Level 52 Inc.
Level 52 Inc. is a Calgary-based leadership development company that delivers cohort-based programs, executive coaching, workshops, and 360 assessments built on its proprietary Science Behind Success framework, serving frontline through executive-level leaders across Canada and the US.
- Company typePrivate
- Founded2006
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Level 52 Inc. does
Level 52 Inc. is a privately held, Calgary-based leadership development company founded in 2006 that designs and delivers cohort-based leadership programs, executive coaching, and workshops grounded in a proprietary framework called 'The Science Behind Success™.' The framework synthesizes neuroscience, behavioral science, and high-performance sport psychology into four pillars (mindset, influence, culture, performance) and is codified in an award-winning book authored by founder Jayson Krause, plus 30+ tools, frameworks, and 12 leadership competencies. The product portfolio centers on the flagship Accelerated Leader Program (a 12-week cohort experience capped at 15 leaders), the Peer Learning Community membership for frontline managers, one-on-one executive coaching, bespoke executive offsites, workshops and bootcamps, a Leader360™ 360-degree assessment tool, and the 2025-launched Leadership Skills Lab.
The company operates a distributed delivery model with coaches and facilitators across Calgary, Edmonton, Vancouver, Toronto, Austin, Seattle, and San Francisco, supported by an AI Leadership Copilot provided to program participants. Revenue is generated through per-person cohort enrollment ($5,500–$5,900 for open enrollment, $25,000–$50,000 for executive-level engagements), annual Peer Learning Community memberships, custom private cohorts (6–16 team members), professional services for workshops and offsites, book sales via Amazon and Audible, and keynote speaking fees. Customer segments span frontline managers, middle managers, VPs and senior leaders, growth-stage firms, and global enterprises, with named clients including ATB Financial, AIMCo, Worley, Mawer, University of Calgary, Calgary Flames, City of Cochrane, and WWF Canada. Marketing is driven by thought-leadership content including the Executive Commute podcast, The Meaningful Leader newsletter, and founder-led keynotes.
Level 52 Inc. firmographics
Firmographics- Name
- Level 52 Inc.
- Legal name
- Level 52 Inc.
- Website
- https://level52.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Level 52 Inc. is a Calgary-based leadership development company that delivers cohort-based programs, executive coaching, workshops, and 360 assessments built on its proprietary Science Behind Success framework, serving frontline through executive-level leaders across Canada and the US.
- Ownership category
- akta.pro rank
Level 52 Inc. industry classification
Industry- Product category
- Leadership Development & Professional Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200), Services-Management Services (8741)
- akta.pro primary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
- akta.pro secondary industries
- Executive Leadership & C-Suite Development (EDABAAAA), C-Suite & Senior Executive Coaching (EDABANAA), Inclusive Leadership & Leading Diverse Teams (EDABAAAM)
Keywords
Where Level 52 Inc. is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Level 52 Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Accelerated Leader Program (ALP): Cohort-based leadership development program delivered over 12-24 weeks with live sessions, coaching, and sustainment. Sold at per-person pricing with tiered early-bird rates. Available as open enrollment, private cohort, or one-on-one format.
- Peer Learning Community Membership: Membership-based solution for frontline managers and emerging leaders providing ongoing community-based learning with live interactive training sessions.
- Executive Coaching: One-on-one personalized support with certified Level 52 coaches, available as standalone service or integrated with other programs.
- Workshops and Bootcamps: Team workshops ranging from 2-hour online skills labs to full-day bootcamps based on existing curriculum library. Custom pricing based on format and duration.
- Bespoke Executive Offsites: Customized executive team experiences from 1-day intensives to multi-day retreats, designed to align culture, sharpen strategy, and build leadership capability.
- 360 Assessments: 360-degree peer feedback reviews conducted externally by Level 52, providing leaders with comprehensive performance and reputation insights.
- Book Sales - The Science Behind Success: Award-winning book available in paperback and audible formats through Amazon and other retailers, serving as the foundation for all programs.
