MyC — Motivación y Creatividad

What MyC — Motivación y Creatividad does

MyC — Motivación y Creatividad (legal entity MyC SpA) is a privately held, founder-led experiential training and coaching firm headquartered in Santiago, Chile. The company designs and delivers neuroscience-grounded human-skills programs for three customer segments — Empresas (corporate organizations), Educación (schools via the MUBI platform), and Personas (individuals) — and integrates cognitive and body neurosciences with applied AI tooling. Operationally it has been active for 10+ years, with publicly disclosed cumulative training of 3,000+ people, and the business is structured as a pure Chilean single-country operation run by co-founders Mónica and Cristián. The legal entity is MyC SpA, registered in Chile, with a team in the 1–10 employee range — typical of a bootstrapped consulting/coaching boutique, not a scaled platform business.

The product portfolio spans three layers. At the core are SENCE-certified corporate training courses (Liderazgo en la Era de la IA, Autocuidado y Manejo del Estrés, Herramientas para el Trabajo en Equipo, Estrategias de Manejo de Conflictos, Técnicas para el Desarrollo de Creatividad e Innovación, plus Team Building Cinema and Team Building Musical) that are eligible for Chilean government training subsidies; the methodology is a proprietary 3-level learning framework combining Comprehension (scientific models), Experience (body-based participatory dynamics), and Application (AI tools). The digital layer consists of the Escala Emocional mobile app (freemium, AI Coach, 19-state emotional navigation, Diario de Luz tracker, distributed globally on Google Play and the Apple App Store) and the MUBI institutional wellbeing SaaS (AI-powered reporting across 4 emotional quadrants with a claimed +24% school wellbeing outcome). The individual layer includes the 6-week dual-coach Dirige Tu Vida mentoring program, the EMC² creativity training program, the Mapa del Estrés eBook, and the Calendario Emocional webApp. Select named customers include I. Municipalidad de Catemu, Prince of Wales Country Club, and CONAF Tarapacá.

Commercial mechanics mix professional-services revenue (corporate training sold via direct field sales and individualized coaching programs) with subscription revenue (MUBI annual contracts) and freemium consumer revenue (Escala Emocional app, eBook). Go-to-market is multi-channel: enterprise field sales via email and WhatsApp in Chile, direct-to-consumer self-serve through app stores and the website, community-led word-of-mouth driven by 250+ testimonials, and product-led growth through the free Escala Emocional app acting as a discovery funnel into the broader ecosystem. The company is bootstrapped and founder-owned with no disclosed external investment.

Name

MyC — Motivación y Creatividad

Legal name

MyC SpA

Website

https://motivacionycreatividad.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MyC — Motivación y Creatividad is a Santiago-based experiential training and coaching firm serving Chilean corporates, schools, and individuals with neuroscience-grounded human-skills programs, the Escala Emocional AI-coach mobile app, and the MUBI institutional wellbeing platform.

Ownership category

akta.pro rank

Product category

Corporate Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Experiential corporate training
• Emotional coaching programs
• Wellbeing education platform
• Human skills training
• Team building experiences

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate Training Programs (Empresas): Experiential human skills training for companies and organizations. SENCE-certified courses covering leadership, teamwork, stress management, and creativity. Billed per program or course enrollment. Customized to organizational needs.
2. Individual Mentoring & Coaching (Dirige Tu Vida, EMC²): 6-week personalized mentoring and coaching programs with daily follow-up and 2 coaches simultaneously. One-time program fee per participant.
3. Escala Emocional Mobile App: Mobile app with free entry and premium features (AI Coach, progress tracking). Revenue from in-app purchases or premium subscriptions within the app distributed via Google Play and App Store.
4. MUBI Education Platform (Plataforma MUBI): SaaS-style institutional wellbeing platform for schools and educational institutions. Provides AI-powered climate analytics, emotional quadrant tracking, and actionable reports for school administrators, psychologists, and teachers.
5. eBook Mapa del Estrés: Digital self-care tool with strategies and activities for managing emotional and physical stress states. Sold via direct email request (mailto contact).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

MyC delivers experiential training, mentoring, and coaching programs in human skills and emotional wellbeing for three Chilean audiences: companies (SENCE-certified courses on leadership, teamwork, stress management, conflict, creativity, plus team-building experiences), schools (the MUBI institutional wellbeing platform), and individuals (Dirige Tu Vida and EMC² coaching programs). It complements these services with proprietary digital tools — the Escala Emocional mobile app featuring an AI Coach over a 19-state vibrational scale, the MUBI AI-powered wellbeing intelligence platform, and the Mapa del Estrés self-care eBook.

Product overview

MyC — Motivación y Creatividad offers a multi-product portfolio centered on human skills development for the AI era. The core products include: (1) Escala Emocional, a mobile app with AI coaching for personal emotional management across 19 emotional states; (2) MUBI, an AI-powered institutional wellbeing platform for educational settings; and (3) Dirige Tu Vida and EMC², personalized coaching/mentoring programs. Supporting these are the Mapa del Estrés eBook for self-care and the internal Calendario Emocional WebApp. For corporate clients, MyC provides SENCE-accredited training courses covering stress management, teamwork, conflict resolution, and creativity/innovation, unified under the Liderazgo Consciente e Innovador program. All programs are grounded in cognitive and body neurosciences and supported by a virtual school platform for continued learning reinforcement.

