Klimrijk

What Klimrijk does

Klimrijk is an outdoor adventure climbing park (klimbos) located in the wooded Kempen region of Veldhoven, North Brabant, Netherlands, operated by De Buitenjan Exploitatie B.V., a wholly-owned subsidiary of the Libéma Exploitatie B.V. leisure group. The park's core product is a multi-tier climbing forest comprising the Klimparcours (5 routes, 50+ obstacles for visitors ≥1.30m), the Junior Parcours (3 routes, 25+ obstacles for children 1.00-1.30m), and a Low Rope Parcours for children under 1.00m. Day admission also includes the Netten Adventure, bouldering on six rocks up to 3 meters, an adventure playground with water elements, and — newly introduced in 2024 — a waterspeeltuin, a 27-meter waterspeelbrug, and an 11-meter playground tower under construction.

The infrastructure rests on a proprietary tree-adaptive mounting system designed by Active Construction, in which platforms and fixations grow with the trees during their growth period without damaging them — a specialized construction approach described as unique to Klimrijk. Beyond climbing, the venue runs outdoor and indoor laser gaming, outdoor archery tag, GPS treasure hunts, and an Expeditie Klimrijk team game, supported by qualified instructors and mandatory safety equipment. Adjacent revenue lines include the on-site Boscafé and Beach Area, action cam rental, an aftermovie editing service, and the De Buitenjan group accommodation portfolio (four buildings for 35-90 persons).

Klimrijk generates revenue primarily through per-visitor day admission tickets, pre-packaged birthday parties (€16.50-€27.50 per child), group bookings (minimum 20 persons, from €19.50/person), and event-driven corporate, school, and scout packages processed through a dedicated Contact Center and the Smart Event Manager platform. Distribution is direct-to-consumer via the company's own online ticketing portal, an on-site box office, and the AttractiePas cross-promotion with Beekse Bergen and Vakantiepark Dierenbos holiday parks. Primary customer segments are families, school and youth groups, corporate team-building clients, scout groups, and social celebration parties. The business is privately held with no public ticker and operates with a headcount of approximately 15 employees.

Name

Klimrijk

Legal name

De Buitenjan Exploitatie B.V.

Website

https://klimrijk.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Klimrijk is an outdoor adventure climbing park in Veldhoven, Netherlands, operating multi-tier climbing courses, group activities, birthday packages, and on-site group accommodations for families, schools, corporate groups, and scout groups, as a subsidiary of the Libéma leisure group.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Park

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Via Ferrata & Adventure Climbing Parks (THAAACAE)

akta.pro secondary industry

Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Outdoor climbing park
• Adventure forest
• Climbing courses
• Group activities
• Leisure attractions

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Day Admission Tickets: Klimrijk generates primary revenue from day admission tickets, which provide full-day access to the climbing forest, Netten Adventure, bouldering, and all adventure play activities. Individual tickets and group tickets are sold.
2. Group Activities and Arrangements: Revenue is generated from booked group activities such as climbing, laser gaming, archery tag, GPS treasure hunts, and Expeditie Klimrijk team games. Combined group packages with food and beverage are also offered.
3. Food and Beverage (Horeca): On-site food and beverage sales through the Boscafé, terrace, and Beach Area, serving meals, snacks, and drinks to park visitors.
4. Birthday Party Packages: Pre-packaged birthday party offerings combining entry, climbing on age-appropriate courses, free play, and optional meals for groups of children (minimum 6 children).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Klimrijk operates an outdoor adventure climbing park in the wooded Kempen region of Veldhoven, Netherlands, offering day-admission access to multiple climbing courses (Klimparcours, Junior Parcours, Low Rope), the Netten Adventure, bouldering, a playground, laser gaming, archery tag, GPS treasure hunts, and team-building Expeditie games. It sells day tickets directly to visitors and packaged group and birthday-party arrangements via its own website, on-site box office, and a contact center. Food and beverage service and group accommodations under the De Buitenjan brand complement the core activities.

