Toora Women inc.

What Toora Women inc. does

Toora Women Inc. is a Canberra-based, women-led not-for-profit organization founded in 1982 that delivers trauma-informed social services to women, female-identifying and non-binary people (aged 16+) in the Australian Capital Territory. Its core service portfolio spans four integrated practice areas: Housing & Homelessness Support (crisis and transitional accommodation including the Women & Children Program, Aleta Outreach, and Ascend Rental Subsidy); Domestic & Family Violence Support (crisis accommodation, safety planning, case management, and counselling); Alcohol & Other Drugs Services (AOD counselling and outreach, residential rehabilitation at Lesley's Place and Marzenna House, and Pathways from Prison in-reach at the Alexander Maconochie Centre); and Mental Health & Wellbeing Services (individual counselling plus group programs including Circle of Security Parenting, Healing Trauma Group, and Dialectical Behaviour Therapy). Specialized offerings such as the Coming Home Program for women leaving prison extend the scope into justice-system reintegration. Services are delivered free of charge to clients at point of use, with income-based rent in supported accommodation.

The business model is a hybrid grant-funded and donation-funded non-profit operating model. Primary revenue comes from ACT and Commonwealth Government grants tied to housing, DV, AOD, and mental health program contracts; secondary revenue is sourced from tax-deductible donations processed via PayPal (with disclosed tiers such as $50 for Parentline access, $70 for emergency support, $300 for a full counselling program) and small income-based rents from residential clients (who are eligible for Centrelink Rent Assistance). Distribution is direct-to-client through self-referral (phone or online form), channel-referral via partner agencies (OneLink, DVCS, FIRST Canberra), and government referrals (Justice and Community Safety Directorate for Coming Home). Toora operates from a single headquarters at Weston Community Hub in Weston Creek, ACT, and is governed by an independent board chaired by Robyn Bicket (former Commonwealth Senior Executive) with CEO Kellie Friend.

The organization is accredited as an NRSCH registered community housing provider, an ACNC registered charity, and a QIP QIC quality-accredited service, and holds memberships with ATCA and Australian Community Housing. It employs 11–50 staff and reported FY2024/25 outputs including 500+ women provided safe accommodation, 750+ counselling hours delivered, 100+ children housed with mothers, and 178 women and children supported through housing and DV services. The underlying technology footprint is non-technical: standard web/donation tooling, social media, and partner referral systems rather than a proprietary platform; the "core technology" is the trauma-informed clinical and case-management model itself.

Name

Toora Women inc.

Legal name

Toora Women Inc.

Website

https://toora.org.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Toora Women Inc. is a Canberra-based, women-led not-for-profit founded in 1982 that delivers trauma-informed housing, domestic violence, alcohol and other drug, mental health, and justice-reintegration services to women and children in the Australian Capital Territory, funded primarily by government grants and donations.

Ownership category

akta.pro rank

Product category

Women's Community Social Services

NAICS

Community Housing Services (62422), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Women's social services
• Trauma-informed support
• Crisis accommodation
• Domestic violence support
• Community mental health

Headquarters

HQ city

Weston Creek

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding: Primary revenue from ACT and Commonwealth Government funding for housing, domestic violence, alcohol and other drug services, and mental health support.
2. Donations and Charitable Contributions: Tax-deductible donations from individuals, businesses, and funders supporting Toora's programs and services.
3. Income-Based Housing Rent: Rent from supported accommodation is set on income-based scale for women in residential programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Toora Women Inc. is a not-for-profit organization providing trauma-informed social services for women, female-identifying, and non-binary people (16+) in the Australian Capital Territory. Core offerings include crisis and transitional housing, domestic and family violence support, alcohol and other drug treatment including residential rehabilitation, and mental health counselling and group programs. Services are free to clients, with income-based rent for supported accommodation, and are delivered through a holistic wraparound model combining case management, counselling, and family preservation.

