Golfweek Amateur Tour

What Golfweek Amateur Tour does

Golfweek Amateur Tour, operated by MacGolf L.L.C., is a US-based private organization that runs a nationwide network of 46 flighted amateur golf tournaments, culminating in an annual National Championship held in Hilton Head Island, South Carolina. Founded in 1994, the company positions itself as the oldest and largest amateur golf tour in the country, serving more than 5,700 active members across at least 28 states plus Washington, DC. Its core product is a season-long points competition in which amateur golfers are segmented into five flights (Championship, A, B, C, D) based on USGA Handicap Index, with the top point-earners in each flight qualifying for the National Championship and related regional events held at premium venues such as TPC Scottsdale, Firestone Country Club, PGA West, and Harbour Town.

The underlying technology stack is a relatively lightweight tournament management platform: it provides online registration, a handicap-based flighting engine, a season-long points race system, and a live scoring leaderboard accessible via the website. Members self-register and pay through the website using PayPal; tournament execution and local operations are decentralized through 46 independent Tour Directors. The company monetizes through annual membership dues ($100-$185), per-tournament entry fees ($115-$725 depending on venue and format), optional cash-game side pools ($60-$120), and an online Pro Shop for logoed merchandise. The Senior Amateur Tour operates as an affiliated sub-brand with a combined membership option and a shared National Championship, where 484 senior competitors participated in 2025 alongside 704 main-tour competitors.

Go-to-market is primarily direct-to-consumer via the company's website (amateurgolftour.net), supported by email marketing through Constant Contact, an in-house podcast, organic social media, and a co-branding partnership with the Golfweek media property. Local commercial sponsorships (Srixon, PGA Superstore, regional retailers, and local businesses) provide event-level marketing support and supplementary revenue.

Name

Golfweek Amateur Tour

Legal name

MacGolf L.L.C.

Website

https://amateurgolftour.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Golfweek Amateur Tour operates a nationwide network of 46 flighted amateur golf tournaments in 28+ US states, serving 5,700+ members who compete for points toward an annual National Championship in Hilton Head Island, South Carolina.

Ownership category

akta.pro rank

Product category

Amateur Golf Tournament Services

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Amateur golf tournaments
• Golf tour membership
• Golf tournament series
• Competitive amateur golf
• Local golf tours

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership ranging from $100-$185 depending on region and combo packages (Golfweek/Senior tour). Includes nationwide playing privileges and Pro Shop credit.
2. Tournament Entry Fees: Per-tournament registration fees ranging from $115-$725 for regional events, with National Championship having separate fees. Fees paid to local Tour Directors.
3. Optional Cash Games: $60 buy-in per tournament ($120 for two-day events) including skins pool, Super Skins pool, and Par 3 Challenge. Revenue shared as prizes.
4. Pro Shop Merchandise: Golfweek Amateur Store credit for logoed merchandise included with membership ($50 value). Additional merchandise available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Golfweek Amateur Tour organizes and administers a nationwide amateur golf tournament series consisting of 46 local tours. Members join an annual tour and compete in regularly scheduled stroke-play and other format events at partner golf courses, with players flighted by handicap to ensure equitable competition. The organization also runs season-ending championship events and related ancillary competitions for its membership base.

Product overview

The Golfweek Amateur Tour operates as a tournament management platform for amateur golf competitions across the United States. The core offering consists of the Golfweek Amateur Tour itself, which organizes stroke-play tournaments at local levels through 46 regional tours. These local tours feed into Regional Events that award double points, culminating in an annual National Championship. Supporting the tournament operations are a Points Race System for season-long standings, Livescore System for real-time scoring, and a Pro Shop for logoed merchandise. The platform also includes a separate Senior Amateur Tour sub-brand and a Podcast feature. The Tour Manual serves as the official rules and operations reference. Players are placed in flights (Champ, A, B, C, D) based on USGA Handicap Index to ensure fair competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Tour Membership Annual membership granting amateur golfers access to a local Golfweek Amateur Tour, including eligibility to compete in scheduled local-tour events and season-ending championships. Targeted at recreational and competitive amateur golfers.
• Local Tour Tournament Events Regularly scheduled stroke-play and format tournaments organized at partner golf courses within each of the 46 local tours, with players flighted by handicap for fair competition. Available to paid members.
• Tour Championship / Season-End Events Season-ending championship competitions for members who qualify through performance on their local tour, providing a culminating competitive event for the annual season.

