OPTIFLOW LABS LTD
OptiFlow Labs operates FailSafe, an agentless SaaS Security Posture Management platform that discovers Shadow IT, Shadow AI, and OAuth risks across Microsoft 365 and Google Workspace. It serves small and midsize businesses and managed service providers, with tiered pricing starting at $9 per month.
- Company typePrivate
- Founded2025
- HeadquartersSouthampton, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What OPTIFLOW LABS LTD does
OptiFlow Labs operates FailSafe, an agentless SaaS Security Posture Management (SSPM) platform that discovers Shadow IT, Shadow AI, OAuth risks, and license waste across Microsoft 365 and Google Workspace tenants. The product connects via read-only API (Microsoft Graph and Google Admin SDK with Gmail API) and cross-references four discovery layers — identity, email intelligence, financial transaction correlation, and optional endpoint data — to surface unmanaged SaaS applications, generative AI tools, and compliance gaps. Security posture is scored on an A-to-F scale across six dimensions, with audit-ready PDF reports mapped to NIST CSF, CIS v8, SOC 2, ISO 27001:2022, HIPAA, and AI governance frameworks. Technology is delivered as a FastAPI containerized service hosted on Railway with managed PostgreSQL in the US region.
The business is privately held. Source materials describe the legal entity as OptiFlow Labs LLC in California (San Diego) with a separate Southampton, UK entity under the OPTIFLOW LABS LTD name, suggesting a dual-jurisdiction structure. The company was founded in 2025 and is at a very early stage: production database and infrastructure access is reported as restricted to the founder, with no disclosed funding rounds, institutional investors, management team roster, or customer logos. SOC 2 Type 2 is not currently attested; alignment to SOC 2 trust services criteria is documented, with SOC 2 Type 1 attestation planned for 2027. Customer-facing compliance reports map to major frameworks even though the company itself is not yet certified.
Go-to-market runs through three motions: (1) product-led growth with self-serve signup at portal.optiflowlabs.ai, free scan up to 80 users, and immediate scan upon OAuth connection with no sales call; (2) an MSP channel program with multi-tenant dashboard, role-based isolation, white-label PDF reporting, and PSA/SIEM integrations (ConnectWise, Autotask, Halo, Splunk HEC, Datadog, CEF); and (3) enterprise field sales for deployments over 350 users or those requiring SSO, MSA, DPA, and SLA. Pricing is published and flat: Shadow IT from $9/month, Shadow IT Plus from $29/month, Shadow IT Complete at $189/month flat for unlimited users, and Enterprise on custom quote, all on 12-month terms with auto-renewal. Primary customer segments are small and midsize businesses (30 to 350 users) running Microsoft 365 or Google Workspace, and managed service providers delivering security posture documentation across client portfolios. Vendor partnerships include Railway (infrastructure), Stripe (payments), Anthropic (AI vendor enrichment), Postmark and SendGrid (transactional and digest email), Netlify (marketing site), and UptimeRobot (availability monitoring).
OPTIFLOW LABS LTD firmographics
Firmographics- Name
- OPTIFLOW LABS LTD
- Legal name
- OptiFlow Labs LLC
- Website
- https://optiflowlabs.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- OptiFlow Labs operates FailSafe, an agentless SaaS Security Posture Management platform that discovers Shadow IT, Shadow AI, and OAuth risks across Microsoft 365 and Google Workspace. It serves small and midsize businesses and managed service providers, with tiered pricing starting at $9 per month.
- Ownership category
- akta.pro rank
OPTIFLOW LABS LTD industry classification
Industry- Product category
- SaaS Security Posture Management (SSPM)
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SaaS Security Posture Management (SSPM) (HDADADAI)
- akta.pro secondary industries
- SaaS Security Posture Management (SSPM) (HDABAHAE), Identity & Access Security Services (IAM, PAM, Zero Trust) (BPAKAHAI), Security Architecture & Engineering Advisory (Zero Trust, IAM, Network) (BPAKADAF), Cloud & SaaS Security Awareness (e.g., M365/Google Workspace) (EDABAGAG)
Keywords
Where OPTIFLOW LABS LTD is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
OPTIFLOW LABS LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS Subscription (FailSafe): 12-month subscription with monthly or annual billing. Four tiers: Shadow IT (from $9/mo), Shadow IT Plus (from $29/mo), Shadow IT Complete ($189/mo flat for unlimited users), and Enterprise (custom quote). Annual billing offered at discount equivalent to one free month. Subscriptions renew automatically unless cancelled before renewal date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free scan covering up to 80 users with basic discovery |
| Subscription | Monthly | Core SSPM with compliance mapping and continuous monitoring |
| Subscription | Monthly | Adds financial transaction cross-reference and license waste detection |
| Subscription | Monthly | Full four-layer audit with unlimited users at flat rate |
| Subscription | Multi-year contract | Enterprise with dedicated engineer, SLA, and legal paperwork |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
OPTIFLOW LABS LTD product offering
Product offeringCore offering
FailSafe is an agentless SaaS Security Posture Management (SSPM) platform that connects to Microsoft 365 and Google Workspace through read-only APIs to discover every SaaS subscription, generative AI tool, connected app, OAuth grant, and identity risk across an organization's tenant. It scores security posture on an A to F scale, detects license waste and unused subscriptions, performs continuous drift monitoring between scans, and produces audit-ready PDF reports mapped to NIST CSF, CIS v8, SOC 2, ISO 27001:2022, HIPAA, and AI governance frameworks. The product is sold as a 12-month SaaS subscription starting at $9 per month.
