What Peppermint Digital Gmbh does

Peppermint Digital GmbH is a privately held creative and digital agency headquartered in Hannover, Germany, founded as a GmbH and operating under founders/Managing Directors Volker Tolksdorf and Roman Jordan. The company delivers an integrated portfolio across four service lines: film and video production (brand films, advertising films, social media content, employer-branding), web design and development (responsive, SEO-optimized, GDPR-compliant sites), custom software and app development centered on the Laravel PHP framework, and social media marketing including performance advertising across Facebook, Instagram, LinkedIn, and TikTok. Service delivery is supported by a 425 sqm in-house production studio (Werkstattstudio) in Hannover/Langenhagen equipped with Netflix-certified cameras and 4K HDR (4092 × 2160 px) capability, as well as an in-house development team led by Head of Development Bastian Henneberg.

Peppermint serves enterprise and mid-market clients across Germany, with a visible concentration in automotive and mobility (Mercedes-Benz, BMW, Bentley, Toyota, carwow, ZF, Genesis, Hyundai, Jungheinrich) but also diversified into retail (McPaper AG, 300+ stores), hospitality (Wiegand Group, 5-site relaunch), insurance (TÜV NORD, HDI Global SE), and corporate anniversaries (Holtmann+ 75-year film). Pricing is project-based and quote-driven, with small website projects starting at approximately €2,500 and larger enterprise engagements priced per scope; ongoing retainer-style relationships are maintained with multiple clients. The go-to-market is sales-led: direct website inquiry, personal networking, referrals, and event-driven acquisition, anchored by the agency's flagship property Cars & Bytes, which Peppermint both organizes and produces and which drew >49,000 streaming viewers and >100,000 website visits in 2025. The agency is part of the broader Peppermint Group alongside sister company Peppermint Event GmbH, and operates with a team of 11–50 employees out of Hannover.

Name

Peppermint Digital Gmbh

Legal name

Peppermint Digital GmbH

Website

https://peppermint-digital.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Peppermint Digital GmbH is a Hannover-based creative and digital agency offering film production, web/software development, and social media marketing to enterprise and mid-market clients across Germany, supported by an in-house 425 sqm studio and producing the Cars & Bytes mobility event.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Digital Publishing Platforms (News/Magazines) (BPAMAJAE), Technology & B2B PR (MPAAADAC)

Keywords

• Digital agency services
• Film production services
• Web development
• Custom software development
• Social media marketing

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative & Digital Agency Services: Peppermint Digital generates revenue through project-based fees for film production, web design/development, software development, and social media marketing services. Pricing is tailored per project scope, with website projects starting from approximately €2,500 for small sites and custom quotes for larger engagements. The agency also offers ongoing retainer relationships with clients (e.g., McPaper, Wiegand Group) for continuous digital marketing and development support.
2. Studio Rental & Production Services: The in-house Werkstattstudio (425–450 sqm) is available for rental for external film productions, photography, events, and corporate streaming. Revenue is generated through studio hire, equipment rental, and full-service production packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Peppermint Digital GmbH is a Hannover-based creative and digital agency that produces films, websites, custom software, and social media marketing campaigns for B2B clients. The agency also operates the Werkstattstudio, an in-house production studio in Langenhagen equipped for podcast, photo, and film recording, which can be rented by external producers. Additionally, the company runs Cars & Bytes, a digital mobility event organized through its own event portal.

Product overview

Peppermint Digital GmbH is a creative and digital agency headquartered in Hannover, Germany, offering an integrated portfolio of film production, web development, software development, and social media marketing services. The company operates its own in-house film crew and development team, supplemented by a 425 sqm professional workshop studio (Werkstattstudio) in Langenhagen. Services include professional video/film production (brand films, commercials, social media content), custom web design and development (responsive, SEO-optimized, GDPR-compliant), tailored software/app development using Laravel, and social media marketing (content creation, performance ads, strategy, community management). The agency also develops and operates the Cars & Bytes digital mobility event platform. The portfolio is delivered as service offerings rather than a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production (Filmproduktion)

