Travelmarketing

What Travelmarketing does

Travelmarketing is a privately-held Dutch company founded in 2001 that operates as a B2B intermediary coordinating a global network of Destination Management Companies (DMCs) for the MICE (Meetings, Incentives, Conferences, and Events) travel market. Headquartered in Hoofddorp, Netherlands, with 1-10 employees, the company connects corporate clients, Professional Congress Organizers (PCOs), and event planners with vetted local DMC partners across Europe, Africa, Asia, the Middle East, and the Americas. Core offerings include the DMC-Netwerk (DMC Network), curated travel experiences organized by region (Reisbelevingen), themed travel collections (Travel Themes), and the annual TRVL FSTVL industry event. Famtrips, such as Belfast FAM 2024, are organized to showcase destinations and build buyer relationships.

The business is supported operationally by TravelValue, an internal CRM managed by technology partner ECM2 as a managed service built on SuiteCRM (formerly SugarCRM). TravelValue is used to coordinate inbound travel requests and route them to the appropriate DMC partner; it is not exposed as a customer-facing platform or API. The company monetizes by coordinating DMC services for clients (professional services model); pricing is bespoke and not publicly disclosed. Go-to-market combines direct B2B sales (at least two annual sales rounds, with same-day sales-visit reports), participation as a Hosted Buyer at major MICE trade shows (IMEX Frankfurt, IMEX Las Vegas, IBTM World Barcelona), content marketing via themed website content and newsletters, and the owned TRVL FSTVL event. GDPR/AVG compliance is required of all DMC partners regardless of jurisdiction.

Following the May 17, 2026 death of founder Sigrid Scheffer, operations are continuing under Michelle Hulsman. The company remains independently owned, with no external investment, parent entity, or acquisition activity disclosed. Its strategic positioning combines a long-standing DMC network, curated content library, and recurring industry-event presence to serve as a low-headcount, relationship-driven coordinator in the global MICE travel market.

Name

Travelmarketing

Legal name

Travelmarketing

Website

https://travelmarketing.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Travelmarketing is a Dutch B2B coordinator that connects corporate event planners and PCOs with a global network of vetted Destination Management Companies for MICE travel programs, operating from Hoofddorp with under 10 employees since 2001.

Ownership category

akta.pro rank

Product category

Travel Management Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), MICE/Events-Focused Retail Travel Agencies (THAKABAN)

Keywords

• Destination management services
• MICE travel coordination
• Incentive travel programs
• Corporate event planning
• DMC network coordination

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. DMC Coordination Services: Travelmarketing coordinates travel requests between buyers (event planners, corporations) and their network of Destination Management Companies (DMCs) worldwide. They facilitate the process from initial inquiry through to the actual travel experience, administering requests in their TravelValue CRM system.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Travelmarketing coordinates custom MICE (Meetings, Incentives, Conferences, Events) travel programs by acting as a B2B intermediary between corporate event buyers (event planners, PCOs, corporations) and a global network of vetted Destination Management Companies (DMCs). It curates themed travel experiences across Europe, Africa, Asia, Middle East, North and South America, handling inquiries from concept to execution via its TravelValue CRM system, and supports the network through hosted-buyer participation at IMEX and IBTM trade shows and its own TRVL FSTVL event.

