Huddersfield Town Foundation

What Huddersfield Town Foundation does

Huddersfield Town Foundation is the official charity of Huddersfield Town Football Club, established in 2012 and registered in England and Wales (Charity Number 1146501). The Foundation delivers a portfolio of community programmes across Kirklees, Wakefield and Calderdale, organised under three strategic pillars: Grow (education and employability), Thrive (health and wellbeing), and Belong (community connection). Its offerings span school-based nutrition and learning programmes (Early Kick Off Breakfast Clubs, Premier League Primary Stars, Joy of Moving), youth development (Premier League Kicks, Premier League Inspires), post-16 coaching degrees in partnership with the University of South Wales, adult health and inclusion programmes (Walking Football, Parkinson's Walking Football, Wellbeing Football, Sporting Memories, Active Through Football, Heart of the Town, Veterans Lunch Club, Care Leavers), and rehabilitation initiatives with HMP New Hall (Twinning Project and GOALS).

The Foundation operates on a not-for-profit, grant-and-donation-funded model. It needs to raise over £1.2 million annually to fund community work, with revenue drawn from individual donations processed via JustGiving and Enthuse, corporate partnerships (e.g., Total Foodservice, Utilita Giving, Manrochem), and grants from the Premier League Charitable Fund, EFL in the Community, Sport England via the National Lottery, PFA, Veterans Foundation, Sky Bet Building Foundations Fund, Triangle Trust and others. Limited fee income is generated through Football Development Centres (half-termly block charges for ages 5-11), Foundation Golf Day entries (£450 per four-ball), the Together for Our Town Prize Draw (tiered season subscriptions), and targeted Breakfast Club sponsorship tiers. Service delivery runs through schools (41+ across Kirklees), Leeds Road Sports Complex, the Accu Stadium (John Smiths Stadium), Tommy's Lounge and community venues.

The technology footprint is modest and non-proprietary: a Views database (built by Substance 2005 Limited) hosted on Rackspace in Hayes for participant records, with fundraising and event data managed in protected spreadsheets. No mobile app or AI/ML capabilities are disclosed. The Foundation reports a 40+ staff and volunteer workforce, generated £13.1 million in social value in 2024-25, served over 3 million breakfasts since 2012, and engages roughly 3,500-6,500 people annually with 10,000 hours of community delivery.

Name

Huddersfield Town Foundation

Legal name

Huddersfield Town Foundation Limited

Website

https://htafcfoundation.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Huddersfield Town Foundation is the official charity of Huddersfield Town AFC, delivering education, health, sport and rehabilitation programmes across Kirklees, Wakefield and Calderdale. It serves children, young people, adults and prison-leavers through schools, community venues and stadium-based delivery.

Ownership category

akta.pro rank

Product category

Community football charity programmes

NAICS

Child and Youth Services (624110), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Private Foundations (BPAGAKAA)

Keywords

• Community football programmes
• Youth education support
• Sports coaching qualifications
• Charitable community outreach
• Adult health wellbeing

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Charitable Donations: Individual donations from supporters, with 100% of donations directly benefiting the local community. Donations processed through third-party platforms like JustGiving and Enthuse.
2. Corporate Partnerships: Corporate Regular Givers programme where businesses contribute funds directly to community projects. Examples include Total Foodservice, Manrochem, Utilita Giving, and others.
3. Government and Foundation Grants: Funding from Premier League Charitable Fund, EFL in the Community, PFA, National Lottery, Sport England, Veterans Foundation, Sky Bet Building Foundations Fund, and other grant-making bodies.
4. Programme Fees: Some programmes charge fees: Football Development Centres charge upfront costs per block (half-termly) for children aged 5-11. Most other community programmes are free to attend.
5. Event Fundraising: Revenue from charity events including golf days (£450 per four-ball team entry, sponsorship opportunities), prize draws, and fundraising activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Huddersfield Town Foundation is a registered charity delivering a multi-generational portfolio of community programmes using the brand and badge of Huddersfield Town Football Club. Core offerings include Early Kick Off Breakfast Clubs (nutritious breakfasts to children in 41 schools), education programmes (Premier League Primary Stars, Foundation Degrees in Coaching with the University of South Wales), youth engagement (Premier League Kicks, Premier League Inspires), adult health and wellbeing initiatives (Walking Football variants, Sporting Memories, Heart of the Town), and rehabilitation programmes at HMP New Hall (Twinning Project, GOALS).

Product overview

Huddersfield Town Foundation is the official charity of Huddersfield Town Football Club, delivering a multi-generational community programme portfolio across Kirklees. The offering is structured as a unified platform of interconnected programmes organised by age group (5-11, 11-18, Post-16, Adults) and specific need (Rehabilitation). Core youth programmes include Premier League Primary Stars (education), Premier League Kicks (free football sessions), and Football Development Centres. Health and wellbeing services encompass Walking Football variants, Wellbeing Football for mental health, Sporting Memories for dementia support, and Health Improvement including Healthy Heart Checks. Education pathways include Coaching Degrees (FdSc) in partnership with University of South Wales. Rehabilitation programmes include the Twinning Project (prison qualifications) and GOALS (women's employability). The Foundation also operates flagship Early Kick Off Breakfast Clubs having served over 3 million meals. All programmes operate under three strategic pillars: Grow (education/employability), Thrive (health/wellbeing), and Belong (community connection).

