La Jara Trading Post

What La Jara Trading Post does

La Jara Trading Post, operating under the trade name Alamosa Building Supply, is a family-owned lumberyard and full-line hardware retailer founded in 1963 and now in its second generation of family ownership. The company operates two physical retail locations in the San Luis Valley region of Colorado — a full-line lumberyard on a 3-acre lot in La Jara (16555 State Hwy 136) with a propane fill station and agricultural supplies, and the main headquarters/retail store in Alamosa (1403 Tremont Ave.) with 7,000+ square feet of in-store hardware inventory. Revenue is generated primarily through one-time sales of dimensional, treated, and engineered lumber, plywood and OSB panels, roofing and siding systems, windows and doors, insulation, concrete and foundation products (including the Fox Blocks ICF system), plumbing and electrical supplies, paint, composite decking, power and hand tools, and agricultural products, supplemented by professional services such as key cutting, window screen fabrication, pipe threading, lock re-keying, chainsaw sharpening, tool repair, paint mixing, and job-site delivery using a forklift-equipped fleet.

The business serves four primary customer segments: professional general contractors and remodelers, trade specialists (electricians, plumbers, roofers, painters), homeowners and DIYers, and out-of-town property owners building mountain cabins or second homes in the San Luis Valley. Go-to-market is sales-led and community-led, anchored by the "Partner in the Build" contractor loyalty program, which offers charge accounts with monthly billing, volume-based pricing, priority ordering, exclusive perks, and job-site delivery across the region. Pricing is structured as unit pricing with retail walk-in pay-as-you-go for consumers and monthly-billed contractor accounts with competitive volume pricing for trade customers; rebate programs up to $9,350 are available on qualifying Huber ZIP System installations. Distribution is exclusively through the two brick-and-mortar locations and direct-to-job-site delivery; the company maintains Facebook and Instagram accounts for community engagement and runs an SMS-based loyalty communication program. Underlying technology is conventional retail/lumberyard operations with full-line inventory management, online account portal access, and credit application processing — there is no proprietary AI/ML or digital platform dependency, and the competitive position is built on local presence, brand longevity, staff expertise, and integrated material coordination rather than technology differentiation.

Name

La Jara Trading Post

Legal name

La Trading Post

Website

https://alamosabuildingsupply.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned lumberyard and hardware retailer founded in 1963, operating two Colorado locations (La Jara and Alamosa) serving the San Luis Valley with full-line building materials, contractor loyalty accounts, job-site delivery, and value-added services for trade professionals, homeowners, and remote property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

La Jara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Lumber Sales: Sale of dimensional lumber, treated lumber, engineered lumber, and composite decking for residential and commercial construction
2. Building Materials: Sheet goods (plywood, OSB), roofing (shingles, metal), insulation, cement, stucco, and exterior finishes
3. Hardware and Tools: Power tools, hand tools, fasteners, builders hardware, electrical supplies, plumbing supplies, and paint products
4. Hardware Store Products: Valspar paints, power tools, hand tools, electrical, vanities, lawn & garden, insulation, pneumatic nails, door & window hardware, tubs & showers, welding supplies across 7,000 sq ft of in-store inventory
5. Services Revenue: Value-added services including key cutting, window screens, pipe cutting & threading, lock re-keying, window screen repair, chainsaw sharpening, tool repair, mower blade sharpening, paint mixing
6. Delivery Services: Direct delivery to job sites across San Luis Valley and beyond with job site forklifts
7. Agricultural Supplies: Propane fill station (La Jara only), alfalfa & seed products (La Jara only)
8. Contractor Accounts: Charge account services with flexible payment options for contractors, transparent pricing, and contractor-specific discounts

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Jara Trading Post (operated as Alamosa Building Supply) is a family-owned lumberyard and hardware retailer with two physical locations in Colorado's San Luis Valley (La Jara and Alamosa). The company sells lumber, building materials, hardware, tools, paint, windows, doors, and related construction supplies to both contractors and individual homeowners. It also offers in-store services such as key cutting, paint mixing, tool repair, screen fabrication, lock re-keying, chainsaw and mower sharpening, propane refill (La Jara only), and job site delivery with forklifts, plus a contractor-focused 'Partner in the Build' loyalty program with charge accounts and priority service.

