pantry section.
• Hollis Hills FarmminorChannel Partner/ Reseller/ DistributorVendor supplying Maple Syrup Pint (16 oz) sold through Lilac Hedge Farm's pantry offerings.
• Natural Resource Conservation ServicecoreStrategic or Co-development PartnerFederal conservation partnership for regenerative agriculture and pasture management. Collaboration to ensure land enhancement and improvement of water and air quality through their grazing program.
• Local Brewery (Spent Grain Supplier)minorChannel Partner/ Reseller/ DistributorPartnership with local brewery to pick up spent grain for animal feed supplementation. Helps mitigate local feed waste and provides protein and energy supplementation for cattle and sheep, particularly beneficial during cold months and for pregnant/nursing cows.
• StripecoreTechnology or IntegrationPayment processing provider for secure online transactions. All payment data is stored by Stripe.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Greensbury: Online retailer of organic and grass-fed meats, seafood, and pantry items with home delivery. Comparable curated assortment, regenerative/organic positioning, and DTC channel mix.
• ButcherBox: Subscription-based DTC meat company focused on grass-fed beef, heritage pork, and free-range chicken delivered to households. Overlaps directly with Lilac Hedge Farm's Subscribe & Save subscription mechanic and pasture-raised positioning.
• Crowd Cow: Direct-to-consumer pasture-raised and specialty meat brand selling individual cuts, bundles, and subscription boxes online. Closely comparable business model, customer profile, and product mix to Lilac Hedge Farm's online channel.
• US Wellness Meats: Grass-fed beef and pasture-raised meat e-commerce retailer offering direct shipping of individual cuts, bundles, and subscriptions. Closely aligned on regenerative/grass-fed claims and online ordering experience.
• Porter Road: Pasture-raised meat DTC brand selling beef, pork, lamb, and chicken with curated bundles and home delivery. Comparable sourcing narrative, product portfolio, and online-first customer experience.
• Slanker's Grass-Fed Meats: Online retailer of grass-fed and pasture-raised beef and other meats with direct shipping and curated boxes. Comparable product positioning and direct-to-consumer distribution model.

Broad incumbents

• FreshDirect: Regional online grocer delivering fresh food, meat, and pantry items to households, including in the Northeast. Overlaps with Lilac Hedge Farm's home delivery channel and target customer, though on a much broader assortment.
• Applegate Farms: National branded producer of natural and organic deli meats, bacon, and sausage sold through grocery retail. Broader incumbent with overlapping pasture-raised and no-antibiotic claims, but distributes through mainstream retail rather than direct-to-consumer.
• Thrive Market: Online membership-based retailer of natural and organic groceries including meat, seafood, and pantry staples. Adjacent subscription and delivery model targeting similar health-conscious household buyers.

Regional players

• Stonyfield Farm: New England-based organic dairy and yogurt brand with comparable regional identity and sustainable farming narrative. Useful regional comparable for farm-to-consumer brand building in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LilacHedgeFarm
• Instagraminstagram.com/LilacHedgeFarm
• LinkedInlinkedin.com/company/lilac-hedge-farm

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lilac Hedge Farm