Frank & Ron Hotel-motel Supply Inc.

What Frank & Ron Hotel-motel Supply Inc. does

Frank & Ron Hotel-Motel Supply, Inc. is a family-owned B2B wholesale distributor of hospitality supplies, founded circa 1974 and headquartered in Hayward, California. The company sells furniture, fixtures, and equipment (FF&E), bath hardware, packaged terminal air conditioners (PTAC), and bath amenities to hotels, motels, resorts, and — more recently — educational facilities and government entities across the United States. It operates as a "one-stop warehouse" model, carrying a curated multi-brand portfolio that includes Autrey Furniture, Gatco Fine Bathware, WingIts commercial bath hardware, Amana and GE Zoneline PTAC units, Conair vanity mirrors, Quartz dispensers, and Eversoft bath amenities, and reports a customer base of over 1,000 hotels and motels.

The company's core commercial technology is a B2B e-commerce catalog at motelsupplies.com that supports product browsing and quote requests, paired with toll-free phone and email channels for inside sales. All transactions are quote-based — no public pricing is displayed, and the company does not offer a direct-checkout flow, an app, or a public API. Distribution is executed from centers located throughout the United States with 2-5 business day shipping for in-stock items, and the company explicitly does not ship internationally.

Frank & Ron's revenue mechanics are wholesale transactional: customers submit a product list and receive a customized quote, with revenue streams from one-time FF&E and consumable amenity sales, supplemented by an equipment financing service offered through a partnership with Ascentium Capital. The go-to-market is sales-led and inside-sales-driven, with supplemental demand generation across Facebook, LinkedIn, Twitter, Instagram, and an email newsletter. Industry positioning is reinforced through BBB accreditation and memberships in the National Hotel & Lodging Association (NHLA), California Hotel and Lodging Association (CH&LA), and California Lodging Industry Association (CLIA).

Name

Frank & Ron Hotel-motel Supply Inc.

Legal name

Frank & Ron Hotel-Motel Supply, Inc.

Website

https://motelsupplies.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Frank & Ron Hotel-Motel Supply, Inc. is a family-owned B2B wholesale distributor of hospitality supplies, FF&E, bath hardware, PTAC units, and amenities serving over 1,000 hotels, motels, educational facilities, and government entities across the United States since 1974.

Ownership category

akta.pro rank

Product category

Hospitality Supplies Wholesale Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Foodservice & Hospitality Supply Clubs (Restaurants, Catering, Hotels) (CRAEAEAC)

akta.pro secondary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Wholesale hospitality supplies
• Hotel motel supplies
• FF&E distribution
• Bath amenities wholesale
• PTAC air conditioning

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Hospitality Supplies: B2B wholesale distribution of hospitality supplies including FF&E, bath hardware, amenities, and equipment to hotels, motels, and resorts. Products are sold at wholesale prices with quote-based ordering.
2. Equipment Financing: Partnership with Ascentium Capital to provide financing options for FF&E purchases, enabling customers to preserve working capital while purchasing equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Frank & Ron Hotel-Motel Supply is a B2B wholesale distributor serving the hospitality industry as a one-stop warehouse for hotels, motels, and resorts. The company supplies furniture, fixtures, and equipment (FF&E), bath hardware, PTAC air conditioning units, bath amenities, and disposable supplies from leading brands. Orders are quote-based, processed via website, phone, or email, and shipped from US distribution centers within 2-5 business days.