Product overview

Klimrijk is an adventure climbing park and leisure complex operated by De Buitenjan Exploitatie B.V. (part of Libéma) in Veldhoven, Netherlands. The core product is the Klimbos (climbing forest) comprising multiple climbing courses: the Klimparcours (main course for 1.30m+, with 5 routes and 50+ obstacles), Junior Parcours (for children 1.00-1.30m with 3 routes and 25+ obstacles), and Low Rope Parcours (for children under 1.00m). Included with day entry are Netten Adventure (net climbing at height), Boulderen (rock climbing on 6 rocks up to 3m), and Speeltuin (playground with water elements). Additional paid activities include indoor/outdoor Lasergamen, Outdoor Archery Tag, GPS-wandeltocht (treasure hunt), and Expeditie Klimrijk (team competition). The park also offers themed birthday party packages (Kinderfeestje) starting from €16.50, group accommodations at De Buitenjan (catering to 35-90 persons across 4 buildings), event spaces for company outings, school trips, and scouting groups, plus on-site dining at Boscafé and Beach Area.

Differentiator

Problem solved

Functional benefit

Brands

• De Buitenjan: Group accommodation facility at Klimrijk offering overnight stays for groups of 35-90 persons with various sleeping arrangements and facilities.
• AttractiePas

Products and services

• Klimparcours (Main Climbing Course) The main outdoor climbing course featuring over 50 obstacles distributed across 5 routes with varying difficulty levels, designed for visitors 1.30m and taller. The program includes ziplines, rope bridges, and climbing walls and is included with day admission.
• Junior Parcours An outdoor climbing course designed for children between 1.00m and 1.30m tall, featuring 3 different routes with more than 25 obstacles. The 1.5-hour program offers age-appropriate climbing challenges and is included with day admission.
• Low Rope Parcours A low-height climbing introduction course for children under 1.00m, consisting of loose, low-hanging obstacles spread throughout the climbing forest. Children practice balance and build confidence without safety belay or helmet.
• Netten Adventure A large netted adventure structure at height where visitors can jump, climb, and explore different zones. Open to everyone from 1.00m tall and included with day admission.
• Boulderen (Bouldering) Outdoor rock climbing on 6 different rocks and multiple stepstones for visitors over 1.00m, with rocks up to 3 meters high. Included with day admission.
• Speeltuin (Adventure Playground) An outdoor adventure playground for children with various play equipment, including a water playground with water elements for cooling off in summer. Included with day admission.
• Outdoor Lasergamen Outdoor laser tag played in the forests of Veldhoven using camouflage helmets and advanced laser guns. Available for groups of 6-16 persons, ages 8+.
• Indoor Lasergamen (Battle Arena) Indoor laser tag played in the Battle Arena with camouflage helmets and advanced laser guns. Available for groups of 6-12 persons, ages 8+.
• Outdoor Archery Tag An outdoor activity combining dodgeball and archery using safety arrows with soft tips and bows, plus mandatory helmets. For groups of 15+ persons, ages 8+, 60 minutes duration.
• GPS-wandeltocht (GPS Treasure Hunt) A GPS-based treasure hunt through the forests where teams solve questions, puzzles and riddles to find the endpoint. Duration 120-150 minutes, suitable from age 4+.
• Expeditie Klimrijk (Team Competition Game) A 150-minute team competition game featuring archery, puzzles, crate stacking, zip line mission, mega Jenga, and pipe stairs. For groups of 10+ persons, ages 11+.
• Kinderfeestje (Children's Birthday Party Packages) Pre-packaged birthday party offerings combining park entry, age-appropriate climbing or laser gaming, free play, and optional meal add-ons. Variants include Junior Parcours, Zipline (Klimparcours), Outdoor Laser Gaming (Geheime Missie), Indoor Laser Gaming (Slag om Klimrijk), with and without meals. Minimum 6 children, maximum age 16.
• Groepsaccommodatie De Buitenjan (Group Accommodation) Group accommodation facility at Klimrijk offering overnight stays for groups of 35-90 persons across four buildings (De Pasman, De Linde, De Beuk, Het Kasteel), with various sleeping arrangements, communal areas, kitchens, and shared bathrooms.
• Boscafé & Beach Area (Food and Beverage) On-site food and beverage service through the Boscafé forest café (drinks, snacks, lunch) and the Beach Area relaxation zone with sand, serving park visitors.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Beekse Bergen (Safari Resort, Lake Resort, Safari Hotel)coreGTM or Marketing PartnerBeekse Bergen, part of the Libéma group, offers overnight accommodations (safari tents, resort rooms, safari hotel) and provides the AttractiePas to guests, which grants 50% discount on Klimrijk climbing plus free/discounted access to other Libéma attractions (Safaripark, AquaZoo, Eindhoven Zoo, Aviodrome, ZooParc Overloon, Speelland). Klimrijk is also part of the Libéma group, making this an intra-group cross-promotion.
• Vakantiepark DierenboscoreGTM or Marketing PartnerVakantiepark Dierenbos offers holiday accommodations and provides the AttractiePas to guests, granting 50% discount on Klimrijk climbing. Both are part of the Libéma group of attractions.
• Active ConstructioncoreTechnology or IntegrationActive Construction designed and built the specialized tree-adaptive climbing infrastructure for Klimrijk. The innovative system allows platforms and fixations to grow with the trees during their growth period without damaging them, which is unique to Klimrijk.
• RENEWIminorOthersKlimrijk works with RENEWI as a waste management partner, supporting separation of various types of waste and processing based on reuse principles.
• ENGIEminorOthersENGIE supplies Klimrijk with sustainable green energy (Duurzame Groene energie) as part of Klimrijk's sustainability and energy-saving initiatives.
• Stichting Het Vergeten KindminorOthersKlimrijk supports Stichting Het Vergeten Kind (Foundation for the Forgotten Child). During holiday weeks, children from the foundation's camps receive free access to the ecologically sustainable climbing park.
• Duurzaam GastvrijminorOthersDuurzaam Gastvrij is an international certification body for sustainable businesses. Klimrijk is working toward obtaining this certification and has an MVO (Corporate Social Responsibility) declaration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Efteling: The Netherlands' largest theme park and a major regional tourism draw. While product-mix is very different (theme park vs. climbing forest), Efteling competes for the same regional family-stay and group-trip wallet, especially within Libéma's broader Eindhoven/Brabant tourism ecosystem.
• Duinrell: Established Dutch theme park and holiday resort near Wassenaar with a wide mix of attractions, accommodations, and Tikibad waterpark. Competes with Klimrijk for family day-trip and group-outing demand across the Netherlands.
• Walibi Holland: Large Dutch theme park (owned by Compagnie des Alpes) offering thrill rides and family attractions. A broader incumbent that competes for the regional family day-trip spend that Klimrijk targets, but with a substantially different core product (rides vs. climbing).
• Center Parcs: Major European holiday-park operator with on-site adventure and climbing activities at multiple Dutch parks. Competes for the same family-stay, group-trip and school-trip market but as part of a much broader hospitality offering rather than a dedicated climbing destination.

