Hypa Agency
Hypa Agency is a boutique full-service marketing and communications agency based on Australia's Gold Coast, founded in 2023. It delivers integrated brand strategy, creative, PR, events, search, social, media buying, and influencer services to enterprise and mid-market clients across hospitality, fitness, technology, healthcare, and consumer sectors.
- Company typePrivate
- Founded2023
- HeadquartersBurleigh Heads, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hypa Agency does
Hypa Agency is a full-service marketing and communications agency founded in 2023 and headquartered at 1/28 Taree Street, Burleigh Heads, on the Gold Coast in Queensland, Australia. The firm operates with a boutique 1–10 person team and is positioned as a single integrated provider of seven service lines: Strategy + Insights, Creative + Content, Communications (PR, messaging, issues management, thought leadership), Events + Production, Search + Social (SEO, SEM, organic social, community, performance creative), Media Planning + Buying, and Influencers + Ambassadors. It serves mid-market to enterprise clients across hospitality (e.g., Sofitel), fitness (Plus Fitness, Pace Athletic), technology (Codeifai Group, ASX: CDE), healthcare (Greenlife Clinics), food/beverage (Milkman's), wellness (Fishbowl), and education/nonprofit (Storyfest) — and emphasizes a "horizontal" segmentation approach with industry-agnostic capability delivery. No proprietary technology platform is disclosed; the offering is a professional services stack rather than a productized software or data platform.
The business model is professional services / retainer-based and consultative, with quote-based engagement and pricing not publicly disclosed. Go-to-market is sales-led, direct, and primarily inbound through the company website; the firm describes a boutique-level partnership model with named, multi-vertical client testimonials (including publicly listed enterprises) suggesting ongoing retainer relationships rather than one-off project work. Distribution is direct-to-client only — no resellers, marketplace presence, or intermediary channels are present in the data. The revenue stream is a single line: integrated marketing services delivered across the seven capabilities; there is no consumables, licensing, or transactional revenue.
Ownership is private with no disclosed institutional investors or funding rounds; the website footer attributes "© Curated Brands," and the trademarked "hypa.™" mark suggests an affiliation with or operation under a parent brand portfolio. No founders, executives, leadership bios, headcount trends, certifications, patents, awards, or M&A history are disclosed in the available material. The operating geography is stated as Queensland/Australia, although enterprise clients (Sofitel is part of global Accor; Codeifai Group is ASX-listed) imply cross-border brand work is being executed from a single Gold Coast delivery base.
Hypa Agency firmographics
Firmographics- Name
- Hypa Agency
- Legal name
- Hypa Agency
- Website
- https://hypaagency.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hypa Agency is a boutique full-service marketing and communications agency based on Australia's Gold Coast, founded in 2023. It delivers integrated brand strategy, creative, PR, events, search, social, media buying, and influencer services to enterprise and mid-market clients across hospitality, fitness, technology, healthcare, and consumer sectors.
- Ownership category
- akta.pro rank
Hypa Agency industry classification
Industry- Product category
- Marketing and Advertising Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Full-Service Media Planning & Buying (MPAAABAA), Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (BPAFAAAE)
Keywords
Where Hypa Agency is headquartered
LocationHeadquarters
- HQ city
- Burleigh Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hypa Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Professional services revenue model delivering integrated marketing campaigns including strategy, creative content, PR, social media, SEO/SEM, media planning and buying, and event production. Services are offered as ongoing partnerships with clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hypa Agency product offering
Product offeringCore offering
Hypa Agency is a full-service marketing and communications agency delivering integrated campaigns across brand strategy, creative content, public relations, events and production, search and social, media planning and buying, and influencer/ambassador programs. Services are sold as ongoing partnerships to mid-market and enterprise clients in hospitality, fitness, technology, healthcare, food and beverage, wellness, and nonprofit sectors.
Product overview
Hypa Agency is a full-service marketing and communications agency offering integrated services including Strategy + Insights, Creative + Content, Communications (PR), Events + Production, Search + Social (SEO/SEM), Media Planning + Buying, and Influencers + Ambassadors programs. The agency positions itself as a unified team combining specialists across every discipline to deliver campaigns that capture attention, build communities, and drive measurable results. All services are delivered as an integrated offering rather than as separate modular products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Month-on-month results for clients
Companies that use Hypa Agency
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles1 record
Hypa Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hypa Agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Hypa Agency competitors and assessment
Company assessmentDirect peers
- Thinkerbell: Australian independent full-service creative agency offering strategy, creative, PR, social, and media. Comparable to Hypa in integrated boutique positioning and Australian market focus, though larger and more established.
- Cummins&Partners: Melbourne-based independent creative agency providing brand strategy, creative, media, and digital services. Comparable integrated boutique model serving Australian enterprise clients like Hypa.
- Eleven: Australian independent creative agency offering strategy, creative, content, social, and brand experience work. Directly comparable to Hypa's full-service integrated model and Australian boutique positioning.
- BMF Australia: Independent Australian creative agency known for integrated campaigns, brand strategy, and PR. Highly comparable to Hypa's full-service integrated boutique positioning and mid-to-large enterprise client base.
Broad incumbents
- Ogilvy Australia: Australian operation of WPP-owned Ogilvy network, offering advertising, PR, social, and consulting services. Comparable full-service model but at global network scale with significantly broader resources.
- The Monkeys (Accenture Song): Formerly independent Australian creative agency, now part of Accenture Song. Comparable in full-service creative capabilities but operates at significantly larger scale with holding-company resources.
- M&C Saatchi Australia: Australian arm of global network M&C Saatchi, offering creative, media, and PR. Comparable service breadth but part of a global holding structure with significantly greater resources than Hypa.
- Leo Burnett Australia: Australian office of Leo Burnett global network, providing creative, media, and brand strategy. Comparable full-service offering but operating at holding-company scale with multinational clients.
- TBWA Australia: Australian arm of TBWA\Worldwide, offering advertising, media, and brand experience services. Comparable integrated capabilities but at significantly larger scale than Hypa.
- Dentsu Creative Australia: Australian operation of Dentsu's global creative network. Offers integrated advertising, PR, and digital services similar to Hypa's portfolio, but at enterprise scale with global holding-company backing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hypa Agency social profiles
Digital presenceHypa Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hypa Agency leadership team
Management profileNumber of profiles
Hypa Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hypa Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hypa Agency
What does Hypa Agency do?
Hypa Agency is a full-service marketing and communications agency delivering integrated campaigns across brand strategy, creative content, public relations, events and production, search and social, media planning and buying, and influencer/ambassador programs. Services are sold as ongoing partnerships to mid-market and enterprise clients in hospitality, fitness, technology, healthcare, food and beverage, wellness, and nonprofit sectors.
Is Hypa Agency a public or private company?
Hypa Agency is a private company. It is classified as unknown and is currently operating.
When was Hypa Agency founded?
Hypa Agency was founded in 2023. It employs 1 to 10 people.
Where is Hypa Agency based?
Hypa Agency is headquartered in Burleigh Heads, Australia, in the Oceania region.
How does Hypa Agency make money?
One revenue line is on record: marketing Services.
Who are Hypa Agency's main competitors?
Direct peers on record are Thinkerbell, Cummins&Partners, Eleven and BMF Australia. Broad incumbents are Ogilvy Australia, The Monkeys (Accenture Song), M&C Saatchi Australia, Leo Burnett Australia, TBWA Australia and Dentsu Creative Australia.
Does Hypa Agency have an API?
No public API is recorded for Hypa Agency.
What industry is Hypa Agency in?
Hypa Agency's product category is Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.