Product overview

Frank & Ron Hotel-Motel Supply Inc. operates as a B2B wholesale hospitality supply distributor offering a comprehensive one-stop warehouse model. The product portfolio spans multiple categories: FF&E (furniture, fixtures, equipment) including customizable Autrey upholstered furniture; bath hardware from brands like Gatco Fine Bathware and WingIts featuring shower rods, towel rings, and accessories; air conditioning solutions via Amana and GE Zoneline PTAC units; bath amenities including Conair vanity mirrors, Quartz hospitality dispensers, and Eversoft toiletries. The company serves 1000+ hotels and motels with 50+ years of experience. Financing services are available through Ascentium Capital partnership. All products are quote-based pricing with no online checkout.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Supply Distribution Platform B2B wholesale distribution platform supplying furniture, fixtures, equipment (FF&E), bath hardware, air conditioning (PTAC units), and amenities to hotels, motels, and hospitality establishments. Operates as a one-stop warehouse model with quote-based pricing.
• Autrey Furniture (Upholstered Furniture) Customizable upholstered furniture line including sofas, sleepers, chairs, ottomans, benches, and chaise lounges. Made-to-order with fabric customization options. Distributed under the Autrey Furniture brand.
• Gatco Fine Bathware (Shower Rods & Bath Hardware) Premium luxury bathware including shower rods (casual, modern, classic, vintage styles), towel rings, soap dishes, and accessories. Available in multiple finishes including chrome, satin nickel, matte black, and bronze. Brand since 1977.
• WingIts Commercial Bath Hardware Engineered bath hardware including CRESCENT curved shower rods, CONTOUR oval/rectangular/tri-rod shower systems, MASTER Anchor fasteners. Made from 18/8 (304) stainless steel. Designed for commercial hospitality environments.
• Amana PTAC (Packaged Terminal Air Conditioners) R410A refrigerant PTAC units in various cooling capacities (7,000-16,700 BTU) with electric heat or heat pump options. Compatible with 230v/208v configurations. EER ratings range from 9.4 to 12.0.
• GE Zoneline PTAC (Heat Pump Units) Commercial PTAC units including heat pump and cooling models with variable speed inverter technology. Features UV-C PTAC light technology for 93.9% virus reduction. R454B refrigerant. Capacities from 7,000-15,000 BTU.
• Conair Hospitality (Lighted Vanity Mirrors) Lighted vanity mirrors with two-sided design, standard and 5x magnification, multiple light settings. Satin nickel finish with power outlet on base.
• Quartz Hospitality Dispensers (EZ Shower) Bath dispensers for hotels and fitness centers. Available in single, duo, and trio configurations. 350ml removable cartridges. Made from durable ABS plastic. Brand owner: Draco Hygienic Products Inc.
• Eversoft Bath Amenities Bath amenities including shampoo, conditioner, body wash, body lotion, hand soap. Compatible with Quartz dispensers. 350ml cartridge format.
• Equipment Financing Services Alternative financing options for FF&E purchases through partnership with Ascentium Capital. Offers cash vs. financing comparison, equipment financing with fixed rates, no down payment options, and commercial credit building.

Quantifiable outcome

• Serving 1000+ hotels and motels
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• National Hotel & Lodging Association (NHLA)minorOthersProud member of the National Hotel & Lodging Association - the leading trade organization representing the U.S. hotel and lodging industry.
• California Hotel and Lodging Association (CH&LA)minorOthersMember of the California Hotel and Lodging Association which represents the interests of hotels and lodging properties in California.
• California Lodging Industry Association (CLIA)minorOthersMember of the California Lodging Industry Association.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Gilchrist & Soames: Manufacturer and supplier of premium bath amenities, soaps, and skincare products for luxury and boutique hotels. Sells through distribution partners like Frank & Ron but also competes for the amenity category within hospitality supply programs.
• Hotel Spec International: Niche B2B supplier of hotel and motel FF&E, operating supplies, and equipment. A smaller specialist with comparable product breadth to Frank & Ron but typically focused on individual property fit-outs rather than ongoing supply programs.
• Cintas Corporation: Major provider of linen, uniform, and facility services that also serves hospitality customers with bath amenities and reusable textiles. Adjacent competitor for the linen/amenity portion of Frank & Ron's portfolio, particularly for recurring supply contracts.
• InnStyle: B2B supplier of linens, amenities, and hospitality supplies to bed-and-breakfasts, inns, and smaller hotels. Overlaps with Frank & Ron on amenity and bath product categories but targets a smaller, independent property segment.
• Standard Textile: Manufacturer and supplier of hospitality linens, towels, terry products, and uniform programs for hotels and resorts. Competes with Frank & Ron on the linen and textile categories within the broader hospitality supply wallet.

Direct peers

• American Hotel Register Company: Long-established B2B distributor of hospitality supplies, FF&E, linens, and amenities to hotels and motels across the United States. The closest direct competitor to Frank & Ron, operating a similar one-stop supply model with comparable product categories and customer segments.
• Direct Supply: B2B distributor of FF&E, equipment, and supplies primarily serving senior living and hospitality operators. Uses a similar one-stop distribution model with curated brand portfolios, offering comparable procurement convenience to institutional lodging customers.

Regional players

• Linen King: Regional linen and uniform supplier serving hotels, restaurants, and healthcare facilities across the Southwestern US. Competes with Frank & Ron for the recurring linen and amenity portion of hospitality supply contracts in overlapping geographic markets.

Broad incumbents

• HD Supply Hospitality (now part of White Cap): Formerly a standalone hospitality-focused division of HD Supply, now integrated into White Cap's construction supply network. Historically served hotels and motels with FF&E, maintenance supplies, and renovation products — a direct adjacency to Frank & Ron's customer base and product mix.
• Guest Supply (Sysco Guest Supply): Hospitality supply division of Sysco, one of the largest foodservice distributors in North America. Serves hotels with FF&E, amenities, linens, and operating supplies at national scale, competing directly with Frank & Ron for chain and franchise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/motelsupplies
• Facebookfacebook.com/frankandron
• LinkedInlinkedin.com/company/frank-&-ron-hotel-motel-supply-inc.
• Instagraminstagram.com/motelsupplies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank & Ron Hotel-motel Supply Inc.