Locurio
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Locurio does
Locurio is a privately held, single-location immersive entertainment company headquartered in Seattle's Fremont neighborhood (619 N 35th St, Suite 102). Founded in 2015 by Summer Herrick and Natalie Parisi, with Philip Dasler credited as a key game designer, the company designs and operates theatrical escape rooms, outdoor puzzle hunts, and large-scale corporate puzzle events. The core product portfolio comprises two in-person 75-minute escape rooms — The Vanishing Act (magician-themed, hard difficulty) and The Storykeeper (enchanted library-themed) — supplemented by The Mysteries of Noximillian, an outdoor walking puzzle hunt built on the ClueKeeper smartphone app, and The Falswift Objective, a mobile spy-themed event deployable to external venues for 20–72 players. A virtual version of The Vanishing Act hosted on Mofang One extends the product to remote players, and gift vouchers plus combined packages (e.g., Magic in Fremont) round out the offering.
The business is fundamentally a craft-driven live experience operator, not a technology platform. Revenue is generated through one-time ticket sales at $25–$65 per player (plus variable setup/transport fees for off-site events), with a sliding-scale pricing structure and a 5% Seattle admission tax applied to all ticketed experiences. Go-to-market is dual-track: a self-serve website booking flow serving consumer/social groups and families, and a dedicated corporate sales motion ([email protected], [email protected], team-building form) targeting Seattle-area companies for team building, morale events, and holiday parties. Over 100 Seattle companies have used Locurio for team building. Distribution is supported by a content/blog channel, Yelp and TripAdvisor presence, organic social (Facebook, Twitter, Instagram), and earned media including Seattle Times, Authority Magazine, and American Dream TV. All bookings are private — no strangers are paired with groups.
Customer segments are split between consumer/social groups (entertainment, date nights, celebrations) and corporate teams (team building, offsites, holiday parties), with a secondary family segment served by the family-friendly outdoor hunt. The company has no institutional investors, no parent entity, and no disclosed funding history. It has accumulated sustained industry recognition — TERPECA Top Room and Top Company awards 2018–2021, Room Escape Artist's 2016 Golden Lock-In Award, Escape Authority's 2020 Best Story, and a 2024 USA Today 10 Best Escape Rooms designation — which functions as a primary brand asset in lieu of paid acquisition.
Locurio firmographics
Firmographics- Name
- Locurio
- Legal name
- Locurio
- Website
- https://locurio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Locurio industry classification
Industry- Product category
- Escape Room Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
Where Locurio is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Locurio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Escape Room Tickets: One-time ticket sales for escape room experiences. Players pay per person to participate in 75-minute escape room sessions. Booking is done through the website with time slots available.
- Outdoor Puzzle Hunt: The Mysteries of Noximillian outdoor puzzle hunt at $25 per player. Duration approximately 2.5 hours with private booking.
- Corporate Puzzle Events: The Falswift Objective large-scale corporate events at $55 per player weekdays, $65 per player weekends, plus variable set-up/transportation fees. Minimum 20 participants required.
- Magic in Fremont Package: Combined escape room and outdoor puzzle hunt package for groups of 10-22 players, lasting 4-4.5 hours. Custom pricing through corporate inquiry.
- Gift Vouchers: Digital gift codes available for purchase in any amount. Recipients can apply toward any Locurio experience. Gift codes do not expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Vanishing Act escape room |
| Unit Pricing | Pay-as-you-go | The Storykeeper escape room |
| Unit Pricing | Pay-as-you-go | The Mysteries of Noximillian outdoor puzzle hunt |
| Unit Pricing | Pay-as-you-go | The Falswift Objective corporate puzzle event |
| Unit Pricing | Pay-as-you-go | Magic in Fremont Package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Locurio product offering
Product offeringCore offering
Locurio designs and operates immersive live-action escape rooms and puzzle experiences in Seattle. Its core offerings include two indoor 75-minute escape rooms (The Vanishing Act and The Storykeeper), an outdoor walking puzzle hunt (The Mysteries of Noximillian), a mobile large-scale corporate spy-themed event (The Falswift Objective) for 20-72 players, and a virtual/remote version of The Vanishing Act. All bookings are private, and the company also sells gift vouchers and combined team-building packages.