Product overview
FailSafe by OptiFlow Labs is an agentless SaaS Security Posture Management (SSPM) platform delivered as a unified product with tiered pricing plans. The core offering is the FailSafe platform, which includes four discovery layers (Identity, Email Intelligence, Financial, and Endpoint) that cross-reference signals to surface Shadow IT and Shadow AI. Pricing tiers are organized as: a free Shadow IT scan (up to 80 users), Shadow IT paid plan ($9-$28/month for identity and email discovery), Shadow IT Plus ($29-$68/month adding financial correlation and license waste detection), Shadow IT Complete ($189/month flat for unlimited users with endpoint posture), and Enterprise (custom quote with dedicated support). The MSP variant offers multi-tenant dashboard, role-based isolation, white-label reporting, and per-seat pool billing across client portfolios.
Differentiator
Problem solved
Functional benefit
Brands
- FailSafe: Agentless SaaS Security Posture Management (SSPM) platform for SMBs and MSPs that discovers shadow IT, shadow AI, OAuth risks, and compliance gaps across Microsoft 365 and Google Workspace.
Products and services
- FailSafe Agentless SaaS Security Posture Management (SSPM) platform that connects via read-only APIs to Microsoft 365 and Google Workspace to discover Shadow IT, Shadow AI, OAuth permissions, license waste, and identity risks. Scores security posture on an A to F scale across six dimensions, performs continuous drift detection between scans, and produces audit-ready PDF reports mapped to NIST CSF, CIS v8, SOC 2, ISO 27001:2022, HIPAA, and AI governance frameworks. Targets small and midsize businesses (30–350 users) and Managed Service Providers managing multi-tenant client portfolios, with an enterprise tier for regulated organizations above 350 users.
Quantifiable outcome
- Typically discovers 3 to 5 times more SaaS apps than companies expected
- +3 more outcomes
Companies that use OPTIFLOW LABS LTD
Customer profileSegments5 records
Ideal customer profiles3 records
OPTIFLOW LABS LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature9 records
OPTIFLOW LABS LTD partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and minor.
- Railway, Inc.coreApplication hosting and managed PostgreSQL database. All production infrastructure located in the United States. FailSafe runs on Railway containers with managed PostgreSQL in the US region. Database uses AES 256 encryption at rest provided by Railway's managed PostgreSQL service. Daily managed snapshots retained by Railway, encrypted at rest.
- Stripe, Inc.corePayment processing for direct and annual subscriptions. OptiFlow Labs does not store card numbers; Stripe holds payment details directly.
- Postmark (Wildbit, LLC)supportingTransactional email delivery for verification, scan complete notifications, account changes, and billing notices.
- SendGrid (Twilio, Inc.)supportingWeekly digest email delivery to customers who have opted in.
- Anthropic, PBCsupportingAI vendor enrichment via the Claude API. Sends vendor names and public catalog metadata only. No customer PII, mailbox content, or engagement records are sent. Anthropic does not train on data sent through its API.
- Netlify, Inc.minorHosting for the marketing site at optiflowlabs.ai. Handles no customer engagement data.
- UptimeRobotminorExternal availability monitoring of the portal and API. Sees response codes and latency only, no customer data.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
OPTIFLOW LABS LTD competitors and assessment
Company assessmentDirect peers
- Spin.AI: Spin.AI offers SaaS security posture management alongside SaaS backup/restore, with focus on M365 and Google Workspace risk discovery. Named by OptiFlow as a competitor and competes head-to-head in the SSPM category.
- Augmentt: Augmentt is an MSP-centric SaaS management and security platform offering multi-tenant visibility and shadow IT discovery across M365 and Google Workspace. Named as a competitor by OptiFlow and operates in the same MSP channel lane OptiFlow targets.
