Hey Hey Vacay Travel Consultants

What Hey Hey Vacay Travel Consultants does

Hey Hey Vacay Travel Consultants LLC is a privately held, founder-owned travel agency headquartered in a single office at 227501 Rib Mountain Road, Wausau, Wisconsin. The firm operates as a commission-based travel consultancy serving individual consumers (couples, multi-generational families, and niche-destination travelers) rather than corporate clients, with destination weddings and honeymoons positioned as its primary segment under the Hey Hey Honeymoons sub-brand. Its service portfolio spans ocean and river cruises (including Viking River Cruises), all-inclusive resort packages (Sandals and Beaches), Alaska, Australia/New Zealand, European vacations, rail and ski vacations, multi-generation trips, and custom worldwide itineraries, supported by approximately 16 listed advisors led by founder and owner Christi Olson (CTA, DS, LS).

The underlying technology stack is non-proprietary and standard for a small leisure travel agency: a WordPress/Elementor website with quote-request forms, Constant Contact for email newsletter distribution, and industry-standard reservation systems used by individual travel advisors. There is no proprietary platform, no mobile application, no AI or automation layer disclosed, and no APIs or developer integrations. Service delivery is human-led: complimentary consultations are conducted via the Wausau office (walk-ins welcome, appointments preferred), phone (715-298-4041), and email ([email protected]), with the firm offering to take over existing direct-with-vendor reservations at no charge and to price-match deals found online.

The business model is affiliate-referral commissions earned from travel vendors (Sandals Resorts Platinum partner, Beaches Resorts, Viking River Cruises, plus other tour operators and air/hotel/car suppliers), supplemented by incidental merchandise revenue from the Hey Hey Boutique. Consultations are provided at no fee to the consumer, so all monetization flows through vendor commissions on bookings. Marketing is referral-driven (word-of-mouth from past clients) with vendor co-marketing and a local community presence; the company holds industry credentials including IATAN, ASTA, and CTA memberships and maintains a Florida Seller of Travel registration (No. ST45470) to legally serve Florida-resident customers. No external funding, M&A activity, or institutional ownership is indicated.

Name

Hey Hey Vacay Travel Consultants

Legal name

Hey Hey Vacay Travel Consultants LLC

Website

https://heyheyvacaytravel.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hey Hey Vacay Travel Consultants is a privately held, founder-owned leisure travel agency in Wausau, Wisconsin that earns vendor commissions by providing complimentary, advisor-led vacation planning to individual consumers, with destination weddings and honeymoons as its primary specialty.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Luxury Travel Agencies (THAKAFAA), Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB)

Keywords

• Travel consultation services
• Destination wedding planning
• Honeymoon packages
• Cruise booking
• All-inclusive resort packages

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Vendor Commissions: Hey Hey Vacay earns commissions from travel vendors (resorts, cruise lines, tour operators) when customers book through their agency. This is the primary revenue model as they do not charge customers for consultation services. The company participates in referral programs with Sandals Resorts, Beaches Resorts, and Viking River Cruises.
2. Consultation and Planning Services: The company provides complimentary travel consultations. Revenue is generated indirectly through bookings that result from these consultations rather than direct fees for service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hey Hey Vacay Travel Consultants is a travel consultancy that provides complimentary vacation planning and booking services for individual consumers and families. The company earns revenue through commissions paid by travel vendors (resorts, cruise lines, tour operators) when customers book through the agency, rather than charging direct fees to clients. Services include destination weddings, honeymoons, cruises (ocean and river), all-inclusive resort packages, multi-generational travel, and custom itineraries worldwide.