Quantifiable outcome

• Cars & Bytes 2025: >49,000 streaming viewers, >100,000 website visits, >60 partners/exhibitors, >35 panels/video formats at a single hybrid event.
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• carwowflagshipStrategic or Co-development Partner · 1 January 2025carwow is the main partner (Hauptpartner) of Cars & Bytes 2025, Germany's largest digital mobility event produced by Peppermint Digital. Peppermint produced a main partner trailer, conducted on-site filming at carwow's Munich office, and provided high-end post-production. carwow, as a leading online new car sales intermediary in Europe, leverages the partnership to gain brand visibility among 49,000+ streaming viewers and 100,000+ website visitors.
• TÜV NORDcoreGTM or Marketing PartnerLong-standing partner of the Cars & Bytes event series, with TÜV NORD participating in panels, quizzes, and video formats. The partnership positions TÜV NORD as a thought leader in mobility and safety, while Peppermint delivers video content and event production.
• HDI Global SEcoreGTM or Marketing PartnerHDI Global SE is a premium partner of Cars & Bytes 2025, contributing to panels, video content, and the overall event program. The partnership provides HDI with access to the automotive/mobility ecosystem and generates content for their marketing.
• Peppermint Event GmbHcoreStrategic or Co-development PartnerPeppermint Event GmbH is the company's sister company (Schwestergesellschaft) within the Peppermint Group. Peppermint Event markets the Expo-Corner event venue and works in partnership with Peppermint Digital on event projects (e.g., TSV Hannover-Burgdorf Sponsor Day at Expo-Corner).
• TSV Hannover-BurgdorfminorGTM or Marketing PartnerLong-term partnership between Peppermint Digital and the handball club TSV Hannover-Burgdorf. Peppermint produces sponsor day documentation, aftermovies, and event coverage for the club's partner events.
• Wiegand GroupcoreStrategic or Co-development PartnerPeppermint Digital executed a comprehensive digital brand relaunch for the Wiegand Group — building 5 distinct websites (hotel, restaurant, corporate, career) under a unified brand system. The relationship is ongoing with continued web development and digital marketing services.
• McPaper AGcoreStrategic or Co-development PartnerPeppermint Digital developed a complete digital brand relaunch for McPaper AG including new digital corporate identity, an enterprise-wide website, geo-locator for 300+ stores, and a full photography studio production. This represents a significant multi-workstream strategic engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• denkwerk: Cologne-based digital agency focused on web platforms, e-commerce, and digital marketing for enterprise clients. Comparable to Peppermint's software/web development and digital marketing offering, though with less in-house film production.
• Grabarz & Partner: Hamburg-based creative agency with integrated campaign, digital, and social media capabilities for German enterprise clients. Comparable to Peppermint on the creative-led marketing services side.
• Jung von Matt: Hamburg-headquartered independent creative agency with deep automotive client work and integrated film + digital offerings. Directly comparable to Peppermint in creative ambition, automotive focus (Mercedes, BMW campaigns), and full-service model across film, web, and social.
• Thjnk: Hamburg-based independent creative agency working with German and European enterprise clients on brand campaigns and digital activations. Overlaps with Peppermint in integrated creative + digital campaign work, particularly for automotive and B2B brands.
• Scholz & Friends: Established Hamburg creative agency with a strong automotive heritage and integrated brand-to-digital execution. Overlaps with Peppermint on creative campaigns, film production, and enterprise clients in the DACH market.
• SinnerSchrader: Hamburg-headquartered digital agency (now part of Accenture Song) specializing in digital platforms, e-commerce, and brand experiences. Comparable to Peppermint on the digital product/platform side of the integrated offering.
• Kolle Rebbe: Hamburg-based creative agency (now part of Accenture Song) known for film production, brand campaigns, and digital execution. Comparable to Peppermint in offering film-led storytelling combined with digital platforms for German enterprise clients.

Broad incumbents

• Accenture Song Germany: Global experience transformation business with a large German footprint (parent of Kolle Rebbe and SinnerSchrader). Competes with Peppermint for enterprise digital mandates and event/film productions, but at a vastly larger scale and with global capabilities.
• Serviceplan Group: Largest independent German agency group with integrated creative, media, digital, and tech practices. Competes with Peppermint for enterprise digital and film mandates but at substantially greater scale and geographic reach.
• Deloitte Digital Germany: Global consulting-led digital agency competing for large enterprise transformation, digital platform, and creative mandates. A scaled competitor for the same enterprise RFP pool (Mercedes-Benz, TÜV NORD-tier clients) that Peppermint targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/peppermintdigital
• LinkedInlinkedin.com/company/peppermint-digital-gmbh
• Instagraminstagram.com/peppermint_digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peppermint Digital Gmbh