What Orangeworks Events Ireland does

Orangeworks Events Ireland is a corporate experiential events company founded in 2003 and headquartered in Swords, County Dublin. It designs and delivers team building activities, learning and development workshops, incentive travel experiences, and automotive launch events for enterprise clients in Ireland and the UK. The service portfolio encompasses over 100 activities spanning outdoor adventures (archery, off-road driving, axe throwing), creative challenges, escape games, CSR programmes, evening entertainment, and structured L&D workshops built around proprietary frameworks including the SCARF psychological safety model, the RASA listening framework, and the Red2Blue stress management methodology, together with a proprietary Team Assessment Tool.

The business operates four revenue streams — bespoke team building programmes, incentive travel experiences, structured L&D workshops, and automotive launch experiences — each delivered as consultative, project-based engagements. Pricing is fully bespoke, determined by group size, activity mix, venue, duration, and customisation level. Go-to-market combines direct enterprise sales with channel partnerships, including exclusive Irish membership in the Catalyst Global Network (32 members across 80+ regions), DMC partnerships (Venues World, Crafted Ireland and others), convention bureau relationships in Kerry, Shannon and Dublin, and a purpose-built Adventure Centre at Carton House Fairmont in Maynooth. Enterprise clients cited include Google, AstraZeneca, MSD, PWC, ESB, An Post, Circle K, Virgin Media, Atradius, Glanbia, Decathlon, TE Connectivity, Quintain and ICAEW.

Recent strategic moves indicate measured expansion: joining Fáilte Ireland's Luxury Travel Partner Programme in 2021, an INEOS Grenadier automotive partnership, the launch of an AI Assisted Team Building Activities product line, a remote team building offering, and the addition of a Director of Sales UK & Ireland role signalling geographic expansion. The company is private, for-profit, and operates with 11-50 employees.

Name

Orangeworks Events Ireland

Legal name

Orangeworks

Website

https://orangeworks.ie

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Orangeworks Events Ireland is a corporate experiential events company founded in 2003, delivering team building activities, learning and development workshops, incentive travel experiences, and automotive launch events for enterprise clients across Ireland and the UK.

Ownership category

akta.pro rank

Product category

Corporate Team Building and Experiential Events Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Incentive Meeting & Retreat Planning (Meeting-Focused) (THAHACAG), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF)

Keywords

• Corporate team building
• Experiential learning workshops
• Incentive travel experiences
• Corporate event management
• Automotive launch events

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Team Building Activities & Events: Orangeworks generates revenue by designing and delivering bespoke team building activities, corporate events, and experiential learning workshops for enterprise clients. Pricing is tailored based on group size, activity selection, duration, venue requirements, and customisation level.
2. Incentive Travel Experiences: Premium incentive travel experiences including luxury leisure overland tours, Irish discovery experiences, and exclusive venue access. Revenue generated through partnerships with luxury travel designers and DMC companies who book these experiences for their corporate clients.
3. Learning & Development Workshops: Structured leadership development, psychological safety, stress management, change management, and communication workshops delivered as standalone programmes or integrated into broader team development journeys. Priced per programme based on duration, facilitator requirements, and assessment tool integration.
4. Automotive Launches & Experiences: Specialised vehicle launch events and customer experience programmes for automotive brands, including INEOS Grenadier showcase experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Orangeworks Events Ireland designs, builds, and delivers bespoke corporate team building activities, learning and development workshops, luxury incentive travel experiences, and automotive launch events for enterprise clients in Ireland and the UK. The company operates its own adventure centre at Carton House, Fairmont and runs more than 100 distinct activities and programmes, structured around experiential learning methodologies and behavioural frameworks such as DiSC, SCARF, Red2Blue, and RASA. All engagements are quote-based and facilitator-led, with delivery through direct sales, DMC partners, luxury travel designers, and convention bureaus.

