The Society Of Seniors Incorporated

What The Society Of Seniors Incorporated does

The Society of Seniors is a Pennsylvania-domiciled non-profit membership organization founded in 1983 by Dale Morey and Ralph Bogart to organize championship-level golf for senior amateur players aged 55 and older. The organization segments competition into four age divisions — Senior (55–64), Super Senior (65–69), Legend (70–74), and Super Legend (75+) — and operates an annual calendar of roughly nine marquee events including the Dale Morey Championship, Ralph Bogart Tournament, Fall Classic, National Super Senior / John Kline Championships, Jack Hesler Tournament, Spring Classic, Senior Masters, Founders Cup, and Ed Tutwiler Tournament. Events are hosted at premium U.S. venues (The Landings in Savannah GA, Silverado Resort in Napa CA, Crown Colony in Lufkin TX) and the Society has hosted 50 national championships since inception.

The Society generates revenue through annual membership dues (recurring subscription) and per-event entry fees (transactional), augmented by corporate sponsorship from Callaway Golf (flagship), TravisMathew, OGIO, and Orange Whip Golf. Its 833-member base integrates with external ranking systems — World Amateur Golf Rankings, Golfweek Senior Rankings, and Amateurgolf.com — and members participate in marquee external championships including the R&A Senior Amateur and USGA Senior Amateur. Tournament operations run on the Golf Genius platform, which handles registration, live scoring, and event administration. A separately constituted Society of Seniors Foundation administers financial-need scholarships for children of host club employees via The Community Foundation of Harrisonburg Rockingham County.

The organization is governed by a Board of Governors led by President Ed Shaffran, Vice President Happy Rakestraw, Treasurer Bob Beck, and Executive Director Cory Reighard, with additional board members Robbie Dew, Kip Estep, Walker Grant, and Mike McDonald. Its headquarters is in Downingtown, PA. The stated differentiator is its position as the longest-running and most established senior amateur championship circuit in the United States, with 14 Walker Cup representatives and 73 Masters participants among its membership ranks over four decades.

Name

The Society Of Seniors Incorporated

Legal name

Society of Seniors

Website

https://societyofseniors.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

The Society of Seniors is a non-profit membership organization founded in 1983 that organizes national championship golf tournaments for senior amateur players aged 55 and older across four age divisions, serving 833 members through an annual event calendar at premium U.S. venues.

Ownership category

akta.pro rank

Product category

Amateur Golf Membership Organization

NAICS

Spectator Sports (71121), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Senior amateur golf
• Membership organization
• Amateur golf tournaments
• Championship golf events
• Competitive golf rankings

Headquarters

HQ city

Downingtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: The Society of Seniors generates revenue through annual membership fees. Members pay dues to join the organization and gain access to competitive events, rankings, networking opportunities, and the Callaway VIP Program.
2. Event Entry Fees: The organization collects entry fees for tournaments and championships. Events include the Dale Morey Championship, Ralph Bogart Tournament, Fall Classic, National Super Senior Championship, Jack Hesler Tournament, Spring Classic, Senior Masters, Founders Cup, and Ed Tutwiler Tournament. Entry fees cover tournament rounds, cart fees, range balls, player gifts, and prize funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Society of Seniors runs an annual membership program for senior amateur golfers aged 55 and older, giving members access to a calendar of national championship tournaments held at prestigious U.S. courses across four age divisions (Senior, Super Senior, Legend, Super Legend). Members also earn ranking points across Society, World Amateur Golf Rankings, Golfweek, and Amateurgolf.com systems, and gain access to benefits such as the Callaway VIP Program and a foundation scholarship initiative.

Product overview

The Society of Seniors is a non-profit membership organization founded in 1983 by Dale Morey and Ralph Bogart. It operates as a single unified offering centered on competitive senior amateur golf, providing membership access to tournament events across the United States. The core product is the membership program, which serves as the gateway to approximately 50 national championships and competitive events annually, including the Dale Morey Championship, Ralph Bogart Tournament, Fall Classic, National Super Senior & John Kline Championships, Jack Hesler Tournament, Spring Classic, Senior Masters, Founders Cup, and Ed Tutwiler Tournament. The organization also publishes player rankings and maintains a foundation scholarship program. Events are organized into four age-based divisions: Senior (55-64), Super Senior (65-69), Legend (70-74), and Super Legend (75+).

Differentiator

Problem solved

Functional benefit

Products and services

• Society of Seniors Membership Annual membership program for senior amateur golfers aged 55 and older, providing access to competition entry, multi-system rankings (Society Player of the Year, World Amateur Golf Rankings, Golfweek, Amateurgolf.com), networking, and the Callaway VIP Program. Offered in Full Member and Associate Member tiers with different priority registration access.
• 44th Dale Morey Championship Flagship 54-hole stroke play championship held at The Landings Golf & Athletic Club (Deer Creek) in Savannah, GA, with Senior (55-64) and Super Senior (65-69) divisions.
• 43rd Ralph Bogart Tournament Annual championship at Abacoa Golf Club in Jupiter, FL, featuring four playing divisions: Senior, Super Senior, Legend, and Super Legend.
• 7th National Super Senior & 25th John Kline Championships Combined championship event at Crown Colony Country Club in Lufkin, TX, for Super Senior (65-69), Legend (70-74), and Super Legend (75+) players.
• 9th Fall Classic Annual event at Silverado Resort in Napa Valley, CA, featuring 54-hole stroke play across four age divisions.
• Player Rankings System Tracks and publishes senior amateur golf rankings including Society of Seniors Player of the Year standings, Senior World Amateur Golf Rankings, Golfweek senior rankings, and Amateurgolf.com Senior rankings.
• Society of Seniors Foundation Scholarships Scholarship program awarding financial need-based scholarships to sons or daughters of host club employees attending accredited institutions of higher learning, administered through the Society of Seniors Foundation in partnership with The Community Foundation of Harrisonburg Rockingham County.

