Indesp - Instituto De Desenvolvimento Pessoal

What Indesp - Instituto De Desenvolvimento Pessoal does

Indesp - Instituto de Desenvolvimento Pessoal (INDESP) is a Brazilian personal development training institute founded in 1990 by Luiza Lopes and headquartered in Vitória, Espírito Santo, with a satellite training location in Cachoeiro de Itapemirim. The company is the pioneer NLP (Neuro-Linguistic Programming / Programação Neurolinguística) training provider in Espírito Santo and operates against international standards set by the Society of Neuro-Linguistic Programming, the International Association of NLP Institutes, and EUPPA (European Positive Psychology Academy) for its Positive Psychology certification. The core methodology (PNL) is layered with Positive Psychology (Psicologia Positiva), Nonviolent Communication (Comunicação Não Violenta), and Family Constellation (Constelação Familiar).

INDESP delivers a portfolio of Practitioner and Master Practitioner PNL certifications in multiple formats (online live via Zoom, weekend in-person, intensive in-person, and self-study recorded), a Positive Psychology certification, CNV courses, family constellation workshops, the PNL Teen "Projeto Golfinho" program (24+ years), corporate mental health (PSME) aligned with NR-1 regulations, the multi-day Retiro Renascer retreat, the subscription Clube Indesp membership, and social projects including community space construction in Vila Velha. Distribution is direct via WhatsApp consultation, contact forms, in-company sales, and payment platforms (Hotmart and CieloLink); marketing runs primarily through a 560+ episode podcast (Priorize Você), Instagram, YouTube, LinkedIn, and blog content. Corporate clients include Le Card (Grupo Le Card), Grupo Kaffee Exportação, Sollo Brasil, and Colégio Darwin, plus proprietary training of more than 160 Practitioner cohorts and 78,000+ alumni across approximately three decades.

Name

Indesp - Instituto De Desenvolvimento Pessoal

Legal name

INDESP - Instituto de Desenvolvimento Pessoal

Website

https://indesp.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Indesp is a Brazilian personal development training institute founded in 1990 in Vitória, Espírito Santo, delivering NLP-based certification courses, Positive Psychology training, corporate mental health programs, and coaching workshops to adult professionals, corporations, schools, and teenagers.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Exam Prep Course Marketplaces (EDAFAIAJ)

akta.pro secondary industry

Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Neuro-linguistic programming
• Personal development training
• Corporate coaching services
• Positive psychology certification
• Executive leadership training

Headquarters

HQ city

Vitória

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Training Courses: Core revenue from fee-based professional development and certification courses in PNL, Positive Psychology, CNV, and Family Constellation. Courses are offered in multiple formats: intensive in-person weekends, weeknight online live, and online recorded. Prices range from R$498 for a recorded self-study course to R$2,997 for the PNL Teen program, with installment options available through Hotmart and CieloLink payment platforms.
2. Corporate Training & Consulting (In-Company): Customized in-company training programs delivered at client premises or INDESP facility for enterprise clients, covering leadership development, sales performance, communication, and mental health programs (PSME). Revenue generated through direct B2B sales.
3. Clube Indesp Subscription: Monthly membership subscription providing ongoing access to recorded content, live sessions, workshops, ebooks, and community support. Sold through Hotmart platform.
4. Room Rental: The institute rents its meeting rooms and event spaces (two rooms plus open-air area) to external companies for meetings, trainings, and small events. Includes equipment such as projector, screen, and sound system.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

INDESP is a private training institute that sells fee-based Neuro-Linguistic Programming (PNL) certification programs (Practitioner, Master Practitioner), Positive Psychology certification (EUPPA-accredited), Nonviolent Communication courses, Family Constellation workshops, youth emotional-development programs (PNL TEEN), corporate mental health programs (PSME), multi-day wellness retreats, and a monthly subscription membership (Clube Indesp). Courses are delivered in-person at its Vitória/ES facility, via live Zoom online, and as recorded self-study content through Hotmart, with parallel in-company corporate training for enterprise clients.

