Ijzeren Man B.v.

What Ijzeren Man B.v. does

IJzeren Man B.V. operates a single recreation park on Boslaan 49 in Vught, North Brabant, Netherlands, combining beach/swimming facilities, a climbing forest, a 700m2 net park, two restaurants, an event venue, and seasonal festival programming under one site. The core attractions include the IJM Strandbad (seasonal beach and water recreation, April-September), IJM Klimbos (15+ climbing routes up to 12 meters with 135+ obstacles), IJM Nettenpark (the largest net park in the Netherlands), Strandhuys restaurant (open 365 days), and Madame Zita family restaurant (opened October 2023). The company also runs IJM-Outdoor, a group-activities division (formerly Fitt-Outdoor) that delivers team building, school trips, archery tag, dragon boat racing, and corporate events, plus the Strandpaviljoen event venue for weddings, meetings, and private parties.

The business sells directly to consumers and B2B segments through a combination of online ticketing (webshop.ijzerenman.nl), on-site sales, restaurant reservations, and quote-based group bookings. Pricing is unit-based and varies by season, group size, and activity, with structured volume discounts for school and corporate groups (e.g., Klimbos 26.00 EUR down to 20.80 EUR per person for 125+ participants; archery tag from 23.50 EUR per person). A summer subscription model offers recurring beach access with digital wristband entry, and a webshop sells vouchers and gift tickets. Marketing runs through the company website, Facebook, Instagram, YouTube, email newsletter, and Google Ads, supported by an annual IJM Live music festival and a Christmas market that draws roughly 10,000 visitors per weekend.

IJzeren Man is a privately held Dutch B.V. (private limited liability company) with no disclosed ownership, funding, or headcount data. It is a single-site, asset-heavy hospitality and recreation operator with no proprietary technology layer, no disclosed AI/ML capabilities, and no patents or trademarks on record. Revenue is generated through six identifiable streams: entrance fees, restaurant F&B, activity fees, event venue rental, summer subscriptions, and webshop voucher sales, all priced in EUR and concentrated in the North Brabant regional market.

Name

Ijzeren Man B.v.

Legal name

IJzeren Man B.V.

Website

https://ijzerenman.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

IJzeren Man B.V. operates a single recreation park in Vught, Netherlands, combining a beach, climbing forest, net park, two restaurants, event venue, and seasonal festivals for individual families, schools, corporate groups, and private events.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Park

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Treetop Walks & Aerial Trails (THAAACAD)

akta.pro secondary industries

Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG), National/State Park Campgrounds & Public Campgrounds (THAMAJAI), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Outdoor recreation park
• Climbing forest
• Recreational swimming
• Event venue rental
• Group activities

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Entrance fees and day tickets: The company generates revenue through entrance fees to the IJzeren Man recreation park, with separate ticketing for the Strandbad (beach/pools), Klimbos (climbing forest), and Nettenpark (net playground). Day tickets are sold online via the webshop or at the gate.
2. Horeca and restaurant sales: The Strandhuys restaurant and Madame Zita family restaurant generate revenue through food and beverage sales. Madame Zita is a new family restaurant opened October 2023 with direct access to the Strandbad.
3. Activity fees: IJM-Outdoor offers group activities including archery tag, team building programs, school trips, and corporate events. Activities are priced per person with volume discounts for larger groups.
4. Event venue rental: The Strandpaviljoen serves as an event venue for weddings, corporate events, parties, and meetings. Revenue generated through venue rental and associated catering/services.
5. Subscription memberships: Summer subscriptions provide unlimited beach access during the summer season (April-September). Subscriptions are sold as annual memberships with digital wristband access.
6. Vouchers and webshop: Gift vouchers and tickets are sold through the webshop for various attractions and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IJzeren Man B.v. operates a single multi-attraction outdoor recreation park in Vught, Netherlands, selling day and activity tickets for a sandy beach with supervised swimming (Strandbad), a high-ropes climbing forest (Klimbos), and a net park (Nettenpark), alongside on-site food and beverage at Strandhuys and Madame Zita restaurants. The company also rents the Strandpaviljoen as an event venue and delivers organized group activities, school programs, and team-building events through its IJM-Outdoor division.

Product overview

IJzeren Man Vught is a multi-faceted recreation park offering water, beach, climbing, and event facilities. The core offerings include the Strandbad (beach/swimming area), Klimbos & Nettenpark (adventure climbing facilities), and multiple dining venues (Strandhuys restaurant, Madame Zita family restaurant). IJM-Outdoor division manages group activities including team building, school trips, and adventure sports. The Strandpaviljoen serves as an event venue for corporate events and celebrations. An annual festival (IJM Live) and Christmas market provide seasonal entertainment. Online sales are handled through the IJM Webshop.

Differentiator

Problem solved

Functional benefit

Brands

• Strandhuys: Restaurant and terrace serving breakfast, lunch, drinks and dinner year-round
• Madame Zita
• IJM Live
• IJM Klimbos
• IJM Nettenpark
• Strandpaviljoen

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Efteling: Largest theme park in the Netherlands with attractions, hotels, and event venues. Broad incumbent competing for the same Dutch family day-trip spend.
• Walibi Holland: Major Dutch theme park offering rides, water attractions, and event hosting. Larger-scale incumbent operating in the same Dutch leisure market.
• Landal GreenParks: Large Dutch holiday park operator with recreation facilities and family activities across the Netherlands. Overlaps on family outdoor recreation and event hosting.
• Center Parcs De Kempervennen: Dutch holiday park operator with indoor and outdoor recreation, water play, and F&B. Comparable in bundling multi-day leisure with recreation and hospitality.

Emerging players

• SnowWorld: Dutch indoor ski and adventure operator with climbing and active leisure offerings. Adjacent competitor for active-family leisure spend in the Netherlands.

Direct peers

• BillyBird Park Hemelrijken: Multi-attraction recreation park in the Netherlands combining indoor and outdoor play, climbing, dining, and events. Closest comparable to IJzeren Man's beach-plus-climbing-plus-F&B-plus-events model.
• Duinrell: Dutch amusement park and holiday resort offering rides, water play, accommodation, and event facilities. Directly comparable in combining amusement attractions with F&B and event venue revenue streams.
• Klimrijk: Dutch climbing park operator with multiple locations across the Netherlands offering climbing courses and aerial activities. Comparable to IJzeren Man's Klimbos climbing-forest offering.
• Speelpark de Splinter: Dutch family recreation park with outdoor play, adventure activities, and F&B. Comparable as a regional multi-attraction family destination.
• Adventure Forest Nederland: Dutch operator of climbing forests and adventure courses across multiple sites. Overlaps with IJzeren Man's Klimbos and Nettenpark adventure-attraction segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtgpZPVw1AJK4MuBsPeD_-A
• Facebookfacebook.com/ijzerenmanvught
• Instagraminstagram.com/ijzerenman
• LinkedInlinkedin.com/company/ijzeren-man-vught

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ijzeren Man B.v.