Product overview

Travelmarketing operates as a B2B network coordinator connecting travel buyers (corporate clients, event planners) with a global network of Destination Management Companies (DMCs). Their core offering is the DMC-Netwerk, which provides access to travel experiences across seven geographic regions (Europe, Africa, Asia, Middle East, North America, Central America, South America). Supporting products include Travel Themes (thematic collections), the TRVL FSTVL annual festival event for networking, and an Agenda of hosted buyer events at major trade shows. The company also operates TravelValue CRM internally for coordinating requests between buyers and DMCs, but this is not exposed as a customer-facing product. The portfolio is structured as a network model rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• DMC-Netwerk (DMC Network)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wallace Travel GroupcoreChannel Partner/ Reseller/ DistributorDMC partner for Ireland with top destinations Dublin, Cork and Belfast. Led by Derek Wallace, located at 8 Main Street, Finglas, Dublin 11, Ireland. Provides local destination management services including MICE-specialized experiences.
• Hello ScotlandcoreChannel Partner/ Reseller/ DistributorDMC partner for Scotland with top destinations Edinburgh, Glasgow, Inverness and Isle of Skye. Led by Bill Thomson, located at 143 Dalsetter Avenue, Glasgow G15 8TE, Scotland. Specializes in incentive programs including Highland experiences and whisky tours.
• Vega Turismo InternationalcoreChannel Partner/ Reseller/ DistributorDMC partner for Portugal with top destinations Lisbon, Porto, Madeira and the Azores. Led by Rosario Morais, located at Rua Alexandre Herculano 9, 4th floor, 1150-005 Lisbon, Portugal.
• NeokonceptscoreChannel Partner/ Reseller/ DistributorDMC partner for Spain with top destinations Barcelona, Bilbao, Madrid, Malaga, Marbella, San Sebastian and Valencia. Led by Unai Auzmendi and Susana Navarro, located in Marbella, Spain.
• Lafayette DMCcoreChannel Partner/ Reseller/ DistributorDMC partner for France with top destinations Paris, Monaco and Nice. Led by Delphine Jouanin, headquartered at 8 rue Saint Augustin, 75002 Paris, France. Has additional offices in Monaco, French Riviera, Provence and Bordeaux.
• Pantera DMCcoreChannel Partner/ Reseller/ DistributorDMC partner for Panama with top destinations Panama City, Emberá Community, Bocas Del Toro and Chiriquí Highlands. Led by Antoine Odout. Contact: [email protected] for MICE, [email protected] for FIT.
• Ecm2coreTechnology or IntegrationTechnology infrastructure partner providing the TravelValue CRM system as a managed service. TravelValue is built on SuiteCRM (formerly Sugar CRM) open-source platform. ECM2 provides support, availability guarantees, backup facilities, and hosted environment with security and monitoring tools under an SLA.
• IMEXminorGTM or Marketing PartnerTravelmarketing participates as Hosted Buyer group at IMEX Frankfurt (May 19-21) and IMEX Las Vegas (October 13-15) for industry networking and lead generation.
• IBTM World BarcelonaminorGTM or Marketing PartnerAnnual participation at IBTM World Barcelona (November 17-19) for MICE industry networking.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Maritz Global Events: Maritz Global Events is an established player in incentive travel, meetings, and event design for corporations. Comparable in incentive travel curation and DMC coordination, though significantly larger and more diversified.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel and meetings management company with a dedicated events and incentive travel practice. Comparable customer base (corporate event planners) but with much broader TMC service scope and scale than Travelmarketing.
• American Express Global Business Travel: Amex GBT is a major TMC offering corporate meetings, events, and incentive travel services. Comparable in serving the same event planner buyer with multi-destination programs, but as a large incumbent with proprietary technology and global scale.
• BCD Travel: BCD Travel is one of the largest global corporate travel management companies with a dedicated Meetings & Events division. Comparable as a buyer of MICE services with DMC coordination capabilities, but at far greater scale and as part of a broader TMC portfolio.

Direct peers

• ITC Travel Group: ITC Travel Group is a Dutch-headquartered travel management company with strong MICE and incentive travel capabilities across Europe and beyond. Comparable to Travelmarketing due to similar Netherlands base, MICE/incentive focus, and B2B event planner customer base, though ITC is materially larger.
• Kuoni Destination Management: Kuoni Destination Management operates a global network of DMC partners serving corporate and incentive travel buyers, very similar to Travelmarketing's network-coordination model. Both aggregate vetted local DMCs worldwide and route B2B clients to them.
• Grass Roots Group: Grass Roots Group designs and delivers incentive travel, meetings, and events programs, often coordinating with local DMCs globally. Direct peer in the B2B incentive and event travel market with similar buyer (corporate event planners) and DMC-aggregation approach.
• ATPI Griffinstone: ATPI is an international travel management and events company with strong marine/offshore and corporate MICE capabilities. Comparable MICE/incentive focus and DMC coordination, with similarly mid-sized scale relative to Travelmarketing.
• Gullivers Travel Associates: Gullivers Travel Associates (part of TUI) provides travel services including group and incentive travel with a network of destination partners. Comparable as a network-based B2B incentive/group travel coordinator similar to Travelmarketing's model.

Regional players

• Terra Events Group: Terra Events Group is a Benelux-based events and incentive travel agency serving corporate clients in the region. Comparable MICE/incentive focus and B2B event planner customer base, though primarily focused on the Benelux market versus Travelmarketing's global coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/travelmarketing-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travelmarketing