Product overview

Orangeworks Events Ireland is an experiential events and team development company offering a portfolio of team building activities, learning & development workshops, incentive experiences, and automotive events across Ireland. The core offering consists of Team Building Activities (outdoor adventures, creative challenges, escape games, treasure trails) combined with Learning & Development Workshops (leadership, psychological safety, stress management, DiSC assessments). These are complemented by Incentive Experiences (luxury leisure, Irish cultural activities) and Automotive Events. The company operates as a service-based provider rather than a software platform, delivering in-person experiences through a network of venue partnerships and its own adventure centres. Products include over 100 distinct activities ranging from archery and off-road driving to murder mystery dinners and AI-assisted innovation games, supported by workshop programmes incorporating frameworks like DiSC, SCARF, RASA, and Red2Blue.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Building Activities Collaborative challenges and competitive tasks designed to strengthen workplace relationships, develop leadership skills, and create memorable team bonding experiences through outdoor adventures, creative challenges, and themed events for corporate clients.
• Learning & Development Workshops Experiential learning workshops covering leadership development, psychological safety, stress management, change management, DiSC assessments, communication skills, and company culture building to help teams thrive through connection and purposeful learning for corporate clients.
• Incentive Experiences Luxury leisure experiences, incentive travel, Irish cultural activities, and evening entertainment for corporate groups seeking memorable experiences at iconic and private locations across Ireland.
• AI Assisted Team Building Activities Team building activities that integrate AI tools allowing delegates to use artificial intelligence to enhance their learning experience, including Global Innovation Game AI and stop-motion animation projects.
• CSR Team Building Activities Corporate social responsibility activities including Charity Bike Build, Give A Hand prosthetic building, Hole in One sustainable golf, The Green Game environmental projects, and Toy For Life toy building that combine team building with community impact.
• Live Action & Escape Games Escape room style and live action team challenges including Beat the Box, Red Alert, Situation Room, and murder mystery experiences requiring puzzle-solving and collaborative problem-solving under time pressure.
• Kick Off Conference Events Team energisers and activities designed for company kick-off meetings that inject energy, break down barriers, stimulate creative thinking, and create informal networking opportunities at the start of new projects or years.
• Remote Team Building Virtual team building activities designed for remote and hybrid teams including online gameshows, digital treasure hunts, and collaborative challenges that boost morale and create connection for distributed teams.
• Leadership Development Workshop Experiential leadership programmes structured around Leading Yourself, Leading Others, and Leading Teams with topics including stepping into management, hybrid team leadership, coaching for growth, and building high-performing teams.
• Psychological Safety Workshop Workshop introducing the SCARF model to help teams understand what strengthens psychological safety, exploring status, certainty, autonomy, relatedness, and fairness as drivers of trust and collaboration.
• Stress Management & Building Resilience Workshop Gazing Red2Blue informed workshop helping participants recognise stress states and develop regulation techniques through experiential activities to strengthen resilience and wellbeing.
• Change Management Workshop Workshop using the Red2Blue framework to help teams navigate change, build adaptability, maintain performance during transitions, and communicate effectively through organisational uncertainty.
• Everything DiSC Assessment for Teams Personal development tool combined with experiential learning activities to improve communication, collaboration, and workplace relationships by helping participants understand and adapt to different behavioural styles.
• Connect & Engage Your Team Workshop Employee engagement workshop exploring engagement drivers, practical strategies for strengthening connection, and techniques to boost workplace motivation and collaboration.
• Enhancing Communication & Collaboration Workshop Workshop introducing the RASA Listening Framework (Receive, Appreciate, Summarise, Ask) combined with experiential activities to improve active listening, non-verbal communication awareness, and collaborative habits.
• Team Assessment Tool Web-based self-assessment tool for post-event reflection that captures insights into leadership styles, communication methods, and decision-making processes to identify team strengths and development areas.
• Luxury Leisure Overland Experiences Irish Safari-style overland journeys to private lands in 4x4 vehicles with curated activities, artisan tastings, and breathtaking landscapes for luxury incentive groups and destination travel experiences.
• Automotive Launches & Customer Experiences Vehicle launch events and automotive customer experience programmes including INEOS Grenadier experiences, off-road driving, and showcase events for automotive brands.
• Graduate Onboarding Programmes Tailored onboarding activities for new graduates focusing on communication, collaboration, company culture alignment, and professional skill development through experiential learning experiences.
• Interactive Treasure Trails (Go Team) Tablet-based and app-based treasure hunts at iconic Irish locations including Dublin City, Killarney, Carton House, Dromoland Castle, Druids Glen, Powerscourt, and themed variations like Go Team Hunt For Santa.
• Christmas Team Building Festive-themed team activities including Christmas Blockbusters, Festive Race Around The World, Beat the Box Rescue Santa, Who Killed Santa murder mystery, Quickfire Christmas, and Christmas Gameshow for holiday celebrations.
• Halloween Team Building Spooky themed team building activities including haunted house challenges, CSI Space Odyssey, and creepy scavenger hunts designed to boost team morale with Halloween entertainment.