Differentiator

Problem solved

Functional benefit

Products and services

• Early Kick Off Breakfast Clubs Flagship breakfast club programme serving nutritious breakfasts to children across 41 local schools across Kirklees, ensuring children start their learning day with proper nutrition. Over 3 million breakfasts served since inception in 2012; recent impact referenced through Ashbrow Infant and Nursery School.
• Premier League Primary Stars National programme using the Premier League's influence to engage pupils and teachers across English, Maths, PE and PSHE subjects, supporting children aged 5-11 to develop skills and values crucial for success in life. Delivered through 30+ schools.
• Football Development Centres Technical and tactical football development sessions for children aged 5-11 already playing grassroots football, including mixed sessions Friday 5:00PM-6:00PM and Girls Skills Centre Wednesday 5:00PM-6:00PM at Leeds Road Sports Complex. Charged upfront per block (half-termly), taught by UEFA and FA qualified coaches.
• Joy of Moving Ferrero UK school-based physical activity programme targeting Year 5 and 6 pupils, consisting of a six-week Move & Learn education project on physical activity and diet, plus Joy of Moving Festivals. 94% of participants reported new ideas to get active.
• Premier League Kicks Free weekly football sessions and education workshops for young people aged 8-18 living in Kirklees, including open-access unisex provisions, girls-only sessions, and dedicated SEND provisions.
• Premier League Inspires Personal development programme for young people aged 11-18 at risk of not reaching their potential, delivering group workshops, 1-1 mentoring, and social action projects (including Premier League Changemakers). Endorsed by Assistant Behaviour Lead at Moorend Academy.
• Coaching Degrees (FdSc) Two-year Foundation Degrees (FdSc) in Community Football Coaching and Development and Sports Coaching and Development, plus BSc (Hons) top-up, delivered in partnership with the University of South Wales and EFL in the Community, with pathways to higher education in sports coaching.
• Health Improvement Health promotion initiatives including Healthy Heart Checks (cardiovascular assessments), Match Day Health Checks, Dementia Friends training, and Check In With Your Mate suicide prevention campaign, targeting adult residents across Kirklees.
• Wellbeing Football Weekly football sessions for men aged 18+ with lived experience of mental health conditions, providing a safe inclusive space with Mental Health First Aid trained staff and NHS referral pathways.
• Parkinson's Walking Football Specialised walking football programme for people diagnosed with Parkinson's, delivered by FA qualified staff with extra training in delivering sessions to those living with Parkinson's, in partnership with Parkinson's UK and EFL in the Community.
• Walking Football Walking football sessions for adults aged 50+ (mixed) and 18+ (women's), creating inclusive environments for continued physical and social activity led by Foundation staff.
• Sporting Memories Memory-focused programmes using sport and physical activity to bring together adults aged 50+, including those living with dementia, depression, isolation or loneliness.
• Active Through Football Sport England National Lottery funded programme using a place-based approach in Dewsbury to increase physical activity levels among target audiences facing inequalities, delivered with Football Foundation, Yorkshire Sport Foundation, West Riding County FA and Kirklees Council consortium.
• Heart of the Town 12-week Health and Wellbeing programme for men aged 18+ in Kirklees, combining classroom-based and physical activity sessions to improve Heart Age scores, reduce blood pressure and BMI. Funded by Sky Bet Building Foundations Fund with £36,000 grant.
• Veterans and Armed Forces Support Weekly Lunch Club for anyone with lived experience of the Armed Forces, providing complimentary lunch and drink at Tommy's Lounge in Huddersfield, in partnership with the Veterans Foundation.
• Care Leavers Programme Support programme for young adults leaving the care system, including annual Christmas Day lunch, day trips, mentoring, group activities, and fortnightly physical activity sessions, in collaboration with Kirklees Council.
• Twinning Project National charity initiative linking club community organisations with prisons to deliver accredited coaching and employability qualifications, partnered with HMP New Hall since 2021.
• GOALS (Gain Opportunities and Life Skills) Triangle Trust funded project supporting women serving custodial sentences at HMP New Hall towards meaningful employment through advice, upskilling, and signposting services.
• Kellogg's Football Camps Holiday football camps for children across Kirklees, supported through the partnership with Kellogg's.

Quantifiable outcome

• 3.5 million+ people supported in the last year
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, minor and major.