- Keynote Speaking: Keynote presentations by founder Jayson Krause on leadership mindset, performance psychology, and The Science Behind Success topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Open Enrollment ALP Cohort - Virtual |
| Subscription | Multi-year contract | One-on-One Executive Coaching with ALP |
| Subscription | Multi-year contract | Private Team Cohort |
| Subscription | Annual | Peer Learning Community Membership |
| Subscription | Multi-year contract | Leadership Workshops and Bootcamps |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Level 52 Inc. product offering
Product offeringCore offering
Level 52 Inc. provides science-backed leadership development programs, executive coaching, and workshops based on its proprietary Science Behind Success™ framework. Its flagship Accelerated Leader Program (ALP) is a 12-week cohort-based experience for mid-to-senior leaders, supplemented by the Peer Learning Community for emerging leaders, bespoke executive offsites, and ICF-accredited executive coaching. The company serves organizations across Canada and the United States with both open-enrollment and private cohort delivery formats.
Product overview
Level 52 is a leadership development company offering a unified platform centered on The Science Behind Success framework. The core offering includes the Accelerated Leader Program (ALP) as the flagship 12-week cohort-based experience, supplemented by the Peer Learning Community for emerging leaders, Executive Coaching services, and Bespoke Executive Offsites for executive teams. These programs are supported by 360 Assessments (Leader360), Bootcamps & Workshops, and the Leadership Skills Lab. The portfolio is anchored by the award-winning book 'The Science Behind Success' by Jayson Krause, which serves as the foundational framework for all programs. Supplementary resources include the Executive Commute Podcast, Meaningful Leader Newsletter, Leadership Articles, and Webinar Archive. The company operates a distributed team with coaches and facilitators across Canada (Calgary, Edmonton, Vancouver, Toronto) and the US (Austin, Seattle, San Francisco).
Differentiator
Problem solved
Functional benefit
Brands
- The Science Behind Success: Award-winning framework and book by Jayson Krause that serves as the foundation for Level 52's leadership programs.
- Accelerated Leader Program (ALP)
- Peer Learning Community
- Executive Commute Podcast
- The Meaningful Leader Newsletter
- Leader360
- Classroom Champions
Products and services
- Accelerated Leader Program (ALP) Level 52's flagship 12-week cohort-based leadership development program grounded in The Science Behind Success framework, combining live workshops, peer feedback, and one-on-one coaching to transform mid-to-senior-level leaders.
- Peer Learning Community Membership-based learning community for frontline managers and emerging leaders featuring live, interactive training sessions alongside peers from diverse industries to build foundational leadership skills.
- Executive Coaching Personalized one-on-one coaching with ICF-accredited coaches certified in the Science Behind Success methodology, providing thought partnership for leaders at all levels.
- Bootcamps & Workshops Short-format skill development sessions ranging from 2-hour online skills labs to full-day bootcamps based on Level 52's library of award-winning curriculum for team alignment and skill development.
- Leadership Skills Lab Interactive online skills sessions providing bite-sized leadership training for skill building and practice.
- Bespoke Executive Offsites Customized executive team experiences ranging from 1-day intensives to multi-day retreats, crafted to align culture, sharpen strategy, and build leadership capability.
- 360 Assessments (Leader360) 360-degree peer feedback assessment collecting input from team members, managers, colleagues, and clients to provide leaders with comprehensive insight into their leadership impact and blindspots.
- The Science Behind Success Book Award-winning book by Jayson Krause available in paperback and audible formats through Amazon and Audible, serving as the foundational framework for Level 52's programs, workshops, and executive coaching approach.
- Keynote Speaking High-impact keynote presentations by Founder Jayson Krause on leadership mindset, performance psychology, and The Science Behind Success framework for conferences and corporate events.
Quantifiable outcome
- 96% Net Promoter Score from ALP participants
- +3 more outcomes
Companies that use Level 52 Inc.
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Level 52 Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Level 52 Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered community and core.
- Classroom ChampionscommunityLevel 52 supports Classroom Champions through annual donations of both in-kind services and money. Classroom Champions is a non-profit ed-tech organization that connects underserved students with world-class mentors to improve engagement, build growth mindset, and inspire positive classroom culture. Level 52 founder Jayson Krause previously featured on the organization's podcast.