Product overview
Locurio is an immersive entertainment company offering live-action escape rooms, outdoor puzzle hunts, and large-scale corporate puzzle events in Seattle's Fremont neighborhood. The core product portfolio includes two in-person escape rooms—The Vanishing Act (magical/mystery theme, hard difficulty) and The Storykeeper (enchanted library theme)—both lasting 75 minutes with multi-player team gameplay. These are complemented by The Mysteries of Noximillian, an outdoor walking puzzle hunt using the ClueKeeper app that explores Fremont landmarks; The Falswift Objective, a mobile spy-themed large-group event for 20-72 players; and a virtual version of The Vanishing Act for remote play. The company also offers gift vouchers and combined team-building packages. Experiences emphasize immersive storytelling, intricate puzzles, and theatrical production design.
Differentiator
Problem solved
Functional benefit
Products and services
- The Vanishing Act An in-person 75-minute escape room set in a magician's dressing room where players investigate the mysterious disappearances of the Great Noximillian's assistants and solve puzzles to uncover the truth. Hard difficulty, designed for 6-8 players (minimum 3), ages 18+ or 12+ with parent/guardian. Priced from $48 per person.
- The Storykeeper An in-person 75-minute escape room set in an enchanted library curated by an elusive figure called Jak. Players explore the library's secrets to retrieve a lost treasure. Includes physical activities such as kneeling and crawling. Designed for 4-6 players (minimum 2), ages 18+ or 12+ with parent/guardian. Priced from $53 per person.
- The Mysteries of Noximillian An outdoor walking puzzle hunt in Seattle's Fremont neighborhood using the ClueKeeper smartphone app. Players explore iconic Fremont landmarks while solving location-based puzzles tied to The Vanishing Act storyline. Family-friendly, approximately 2.5 hours, accommodates 2-5 players per team. Priced at $25 per player.
- The Falswift Objective A large-scale, mobile, spy-themed puzzle event set in a 1960s casino. Players work in teams to thwart a nuclear weapon sale before midnight, with actor involvement. Hosted at external event venues (e.g., Capitol Cider, Cast Iron Studios, Mox Boarding House). Accommodates 20-72 players simultaneously. Priced at $55 per player weekdays and $65 per player weekends, plus variable set-up/transportation fees.
- The Vanishing Act Remote A virtual/online version of The Vanishing Act escape room, playable remotely. Hosted on the Mofang One platform. Allows players to experience the magical escape room adventure from any location.
- Magic in Fremont Package A combined team-building package where half the group plays The Vanishing Act escape room while the other half plays The Mysteries of Noximillian outdoor puzzle hunt, then teams switch. Both experiences share the same magical storyline. Designed for 10-22 players, lasting approximately 4-4.5 hours with partial outdoor activity. Custom pricing via corporate inquiry.
- Gift Vouchers Digital gift codes available for purchase in any amount. Recipients can apply the code at checkout toward any Locurio experience. Gift codes do not expire and can be used for partial amounts with remaining balance preserved.
Quantifiable outcome
- Over 100 companies in Seattle have enjoyed Locurio's team-building activities
- +2 more outcomes
Companies that use Locurio
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Locurio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Locurio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Child's PlayminorChild's Play is a charity that improves lives of children in hospitals and domestic violence shelters through video game industry generosity. Locurio donated items to the 2016 Child's Play charity auction and founders attended the event.
- ClueKeepercoreClueKeeper is the smartphone app platform used for The Mysteries of Noximillian outdoor puzzle hunt. The app provides location-based puzzle directions, hint delivery, answer submission, and score tracking. Players must download the ClueKeeper app to participate.
- Capitol CiderminorEvent venue in Seattle that has hosted The Falswift Objective large-scale corporate puzzle events. Clients book events directly with the venue.