Product overview

La Jara Trading Post (operated as Alamosa Building Supply) is a family-owned lumberyard and hardware store with two locations in Colorado (La Jara and Alamosa). Founded in 1963, it operates as a single unified retail operation offering a comprehensive range of building materials and hardware products. The product portfolio centers on construction lumber (dimensional, treated, and engineered), structural panels (plywood, OSB), roofing and siding materials (including Owens Corning shingles, LP/Diamondkote/James Hardie siding, and metal roofing), windows and doors (Milgard, Marvin, Therma-tru, Larson brands), concrete and foundation products (Fox Blocks ICF system), plumbing and electrical supplies, paint (Valspar, Glidden), composite decking, and power/hand tools (DeWalt, Makita, SENCO). The store also provides in-branch services including key cutting, window screen fabrication/repair, pipe threading, lock re-keying, chainsaw sharpening, tool repair, and paint mixing. A "Partner in the Build" contractor loyalty program offers exclusive pricing, delivery services, and priority ordering for professional builders. The company serves both individual homeowners undertaking DIY projects and commercial contractors managing full-scale construction builds, providing material take-offs, estimating assistance, and job-site delivery with forklifts across the San Luis Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumber Products
• Sheet Goods
• Roofing Materials
• Insulation
• Windows
• Doors
• Siding and Exterior Trim
• Fox Blocks ICF Foundation System
• Huber ZIP System Sheathing
• Drywall (Sheetrock)
• Interior Moulding and Trim
• Paint and Primers
• Plumbing and Electrical Supplies
• Cement and Concrete Products
• Power Tools
• Hand Tools
• Builders Hardware and Fasteners
• Fencing
• Lawn and Garden
• Vanities and Cabinets
• Tubs and Showers
• Garage Packages
• Alfalfa and Seed
• Key Cutting
• Window Screen Fabrication and Repair
• Pipe Cutting and Threading
• Lock Re-Keying
• Chainsaw Sharpening and Repair
• Mower Blade Sharpening
• Paint Mixing and Color Matching
• Job Site Delivery Service
• Propane Fill Station
• Partner in the Build Contractor Loyalty Program
• Estimating and Material Take-Offs

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core.

