Mazer Consulting

What Mazer Consulting does

Mazer Consulting SAS is a privately held French professional-services firm headquartered in Clichy (92110), registered in 2022 under RCS Nanterre number 949 324 289. The company delivers B2B IT marketing, content creation, and presales training services to technology companies, software vendors, SaaS providers, and engineering professionals, operating primarily in France with stated reach across Europe. It is founder-led by Mahrez LARBES, a senior sales engineer with 10+ years of IT and cybersecurity experience, who serves as the primary instructor and appears to be the principal billable resource.

The company's offering centers on two interconnected pillars. The first is xTech, a four-stage content creation and marketing methodology covering design/project analysis, branding/content creation, posting/advertising, and submission/follow-up, producing simplified technical content (videos, articles, presentations, 2D animation, testimonials) distributed via LinkedIn, Google Ads, SEO, and email. The second pillar is a tiered training portfolio comprising Technical Training, Access (Technical Sales Process), Premium (Technico-Commercial), Presales Enablement, and Sales-Presales Team Coaching, delivered on-site or online. The company leverages logo-bearing partnerships with Broadcom (Symantec Training Center), Orange Cyberdéfense, Red Education, and F5 Networks to deliver authorized certifications.

The business model is professional-services based with quote-based pricing (quote validity 30 days) and no publicly disclosed rates. Enterprise and team engagements are structured as multi-year subscriptions, while individual professional training follows a monthly billing cadence. Distribution is direct via website contact forms, qualification forms, and calendar-based scheduling, with bilingual French/English site support. The company is GDPR-compliant with formalities completed at the CNIL, uses Stripe for payment processing, and relies on third-party hosting providers. There is no disclosed funding, no external institutional investment, and no headcount beyond the 1-10 employee band.

Name

Mazer Consulting

Legal name

MAZER Consulting SAS

Website

https://mazerconsulting.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mazer Consulting is a France-based, founder-led B2B professional-services firm that delivers IT marketing, technical content creation (via its xTech methodology), and presales/technico-commercial training to technology companies, software vendors, and engineering professionals across France and Europe.

Ownership category

akta.pro rank

Product category

IT Marketing and Presales Training Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Computer Training (61142), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Product Management (Core) (EDABAHAC), Consultative Selling & Discovery (EDABABAC), Technical Support & Troubleshooting (EDABACAD)

Keywords

• IT marketing services
• Presales training
• Technical sales training
• B2B content marketing
• IT consulting

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Professional training services for presales engineers and sales teams, including technical training, technical sales process training (Access tier), and technico-commercial training (Premium tier). Delivered on-site or online. Pricing is quote-based per the CGV.
2. Content Creation and Marketing Services: xTech content creation including videos, articles, presentations, 2D animation, testimonials, copywriting, storytelling, graphic design, marketing campaigns, and emailing. Part of integrated marketing strategy service.
3. Consulting and Strategy Services: Digital strategy consulting, competitive analysis, strategic positioning, content strategy, branding, messaging, and web marketing campaign planning and implementation.
4. Web Development Services: Website design and development, including custom development and template-based solutions, maintenance, domain registration, and hosting services through partner providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mazer Consulting provides IT marketing and content creation services (xTech methodology) and presales/technical sales training for technology companies, software vendors, SaaS providers, and engineering professionals. Core deliverables include simplified technical content (videos, articles, presentations, 2D animation, testimonials), digital marketing campaigns, and structured training programs covering the technical sales process, technico-commercial skills, and presales enablement. Services are delivered on-site or online across France and Europe.

Product overview

Mazer Consulting is a specialized IT marketing and training company headquartered in Clichy, France. The company operates two interconnected service pillars: (1) xTech, a content creation and inbound marketing service that generates simplified technical content and implements Go-To-Market strategies for IT professionals, and (2) a portfolio of training programs covering technical sales process, technico-commercial skills, and presales enablement. These services share a unified methodology bridging marketing, sales, and engineering teams to drive ROI through storytelling and process optimization. The company primarily serves B2B IT companies, software vendors, SaaS providers, and engineering professionals in France and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• xTech: Technical content creation approach for IT professionals involving videos, articles, presentations, 2D animation, and testimonials