- Cast Iron StudiosminorEvent venue in Bellevue that has hosted The Falswift Objective corporate puzzle events. Recommended venue for corporate clients.
- Mox Boarding HouseminorEvent venue in Bellevue that has hosted The Falswift Objective corporate puzzle events. Recommended venue for corporate clients.
- Penny ArcademinorPenny Arcade organizes the Child's Play charity auction. Locurio was invited to donate items for the 2016 auction. Co-founders attended the event and auction dinner.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Locurio competitors and assessment
Company assessmentDirect peers
- Escape the Room: Multi-city US escape room operator with locations in NYC, Chicago, and others. Comparable on theme variety, private group bookings, and corporate event use cases.
- PanIQ Entertainment: Escape room franchise operating across multiple US states with both owned and franchised locations. Comparable on team-building, mobile events, and broad consumer experience mix.
- Clue Quest: UK-based immersive escape room operator recognized for high production-value, narrative-driven experiences. Comparable on award-winning design quality and immersive theatre-style game design philosophy.
- 60Out Escape Rooms: Los Angeles-based escape room operator with multiple locations and a strong corporate team-building focus. Comparable on premium design quality, narrative-driven experiences, and corporate event offerings.
- Breakout Games: Escape room franchise with multiple US locations. Overlaps with Locurio on private bookings and team-building packages, though design and pricing tier are typically more value-oriented.
- The Escape Game: Multi-location US escape room operator with locations in Nashville, Chicago, Atlanta, and others. Closest direct competitor: same private-booking model, similar high-production escape room design, comparable pricing, and broader geographic reach.
Broad incumbents
- Meow Wolf: Large-scale immersive art and entertainment company with permanent installations in multiple US cities. Broader incumbent in the immersive experience category that competes for experiential entertainment share and corporate event dollars.
- Activate Games: Multi-location active gaming and immersive entertainment venue with locations across North America. Competes for group entertainment and corporate team-building occasions with a tech-enabled, multi-activity format.
Emerging players
- Morty: Discovery and booking app for escape rooms and other local experiences. Listed Locurio in its Best of Morty 2025 awards. Functions as a distribution/marketing channel and indirect competitor for consumer attention.
Others
- Wonderfly Technologies: Activities and experiences marketplace and booking platform. Adjacent ecosystem participant that drives discovery and booking of escape rooms and similar experiential attractions like Locurio's offerings.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Locurio social profiles
Digital presenceLocurio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locurio leadership team
Management profileNumber of profiles
Profiles3 records
Locurio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locurio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locurio
What does Locurio do?
Locurio designs and operates immersive live-action escape rooms and puzzle experiences in Seattle. Its core offerings include two indoor 75-minute escape rooms (The Vanishing Act and The Storykeeper), an outdoor walking puzzle hunt (The Mysteries of Noximillian), a mobile large-scale corporate spy-themed event (The Falswift Objective) for 20-72 players, and a virtual/remote version of The Vanishing Act. All bookings are private, and the company also sells gift vouchers and combined team-building packages.
Is Locurio a public or private company?
Locurio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Locurio founded?
Locurio was founded in 2015. It employs 1 to 10 people.
Where is Locurio based?
Locurio is headquartered in Seattle, United States, in the North America region.
How does Locurio make money?
Five revenue lines are on record. Escape Room Tickets are the primary driver. The others are outdoor Puzzle Hunt, corporate Puzzle Events, magic in Fremont Package and gift Vouchers.
Who are Locurio's main competitors?
Direct peers on record are Escape the Room, PanIQ Entertainment, Clue Quest, 60Out Escape Rooms, Breakout Games and The Escape Game. Broad incumbents are Meow Wolf and Activate Games. Morty is listed as an emerging player. Wonderfly Technologies is listed as an others.
Does Locurio have an API?
No public API is recorded for Locurio.
What industry is Locurio in?
Locurio's product category is Escape Room Entertainment. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7990.