Heartbeat

What Heartbeat does

Heartbeat, operating as Heartbeat CPR Educators, is a single-location American Heart Association Training Center based at 701 Howe Avenue, Suite G-50, Sacramento, California. Founded approximately in 1999, the company has provided CPR, Basic Life Support (BLS), First Aid, and related emergency response certification courses in the Greater Sacramento Area for over 25 years. Its core product portfolio includes the BLS Healthcare Provider course (approximately 3.5 hours), Heartsaver CPR/AED, Heartsaver First Aid, Heartsaver Pediatric CPR/AED + First Aid, Heartsaver Bloodborne Pathogens (OSHA-compliant), and the HeartCode BLS Online hybrid program that combines self-paced online learning with an in-person hands-on skills session led by a certified AHA instructor.

The company serves four primary customer segments: healthcare providers seeking BLS certification, community members and lay rescuers seeking CPR/AED and First Aid training, businesses and corporate groups requiring onsite staff training and OSHA compliance, and education/childcare workers needing pediatric-focused certifications. Same-day AHA eCards are issued upon course completion, and the company supports flexible rescheduling up to 48 hours before class.

Heartbeat operates a transactional revenue model with two streams: one-time per-course registration fees for individuals and small groups, and professional services fees for onsite corporate training where instructors travel to client locations. Pricing is not publicly disclosed. Marketing is conducted primarily through the company website (heartbeatcpr.com) with phone and email ([email protected]; (916) 481-4277) as the direct response channel. The business is privately held, founder/independently operated, with no disclosed funding, no parent company, and no M&A activity.

Name

Heartbeat

Legal name

Heartbeat

Website

https://heartbeatcpr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartbeat CPR Educators is an American Heart Association Training Center in Sacramento, California, providing CPR, BLS, First Aid, and Bloodborne Pathogens certification courses to healthcare providers, businesses, and community members across the Greater Sacramento Area.

Ownership category

akta.pro rank

Product category

CPR and Emergency Response Certification Training

NAICS

Educational Services (61), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industry

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• CPR certification training
• BLS healthcare courses
• First aid certification
• AHA training center
• Pediatric life support training

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Registration Fees: One-time fees for AHA certification courses including BLS Healthcare Provider, Heartsaver CPR/AED, Heartsaver First Aid, Heartsaver Pediatric CPR/AED+First Aid, and Bloodborne Pathogens training. Revenue is transaction-based, one-time per course completion.
2. Corporate Onsite Training: Onsite training and certification services for businesses where Heartbeat instructors travel to client locations to train and certify staff in BLS, CPR+AED, First Aid, or Pediatric classes. May offer discounted rates for using their training facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Heartbeat is an American Heart Association (AHA) Aligned Training Site and Training Center that delivers AHA certification courses — BLS Healthcare Provider, Heartsaver CPR/AED, Heartsaver First Aid, Heartsaver Pediatric CPR/AED + First Aid, and Heartsaver Bloodborne Pathogens — through three delivery modes: in-person classroom training at its Sacramento facility, onsite training at corporate client locations, and a HeartCode hybrid format that pairs self-paced online coursework with hands-on skills practice led by certified AHA instructors. Students receive AHA eCards upon completion of each course.