Differentiator

Problem solved

Functional benefit

Brands

• Escala Emocional: AI-powered emotional coach and personal wellbeing tracking app featuring 19 emotional states, an AI coach, and a Light Diary for progress monitoring.
• MUBI
• Dirige Tu Vida
• EMC²

Products and services

• Escala Emocional Mobile App Mobile app that serves as a personal emotional coach, letting users navigate a vibrational scale of 19 emotional states, chat with an embedded AI Coach for emotional reprogramming and mental clarity, and track progress in the Diario de Luz. Free entry point with premium features; distributed via Google Play and Apple App Store for individual consumers.
• MUBI — Mapa Unificado de Bienestar Institucional Subscription-based educational intelligence platform that visualizes, anticipates, and improves institutional climate through AI-powered reporting across 4 emotional quadrants. Designed for school administrators, psychologists, and teachers; reports +24% improvement in school wellbeing.
• Dirige Tu Vida Mentoring & Coaching Program 6-week personalized mentoring and coaching program for individual consumers that uses NLP, bioneuroemotion, psych-k, body language reading, and the magic method for belief change. Includes daily WhatsApp follow-up from 2 coaches simultaneously and access to the Calendario Emocional companion webApp.
• EMC² — Entrenamiento Motivacional Creativo 2 Personal training program for the brain designed to unlock creativity through a structured experiential learning methodology combining neurosciences and creative techniques, delivered to individual consumers.
• Mapa del Estrés eBook Digital self-care tool (eBook) containing strategies and organized activities for understanding and managing emotional and physical stress states; sold via direct email request to individual consumers.
• Liderazgo Consciente e Innovador SENCE-accredited leadership program unifying four training modes (Reactive, Proactive, Affective, Creative) with coaching sessions to develop conscious and innovative leaders who create healthy work environments, sold to corporate clients in Chile.
• Autocuidado y Manejo del Estrés SENCE-accredited stress management course teaching techniques and tools for handling stressful workplace situations through emotional regulation and mental health support, sold to corporate clients in Chile.
• Herramientas para el Trabajo en Equipo SENCE-accredited course covering skills for strengthening teamwork — stress management, effective communication, conflict resolution, and high-performance team building — sold to corporate clients in Chile.
• Estrategias de Manejo de Conflictos SENCE-accredited course on conflict management and customer service skills — beliefs and perceptions communication, body language reading, and collaborative climate management — sold to corporate clients in Chile.
• Técnicas para el Desarrollo de Creatividad e Innovación SENCE-accredited creativity development course teaching techniques for team creativity unlocking, innovation promotion, and Design Thinking application to real organizational problems, sold to corporate clients in Chile.
• Team Building Cinema Experiential team-building activity in which corporate participants collaborate to create audiovisual content, taking on roles such as screenwriters, directors, actors, cameramen, and editors, developing teamwork and leadership skills.
• Team Building Musical Musical team-building activity in which a mute orchestra conductor guides corporate participants to create a recognized musical piece using unusual instruments, promoting effective communication and collaboration.

Quantifiable outcome

• +24% improvement in school wellbeing reported by institutions using MUBI platform
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calm Business: Consumer and enterprise wellness app with employer subscriptions; comparable to the Escala Emocional app's positioning as an AI-supported daily emotional regulation tool for employees.
• Headspace for Work: Broad wellbeing incumbent offering employer-paid mindfulness, stress management and emotional health subscriptions — overlaps with MyC's stress/self-care corporate courses and emotion-tracking app.

Direct peers

• CoachHub: Global digital coaching platform for enterprises with measurable leadership and behavioural outcomes; mirrors MyC's SENCE-certified corporate training plus personalised coaching model.
• BetterUp: Enterprise coaching and wellbeing platform combining 1:1 coaching with AI-driven content; directly comparable to MyC's mix of individual coaching (Dirige Tu Vida), corporate training, and AI-assisted practice.
• FranklinCovey: Global provider of leadership, teamwork and execution training programs sold to enterprises; comparable to MyC's corporate leadership and human-skills curriculum.
• Dale Carnegie Training: Long-established corporate training franchise focused on leadership, communication, teamwork and stress/conflict handling — overlapping course catalogue and enterprise delivery model with MyC.

Emerging players

• Aprende Institute: LatAm-focused online education and employability platform; comparable as a Spanish-language digital training provider in Latin America that could converge with MyC's app-based learning loop.
• Happify: Digital emotional-wellbeing platform with AI- and CBT-style exercises; comparable to Escala Emocional's app-based emotional state navigation and AI coach.

Regional players

• Pontificia Universidad Católica de Chile – Educación Continua: Chilean university continuing-education unit offering executive and corporate training programs; competes with MyC for corporate L&D budgets in the same geography and uses similar experiential methodologies.
• Sodexo Chile: Large on-site services provider in Chile (food, facilities, wellbeing and benefits including training subsidies); a regional incumbent that competes for the same corporate L&D and employee wellbeing budget as MyC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/myc.cl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyC — Motivación y Creatividad