Hayhoe Homes

What Hayhoe Homes does

Hayhoe Homes, operating through its legal entity Performance Communities Inc., is a privately held residential homebuilder founded in 1978 and headquartered at 2 Ontario Road in St. Thomas, Ontario. The company designs, builds, and sells newly constructed single-family homes, townhomes, and semi-detached homes, and offers fully customized home construction on client-owned land including lakeside cottages and retirement homes. Its product portfolio is delivered across six active master-planned communities in Southwestern Ontario — Harvest Run, Lynhurst Heights, and Sandymount Estates in St. Thomas; Willow Run in Aylmer; and Northcrest Estates Phase 2 and Rolling Meadows in Tillsonburg — supported by seven Presentation Centres and a dedicated Selection Studio for finish and upgrade decisions.

The business operates a sales-led go-to-market model: prospective buyers tour fully furnished model homes at Presentation Centres and work directly with named Sales Representatives (e.g., Dave Matthews, Emma Smith, Laura Babcock) or contact VP of Sales and Marketing David Looby. A parallel Realtor registration channel routes broker-introduced clients through a Potential Client Registration Form in exchange for commission. Pricing is structured as unit pricing per home, with advertised all-in prices covering house, lot, standard features, upgrades, and the enhanced HST New Housing Rebate applied at closing — potentially up to $130,000 of rebate handled by the builder rather than the purchaser. Inventory townhomes list from $454K-$547K, semi-detached inventory from $516K-$605K, and single-family models from $631K, with deposits of approximately 5%-10% payable to Performance Communities Inc. within two business days of signing.

Hayhoe's differentiation rests on Tarion Builder of the Year recognition for three consecutive years and multiple Excellence in Customer Service awards, the Selection Studio design experience, integrated HST rebate handling, and a parallel Hayhoe Rentals sub-brand that gives tenants an early-lease-termination option if they purchase a new Hayhoe home, creating a closed rental-to-ownership funnel. All homes carry mandatory Tarion warranty coverage of 1 year on workmanship and materials, 2 years on systems and building envelope, and 7 years on major structural defects, paid for by the builder. No public revenue, headcount, funding, or M&A data is disclosed, and the company remains privately held with no institutional capital signals in the source material.

Name

Hayhoe Homes

Legal name

Performance Communities Inc.

Website

https://hayhoehomes.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Hayhoe Homes is a private Southwestern Ontario homebuilder (operating as Performance Communities Inc., founded 1978) that designs and sells single-family homes, townhomes, semi-detached units, and custom builds across six active communities in St. Thomas, Tillsonburg, and Aylmer.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Land Subdivision (23721)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential home construction
• Single-family home builder
• Townhome development
• Custom home construction
• New home sales

Headquarters

HQ city

Saint Thomas

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. New Home Sales: Primary revenue stream from selling newly constructed homes including single-family homes, townhomes, and semi-detached homes. Revenue is generated through one-time purchase transactions where prices include house, lot, and applicable HST rebate. Additional revenue from optional upgrades and feature selections.
2. Custom Home Construction: Custom home building services on client-owned land, including design services, detailed quotes, insurance coordination, and collaboration with designers. Revenue from both land acquisition and construction services.
3. Rental Properties: Hayhoe Rentals operates rental properties with professional and attentive service. Tenants have the option to end their lease early if they choose to purchase a new home from Hayhoe Homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hayhoe Homes designs, builds, and sells newly constructed residential homes — single-family detached homes, semi-detached homes, townhomes, and fully customized homes — across six master-planned communities in Southwestern Ontario. The company also operates Hayhoe Rentals, a rental property division that offers tenants an option to end their lease early and purchase a new Hayhoe home, and runs a Selection Studio design centre for personalized finish selections.