Product overview

Hey Hey Vacay Travel Consultants is a travel agency offering a comprehensive portfolio of travel planning services rather than a unified software product. The core offering centers on personalized vacation planning across diverse categories including destination weddings and honeymoons (under the Hey Hey Honeymoons sub-brand), cruise travel (ocean and river), adventure travel (Alaska, ski, rail), international tours (Australia/New Zealand, Europe), and fully customized itineraries worldwide. Additional services include all-inclusive resort packages, multi-generation family travel, flight/hotel/car rental bundles, and a merchandise boutique. The company operates on a service-based model with complimentary consultations, providing expert guidance and planning rather than a self-service digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hey Hey Honeymoons (Destination Weddings and Honeymoons)
• Alaska Travel
• All-Inclusive Packages
• Australia and New Zealand Vacations
• Custom Itineraries Worldwide
• Flight, Hotel, Car Rental and Airline Packages
• Multi-Generation Travel
• Ocean Cruises
• Rail Vacations
• River Cruises
• Ski Vacations
• Tours
• European Vacations
• Free Vacation Quote (Complimentary Consultation)

Quantifiable outcome

• Complimentary consultation - no cost to customer for expert travel planning
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sandals ResortscoreGTM or Marketing PartnerHey Hey Vacay maintains a referral partnership with Sandals Resorts, appearing as a featured agency on their website with referral links (referral=153639). The company holds Platinum agency status with Sandals and promotes their Caribbean all-inclusive resorts, destination weddings, and honeymoon packages.
• Beaches ResortscoreGTM or Marketing PartnerHey Hey Vacay maintains a referral partnership with Beaches Resorts, promoting their all-inclusive family resorts in Turks & Caicos and Jamaica. The partnership includes referral links and co-marketing on the Hey Hey Vacay website.
• Viking River CruisescoreChannel Partner/ Reseller/ DistributorHey Hey Vacay is a Viking Certified Expert, a credential that allows them to sell Viking River Cruises products. The company displays the Viking Certified Expert badge and maintains a dedicated agent page with Viking.
• IATAN (International Airlines Transport Association Network)minorOthersProfessional industry certification body for travel professionals. Membership provides industry credibility and access to airline and travel industry resources.
• CTA (Cruise Lines International Association)minorOthersLeading cruise industry trade association. Founder Christi Olson holds CTA certification. Provides industry resources and training for cruise travel advisors.
• ASTA (American Society of Travel Advisors)minorOthersProfessional trade organization for travel advisors. Membership provides industry credentials, advocacy, and professional development resources.
• Various travel vendors and tour operatorsminorChannel Partner/ Reseller/ DistributorThe company works with a variety of different vendors to provide options for many styles of travel, including air, hotel, car rentals, tours, cruises, and custom vacation packages worldwide.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Express Travel: Card-member-facing travel agency with full leisure and luxury capabilities. Competes for the same high-value vacation customers (honeymoons, cruises, destination weddings) but as part of a much broader financial services portfolio.
• AAA Travel: Travel agency arm of AAA serving members with agency-based vacation planning, cruises, tours and resorts. Comparable across products (cruises, tours, all-inclusive resorts, destination weddings) but vastly larger scale and built-in customer base through membership.
• Travel Leaders Network: Large US travel agency franchise and consortia offering leisure and corporate travel across leisure, cruise and tour categories. Overlapping customer segments (leisure travelers, honeymoons, cruises) but operates at scale rather than Hey Hey Vacay's local-boutique level.

Direct peers

• Fora Travel: Modern travel advisor network connecting independent advisors with travelers, with strong commissions-based vendor partnerships. Highly comparable emerging peer with similar independent-advisor structure, premium/honeymoon focus and destination wedding positioning.
• Dream Vacations: Home-based travel advisor franchise (formerly CruiseOne) selling cruises and land vacations. Same small-team, commission-driven agency model serving individual travelers and families, with overlapping cruise and resort booking categories.
• Avoya Travel: Independent/advisor-hosted travel agency network selling cruises, tours and vacation packages via home-based advisors. Directly comparable to Hey Hey Vacay's independent-advisor model with commission-based vendor relationships and similar Sandals/premium cruise specializations.
• Cruise Planners: Franchise cruise and travel agency network with home-based advisors; American Express Travel Representative. Comparable to Hey Hey Vacay in its independent-advisor GTM, vendor referral commissions, and strong cruise-line specialization (Hey Hey's Viking Certified Expert mirrors Cruise Planners' cruise focus).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hey-hey-vacay-travel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Hey Vacay Travel Consultants