Peninsula Art School Of Door County Inc

What Peninsula Art School Of Door County Inc does

Peninsula Art School Of Door County Inc, doing business as PenArt, is a private nonprofit visual arts education institution founded in 1965 by Chicago filmmaker and artist Madeline Tripp Tourtelot and headquartered at 3900 County Road F, Fish Creek, Wisconsin. The organization delivers multidisciplinary art education across painting, drawing, printmaking, ceramics, metals/jewelry, and digital arts, serving adults, youth and teens (ages 3-12 and older), families, professional residency artists, and environmental artists. Programming is delivered through fully equipped on-campus studios, the architecturally distinctive Guenzel Gallery, and partner spaces including Peninsula State Park and the Ingwersen Studio and Gallery.

The core product portfolio includes adult and youth workshops and classes taught by visiting faculty, two residency programs (Time and Space, awarding six annual six-week residencies, and the 2024-launched Peninsula State Park Residency), recurring drop-in sessions such as Figure Drawing and Community Clay, studio rentals, free monthly Family Art Days, and the signature annual Door County Plein Air Festival (a week-long invitational event in July featuring 30-35 nationally invited painters). The organization also operates the Madeline Tourtelot Archives and Study Center preserving heritage materials from 1965 onward, and the free monthly Critique Group hosted on Zoom to extend reach beyond Door County.

PenArt's revenue model combines earned income from workshop and class fees, studio rentals, Community Clay, figure drawing sessions, and Palette Pass festival ticketing, with contributed income from annual memberships, charitable donations, and the annual Summer Gala's ticket sales, live auctions, and paddle raises. Pricing is unit-based ($15 figure drawing, $20–$25 single-session rentals, $95–$115 week-long rentals) with member discounts and need-based scholarships covering 80–100% of tuition through the PenArt Fund and the Kathryn A. Doerr Young Artists Fund. Distribution is primarily direct and on-campus, supplemented by virtual critique sessions, with marketing concentrated on the penart.org website, email newsletters, and Instagram (#PenArtDC).

Name

Peninsula Art School Of Door County Inc

Legal name

Peninsula School of Art

Website

https://penart.org

Company type

Private

Founded year

1965

Operating status

Operating

Short description

PenArt (Peninsula Art School Of Door County Inc) is a 501(c)-style nonprofit visual arts education institution in Fish Creek, Wisconsin, founded in 1965, offering workshops, classes, residencies, exhibitions, and community programs for artists of all ages and skill levels.

Ownership category

akta.pro rank

Product category

Arts Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Visual arts education
• Art residencies
• Ceramics studios
• Plein air painting
• Community art programs

Headquarters

HQ city

Fish Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Workshop and Class Fees: Revenue from adult and youth/teen art workshops and classes across multiple media. Registration fees vary by program.
2. Studio Rentals: Single session and week-long studio rental fees for self-directed work in equipped studios. Punch cards also available.
3. Community Clay Program: Pay-per-session ceramics access with facilitator orientation, materials, and firing included.
4. Figure Drawing Sessions: Monthly figure drawing sessions at $15 per person, uninstructed open sessions.
5. Palette Pass (Plein Air Festival): Premium ticketed access to exclusive events during the Door County Plein Air Festival, including Collector's Preview purchasing privileges and private social events.
6. Membership and Donations: Annual membership program and charitable donations supporting scholarships and operations.
7. Gala and Special Events: Annual gala events including ticket sales, live auctions, and paddle raises.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

PenArt (Peninsula Art School of Door County Inc) is a nonprofit visual arts education institution offering adult and youth workshops and classes across painting, printmaking, ceramics, metals, and digital arts. The organization runs two immersive artist residency programs (Time and Space and Peninsula State Park), operates the Guenzel Gallery and Ingwersen Studio and Gallery for exhibitions, hosts the annual Door County Plein Air Festival, and provides community programming including Critique Group, Figure Drawing, Community Clay, Studio Rentals, and Family Art Days.