Quantifiable outcome

• Over 700 players from 46 Local Tours competed in the 2025 National Championship
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• GolfweekcoreGTM or Marketing PartnerBrand partnership with Golfweek (golfweek.usatoday.com). The tour operates under the Golfweek Amateur Tour name and leverages Golfweek's media brand recognition in amateur golf.
• Senior Amateur TourcoreStrategic or Co-development PartnerAffiliated tour for amateur golfers 50+ years old. Combined membership available (combo), and shared National Championship events with 484 Senior Tour participants in 2025.
• SrixonminorGTM or Marketing PartnerGolf equipment sponsor providing iron selector fitting services. Featured on tour website as partner.
• PGA SuperstoreminorGTM or Marketing PartnerTitle sponsor of the PGA Superstore 2 Man Team Challenge within the National Championship. Provides prizes for team competition.
• Gateway BankminorGTM or Marketing PartnerLocal sponsor for Arkansas Tour.
• GolfUSA FayettevilleminorGTM or Marketing PartnerLocal golf retailer sponsor for Arkansas Tour.
• New Age DistributingminorGTM or Marketing PartnerLocal sponsor for Arkansas Tour.
• Pentair Pool SupplyminorGTM or Marketing PartnerSponsor for Arizona Tour.
• SlicedGolfminorGTM or Marketing PartnerSponsor for Arizona Tour and presenting sponsor for Sedona Masters event.
• Burns DentistryminorGTM or Marketing PartnerSponsor for Arizona Tour and presenting sponsor for Grayhawk Open.
• Sun America Pools & SpasminorGTM or Marketing PartnerSponsor for Arizona Tour and presenting sponsor for Open Championship.
• Van's Golf ShopminorChannel Partner/ Reseller/ DistributorGolf equipment retailer sponsor for Arizona Tour.
• Wealth AvenueminorGTM or Marketing PartnerSponsor for Arizona Tour and presenting sponsor for AZ Season Kickoff.
• Wellington Consulting GroupminorGTM or Marketing PartnerSponsor for Arizona Tour.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United States Golf Association (USGA): The USGA is the national governing body for amateur golf in the US and runs the US Amateur Championship and other flighted national amateur events. It is much broader in scope but the primary incumbent reference point for amateur tournament competition in the US.
• PGA of America: The PGA of America is the largest professional golf organization in the US, governing club professionals and running professional events. It represents a broader incumbent in the golf competition ecosystem that touches amateur grassroots play through PGA Section programming.

Others

• National Golf Foundation: The NGF is the golf industry's leading research and marketing organization supporting participation growth across all segments of US golf, including amateur tournament play. It is a complementary ecosystem participant rather than a direct competitor.
• Golf Genius Software: Golf Genius provides tournament management software used by golf clubs, tours, and associations to run handicap-indexed competition. As the dominant technology infrastructure for amateur tournaments, it is a direct functional analog to Golfweek Amateur Tour's proprietary scoring and tournament management platform.

Direct peers

• American Junior Golf Association (AJGA): The AJGA organizes multi-event amateur golf competition tours across the US with handicap-indexed flights, points-based qualification, and a national championship structure, very closely mirroring the Golfweek Amateur Tour's model but focused on junior (under-19) players.
• AmateurGolf.com: AmateurGolf.com runs and lists amateur golf tournaments across the US, including its own amateur tour series, providing a directly comparable grassroots tournament organization platform and competitor for amateur tournament players.
• Junior Golf Scoreboard: Junior Golf Scoreboard aggregates and ranks competitive amateur junior golf tournaments across the US with rankings-based qualification structure, addressing the same competitive-amateur-tournament use case as the Golfweek Amateur Tour but with a junior-skewed audience.
• Society of Seniors: Society of Seniors is a national senior amateur golf organization that organizes regional and national-level tournament competitions for amateur golfers aged 50+, directly overlapping with the Golfweek Amateur Tour's Senior Tour segment and National Championship.

Regional players

• Florida State Golf Association: The Florida State Golf Association operates state-level amateur golf championships and tournaments across Florida. While it focuses on state championship-level play, it overlaps with Golfweek Amateur Tour in the grassroots amateur tournament space within the same core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GolfweekAmTour
• Facebookfacebook.com/GolfweekAmTour
• LinkedInlinkedin.com/company/golfweek-amateur-tour-portland

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfweek Amateur Tour