• Premier League Charitable FundcoreGTM or Marketing PartnerPrimary funding partner providing grants through Premier League Foundation for community programmes including Premier League Primary Stars, Premier League Kicks, and Premier League Inspires. The Premier League Foundation is one of the world's largest sporting charities.
• EFL in the CommunitycoreGTM or Marketing PartnerStrategic partner for community programme delivery including degree programmes and coaching qualifications. EFL in the Community accredits the Foundation's coaching degree courses.
• University of South Wales (USW)coreStrategic or Co-development PartnerAcademic partner delivering FdSc Community Football Coaching and Development and FdSc Sports Coaching and Development degrees at John Smiths Stadium. Provides accreditation and lecturing for higher education programmes.
• Kirklees CouncilcoreStrategic or Co-development PartnerLocal authority partner collaborating on Active Through Football consortium, care leavers programmes, and various community initiatives across Kirklees district.
• Yorkshire Sport FoundationcoreStrategic or Co-development PartnerConsortium partner for Active Through Football programme, working on place-based approach to increase physical activity in Dewsbury.
• West Riding County FAcoreStrategic or Co-development PartnerConsortium partner for Active Through Football programme, contributing to football development across Kirklees.
• The Football Association (FA)minorGTM or Marketing PartnerGoverning body partner supporting coaching qualifications and National Curriculum-aligned programmes through Premier League Primary Stars.
• Total FoodservicemajorGTM or Marketing PartnerCorporate partner and official food supplier for Breakfast Clubs. Headline sponsor of inaugural charity golf day. Donated multi-temp van for breakfast club deliveries. Long-term supporter since 2012.
• Huddersfield Town Football ClubcoreStrategic or Co-development PartnerParent football club. Foundation is the official charity of HTAFC. Club provides access to stadium, brand, players, and staff support for community programmes.
• Twinning ProjectcoreStrategic or Co-development PartnerNational charity linking club community organisations with local prisons. Partnership with HMP New Hall since 2021 providing accredited coaching and employability qualifications.
• Kellogg'sminorGTM or Marketing PartnerPartnership for Football Camps programme, supporting holiday camp provision for children across Kirklees.
• Tommy’s LoungeminorStrategic or Co-development PartnerVeteran-owned venue in central Huddersfield hosting weekly Veterans and Armed Forces Lunch Club. Safe space for armed forces community.
• Parkinson’s UKminorStrategic or Co-development PartnerPartner with EFL in the Community to host The Parkinson’s Perspective event, supporting Parkinson’s Walking Football programme.
• Kirklees Active LeisureminorStrategic or Co-development PartnerLocal leisure provider and data sharing partner for community health programmes.
• National Literacy TrustminorStrategic or Co-development PartnerProgramme partner for English engagement intervention within Premier League Primary Stars, designing six-week reading stimulation programme.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Leeds United Foundation: Official charity of Leeds United FC delivering community programmes across Yorkshire. Strongest geographic peer (also operating in West Yorkshire) and matching programme portfolio in education, health and inclusion.
• Everton in the Community: Official charity of Everton FC delivering health, education, employability and youth programmes across Merseyside. Directly comparable as an EFL/Premier League club foundation operating a similar multi-segment programme model.
• Newcastle United Foundation: Official charity of Newcastle United FC. Delivers school-based and community programmes with shared Premier League Charitable Fund and EFL funding streams — directly comparable operating model.
• Manchester United Foundation: Official charity of Manchester United FC delivering education, health and social inclusion programmes across Greater Manchester. Most direct peer: same club-charity model, similar multi-generational programme portfolio (school delivery, health, rehabilitation) and shared funder ecosystem.
• Tottenham Hotspur Foundation: Official charity of Tottenham Hotspur FC delivering education, employment, health and social inclusion programmes in North London. Comparable in programme depth, school-based delivery and degree-level education offers.
• Manchester City Foundation (City in the Community): Official charity of Manchester City FC. Runs school-based health and education programmes and is one of the largest club-affiliated foundations in the UK — directly comparable business model and programme mix (Primary Stars, Kicks, health programmes).
• Liverpool FC Foundation: Official charity of Liverpool FC delivering education, health and community programmes in Merseyside. Operates with similar programme taxonomy (Primary Stars, Kicks, Inspires, degrees) — a clear direct peer in terms of funding sources and delivery scale.
• Brighton & Hove Albion Foundation (Albion in the Community): Official charity of Brighton & Hove Albion FC delivering health, education and inclusion programmes across Sussex. Comparable portfolio (Primary Stars, Kicks, walking football variants) and grant funding mix.
• Aston Villa Foundation: Official charity of Aston Villa FC delivering sports-based community programmes in the West Midlands. Directly comparable club-charity model and similar funding mix including Premier League and EFL grants.

Broad incumbents

• EFL Trust (network of Club Community Organisations): National body coordinating the 72 EFL Club Community Organisations including Huddersfield Town Foundation. Comparable as the network coordinator/incumbent, providing shared infrastructure, advocacy and training that any individual foundation builds upon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/htafcfoundation
• Facebookfacebook.com/HTAFCFoundation
• LinkedInlinkedin.com/company/huddersfield-town-foundation
• Instagraminstagram.com/htafc_foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huddersfield Town Foundation