Product overview

Toora Women Inc. is a not-for-profit organization providing a comprehensive suite of trauma-informed social services for women in Canberra. The organization offers integrated services across four main areas: Housing & Homelessness Support, Domestic & Family Violence Support, Alcohol & Other Drugs Services, and Mental Health & Wellbeing Services. Key programs include the Women & Children Program, Coming Home Program, Aleta Outreach Program, Ascend Rental Subsidy, and residential programs like Lesley's Place. Mental health services include individual counselling and group programs such as Circle of Security Parenting, Healing Trauma Group, and Dialectical Behaviour Therapy. All services are delivered through a holistic, women-centred approach combining housing, health, counselling, and family support.

Differentiator

Problem solved

Functional benefit

Brands

• Women & Children Program: Safe crisis and transitional housing program for women and their accompanying children escaping domestic and family violence.
• Aleta Outreach Program
• Ascend Rental Subsidy
• Lesley's Place

Products and services

• Housing & Homelessness Support

Quantifiable outcome

• 500+ women provided safe place to sleep
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OneLinkcoreChannel Partner/ Reseller/ DistributorHousing and support referral partner providing coordinated entry point for homelessness services in ACT.
• Domestic Violence Crisis Service (DVCS)coreChannel Partner/ Reseller/ DistributorPrimary referral partner for domestic and family violence crisis support and after-hours referrals.
• FIRST Canberra (Salvation Army)coreChannel Partner/ Reseller/ DistributorAfter-hours crisis accommodation referral partner for women and children.
• National Regulatory System for Community Housing (NRSCH)coreOthersRegistered provider under NRSCH for community housing services.
• Australian Charities and Not-for-profits Commission (ACNC)coreOthersRegistered charity with ACNC, ensuring regulatory compliance.
• ATCA (Australian Town & Community Association)minorOthersMember of ATCA for community services sector networking.
• QIP (Quality Innovation Performance)coreOthersAccredited through QIP for quality standards in services.
• Australian Community Housing (ACH)minorOthersMember of Australian Community Housing industry body.
• CentrelinkcoreStrategic or Co-development PartnerWomen in Toora accommodation are eligible for Centrelink Rent Assistance as part of income-based housing model.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mission Australia: Major national community services provider delivering homelessness, housing, mental health, and AOD services; competes for the same government tenders as Toora with broader geographic footprint.
• The Salvation Army (Australia): Operates FIRST Canberra (a Toora referral partner) and delivers crisis accommodation, AOD, and family services nationally; large incumbent competing for the same ACT Government contracts.
• YWCA Australia: National women-led non-profit delivering housing, DV support, AOD, and women's leadership programs; comparable in mission and integrated service model but at significantly larger national scale.
• Uniting (Uniting NSW.ACT): Large community services provider operating across NSW and ACT with housing, DV, mental health, and AOD programs; significant scale advantage and competing for ACT funding.

Emerging players

• No to Violence: National peak body and service provider focused on men's behaviour change and integrated DV response; complementary rather than competing, but operates in the same domestic violence ecosystem.
• Relationships Australia (ACT): Delivers family support, counselling, and DV-related services in the ACT; partial overlap with Toora's mental health counselling and Circle of Security Parenting offerings.

Direct peers

• Women's Community Shelters: NSW-based organisation operating a network of women's crisis shelters with trauma-informed care; directly comparable women-only crisis accommodation model to Toora's Women & Children Program.
• Odyssey House: Operates residential and community AOD rehabilitation programs in multiple Australian jurisdictions; directly comparable to Toora's Lesley's Place and Marzenna House residential rehabilitation model.
• Domestic Violence Crisis Service (DVCS): ACT-based crisis and after-hours domestic violence service; operates in the same territory as Toora with overlapping DV crisis response, safety planning, and referral pathways (also listed as a Toora partner).

Others

• Aboriginal Legal Service (ACT/NSW): Provides culturally safe legal and wraparound support for Aboriginal and Torres Strait Islander people in ACT/NSW; adjacent ecosystem participant relevant to Toora's First Nations client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TooraWomen
• Facebookfacebook.com/toorawomen
• LinkedInlinkedin.com/company/toorawomen
• Instagraminstagram.com/toorawomen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toora Women inc.