Products and services

• xTech Content creation and marketing strategy service for IT and technical professionals. Encompasses competitive positioning, brand development, and the creation of simplified technical content (videos, articles, presentations, 2D animation, testimonials) distributed through social media, SEO, email marketing, and paid advertising campaigns to generate leads and accelerate sales.
• Formation Technique (Technical Training) Technical training for engineers delivered by certified trainers covering systems engineering, networking, and cybersecurity. Offered at training centers or online.
• Process de Vente Technique (Technical Sales Process Training - Access tier) Training covering pre-sales stages including discovery/qualification, presentation, demonstration, and Proof of Concept (PoC). Includes task automation and an IT Marketing bonus. Available on-site or online; designated as the Access tier for presales engineers and sales teams.
• Formation Technico-Commercial (Premium tier) Comprehensive IT sales training covering presentation techniques, role-play exercises, technical content creation, follow-up strategies, surveys, and newsletters. Includes marketing bonus and effective management of the technical sales process. Designated as the Premium tier for presales engineers and commercial teams.
• Presales Enablement Strategic enablement program providing pre-sales teams (solution architects, pre-sales engineers, technical account managers) with resources and expertise to excel throughout the sales cycle, including understanding customer needs, conducting product demonstrations, and technical negotiation skills.
• Formation et Coaching d'Équipe Sales et Presales Team training and coaching service designed to improve collaboration between Sales (AE) and Presales (SE) teams. Focuses on developing mutual trust, effective communication, obstacle elimination, and accelerating the sales cycle to achieve more TechWin and ClosedWin outcomes.

Quantifiable outcome

• 500+ engineers trained across France and Europe (English source claim)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Broadcom (Symantec Training Center)minorStrategic or Co-development PartnerTraining partner offering Symantec cybersecurity certification programs through their training center network. Listed as a partner on Mazer Consulting's website with logo display.
• Orange CyberdéfenseminorStrategic or Co-development PartnerCybersecurity division of Orange Group. Listed as a partner with logo display, indicating potential collaboration in cybersecurity training and services.
• Red Education (Authorized Training Center)minorChannel Partner/ Reseller/ DistributorIT training provider and authorized training center. Listed as partner providing access to Red Education's training delivery network and certifications.
• F5 NetworksminorStrategic or Co-development PartnerApplication delivery and security solutions company. Listed as partner with logo display, indicating potential training collaboration for F5 solutions.
• Stripe, Inc.coreTechnology or IntegrationPayment processing partner providing secure credit card payment services. Mazer Consulting uses Stripe's secure payment gateway where confidential payment data is transmitted directly to Stripe servers, keeping Mazer Consulting without access to card details.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Sales Hacker: Sales education community and event/training platform serving B2B sales professionals. Comparable as a sales education and community player overlapping with Mazer's training-plus-community thesis.
• Bridge Group: Specialized sales consulting firm focused on B2B SaaS sales productivity and operations. Comparable as a sales-focused consulting services firm targeting technology companies, with overlapping buyer personas in IT/presales leadership.

Direct peers

• Force Management: B2B sales transformation company offering the Command of the Message methodology and sales training programs. Comparable as a sales methodology owner targeting enterprise sales/presales teams, with established certifications and global delivery.
• Sales Enablement PRO: Sales enablement training and certification community targeting sales/presales professionals. Comparable as an individual-professional training track similar to Mazer's calendar-based individual training tier.
• ValueSelling Associates: Sales methodology and training provider focused on consultative selling frameworks for B2B technology sellers. Directly comparable to Mazer's consultative/presales training thesis, with broader portfolio and partner network.
• Corporate Visions: B2B sales and marketing messaging/training company that combines sales training with customer conversation and content enablement. Comparable to Mazer's combined training-plus-content (xTech) approach, but at significantly larger scale.
• Presales Collective: Community and training platform dedicated specifically to presales engineers. Directly comparable to Mazer's presales enablement niche, with a community-led model targeting the same professional persona.
• Winning by Design: Methodology-driven B2B sales training and enablement firm offering structured sales process frameworks and certification programs. Directly comparable to Mazer's Access/Premium tier approach to technical sales process training, though at much greater scale and global reach.

Broad incumbents

• Refine Labs: B2B marketing agency specializing in demand generation and content marketing for SaaS and technology companies. Comparable as a content-driven B2B IT marketing services provider, though larger and US-based.
• Heinz Marketing: B2B marketing agency focused on technology and SaaS companies, offering content strategy and sales/marketing alignment services. Comparable to Mazer's xTech content creation and B2B IT marketing service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mazerconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazer Consulting