Quantifiable outcome

• 833 Society Members
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Callaway GolfflagshipGTM or Marketing PartnerCallaway Golf sponsors the Society of Seniors through a VIP Program that provides members with access to Callaway equipment and pricing benefits. This is a primary sponsorship relationship supporting member benefits and organizational revenue.
• TravisMathewcoreGTM or Marketing PartnerTravisMathew is an official sponsor of the Society of Seniors, providing branded apparel and merchandise for events and members.
• OGIOcoreGTM or Marketing PartnerOGIO is an official sponsor providing golf bags and accessories for Society events and members.
• Orange Whip GolfminorGTM or Marketing PartnerOrange Whip Golf is listed as a sponsor, providing training aids and golf equipment for Society events.
• Golf GeniuscoreTechnology or IntegrationGolf Genius provides the event management and registration platform used for Society of Seniors tournaments, including live scoring, player registration, and event administration.
• The R&AflagshipStrategic or Co-development PartnerThe Society of Seniors members participate in The R&A Senior Amateur Championship, an international competition where Society members compete against amateurs from around the world. Society members have achieved notable success in this championship.
• USGAflagshipStrategic or Co-development PartnerSociety of Seniors members participate in USGA championships including the U.S. Senior Amateur Championship. The organization tracks member success in USGA events and provides coverage of qualifying events.
• WAGR (World Amateur Golf Rankings)coreTechnology or IntegrationThe Society of Seniors integrates with World Amateur Golf Rankings, allowing members to earn WAGR points through Society events. Rankings data is shared on the Society website.
• Golfweek Senior RankingscoreTechnology or IntegrationSociety events award Golfweek points that contribute to member rankings in the Golfweek Senior Rankings system.
• Amateurgolf.comcoreTechnology or IntegrationSociety events award points toward Amateurgolf.com rankings, integrating the Society's competitive results with independent golf ranking systems.
• The Community Foundation (Harrisonburg, VA)coreOthersThe Society of Seniors Foundation partners with The Community Foundation of Harrisonburg Rockingham County to administer scholarship programs for host club employees' children. Contributions are managed through this foundation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The R&A: The R&A governs golf worldwide (outside the USGA's jurisdiction) and runs the R&A Senior Amateur Championship that Society members regularly contest. Comparable as a senior amateur organizing and sanctioning authority with overlapping membership and event pathways.
• United States Golf Association (USGA): The USGA is the national governing body of amateur golf in the United States, sanctioning senior amateur championships and maintaining handicapping/ranking systems. It is comparable to the Society of Seniors because both organize elite senior amateur competition and route members into shared championship pathways.
• Legends Tour (European Senior Tour): The Legends Tour is the European over-50 professional golf circuit that runs senior tournaments internationally. Comparable to the Society of Seniors because both organize elite senior golf competition, though the Legends Tour features professionals while the Society focuses on amateurs.

Others

• Callaway Golf: Callaway is the Society's flagship sponsor through its Callaway VIP Program, providing equipment access to members. Comparable as a commercial sponsor and enabling partner whose strategic priorities intersect with the senior amateur golf segment the Society serves.
• World Amateur Golf Rankings (WAGR): WAGR is the global amateur golf ranking system that awards points for Society of Seniors events. Comparable as an ecosystem participant that validates competitive results and amplifies the Society's championship credibility.
• Golf Genius Software: Golf Genius is the tournament management platform the Society uses for registration and live scoring. It is comparable as an enabling technology peer — adjacent infrastructure that the Society depends on for member event operations.

Direct peers

• Amateurgolf.com: Amateurgolf.com operates amateur golf tournaments, rankings, and a community across the US. Comparable to the Society of Seniors because both serve competitive amateur golfers, run event schedules, and publish senior amateur rankings integrated with each other's events.
• Golfweek Senior National Championships: Golfweek runs the Golfweek Super Senior, Legends & Super Legends National Championship, a directly competitive senior amateur event series. Comparable to the Society of Seniors because both serve competitive senior amateur golfers with national championship schedules and ranking-point integration.
• Transamerica Senior Golf Tour: The Transamerica Senior Golf Tour runs a competitive amateur circuit for golfers typically aged 50+. Comparable to the Society of Seniors because both organize multi-event competitive schedules for senior amateurs and aggregate ranking points across their seasons.

Regional players

• Southern Golf Association: The Southern Golf Association is a regional amateur golf organization that runs championships (including senior events) primarily across the southern US. Comparable to the Society of Seniors because both organize competitive amateur golf events for a defined membership/community, but the SGA is geographically scoped while the Society is broader.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/society1983
• Facebookfacebook.com/groups/societyofseniors
• Instagraminstagram.com/societyofseniors1983
• LinkedInlinkedin.com/company/society-of-seniors-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Society Of Seniors Incorporated