Fat Squirrel

What Fat Squirrel does

Fat Squirrel Creative, operating through the legal entity Fat Squirrel Marketing LLC, is a solo-operator digital marketing consultancy headquartered in Ann Arbor, Michigan. Founded in 2021 by Louie (Louis) Davis, a practitioner whose marketing career began as a self-taught SEO and B2B blog writer in 2011 and continued through tenure on the SEO and Creative teams at Digitas North America working with Fortune 500 clients and subsequent in-house marketing director roles, the firm is bootstrapped with no parent company, no institutional investment, and no disclosed equity holders. From a one-person delivery base, the firm offers an integrated stack of marketing services to small businesses in Michigan and nationally across the United States.

The service portfolio comprises web design (primarily Squarespace-based with secondary capability on WordPress, Shopify, Wix, Joomla, and Square), brand design (delivered in partnership with Colin Byrne Design), SEO (site optimization, technical SEO, content, local search), paid media management across Google Ads, Meta, TikTok, Reddit, and Nextdoor platforms, copywriting and content marketing, social media advertising, and local search / Google Business Profile optimization. The underlying technology stack is composed of standard third-party marketing tooling, including Google Analytics, Search Console, Google Ads, SEMrush, Ahrefs, Moz, BrightEdge, Google Looker Studio, Meta Business Suite, and TikTok Ads, with no proprietary platforms, in-house product, or AI/ML models identified. Service delivery is performed by Louie Davis as the principal operator, supplemented by a contracted network of graphic designers, illustrators, photographers, and videographers (notably Colin Byrne Design for brand and logo work).

Revenue mechanics blend project-based website builds priced $3,000 to $15,000 depending on scope, recurring 3-6 month (and ongoing) SEO and PPC retainers, fixed-scope marketing projects, and hourly consulting, with all engagements quoted on a custom basis rather than through disclosed price lists. Go-to-market is founder-led direct sales, with leads entering via website contact form, phone (734-926-9443), or email, no formal sales team, and no paid acquisition infrastructure beyond founder-driven organic content, LinkedIn presence, and word-of-mouth referrals generated through long-tenured client relationships. Customers are segmented by vertical rather than size, with documented concentrations in Michigan-based cannabis dispensaries, craft beverage producers, home services (Community Pest Solutions, a 5+ year anchor), healthcare practices, legal (Musbach Law), real estate (Praxis Properties), and non-profits, supplemented by selective national engagements such as the Winewood Organics cannabis case study and Valentine Distilling Co.

Name

Fat Squirrel

Legal name

Fat Squirrel Marketing LLC

Website

https://fatsquirrelseo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fat Squirrel Creative is a one-person digital marketing firm in Ann Arbor, Michigan, founded in 2021. It delivers web design, SEO, PPC, branding, and content marketing to small businesses in Michigan and nationally, focused on cannabis and professional service verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Website Design & Development: Custom website design and development services for small businesses. Projects range from $3,000 to $15,000 depending on scope and complexity. Built primarily on Squarespace platform.
2. Marketing & Advertising Services: Ongoing retained marketing support including SEO, PPC, content marketing, social media advertising. Offered as 3-6 month commitments or ongoing relationships.
3. Brand & Logo Design: Logo design, brand identity, brand guidelines, and creative collateral design services. Partnered with Colin Byrne Design for expanded capabilities.
4. SEO Services: Search engine optimization services including site audits, keyword research, content optimization, technical SEO, and local search optimization.
5. PPC / Google Ads Management: Pay-per-click advertising management including Google Ads, Meta Ads, TikTok Ads, and other platforms. Managed campaigns from $50/day to six-figure annual budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Fat Squirrel Creative is a solo digital marketing consultancy that delivers Squarespace-based web design, SEO, PPC/Google Ads management, copywriting and content marketing, brand design, local search optimization, and social media advertising for small businesses. Websites are priced between $3,000 and $15,000, while marketing services are sold as 3–6 month retainers, fixed projects, or hourly engagements, with all client work performed by founder Louie Davis plus contracted designers and freelancers.