• Fox BlockscoreTechnology or IntegrationFox Blocks insulated concrete form (ICF) systems are supplied through Alamosa Building Supply locations for foundation and structural applications. Fox Blocks combines structure and insulation in one step, ideal for energy-efficient construction in Colorado's climate.
• Huber (ZIP System)coreTechnology or IntegrationHuber ZIP System sheathing products are supplied and recommended for wall sheathing applications. The system offers fast installation, energy efficiency, high moisture protection, and up to $9,350 in rebates for qualifying projects.
• Milgard Windows & DoorscoreTechnology or IntegrationMilgard Windows & Doors are carried at Alamosa Building Supply locations, known for quality and long-term performance. Fiberglass and vinyl options available suitable for Colorado climate. Rebates often available.
• Marvin Windows & DoorscoreTechnology or IntegrationMarvin Signature Series, Elevate, and Vivid Collection windows and doors are available through La Jara Trading Post. Aluminum Clad and Fiberglass options offered for high-quality residential applications.
• Therma-trucoreTechnology or IntegrationTherma-tru exterior doors are offered at both Alamosa Building Supply locations, providing quality entry doors for curb appeal and security.
• Larson Storm DoorscoreTechnology or IntegrationLarson storm doors are available at both locations, offering entry door protection and additional weather resistance for Colorado homes.
• Owens CorningcoreTechnology or IntegrationOwens Corning asphalt shingles and roofing materials are supplied for roofing projects, a trusted name in residential roofing.
• James HardiecoreTechnology or IntegrationJames Hardie fiber cement siding is available and recommended for exterior applications, known for durability and weather resistance.
• LP Building SolutionscoreTechnology or IntegrationLP engineered wood siding and building products are supplied, offering appearance of real wood with improved durability.
• ValsparcoreTechnology or IntegrationValspar paint products including Valspar Pro Hide in eggshell and semi-gloss finishes are carried and mixed in-store. Paint color matching and finish consultation available.
• OrepaccoreTechnology or IntegrationOrepac interior doors and trim/millwork products are supplied for finish carpentry and interior door installation.
• RoseburgcoreTechnology or IntegrationRoseburg engineered wood products are supplied for framing and structural applications.
• DeWaltcoreTechnology or IntegrationDeWalt power tools including FLEXVOLT system, cordless circular saws, compact drills, and cordless nailers are stocked. Trusted brand for contractors.
• MakitacoreTechnology or IntegrationMakita power tools including brushless motor drills, cordless outdoor equipment, and compact sanders/grinders are available. Known for build quality and ergonomics.
• SENCOcoreTechnology or IntegrationSENCO nail guns including finish nailers, brad nailers, framing nailers, and compressors are stocked. Known for precision fastening reliability.
• Distribution Partners (unnamed)coreChannel Partner/ Reseller/ DistributorLogo-displayed distribution partners including multiple suppliers and manufacturers that supply inventory to Alamosa Building Supply locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lowe's: Lowe's is the second-largest U.S. home improvement retailer offering lumber, building materials, paint, tools, and appliances through a national store network. It overlaps directly with La Jara Trading Post's core categories but serves a much broader geographic and customer footprint.
• Menards: Menards is a privately held home improvement chain concentrated in the Midwest and mountain states, including Colorado. It offers lumber, building materials, and hardware at scale, directly competing with independent lumberyards like La Jara Trading Post on price and assortment in overlapping regions.
• Home Depot: Home Depot is the largest U.S. home improvement retailer offering lumber, building materials, hardware, tools, and services across thousands of stores. It competes with La Jara Trading Post on overlapping SKUs and contractor relationships, but at vastly greater scale and with a national digital commerce platform.

Direct peers

• True Value: True Value is a hardware cooperative serving independent retailers with lumber, building materials, hardware, and seasonal categories. Its store-level assortment and contractor/DIY customer base closely align with La Jara Trading Post's positioning as a full-line independent lumberyard.
• 84 Lumber: 84 Lumber operates company-owned and franchised lumberyards and component manufacturing facilities selling lumber, engineered wood, roofing, windows, doors, and other building materials to professional contractors and DIY customers - a close functional peer to La Jara Trading Post's contractor-focused lumberyard model.
• Lansing Building Products: Lansing Building Products distributes exterior building products including siding, windows, doors, and roofing to professional contractors and builders across the U.S. It is comparable to La Jara Trading Post in selling branded exterior building materials to trade customers in regional markets.
• Ace Hardware: Ace Hardware is a cooperative of independent hardware stores offering a broad mix of lumber, building materials, tools, paint, and value-added services like key cutting and screen repair - directly mirroring La Jara Trading Post's product breadth and service model, with the same independent-store DNA.
• BMC Stock Holdings: BMC Stock Holdings (now part of BMC) distributes lumber, millwork, structural components, windows, and doors to professional builders. While larger and more distribution-focused, it targets the same contractor customer base as La Jara Trading Post's Partner in the Build program.
• Do it Best: Do it Best is a member-owned hardware and lumber cooperative serving independent retailers across the U.S. Like La Jara Trading Post, member stores combine lumber, building materials, hardware, paint, and contractor services under a single local footprint with shared brand and supplier programs.

Emerging players

• Kodiak Building Partners: Kodiak Building Partners acquires and operates local building materials and lumberyards across the U.S., preserving local brands while providing scale advantages. It is comparable to La Jara Trading Post as a roll-up platform for independent lumberyards in underserved markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepostwiththemost
• Instagraminstagram.com/alamosabuildingsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Jara Trading Post