Product overview

INDESP (Instituto de Desenvolvimento Pessoal) is a personal development training institute offering a comprehensive portfolio centered on Neuro-Linguistic Programming (PNL/NLP) as the core methodology. The product lineup includes Practitioner and Master Practitioner certifications in PNL (available in online live, weekend in-person, and intensive formats), specialized workshops (Nonviolent Communication, Goal Setting, Real Estate Sales), youth programs (PNL TEEN Projeto Golfinho), Positive Psychology certification (international EUPPA accreditation), corporate programs (Mental Health in Companies/PSME), online courses (Communication and Relationships with PNL, Creating Desired Reality), retreats (Retiro Renascer), family constellation workshops, and a subscription membership club (Clube Indesp). The institute also provides in-company corporate training and social projects for underserved communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Practitioner em PNL (Programação Neurolinguística) Flagship PNL certification course covering 15 modules including emotional intelligence, communication, belief modification, and leadership development; available in online live, weekend in-person, and intensive in-person formats.
• Master Practitioner em PNL Advanced PNL certification covering belief matrices, limiting patterns, and advanced intervention techniques for personal and professional transformation.
• Comunicação Não Violenta (CNV) - Curso Básico Online Online basic course in Nonviolent Communication (CNV) based on Marshall B. Rosenberg's framework, covering empathetic listening, emotional intelligence, conflict management, and authentic expression.
• Practitioner em Psicologia Positiva - Certificação Internacional 130-hour international certification in Positive Psychology following EUPPA guidelines, covering 10 modules including emotions, resilience, engagement, relationships, meaning, and mindfulness.
• PNL TEEN Projeto Golfinho Emotional maturity development program for children and teenagers aged 9-15 using PNL tools, including monthly sessions and a deepening travel experience.
• Retiro Renascer Multi-day wellness retreat combining rebirth breathing techniques, meditation, and therapeutic practices for inner connection, consciousness expansion, and releasing internal blocks.
• Criando a Realidade Desejada em até 6 semanas Step-by-step online course focused on goal achievement, self-discovery, life purpose, and overcoming fears/insecurities, including recorded video lessons, practical exercises, guided meditations, and WhatsApp group support.
• Comunicação e Relacionamento com a PNL Online recorded course on NLP communication and relationship skills with 25 video lessons, audio materials, and bonus content; 2-year access with certificate.
• Programa Saúde Mental nas Empresas (PSME) Corporate mental health program with 6 modules covering self-awareness, emotional structure, stress management, effective communication, Nonviolent Communication, and relationship improvement, designed to comply with NR-1 workplace safety regulations.
• Clube Indesp Annual subscription membership offering 70+ recorded PNL lessons, weekly live interactive sessions with Luiza Lopes, ebooks, workshops, WhatsApp community, and monthly themed content pillars.
• Workshop PNL para Corretores de Imóveis Specialized workshop applying NLP techniques for real estate consultants to improve sales performance, client communication, persuasion, and emotional management during negotiations.
• Workshop Criando Metas e Definindo Propósito Goal-setting workshop using PNL techniques to help participants create actionable strategies, discover life purpose, and develop resources to transform dreams into reality.
• Workshop/Formação em Constelação Familiar Family Constellation workshop covering systemic thinking, family visualization tools, relationship dynamics, and professional application for consultants and therapists.
• Workshop CNV para Pais e Mães Workshop applying Nonviolent Communication principles specifically for parents and families to improve parent-child relationships and family dynamics.
• PNL Sistêmica Systemic NLP training incorporating systemic constellation principles and advanced behavioral modeling techniques.