- MyLeader360.comcoreMyLeader360.com is an affiliate site operated by Level 52 for 360-degree peer feedback assessments. It is referenced in the Terms of Use as a related service platform alongside level52.ca.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Level 52 Inc. competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a substantial leadership development and coaching practice alongside executive search. Overlaps Level 52's enterprise executive coaching and offsites within a much broader portfolio.
Direct peers
- DDI (Development Dimensions International): Specialist leadership development firm focused on frontline-to-executive programs, leadership assessments and selection. Directly overlaps Level 52's frontline manager, middle manager and executive coaching offerings.
- Dale Carnegie Training: Global leadership, communication and professional training franchise serving enterprises and individuals through cohort courses and workshops. Comparable to Level 52's mid-market open enrollment cohorts and team workshops.
- Zenger Folkman: Leadership development firm focused on research-based 360 feedback, workshops and executive development. Directly comparable to Level 52's Leader360 assessment and science-backed cohort model.
- Center for Creative Leadership (CCL): Research-driven leadership development provider offering assessments, executive programs and coaching. Highly comparable to Level 52's ALP, Leader360 and executive coaching offering grounded in behavioral science.
- The Ken Blanchard Companies: Provider of leadership training, coaching and certification programs built around proprietary frameworks (e.g., Situational Leadership). Comparable in product structure to Level 52's framework-led, cohort-based methodology.
- Marshall Goldsmith Partners: Executive coaching and leadership development firm anchored by a prominent founder-author, with a global coach network. Comparable to Level 52's brand-anchored, coach-led executive coaching and development approach.
- FranklinCovey: Global leadership and organizational performance company selling cohort-based training, coaching and content (e.g., The 7 Habits) to enterprises. Directly comparable to Level 52's science-backed leadership programs and 360 assessments.
Emerging players
- CoachHub: Digital coaching platform delivering scalable leadership and development coaching to enterprises globally. Adjacent peer to Level 52, competing for the same enterprise L&D budget with a tech-led delivery model.
- BetterUp: Tech-enabled coaching and leadership development platform combining AI with human coaching for enterprise customers. Comparable to Level 52's AI Leadership Copilot and coaching offerings but with a heavier software/AI emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Level 52 Inc. social profiles
Digital presenceLevel 52 Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level 52 Inc. leadership team
Management profileNumber of profiles
Profiles10 records
Level 52 Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level 52 Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level 52 Inc.
What does Level 52 Inc. do?
Level 52 Inc. provides science-backed leadership development programs, executive coaching, and workshops based on its proprietary Science Behind Success™ framework. Its flagship Accelerated Leader Program (ALP) is a 12-week cohort-based experience for mid-to-senior leaders, supplemented by the Peer Learning Community for emerging leaders, bespoke executive offsites, and ICF-accredited executive coaching. The company serves organizations across Canada and the United States with both open-enrollment and private cohort delivery formats.
Is Level 52 Inc. a public or private company?
Level 52 Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Level 52 Inc. founded?
Level 52 Inc. was founded in 2006. It employs 1 to 10 people.
Where is Level 52 Inc. based?
Level 52 Inc. is headquartered in Calgary, Canada, in the North America region.
How does Level 52 Inc. make money?
Eight revenue lines are on record. Accelerated Leader Program (ALP) is the primary driver. The others are peer Learning Community Membership, executive Coaching, workshops and Bootcamps, bespoke Executive Offsites, 360 Assessments, book Sales - The Science Behind Success and keynote Speaking.
Who are Level 52 Inc.'s main competitors?
Korn Ferry is listed as a broad incumbent. Direct peers are DDI (Development Dimensions International), Dale Carnegie Training, Zenger Folkman, Center for Creative Leadership (CCL), The Ken Blanchard Companies, Marshall Goldsmith Partners and FranklinCovey. Emerging players are CoachHub and BetterUp.
Does Level 52 Inc. have an API?
No public API is recorded for Level 52 Inc..
What industry is Level 52 Inc. in?
Level 52 Inc.'s product category is Leadership Development & Professional Training Services. Its primary akta.pro industry code is EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning, with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development. Its NAICS code is 611430 and its SIC code is 8200.