Quantifiable outcome

• 25 bikes built and donated to local charities in a single ICAEW corporate event
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Catalyst Global NetworkcoreStrategic or Co-development PartnerOrangeworks is the exclusive Irish partner of the Catalyst Global Network, the world's leading team building network. This partnership provides access to Catalyst Global's innovative turn-key solutions and activity methodologies, allowing Orangeworks to deliver events that improve client productivity, creativity, and employee engagement. The network comprises 32 members across 80+ regions worldwide.
• Carton House, FairmontcoreStrategic or Co-development PartnerOrangeworks opened an Adventure Centre at Carton House in 2006, set on 110 acres of natural woodland adjacent to the hotel. They manage a purpose-built team bonding facility within the Carton House Estate. After restoration in 2021, Carton House became Ireland's first and only Fairmont property, offering 14 meeting rooms for up to 500 people. Orangeworks delivers outdoor activities including Off Road Driving, Axe Throwing, Archery, and Laser Clay Shooting for hotel guests.
• Kerry Convention BureauminorGTM or Marketing PartnerKerry Convention Bureau is a Non-Profit Organisation promoting Kerry as a versatile business tourism destination. Orangeworks works alongside KCB members and industry partners to create awareness about Kerry as a business destination through networking, incentives, events, and conferences.
• Shannon Region Conference & Sports BureauminorGTM or Marketing PartnerThe Shannon Region Conference & Sports Bureau is the official events bureau for Ireland's Shannon Region operating a public-private partnership. They provide impartial guidance to ensure memorable events. Orangeworks works with the bureau to deliver fun and high-energy team building experiences while exploring the Shannon Region.
• Dublin Convention BureauminorGTM or Marketing PartnerDublin Convention Bureau focuses on promoting Dublin as a world class business tourism destination. Along with other DCB partners and members, Orangeworks offers solutions that meet the bureau's clients' team building needs.
• Fáilte Ireland Luxury Travel Partner ProgrammecoreStrategic or Co-development PartnerIn 2021, Fáilte Ireland (Ireland's national tourism development authority) onboarded Orangeworks into their first Luxury Travel Partner Programme. This strategic partnership marked Orangeworks' official entry into the luxury leisure segment, providing credibility and access to Ireland's luxury tourism ecosystem.
• INEOS GrenadierminorStrategic or Co-development PartnerOrangeworks has partnered with INEOS Grenadier to showcase the vehicle through exclusive overland experiences and test drive events. Orangeworks operates a fleet of INEOS Grenadier vehicles for their off-road incentive experiences, providing automotive brand exposure to high-value corporate clients.
• DMC Partners NetworkcoreChannel Partner/ Reseller/ DistributorOrangeworks has partnered with DMC (Destination Management Company) companies and luxury travel designers in Ireland for over 20 years. These partners include Venues World, Crafted Ireland, Stories DMC, Custom Ireland, Horizons, Odyssey, Adams & Butler, Celebrated Experiences, and BEM Ireland. These partners resell Orangeworks' incentive experiences to their corporate and luxury client base.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TeamBonding: US corporate team building and experiential events company offering a wide catalogue of in-person and virtual activities. Comparable to Orangeworks in catalogue breadth (multiple activity types), enterprise HR/L&D customer base, and customisable programme design.
• The Go Game: US-headquartered team building and corporate events firm specialising in app-driven team experiences and in-person games. Direct peer in experiential team activities with comparable technology-augmented delivery and enterprise buyer focus.
• Wildgoose: UK-based corporate team building and experiential events provider offering treasure hunts, challenges and offsite programmes. Closely comparable to Orangeworks in target market (corporate HR/L&D), product type (outdoor/tech-enabled team activities), and consultative B2B sales motion.
• KDM Events: UK team building and corporate events company delivering activity days, conferences and incentive programmes. Comparable to Orangeworks in product mix (team building + incentive + events) and enterprise customer base, with similar consultative, project-based delivery.

Broad incumbents

• ITA Group: Global corporate events, incentive travel and engagement agency. Comparable to Orangeworks in incentive programme design and B2B enterprise buyer focus, with a broader portfolio spanning meetings, incentives, conferences and events (MICE).
• BI WORLDWIDE: Global incentive travel, loyalty and engagement solutions provider. Comparable to Orangeworks in the incentive experience segment and enterprise client base, though operating at much larger scale and across multiple geographies.
• BCD Meetings & Events: Global corporate meetings, events and incentive management agency. Comparable to Orangeworks in the incentive and corporate events space, but serves multinational enterprises with a much wider service portfolio and geographic footprint.
• MCI Group: Global association, congress and corporate event management firm. Comparable to Orangeworks in event design, B2B sales motion and association/convention bureau relationships, but operates at international scale across meetings, events and association management.
• Maritz Global Events: Established global incentive travel and meetings company with decades of experience designing corporate incentive programmes. Comparable in the incentive travel stream and enterprise customer profile, though at significantly larger scale and broader service scope.

Others

• Catalyst Global Network: Worldwide team building network of which Orangeworks is the exclusive Irish partner. Comparable as an enabling peer that defines the team's shared methodology and toolset, and as a competitor in other regions where its members replicate Orangeworks' offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orangeworks-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orangeworks Events Ireland