Product overview

Heartbeat CPR Educators operates as a single-location training center offering a portfolio of American Heart Association aligned CPR, First Aid, and safety certification courses. The core offerings include BLS Healthcare Provider courses for medical professionals, Heartsaver CPR/AED, First Aid, and Pediatric courses for lay rescuers and childcare workers, Bloodborne Pathogens training for workplace safety, and HeartCode blended learning options combining online and hands-on instruction. Business and group training services extend the offering to onsite corporate training. All courses provide same-day certification upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• BLS Healthcare Provider (Basic Life Support) Course American Heart Association Basic Life Support course teaching healthcare professionals the skills to respond to and provide Basic Life Support for medical emergencies in healthcare environments. Class runs approximately 3.5 hours, taught by a certified AHA instructor in a hands-on environment; students receive an AHA eCard upon completion.
• Heartsaver CPR/AED Course American Heart Association Heartsaver CPR and AED course teaching students the skills to respond and provide care for adults, children, and infants during CPR and choking emergencies. Runs approximately 2.5 hours; taught by a certified AHA instructor in a hands-on environment.
• Heartsaver First Aid Course American Heart Association Heartsaver First Aid course teaching students the skills to identify and respond to medical, injury, and environmental first aid emergencies for adults, children, and infants. Runs approximately 2.5 hours; taught by a certified AHA instructor in a hands-on environment.
• Heartsaver Pediatric CPR/AED + First Aid Course American Heart Association Heartsaver Pediatric CPR, AED and First Aid course providing the skills to respond to child and infant focused medical, injury, and environmental emergencies. Designed for those who work in education, childcare, or related environments. Offered as a hybrid course with online portion plus hands-on instruction; total course length approximately 5 hours; phone registration required.
• Heartsaver Bloodborne Pathogens Training Course for anyone with a reasonable chance of coming in contact with bloodborne pathogens; educates employees to protect themselves from exposure to blood and other potentially infectious materials. Meets OSHA requirements for bloodborne pathogens training.
• HeartCode BLS Online + Hands-On Skills Hybrid course combining online learning with hands-on CPR skills practice. Students complete the online portion at their own pace and then attend a hands-on skills session with a Heartbeat CPR Educators AHA instructor to ensure CPR and AED skills competence; AHA eCard issued upon completion.
• CPR Training for Businesses and Groups Onsite training and certification service for businesses and groups. Heartbeat CPR Educators instructors travel to the client's location to train and certify staff in BLS, CPR/AED, First Aid, or Pediatric-focused classes. Clients may alternatively use Heartbeat's Sacramento training facility at a discounted rate. Engagement is scheduled by emailing or calling the Heartbeat office.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• American Heart Association (AHA)coreStrategic or Co-development PartnerHeartbeat is an official American Heart Association Aligned Training Site and Training Center. They provide AHA-certified courses including BLS Healthcare Provider, Heartsaver CPR/AED, Heartsaver First Aid, Heartsaver Pediatric CPR/AED+First Aid, and Bloodborne Pathogens training. The company has operated as an AHA Training Center for over 25 years. Students receive AHA eCards upon course completion and survey completion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EMS Safety Services: Specialty training organization offering CPR, First Aid, BLS, and AED certification programs to a network of approved instructors and training centers — directly overlapping with Heartbeat's curriculum and customer base.
• In-Pulse CPR: Regional CPR and First Aid training center operating across multiple U.S. states, providing AHA-aligned courses to healthcare professionals, businesses, and the community — similar single-brand training-center model to Heartbeat.
• Save A Life CPR: Local AHA-aligned CPR and First Aid training center offering on-site and in-facility classes for healthcare, corporate, and community customers — structurally the closest direct competitor to Heartbeat.
• Code One CPR Training: Multi-location CPR, BLS, ACLS, and First Aid training center serving several U.S. regions with both in-person and hybrid HeartCode-style programs — a directly comparable scaled-up version of Heartbeat's model.

Others

• ACLS Certification Institute: Provider of BLS, ACLS, PALS, and CPR certification with online and in-person options — adjacent to Heartbeat's BLS course for healthcare professionals and serves a similar professional buyer.

Emerging players

• National CPR Foundation: Online CPR and First Aid certification provider targeting individuals and employers with self-paced courses — overlapping with Heartbeat's community Heartsaver audience but without the in-person skills component.
• ProTrainings: Online-first CPR, BLS, First Aid, and AED certification provider that issues blended-learning credentials — competes with Heartbeat's hybrid HeartCode offering for time-constrained individual learners.

Broad incumbents

• American Red Cross: National training organization offering CPR, BLS, First Aid, and AED certification through in-person and blended programs. Competes with Heartbeat on the same AHA-equivalent content but at far greater scale and brand recognition.
• Health & Safety Institute (HSI): Large provider of CPR, First Aid, BLS, and workplace safety training programs sold through a national network of training centers — directly parallel to Heartbeat's AHA Training Center model but with broader geographic reach.

Regional players

• CPR Seattle: Regional CPR, BLS, and First Aid training center in the Pacific Northwest offering AHA-aligned classes to healthcare professionals, businesses, and community members — a direct analog to Heartbeat's regional single-market model in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heart-beat-cpr-educators

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartbeat