Notgrove Holidays

What Notgrove Holidays does

Notgrove Holidays is a privately-held, family-owned UK holiday accommodation business operated by Notgrove Estate from The Manor in Notgrove, Gloucestershire. The company lets self-catering accommodation on a 1,500-acre private estate in the Cotswolds Area of Outstanding Natural Beauty, comprising modern barn conversions (sleeping 6-30 when combined), five luxury safari canvas lodges (sleeping up to 6 each) and a fleet of glamping mega pods (sleeping up to 4). Guest segments include families, multi-generational groups, couples, dog owners, outdoor enthusiasts, corporate groups, hen parties and wellness seekers, served on a direct-to-consumer basis.

Revenue is generated primarily through nightly accommodation bookings and ancillary on-site experiences: art retreats with Alexandra Woods, yoga and wellbeing retreats with Sadie Brewin, DSWA-certified dry stone walling courses, foraging walks with Wild Food UK, and partner-led activities including clay shooting (Cotswold Clay Club), quad biking (Quad Quest) and axe throwing (Fat Squirrel). Pricing tiers span per-night accommodation, per-person retreats (e.g., £295-£720 for art retreats, £575 for yoga retreats, £199-£250 for dry stone walling), dog surcharges (£30-£40 per stay), and gift vouchers (£20/£50/£100).

Distribution is entirely direct: the company website (notgroveholidays.com) routes availability and reservations through the SuperControl booking engine, with Stripe payment processing and a 3% credit-card surcharge. Marketing is content-led via the Notblog, Instagram, Facebook, an email newsletter and a downloadable brochure, supplemented by annual open-air theatre events. The business holds the UK's 'Good To Go' sustainability accreditation and operates on-site EV charging. Revenue, headcount and ownership structure beyond the named contact (Kate Maude) are not publicly disclosed.

Name

Notgrove Holidays

Legal name

Notgrove Estate

Website

https://notgroveholidays.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Notgrove Holidays is a family-owned UK operator of self-catering Cotswold holiday accommodation on a 1,500-acre private estate, offering modern barns, safari lodges and glamping pods alongside on-site retreats and outdoor activities for leisure families, groups, couples and corporate guests.

Ownership category

akta.pro rank

Product category

Holiday Accommodation / Vacation Rentals

NAICS

All Other Traveler Accommodation (721199), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Cabin & Cottage Campgrounds (THAMAJAD)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Holiday cottage rentals
• Glamping pod accommodation
• Safari tent lodging
• Activity retreat courses
• Group holiday accommodation

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Holiday Accommodation Rental: Primary revenue from renting self-catering holiday accommodation including modern barns, glamping pods, and safari lodges on a nightly basis. Flexible arrival days with stays from two nights upwards. Group accommodation available for 6-30 guests.
2. Activities and Courses: Revenue from curated on-site activities and courses including art retreats (£295-£749), yoga and wellbeing retreats (£575), dry stone walling courses (£199-£250), and foraging walks.
3. Retail Products: Sale of gift vouchers (£20, £50, £100), dry stone walling courses, and tree sponsorship programme (£25).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Notgrove Holidays operates self-catering holiday accommodation on a 1,500-acre private Cotswold estate, offering modern barn conversions, luxury glamping pods, and safari canvas lodges for individuals, families, and groups of 2-30 guests. The offering is supplemented by on-site activities and experiences including art retreats, yoga and wellbeing retreats, dry stone walling courses, foraging walks, and open-air theatre events, along with an on-site café and gift shop.

Product overview

Notgrove Holidays is a diversified holiday accommodation provider offering three distinct accommodation types: luxury glamping (Mega Pods sleeping up to 4), safari canvas lodges (5 tents sleeping up to 6 each), and modern barn conversions (individual barns sleeping 6-8, or combined group configurations sleeping 14-30). The property sits on a 1,500-acre private Cotswold estate and supplements accommodation with on-site activities and experiences including art courses with Alexandra Woods, yoga retreats with Sadie Brewin, dry stone walling courses, foraging walks with Wild Food UK, and group outdoor activities. An on-site café and bar (The Nuttery), gift shop, and EV charging facilities complete the offering. The estate welcomes families, groups, and dogs, with dedicated group accommodation configurations for gatherings of various sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Chestnut Barn Three-bedroom self-catering holiday barn on the private 1,500-acre Notgrove Estate sleeping 6 guests in 3 bedrooms, with wood burner, Wi-Fi, garden, off-road parking, and 2 dogs welcome.
• Hazelnut Barn
• Cobnut Barn
• Walnut Barn
• The Wainway (Group Accommodation)
• Kitehill (Group Accommodation)
• The Grove (Group Accommodation)
• The Courtyard (Group Accommodation)
• Glamping Mega Pods
• Safari Canvas Lodges Five luxury safari canvas tents set on a former cricket field enclosed by beech trees on the 1,500-acre Notgrove Estate. Each tent sleeps up to 6 guests in three fully furnished bedrooms with flushing loo, kitchenette, dining space, lounge area, outside seating and fire pit. On-site shower block available.
• Cotswold Landscape Art Retreat

Quantifiable outcome

• Maximum group capacity of 30 guests in The Courtyard barn accommodation
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Wild Food UKminorStrategic or Co-development PartnerExpert foraging guides from Wild Food UK lead relaxed walks through Notgrove's woodlands and meadows, teaching guests how to safely identify and harvest seasonal wild foods. Sessions available on select dates throughout the year.
• Cotswold Clay ClubminorStrategic or Co-development PartnerClay pigeon and rifle shooting experiences offered to Notgrove guests through Cotswold Clay Club, bookable in advance and tailored to group needs.
• Quad QuestminorStrategic or Co-development Partner
• Fat SquirrelminorStrategic or Co-development PartnerAxe throwing, bushcraft, and campfire cooking experiences offered to Notgrove guests through Fat Squirrel, perfect for outdoor enthusiasts and team building.
• Alexandra Woods (Art Instructor)coreStrategic or Co-development PartnerAlexandra Woods, with over 22 years of experience, delivers residential art retreats at Notgrove including landscape painting courses and art holidays. Partnership includes Cotswold Landscape Art Retreat programme with watercolour and oil painting courses.
• Sadie Brewin (Wellness Practitioner)coreStrategic or Co-development PartnerSadie Brewin, wellness practitioner, hosts three-day yoga and wellbeing retreats at Notgrove including seasonal yoga, chakra workshops, guided meditation, breathwork, and forest bathing sessions.
• HandleBardsminorStrategic or Co-development PartnerThe HandleBards perform annual open-air theatre productions in Notgrove Manor gardens, including Much Ado About Nothing. Known for bicycle-powered performances reflecting shared sustainability values.
• Three Inch FoolsminorStrategic or Co-development PartnerThe Three Inch Fools deliver annual open-air theatre performances at Notgrove Manor gardens, including The Most Perilous Comedie of Elizabeth I. Known for fast-paced musical comedy.
• The Nuttery CaféminorStrategic or Co-development PartnerLocal village café and fully-licensed bar in Notgrove village serving hot/cold refreshments, breakfasts, lunches, snacks, and evening meals. Available for catering during art retreats and events. Child and dog friendly, open 9:30am-2:30pm most days, closed Tuesdays.
• SuperControlcoreTechnology or IntegrationThird-party booking engine provider powering Notgrove's online availability, reservation management, and booking system. Also administers Booking Protect cancellation insurance.
• Local Bike Hire CompanyminorStrategic or Co-development PartnerBike hire company delivers bicycles to Notgrove for guest use. Service includes delivery to accommodation and collection at end of stay.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Canopy & Stars: UK curated marketplace for unique and glamping stays (cabins, treehouses, shepherd's huts, safari tents). Direct overlap with Notgrove's safari lodge and glamping pod inventory; comparable target audience of experience-driven UK travellers.
• Forest Holidays: UK operator of luxury cabin retreats in Forestry England locations, offering self-catering lodges with hot tubs and outdoor experiences. Direct competitor for the cabin/forest-stay customer that Notgrove targets, with overlapping family, couples, and dog-friendly segments.
• Cotswold Hideaways: Regional Cotswold holiday cottage agency marketing self-catering properties across the AONB. Most direct local competitor for Notgrove's barn conversions and family cottage bookers in the same geographic catchment.
• Featherdown Farms: UK farm-based glamping operator offering canvas lodges and cabins on working farms. Highly comparable to Notgrove's safari lodge and working-farm positioning, though distributed across multiple estates rather than a single site.
• Bluestone National Park Resort: Welsh resort offering self-catering lodges, glamping, and on-site activities including adventure experiences and spa. Comparable all-in-one accommodation + activity model with similar group, family, and corporate appeal.
• Center Parcs UK: UK's largest forest holiday village operator with multiple locations offering lodges, cabins, and family activities. Closest scaled analogue to Notgrove's estate-based family holiday model, though at substantially larger scale and with indoor water-park amenities.

Broad incumbents

• Sykes Holiday Cottages: UK's largest holiday-cottage agency with thousands of UK properties including Cotswold cottages. Competes for the same self-catering family/group traveller but as a high-volume intermediary rather than a single-estate operator.
• Hoseasons: UK's largest holiday-lettings operator covering lodges, parks, and cottages nationwide. Overlaps with Notgrove on self-catering family accommodation and group bookings, but operates at vastly greater scale as a multi-brand distributor.

Emerging players

• Powdermills: Boutique glamping and event venue in East Sussex operating multiple cabin and lodge formats on a single rural estate. Closest single-estate boutique analogue to Notgrove's safari-lodge-plus-barn operating model.
• The Glamping Company: UK operator developing branded glamping resorts and safari-style tented villages across multiple UK sites. Direct overlap with Notgrove's safari lodge product concept, with similar family-and-experience positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Notgroveholidays
• Instagraminstagram.com/notgroveholidays
• LinkedInlinkedin.com/company/notgrove-holidays

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notgrove Holidays