What PT Gree Electric Appliances Indonesia does

PT Gree Electric Appliances Indonesia is a wholly-owned subsidiary of China's Gree Electric Appliances Co. Ltd. — the world's largest air conditioning manufacturer by volume — established in Indonesia in 2015 and headquartered in Jakarta. The company manufactures, imports, and distributes residential, light commercial, and commercial air conditioning systems under the Gree brand, alongside water purification systems and complementary home appliances such as air coolers and circulation fans. Core product technology centers on proprietary inverter compressor platforms (G-Boost), AI-assisted energy optimization (G-Learning), air purification modules (UVC + Cold Plasma, HEPA + Mini ERV), and a multi-split architecture (Free Match) that connects up to five indoor units to a single outdoor unit using R32 refrigerant.

The business model is asset-light distribution and brand licensing: Gree Indonesia does not operate its own AC manufacturing in Indonesia but sells through a multi-tier channel comprising 16 branch offices with showrooms, training centers, and service centers, authorized ProShop and Expert Shop retail formats, a network of 44+ dealer pages, and an official Shopee marketplace storefront. Revenue is generated primarily through hardware sales (residential AC, commercial AC, water purification, home appliances) supplemented by professional installation, maintenance, and after-sales services anchored by a 24/7 call center, a 48-hour repair guarantee, a 10-year compressor warranty, and a portable AC loan program during repairs. Customer segmentation spans mass-market residential households (450,000+ served), small and medium commercial customers, large commercial and industrial projects (3,000+ projects, Rp 900 billion+ cumulative value), and an installer/dealer ecosystem supported by a dedicated HVAC-R training center established in partnership with Politeknik Negeri Bandung.

The company has been in active expansion mode through 2025 and into 2026, opening new branches across Sumatra, Kalimantan, Sulawesi, and greater Jakarta, and publicly announcing plans to extend operations into Thailand and Singapore. Pricing is quote-based and not publicly disclosed; promotional mechanics include cashback campaigns of Rp150,000-Rp2,000,000, lucky draws, and bundled offers during major trade fairs such as Jakarta Fair and ARCH:ID. Operational scale as of 2025 includes 600,000+ residential AC units sold annually, 1,000+ employees, and consecutive category leadership in Indonesia via Top Brand and Superbrands awards in 2024 and 2025.

Name

PT Gree Electric Appliances Indonesia

Legal name

PT. GREE ELECTRIC APPLIANCES INDONESIA

Website

https://gree.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PT Gree Electric Appliances Indonesia is a wholly-owned subsidiary of China's Gree Electric Appliances that distributes residential, commercial, and industrial air conditioners, water purification systems, and home appliances across Indonesia through 16 branches and a multi-tier dealer, ProShop, and marketplace network.

Ownership category

akta.pro rank

Product category

Air Conditioning

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Air Handling Units (AHUs) & Rooftop Units (RTUs) (IMADANAA)

akta.pro secondary industry

Refrigeration Installation & Replacement (Commercial) (HSAOAJAD)

Keywords

• Residential air conditioning
• Commercial HVAC systems
• Water purification systems
• Home appliances distribution
• Inverter cooling technology

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Air Conditioner Sales: Primary revenue from selling residential, commercial, and industrial air conditioning units through dealer networks, retail stores, and marketplace channels.
2. Home Appliances Sales: Revenue from water purification systems, air purifiers, air coolers, circulation fans, and other home appliances.
3. Professional Services: Installation, maintenance, and after-sales service including the 24/7 Always On Service program.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

PT Gree Electric Appliances Indonesia manufactures (via its parent company's global production base) and distributes residential, light commercial, and commercial air conditioning systems, water purification systems, and home appliances across Indonesia. The company sells its products through 16 branch offices, ProShop and Expert Shop retail stores, a network of 44+ authorized dealers, and an official Shopee store, supported by 24/7 installation, maintenance, and after-sales service.

Product overview

PT Gree Electric Appliances Indonesia offers a comprehensive portfolio of air conditioning solutions and home appliances. The product lineup includes Residential AC (Free Match Multi Split, AIRY SERIES, F5s Inverter, F1S Inverter), Light Commercial AC (Floor Standing units), and Home Appliances (Water Purification Systems, Circle Cool, Air Coolers). The company focuses on energy-efficient inverter technology with smart connectivity features, positioning itself as a provider of complete climate control and home comfort solutions in the Indonesian market.