Product overview

PenArt (Peninsula Art School Of Door County Inc) is a visual arts education institution offering a comprehensive portfolio of programs centered on creative learning and community engagement. The core offerings include adult and youth workshops and classes taught by visiting faculty, artist residency programs (Time and Space Residency and Peninsula State Park Residency), and exhibition spaces (Guenzel Gallery and Ingwersen Studio and Gallery). Supporting programs include Critique Group, Figure Drawing sessions, Community Clay, and Studio Rentals for independent practice. Community-focused offerings include Family Art Days and the annual Door County Plein Air Festival. Financial accessibility is supported through scholarship programs. The organization preserves its heritage through the Madeline Tourtelot Archives and Study Center. This is not a technology product but rather a traditional arts education and community organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Workshops & Classes Hands-on visual arts instruction for adults covering all skill levels and media, taught by visiting faculty who are recognized artists and educators.
• Youth & Teen Classes Visual arts programming for children and teenagers, offering creative exploration and skill development in various media.
• Time and Space Residency Program An immersive six-week studio residency awarded to six visual artists annually, providing semi-private workspace, access to printmaking, metals, ceramics, and digital studios, housing, studio visits with visiting critics, and opportunities for public engagement through open studio events.
• Peninsula State Park Residency A residency partnership with Peninsula State Park providing artists with studio space and access to the park's diverse landscape for site-responsive artwork creation, along with community programming.
• Guenzel Gallery A two-story exhibition space in a round barn-inspired building featuring rotating exhibitions of nationally-recognized artists' work, open year-round and free to the public.
• Critique Group A free monthly virtual critique session moderated by PenArt's Artistic Director, offering constructive feedback to artists of all levels in a supportive environment.
• Figure Drawing Sessions Monthly uninstructed drawing sessions from live models in a welcoming environment for all skill levels, featuring both nude and portrait sessions.
• Community Clay A self-directed ceramics studio program where ceramicists pursue their own projects with a studio facilitator providing orientation and tips; held weekly during winter months.
• Studio Rentals Fully equipped studio spaces available for daily or weekly rental from November through April, including painting, printmaking, metals, and ceramics studios for self-directed work.
• Family Art Days Free drop-in art programs held every third Saturday from September through May, offering hands-on creative projects for families with children ages 3-12.
• Door County Plein Air Festival An annual week-long invitational festival held in July featuring over 30 painters creating outdoor paintings across Door County, with events including Quick Paint competitions, lectures, and sales.
• Scholarships Need-based financial assistance for workshop tuition including Adult Scholarships (up to 80% tuition coverage for college students and professional educators) and Children's & Teen Scholarships (100% tuition coverage for Door/Kewaunee county youth).
• Ingwersen Studio and Gallery A historic timber-framed barn facility housing gallery space and studio, featuring work by artist James Ingwersen and hosting open house celebrations.
• Madeline Tourtelot Archives and Study Center A collection preserving artwork and historical artifacts from Peninsula School of Art's founding in 1965, including works by Madeline Tourtelot, former artists-in-residence, faculty, and students.
• Membership Annual Giving Program Annual membership program providing benefits including member pricing on studio rentals, workshops, and programs.
• Palette Pass An all-access ticket to the Door County Plein Air Festival providing exclusive access to private social and art events, first opportunity to purchase paintings at the Collector's Preview, and priority seating at auctions.

Quantifiable outcome

• Six artists-in-residence served annually through the Time and Space Residency Program
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• Nicolet National BankmajorGTM or Marketing Partner · 1 January 2026Jointly funded Family Art Days 2026-2027 sponsor with Door County Medical Center. Supports free community programming for families with children ages 3-12.
• Door County Medical CentermajorGTM or Marketing Partner · 1 January 2026Jointly funded Family Art Days 2026-2027 sponsor with Nicolet National Bank. Supports free community programming for families with children ages 3-12.
• Edgewood Orchard GalleriesminorGTM or Marketing Partner · 1 January 20262026 Door County Plein Air Festival partner. One of 17 community partner organizations supporting the annual festival.
• Parkwood LodgeminorGTM or Marketing Partner · 1 January 20262026 Door County Plein Air Festival sponsor. One of multiple lodging and hospitality partners supporting the annual festival.
• Friends of Peninsula State ParkcoreStrategic or Co-development Partner · 1 January 2024Beginning in 2024, PenArt and Peninsula State Park partnered to offer a residency experience that puts both art making and the environment at its center. The Peninsula State Park Residency provides artists with ample studio space, resources, and access to the park's diverse landscape and unique ecosystems. The program is generously funded by the Friends of Peninsula State Park.
• xoMe StudiominorGTM or Marketing PartnerPhotography credit for campus images throughout the website and marketing materials.
• Off the Wheel PotteryminorGTM or Marketing PartnerReneé Schwaller, owner of Off the Wheel Pottery, facilitates the Community Clay program. Her historic timber-framed barn, granary, and working studio in Egg Harbor supports the ceramics community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PenArtDC

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peninsula Art School Of Door County Inc