Quantifiable outcome

• 78,000+ individuals trained over 30 years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Le Card (Grupo Le Card)coreStrategic or Co-development Partner · 1 April 2026INDESP conducted an intensive in-company PNL training program for 40 consultants from the Le Card group, focused on customer service excellence and sales performance. The training was delivered at INDESP's facility and featured interactive and dynamic methodologies using PNL communication and persuasion tools.
• Grupo Kaffee ExportaçãocoreStrategic or Co-development Partner · 1 April 2026In-company PNL leadership training for the leadership team of Grupo Kaffee Exportação, focusing on communication and influence, strategic negotiation, socio-emotional skills, and team strengthening. Program designed to develop extraordinary results through prepared leaders.
• Colégio DarwincoreStrategic or Co-development Partner · 1 January 2026Long-standing strategic partnership between INDESP and Colégio Darwin in Vitória/ES. INDESP delivers PNL-based training to student class presidents and teachers through monthly sessions conducted by Luiza Lopes. The partnership also includes the 'Projeto Hábitos de Estudo' (Study Habits Project) aimed at strengthening student autonomy and personal development, and specialized teacher training workshops (e.g., 'PNL para Professores – Criando Metas e Definindo Propósito'). The collaboration spans multiple Darwin campuses in Vitória and Vila Velha, ES.
• Sollo BrasilcoreStrategic or Co-development Partner · 1 December 2025Partnership for leadership training and SIPAT (Occupational Health Week) presentation at Sollo Brasil. Luiza Lopes delivered interactive sessions on emotional management, communication, and interpersonal relationships for Sollo Brasil managers. The partnership aims to strengthen emotional health and leadership development, with plans to continue collaboration into the next year.
• EUPPA (European Positive Psychology Academy)coreStrategic or Co-development Partner · 1 January 2025INDESP holds official accreditation from EUPPA for its Practitioner in Positive Psychology certification program. EUPPA, based in Vienna, Austria and led by Dr. Philip Streit, is the governing body that validates and certifies the international quality standards of INDESP's Positive Psychology training. Graduates receive internationally recognized certificates issued by EUPPA.
• Instituto da Felicidade e Bem-EstarcoreStrategic or Co-development Partner · 1 January 2025INDESP partners with the Instituto da Felicidade e Bem-Estar (Happiness and Well-being Institute) to deliver the Practitioner in Positive Psychology certification. This partnership combines INDESP's PNL expertise with the institute's Positive Psychology specialization, resulting in a high-quality international certification program.
• Sesc AracruzminorOthers · 1 January 2025Sesc Aracruz (a SESC-branded recreational and educational facility in Aracruz/ES) is used as the venue for the deepening travel component of the PNL TEEN Projeto Golfinho program (November immersion trip).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Instituto Brasileiro de Coaching (IBC): One of the largest coaching/personal development training institutes in Brazil, offering professional coaching certification programs. Operates in the same Brazilian self-development/certification market with comparable B2C course cohorts, online delivery, and corporate training offerings — making it INDESP's most direct competitor in the NLP/coaching ecosystem.
• Sociedade Brasileira de Programação Neurolinguística (SBPN): Brazil's flagship NLP credentialing body, offering Practitioner and Master Practitioner NLP training. Directly competes with INDESP in the PNL certification market with internationally-aligned curricula; comparable cohort-based formats and international certification pathways (Society of NLP lineage).
• Potencial Instituto de Programação Neurolinguística: Brazilian NLP training institute directed by Gilson de Paula Pacheco, who is also an INDESP-affiliated Master Trainer. Offers PNL certifications with similar in-person and online formats; comparable product positioning to INDESP's flagship Practitioner in PNL course.
• Febracorp / Escola de Coaching Febracorp: Large Brazilian coaching and behavioral training school offering professional coaching certification. Competes in the same corporate/individual professional development segment with B2B training programs aimed at HR leaders — directly comparable to INDESP's PSME and corporate PNL offerings.
• INPAH (Instituto de Neurolinguística Aplicada e Hipnose): Brazilian institute offering NLP and Ericksonian Hypnosis certification programs. Directly competes in the NLP certification space with internationally-aligned curricula and similar practitioner-level training formats comparable to INDESP's flagship offerings.

Emerging players

• Instituto Sathya de Desenvolvimento Humano: Brazilian personal development institute offering NLP, coaching, and behavioral training. Operates in the same regional NLP/coaching education market with comparable curriculum structure but smaller scale and more limited geographic footprint than INDESP.
• Espaço Kali Educação e Desenvolvimento: Brazilian institute offering PNL, coaching, and therapeutic training programs. Operates in the same NLP/coaching education category with similar workshop-based and certification offerings; smaller scale than INDESP but overlapping target audience.

Others

• EVT (Escola de Vida Terrena): Brazilian personal development school with online/self-help programs and certifications. Operates in adjacent behavioral/self-development education space but with a more mass-market, lower-priced course catalog compared with INDESP's premium certification model.
• Instituto da Felicidade e Bem-Estar: Brazilian institute specializing in Positive Psychology training and well-being programs. Active partner of INDESP (co-delivers EUPPA-accredited Practitioner in Positive Psychology), providing complementary Positive Psychology expertise and shared client base rather than direct competition.

Broad incumbents

• Dale Carnegie Brasil: Globally established corporate training brand with a Brazilian franchise delivering leadership, communication, and sales training. Significantly larger scale and enterprise reach but addresses overlapping corporate soft-skills demand with INDESP's B2B corporate PNL/leadership offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/INDESP09
• Facebookfacebook.com/Indesp
• LinkedInlinkedin.com/company/indesp---instituto-de-desenvolvimento-pessoal
• Instagraminstagram.com/indespes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indesp - Instituto De Desenvolvimento Pessoal