- Obsidian Security: Obsidian Security delivers SaaS security posture management focused on identity, OAuth, and third-party app risk. It is named as a competitor by OptiFlow and addresses the same compliance and identity governance use cases for larger enterprises.
- Nudge Security: Nudge Security focuses on SaaS discovery and shadow IT visibility through email-based detection, closely mirroring OptiFlow's Email Intelligence layer. It is named by OptiFlow as a direct competitor and serves a similar mid-market posture-management buyer.
- AppOmni: AppOmni is the most-cited SSPM platform, offering SaaS security posture management across M365, Google Workspace, Salesforce, and other SaaS. It is explicitly named by OptiFlow as a competitor and targets the same OAuth and misconfiguration discovery problem, though with enterprise pricing and sales motion.
Broad incumbents
- Microsoft Defender for Cloud Apps: Microsoft's native CASB/SSPM offering reads the same Microsoft Graph API OptiFlow integrates with, and is often bundled with Microsoft 365 E5 licenses. As a free or included option, it is the most direct incumbent threat to OptiFlow's read-only M365 discovery layer.
- Palo Alto Networks (Prisma SaaS): Prisma SaaS is Palo Alto Networks' enterprise CASB/SSPM offering covering sanctioned and shadow SaaS visibility, compliance, and threat prevention. It competes at the high end of the SSPM market and brings broader platform leverage than OptiFlow.
- CrowdStrike (Adaptive Shield): CrowdStrike acquired Adaptive Shield to add SaaS security posture management to its Falcon platform, bringing deep funding and enterprise distribution. It addresses the same OAuth, identity, and SaaS misconfiguration problem OptiFlow targets.
Emerging players
- Astrix Security: Astrix Security focuses on non-human identity (NHI) and third-party app/OAuth governance — the same risk surface OptiFlow's OAuth Blast Radius Audit addresses. It is a relevant adjacent peer for the identity-permissions angle of OptiFlow's offering.
- Reco: Reco is an emerging SSPM platform focused on SaaS security posture, shadow app discovery, and identity governance across M365 and Google Workspace. It overlaps significantly with OptiFlow's discovery and OAuth blast-radius audit capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
OPTIFLOW LABS LTD compliance and trust
Trust signalCompliance4 records
OPTIFLOW LABS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPTIFLOW LABS LTD leadership team
Management profileNumber of profiles
OPTIFLOW LABS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPTIFLOW LABS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPTIFLOW LABS LTD
What does OPTIFLOW LABS LTD do?
FailSafe is an agentless SaaS Security Posture Management (SSPM) platform that connects to Microsoft 365 and Google Workspace through read-only APIs to discover every SaaS subscription, generative AI tool, connected app, OAuth grant, and identity risk across an organization's tenant. It scores security posture on an A to F scale, detects license waste and unused subscriptions, performs continuous drift monitoring between scans, and produces audit-ready PDF reports mapped to NIST CSF, CIS v8, SOC 2, ISO 27001:2022, HIPAA, and AI governance frameworks. The product is sold as a 12-month SaaS subscription starting at $9 per month.
Is OPTIFLOW LABS LTD a public or private company?
OPTIFLOW LABS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OPTIFLOW LABS LTD founded?
OPTIFLOW LABS LTD was founded in 2025.
Where is OPTIFLOW LABS LTD based?
OPTIFLOW LABS LTD is headquartered in Southampton, United Kingdom, in the Europe region.
How does OPTIFLOW LABS LTD make money?
One revenue line is on record: saaS Subscription (FailSafe).
Who are OPTIFLOW LABS LTD's main competitors?
Direct peers on record are Spin.AI, Augmentt, Obsidian Security, Nudge Security and AppOmni. Broad incumbents are Microsoft Defender for Cloud Apps, Palo Alto Networks (Prisma SaaS) and CrowdStrike (Adaptive Shield). Emerging players are Astrix Security and Reco.
Does OPTIFLOW LABS LTD have an API?
Yes. FailSafe offers API keys for programmatic access, enabling PSA webhook delivery to ConnectWise, Autotask, and Halo, as well as SIEM export in CEF, Splunk HEC, Datadog, and JSON formats. The platform connects via read-only API access to Microsoft 365, Microsoft Entra ID (via Microsoft Graph API), and Google Workspace (via Google Admin SDK and Gmail API).
What industry is OPTIFLOW LABS LTD in?
OPTIFLOW LABS LTD's product category is SaaS Security Posture Management (SSPM). Its primary akta.pro industry code is HDADADAI, SaaS Security Posture Management (SSPM), with a secondary code of HDABAHAE, SaaS Security Posture Management (SSPM). Its NAICS code is 5415 and its SIC code is 7372.