Direct peers

• Roos & van Leeuwen Klimbossen: Dutch operator of multiple climbing forests with a comparable multi-route course structure. Direct competitor for regional family and group-event business, with broader geographic reach than Klimrijk's single site.
• Fun Forest: Fun Forest operates multiple outdoor climbing forests (klimbossen) across the Netherlands with a similar product offering — Klimparcours-style courses with ziplines and obstacles. They are the most direct multi-site competitor to Klimrijk and compete for the same family and school-trip customers in regional Dutch markets.
• Speelland Beekse Bergen: A sister Libéma-group attraction that is an outdoor adventure playground for younger children near Tilburg. Competes directly with Klimrijk for the family day-trip wallet within the Libéma portfolio and overlaps on group-booking customers.
• Klimbos Amsterdamse Bos: A Dutch climbing forest operating a multi-route Klimparcours with ziplines in a natural wooded environment. Conceptually identical to Klimrijk's core product, though serving a different (Randstad) catchment.
• Klimbos Awd'eystad: Klimbos Awd'eystad is an outdoor climbing forest in the Eindhoven region offering comparable Klimparcours and Pico Parcours experiences. It directly competes with Klimrijk for Eindhoven-area family and school-trip demand, making it the closest geographic substitute.

Emerging players

• Monkey Town: Dutch chain of indoor play and adventure centers with locations across the Netherlands. Targets the same family and children's birthday-party segment as Klimrijk but via indoor playgrounds rather than outdoor climbing, making it a partial substitute particularly in poor weather.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/klimrijk/?hl=nl
• TikToktiktok.com/@klimrijk
• LinkedInlinkedin.com/company/klimrijk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klimrijk