Differentiator

Problem solved

Functional benefit

Products and services

• GREE Free Match Multi Split Multi-Split air conditioning system that connects up to five indoor units (wall-mounted, cassette, duct, floor ceiling) to a single outdoor unit, using R32 refrigerant and a DC inverter compressor for 20%+ energy efficiency, targeted at residential and light commercial customers in Indonesia.
• GREE AIRY Series AI-powered residential air conditioner line featuring G-Learning technology that learns user behavior to optimize cooling modes and reduce energy consumption by up to 20% versus standard inverter units.
• GREE F1S Inverter Smart inverter air conditioner for residential use featuring energy-saving operation and intelligent temperature control.
• GREE F5s Inverter Smart inverter residential air conditioner with advanced energy-saving features and smart connectivity capabilities.
• Floor Standing Air Conditioners Standing-style air conditioners suitable for light commercial and large residential spaces requiring powerful cooling capacity (includes variants such as Joy Wind Floor Standing).
• BIG DUCT Series High-static-pressure ducted air conditioning system for light commercial applications such as offices, retail, and hospitality venues requiring concealed ceiling-mounted installations.
• Floor Ceiling AC Floor/ceiling-mounted split air conditioner for light commercial spaces such as shops, offices, and small commercial buildings.
• Joy Wind Floor Standing Floor-standing light commercial air conditioner for spaces such as halls, lobbies, and large rooms requiring high airflow cooling.
• AHU Kit Air Handling Unit kit for commercial and industrial projects integrating Gree inverter systems with central air handling equipment for large buildings.
• Concealed Ceiling Type Concealed ceiling-type ducted air conditioning system for commercial buildings requiring hidden installation with ducted air distribution.
• GREE Air Curtain Air curtain product (listed under Residential AC category on the website) for creating an invisible air barrier at doorways, typically used in retail and commercial entrances.
• Gree 10 in 1 Water Purification System Advanced water purification system with 10-stage filtration technology for clean and safe drinking water in Indonesian households.
• Snowbreeze Standing Dispenser Standing water dispenser with cooling/heating capability under the GREE Water Purification System category.
• DigitalPure Pre-Filter Pre-filter water purification unit in the GREE water purification lineup for residential water treatment.
• GCF-CIRCOOL14L (Circle Cool 14L) Air circulation and cooling home appliance (Circle Cool line) for residential living spaces.
• GCF-CIRCOOL13S (Circle Cool 13S) Compact personal cooling home appliance variant in the Circle Cool line.
• GTA-ACOOL6 (Air Cooler) Residential air cooler product for supplemental indoor cooling in dry/tropical conditions.
• Air Cooler ACOOL-60 Residential air cooler in the Home Appliances category.
• 24/7 Always On Installation & After-Sales Service Professional installation, maintenance, and after-sales service program operated by GREE Indonesia, available 24/7 with a 48-hour repair guarantee and a portable-AC loan program while the unit is being serviced.

Quantifiable outcome

• Annual sales of 600,000+ residential AC units in Indonesia
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Politeknik Negeri Bandung (POLBAN)coreStrategic or Co-development Partner · 11 October 2024Gree Indonesia signed MoU with POLBAN for establishing Indonesia's first HVAC-R training center. Gree invests billions of rupiah providing equipment, training materials, and technical expertise. POLBAN provides facilities and coordinates with students and faculty. The center offers courses covering installation, repair, maintenance, selection, and design of cooling systems.
• PT Elektronik Abadi IndonesiacoreChannel Partner/ Reseller/ DistributorCollaboration with PT Elektronik Abadi Indonesia to open GREE Expert Shop in Demak, Central Java. The Expert Shop features a modern store concept combining product experience, consultation, and customer service at JIPS industrial area.
• FLiFE IndonesiaminorStrategic or Co-development PartnerFLiFE Indonesia operates under the same management as GREE. GREE Jakarta branch includes FLiFE showroom alongside GREE products. Both brands share after-sales service infrastructure including 24/7 customer care and 48-hour repair guarantee.

Scale indicators9 records

Recent moves19 records

Expansion highlights6 records

Direct peers

• PT LG Electronics Indonesia: LG manufactures and distributes residential and commercial AC units in Indonesia through dealer networks and retail channels. Competes head-to-head with Gree Indonesia on inverter technology, smart features, and energy efficiency claims at similar price points.
• PT Mitsubishi Electric Indonesia: Mitsubishi Electric focuses more heavily on commercial and industrial AC (chillers, VRF, central systems) in Indonesia, overlapping with Gree Indonesia's commercial AC segment including Free Match multi-split and Big Duct offerings for B2B customers.
• Haier Indonesia: Haier is another major Chinese white-goods and AC brand selling in Indonesia through dealer networks. Comparable to Gree Indonesia in product breadth, value-tier positioning, and reliance on Chinese parent technology, making it a close peer for share-take scenarios.
• PT Sharp Electronics Indonesia: Sharp is a long-standing Indonesian AC and home appliance brand with Plasmacluster air-purification technology. Competes with Gree Indonesia across residential AC, air purifiers, and home appliances through similar multi-tier dealer distribution.
• PT Daikin Airconditioning Indonesia: Daikin is the dominant AC manufacturer in Indonesia with decades of local presence, deep contractor relationships, and the strongest Japanese-quality brand association. Directly competes with Gree Indonesia across residential, light commercial, and commercial AC segments using a similar multi-channel distribution model.
• PT Samsung Electronics Indonesia: Samsung offers a full AC lineup in Indonesia including wind-free and inverter models, distributed through electronics retailers and dealers. Competes directly with Gree Indonesia on smart connectivity, premium positioning, and brand-led consumer marketing.
• PT Panasonic Manufacturing Indonesia: Panasonic produces and distributes AC units in Indonesia under a recognized Japanese brand, competing across residential and light commercial categories with strong installer relationships. Comparable to Gree Indonesia in product breadth, distribution intensity, and emphasis on energy efficiency.
• PT Midea Indonesia (Midea Carrier): Midea is the closest Chinese AC competitor to Gree globally and operates in Indonesia with similar residential and light commercial portfolios. Targets the same value-to-mid inverter segment with comparable inverter compressor technology and dealer-channel distribution.
• PT Carrier Indonesia: Carrier is an established global HVAC brand with Indonesian operations focused on commercial and industrial cooling including chillers and central AC. Comparable to Gree Indonesia's commercial and industrial AC segment and competes for the same 3,000+ commercial project pipeline.

Emerging players

• PT TCL Indonesia: TCL is expanding its AC and home-appliance presence in Indonesia from a smaller base, competing in similar mid-market inverter segments. Relevant emerging peer as both Gree Indonesia and TCL are Chinese-affiliated brands scaling Indonesian distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/Ytubegree
• Facebookbit.ly/Fbgree
• LinkedInlinkedin.com/company/greeindonesia
• Instagrambit.ly/Igree
• TikTokbit.ly/Tikgree

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Gree Electric Appliances Indonesia