Product overview

Hayhoe Homes is a residential home builder operating as a single-brand, multi-community home construction company in Southwestern Ontario. The company offers four primary housing product lines: (1) Single-Family Homes (detached models with customizable floor plans), (2) Semi-Detached Homes (duplex units with pre-selected finishes), (3) Townhomes (attached units), and (4) Custom Homes (fully customized construction on client-owned land). Additionally, the company operates Hayhoe Rentals for rental properties. All products are distributed through seven distinct community developments (Lynhurst Heights, Willow Run, Rolling Meadows, Northcrest Estates, Sandymount Estates, Harvest Run, and Orchard Park Meadows) located in St. Thomas, Tillsonburg, Aylmer, and Mount Elgin. Supporting services include the Selection Studio for design consultations, Tarion New Home Warranty coverage, and GST/HST rebate processing. Inventory Homes serve as a sub-category offering move-in ready homes across all product types.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Family Homes Detached single-family homes built across Hayhoe communities in Southwestern Ontario, offered in multiple named model designs with customizable floor plans, sizes ranging from approximately 1,000 to 2,500+ sq ft, and pricing that includes the lot, house, standard features, and applied HST rebate. Targeted at families and move-up buyers seeking new construction primary residences.
• Semi-Detached Homes Semi-detached (duplex) homes in Hayhoe communities such as Lynhurst Heights and Willow Run, with pre-selected finishes, sizes ranging from approximately 1,153 to 2,351 sq ft, and pricing that includes the lot, house, upgrades, and applied HST rebate. Targeted at buyers seeking a more affordable entry point than detached single-family homes.
• Townhomes Attached townhome units available in Willow Run, Rolling Meadows, and other Hayhoe communities, with pre-selected features and finishes, sizes ranging from approximately 1,132 to 2,451 sq ft, and pricing that includes the lot, house, upgrades, and applied HST rebate. Targeted at first-time buyers and downsizers seeking lower-maintenance attached product.
• Custom Homes Fully customized home construction services on client-owned land, including design services, detailed quotes, insurance coordination, and collaboration with designers. Projects span lakeside cottages, retirement homes, and other bespoke residential builds. Targeted at land owners seeking a personalized home outside of Hayhoe's production communities.
• Inventory Homes (Quick Move-In) Single-family or attached homes with designer-selected features and colours that are either under construction or already finished and move-in ready. Price covers the house, lot, and upgrades with HST rebate applied. Targeted at buyers seeking accelerated possession timelines without custom build waits.
• Hayhoe Rentals Rental property division providing professionally maintained residential rental units with attentive tenant service. Distinctive feature is the option for tenants to end their lease early and purchase a new Hayhoe home, creating a rental-to-ownership pathway within the same builder ecosystem. Targeted at renters in Southwestern Ontario who may be considering future homeownership.

Quantifiable outcome

• Up to $130,000 HST rebate available through Ontario's enhanced HST New Housing Rebate program
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sifton Properties: London, Ontario-based developer and homebuilder operating master-planned communities in the same Southwestern Ontario corridor as Hayhoe. Direct geographic competitor for new-home buyers in the London-St. Thomas region with comparable community-based product.
• Activa: Waterloo Region-based homebuilder developing single-family homes and townhomes in Southwestern Ontario communities. Comparable as a regional Ontario builder competing for first-time and move-up buyers in adjacent sub-markets.

Broad incumbents

• Minto Communities: Major Ontario-based homebuilder and developer building single-family homes, townhomes, and master-planned communities. Comparable business model of community-based for-sale residential construction in Ontario, but at broader geographic and capital scale.
• Tribute Communities: Ontario-based developer of single-family homes, townhomes, and mid-rise condominiums across the GTA and surrounding regions. Comparable for-sale residential builder with similar product breadth, though operating in larger, more urban markets.
• Mattamy Homes: Canada's largest privately-held homebuilder with active communities across Ontario, including the Greater London area. Comparable as a for-sale single-family, townhome, and custom builder serving the same Ontario buyer segments, though at a much larger national scale.
• Empire Communities: Large Ontario homebuilder operating single-family, townhome, and high-rise developments across the province. Comparable as a for-sale residential builder serving Ontario first-time and move-up buyers, though at significantly broader geographic scale.

Direct peers

• Reid's Heritage Homes: Ontario-based production homebuilder with master-planned communities across Southwestern Ontario, including the Greater Hamilton/Halton region. Closest comparable regional builder competing for the same Ontario move-up and first-time buyer segment with a similar community-based model.
• Branthaven Homes: Privately-held Ontario homebuilder focused on single-family homes, townhomes, and condominiums in the GTA/Hamilton corridor. Similar mid-market product positioning, customization options, and direct-sales GTM with Sales Representatives at presentation centres.
• Tiffany Homes: Ontario homebuilder specializing in single-family homes, townhomes, and custom builds in Southwestern Ontario. Similar mid-market product mix, presentation-centre GTM, and custom-home design service offering.
• Losani Homes: Ontario-based family-run homebuilder constructing single-family homes, townhomes, and custom builds across Southwestern Ontario communities. Highly comparable family-owned regional builder with a similar community-development model and customization offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hayhoehome
• LinkedInlinkedin.com/company/hayhoehomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayhoe Homes