Marys Tack & Feed

What Marys Tack & Feed does

Mary's Tack & Feed is a family-owned equestrian retailer founded in 1963 and headquartered in Del Mar, California, serving English and Western riding disciplines. The company sells horse tack, riding apparel, stable supplies, pet products, and equestrian gifts, and carries a broad portfolio of recognized brands including Circle Y, Cavalleria Toscana, Kerrits, Kimes Ranch, Schockemohle, Tin Haul, Herm Sprenger, Antarès Sellier, and Breyer. Its assortments span entry-level through premium price points, with vendor breadth on the order of dozens of curated brands rather than a single-house label strategy.

The business operates through a physical store in Del Mar and an e-commerce storefront built on the BigCommerce platform, with shipping offered to the United States and Canada and claims of global reach. Supporting services include the Points and Perks loyalty program, a 7-day Saddle Trial that reduces purchase risk on high-price saddles, a Bit Rental program that lets riders test configurations, and a consignment service that resells used tack on the owner's behalf. The company also publishes an editorial blog and maintains Facebook, Instagram, and YouTube channels, and runs in-store events such as Customer Appreciation Days.

Revenue is generated through one-time product sales with no subscription or recurring component. Pricing is derived from vendor-set MSRP and consignment splits, with shipping tiers such as free over $99 and a $11.99 flat rate. The customer base is composed of individual equestrian consumers rather than enterprise accounts, and the company is privately held with no disclosed funding rounds, M&A activity, or financial reporting.

Name

Marys Tack & Feed

Legal name

Marys Tack & Feed

Website

https://marystack.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Mary's Tack & Feed is a family-owned equestrian retailer founded in 1963 in Del Mar, California, selling English and Western horse tack, riding apparel, stable supplies, and gifts through a Del Mar store and a BigCommerce-powered e-commerce site serving US and Canadian customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of equestrian tack, apparel, horse health products, pet supplies, and gifts through online store and physical retail location. Revenue generated through one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mary's Tack and Feed is a multi-channel equestrian retailer selling English and Western horse tack, saddles, riding apparel, footwear, helmets, horse care products, pet supplies, and equestrian-themed gifts through its online storefront and Del Mar, California store. It complements product sales with service programs including a 7-day Saddle Trial, a Bit Rental Program, a Points and Perks loyalty program, and a saddle consignment service. The company targets individual equestrian enthusiasts across the United States and Canada.