Product overview

Fat Squirrel Creative is a service-based digital marketing agency, not a software product company. The company offers a portfolio of marketing and design services delivered by principal Louie Davis, including Web Design (Squarespace-based), Brand Design, SEO Services, PPC/Google Ads, Copywriting & Content Marketing, Local Search/Google Business Profile, and Social Media Advertising. These services are offered as standalone engagements or bundled together as comprehensive Digital Marketing & Advertising packages. The agency primarily builds on Squarespace but also works with WordPress, Shopify, Wix, Square, and Joomla. Web design pricing ranges from $3,000 to $15,000; other services are offered on retainer, project, or hourly basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Squarespace-based website design service for small businesses, delivering fast, mobile-first, SEO-friendly websites with clean design and clear structure. Pricing ranges from $3,000 to $15,000 depending on size and complexity, and builds are also supported on WordPress, Shopify, Wix, Square, and Joomla.
• Brand Design Logo design, brand identity development, brand guidelines, and creative collateral including billboards, merchandise, digital ads, social media content, print materials, packaging, and signage. Delivered in partnership with Colin Byrne Design for expanded capabilities.
• SEO Services Search engine optimization services including site optimization, off-site SEO, technical SEO, content marketing, keyword strategy, and local search. Service models include ongoing 3–6 month commitments, fixed project rates, or hourly work, leveraging tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, BrightEdge, and Google Looker Studio.
• PPC / Google Ads Management Pay-per-click advertising management across Google Ads, Meta Ads, TikTok Ads, Reddit Ads, and other platforms. Includes Search, Performance Max, Shopping, Display, YouTube/Video, Demand Gen, and Local Service Ads campaigns, with managed budgets ranging from $50/day to six-figure annual spends.
• Copywriting & Content Marketing Content creation and copywriting for websites, social media, landing pages, blogs, commercials, display ads, SEO content, email campaigns, billboards, packaging, and brand stories. Includes blog posts, website copy, press releases, and white papers.
• Local Search / Google Business Profile Optimization Local search strategy and Google Business Profile optimization to help brick-and-mortar businesses generate and sustain foot traffic and retail sales.
• Social Media Advertising Social media ad management including Meta (Facebook/Instagram) advertising, TikTok Ads, and coordinated remarketing strategies across channels.
• Digital Marketing & Advertising Comprehensive digital marketing services bundling web design, brand strategy, SEO, PPC, copywriting, social media, analytics, and ongoing strategy tailored to client KPIs. Offered as standalone engagements or integrated packages.

Quantifiable outcome

• 117% YoY sales growth for Winewood Organics client
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Colin Byrne DesigncoreStrategic or Co-development PartnerBrand building design partnership for Metro Detroit and Ann Arbor businesses. Colin Byrne Design collaborates with Fat Squirrel on logo design, brand identity, brand guidelines, ad creative, packaging, print materials, signage, and other design collateral. The partnership allows Fat Squirrel to offer comprehensive branding services without maintaining in-house design staff.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SmartSites: New Jersey-based digital agency offering website design, SEO, PPC, and branding for small businesses. Direct overlap in service mix and SMB customer base.
• Disruptive Advertising: PPC and SEO-focused agency serving mid-market and SMB clients. Comparable paid search management expertise with similar Google Ads specializations.
• KlientBoost: Performance marketing agency specializing in PPC, paid social, and conversion optimization. Overlaps with Fat Squirrel's PPC management and paid advertising capabilities.
• Boostability: SEO-focused digital marketing provider serving small businesses with scaled delivery model. Most comparable in SMB target market and SEO-centric offering.
• LYFE Marketing: Atlanta-based digital marketing agency focused on SEO, PPC, social media advertising, and web design for small and mid-sized businesses. Similar SMB-focused full-service model and competitive pricing tier.
• Ignite Visibility: San Diego-based digital marketing agency specializing in SEO, paid media, social media, and email marketing. Similar multi-channel service model for SMB and mid-market clients.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, and social media for SMBs. Comparable service portfolio and target customer segment to Fat Squirrel.
• Single Grain: Digital marketing agency offering SEO, paid media, content marketing, and CRO. Comparable in service breadth and SMB-to-mid-market positioning.

Broad incumbents

• WebFX: Larger full-service digital marketing agency with proprietary technology (MarketingCloudFX) serving SMB to mid-market. Significantly larger scale but overlapping service offering in SEO, web design, and PPC.
• Directive: B2B-focused performance marketing agency with strong SEO, PPC, and content capabilities. Larger scale but overlapping expertise in technical SEO and paid media management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fat-squirrel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fat Squirrel