Product overview

Mary's Tack and Feed is an e-commerce platform selling equestrian tack, riding apparel, horse care products, pet supplies, and gifts. The core product portfolio centers on English and Western saddles (from Circle Y, Tucker, Prestige, Stubben, and Pessoa brands) complemented by a comprehensive range of riding apparel, footwear, and accessories. The business model combines its online store with a physical retail location in Del Mar, California. Key service offerings include a Saddle Trial Program allowing 7-day saddle testing, a Bit Rental Program for fitting verification, a Points and Perks loyalty program, and consignment services for used saddles. The product lineup extends to horse boots and wraps, training equipment, halters, horse blankets and clothing, grooming supplies, health products, supplements, feed and bedding, pet supplies, and gift items. The store operates on the BigCommerce e-commerce platform with shipping through UPS and USPS carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• English and Western Saddles Premium English and Western saddles including dressage, close contact, hunter/jumper, trail, endurance, and competition styles from brands such as Circle Y, Tucker, McCall, Prestige, Stubben, Ovation, and Pessoa, available with a 7-day saddle trial.
• Riding Apparel English and Western riding clothing for men, women, and children including breeches, show coats, show shirts, jackets, jeans, and casual riding apparel from brands such as Ariat, RJ Classics, Animo, Pikeur, Romfh, Cavalleria Toscana, and Samshield.
• Riding Footwear English and Western riding boots including tall boots, paddock boots, half chaps, casual boots, and endurance shoes for adults and children, with free shipping and free exchanges on Tall Boots.
• Horse Tack Complete horse tack including bridles, bits, saddle pads, girths, stirrups, reins, martingales, breastplates, headstalls, cinches, and breast collars for English and Western riding.
• Horse Boots and Wraps Protective and performance boots for horses including open front boots, ankle boots, protective boots, polo wraps, bell boots, hoof boots, shipping boots, and pony boots.
• Training Equipment Horse training equipment including spurs, spur straps, crops, whips, lunging equipment, draw reins, German martingales, and other training aids.
• Halters and Leads Horse halters in leather, nylon, and rope materials, plus leads, shipping halters, and halter accessories.
• Horse Blankets and Clothing Horse blankets, stable sheets, coolers, rain sheets, fly sheets, fly masks, fly boots, pony clothing, and blanket accessories for all-season protection.
• Grooming and Health Products Horse grooming supplies, health products, first aid supplies, medications, wound treatments, fly sprays, and insect repellents.
• Horse Supplements Nutritional supplements for horses including calming, ulcer/digestive, hoof, joint/tendon, weight/muscle, skin/coat, electrolytes, vitamins, and organic/herbal formulas.
• Feed and Bedding Horse feed including maintenance, performance, senior, and special need formulas, plus bedding materials and hay.
• Pet Supplies Pet products for dogs, cats, chickens, birds, rabbits, guinea pigs, small animals, and goats including toys, accessories, health products, treats, and food.
• Helmets and Safety Gear Riding helmets, custom helmets, safety vests, airbag vests, and helmet accessories for rider safety.
• Equestrian Accessories Accessories including gloves, belts, show accessories, hats, scarves, socks, therapeutic products, western chaps, and gear bags.
• Gifts and Home Decor Horse-themed gifts including Breyer model horses, toys, games, home decor, ornaments, jewelry, bags, stationery, books, and gift cards.
• Stable Supplies Barn and stable supplies including leather care, tack trunks, tack hooks, hardware, hay bags, buckets, fly control, arena equipment, and trailer accessories.
• Saddle Trial Program 7-day trial program for English and Western saddles that allows customers to test fit on their horse before committing to purchase.
• Bit Rental Program Rental program allowing customers to try different horse bits before purchasing to ensure proper fit and function.
• Consignment Services Saddle consignment program accepting quality used saddles for sale both online and in the retail store.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• BreyercoreChannel Partner/ Reseller/ DistributorFeatured brand partner offering model horses and toy collections including Breyer Traditional, Freedom Series, Stablemates, and holiday collections.
• Circle Y of YoakumcoreChannel Partner/ Reseller/ DistributorFeatured western saddle brand partner including trail, pleasure, endurance, and competition saddles.
• Cavalleria ToscanacoreChannel Partner/ Reseller/ DistributorPremium equestrian apparel brand featured on the brands page.
• KerritscoreChannel Partner/ Reseller/ DistributorPerformance riding apparel brand featured as a key brand partner.
• Kimes RanchcoreChannel Partner/ Reseller/ DistributorWestern apparel brand featuring jeans and western wear, featured as a brand partner.
• Schockemohle SportscoreChannel Partner/ Reseller/ DistributorPremium equestrian tack and apparel brand featured as a brand partner.
• Tin HaulcoreChannel Partner/ Reseller/ DistributorFeatured western boot and footwear brand known for unique designs.
• euphoric-equestrianminorChannel Partner/ Reseller/ DistributorEquestrian lifestyle brand featured as a featured brand.
• PénélopeminorChannel Partner/ Reseller/ DistributorEquestrian brand featured as a brand partner.
• maximilianminorChannel Partner/ Reseller/ DistributorEquestrian fashion brand featured as a brand partner.
• incrediwearminorChannel Partner/ Reseller/ DistributorTherapeutic equestrian products brand featured as a brand partner.
• Hannah ChildsminorChannel Partner/ Reseller/ DistributorEquestrian lifestyle brand featuring riding apparel and accessories.
• DappleminorChannel Partner/ Reseller/ DistributorEquestrian brand featured as a brand partner.
• Herm SprengercoreChannel Partner/ Reseller/ DistributorGerman equestrian equipment manufacturer specializing in spurs and bits, featured brand with in-store events.
• Antarès SelliercoreChannel Partner/ Reseller/ DistributorFrench premium saddle manufacturer with signature and evolution lines carried by the store.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equestrian Collections: Online equestrian retailer specializing in premium English riding apparel, helmets, and boots. Direct competitor in the high-end English rider apparel and footwear segment.
• Riding Warehouse: Online equestrian retailer focused on English and Western tack, apparel, and rider gear. Competes head-to-head on premium brand selection, customer experience, and equestrian enthusiast targeting.
• SmartPak Equine: Direct online competitor in equestrian supplements, tack, and apparel. Operates a similar multi-channel model selling premium English and Western brands, plus their own branded supplement line, making it a close comparable in customer base and product mix.
• Dover Saddlery: One of the largest US equestrian specialty retailers with a long history of multi-brand English and Western tack, apparel, and rider accessories. Direct competitor for premium brand assortment and equestrian customer base.
• Big Dee's Tack & Vet Supplies: Hybrid retailer combining e-commerce with physical store presence and a broad equestrian assortment. Closest comparable in combining brick-and-mortar retail with online scale and multi-brand equestrian product mix.
• Horse.com: Long-standing online equestrian retailer offering English and Western tack, apparel, horse care, and stable supplies. Direct online-only comparable for product breadth and equestrian enthusiast targeting.
• Valley Vet Supply: Established equine and livestock supply retailer with strong horse health, supplement, and tack assortment. Comparable in addressing the same equestrian customer for health, supplement, and care products.
• Jeffers Equine: Multi-category equine and livestock retailer offering tack, supplements, health products, and supplies. Comparable on health and stable-supply categories and on the multi-channel equestrian household targeting.

Regional players

• Chicks Saddlery: Australian-based equestrian retailer with strong Western and English brand assortment. Comparable product mix and equestrian enthusiast targeting, though primarily serving Australia rather than the US.

Broad incumbents

• Schneiders Saddlery: Long-established broad-line equestrian retailer (since 1948) with extensive tack, apparel, and stable supply assortment. Comparable in heritage, breadth, and equestrian enthusiast customer base, but operates at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/marystackandfeed
• Facebookfacebook.com/marystackshop
• Instagraminstagram.com/marystackshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marys Tack & Feed